CategoryMedical & Pharma
Dentistry Show London - DSL
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About this event
Dentistry Show London (DSL) 2026
Dentistry Show London is the capital’s premier dental event, bringing together the dentistry community for a focused, innovation-led experience. Across two days at Excel London, attendees can explore the latest dental innovations, benefit from enhanced CPD, and build meaningful connections with colleagues and industry partners.
Dates
- Friday, 9 October 2026 (09:00 - 17:00)
- Saturday, 10 October 2026 (09:00 - 16:30)
Venue & Location
The show takes place at Excel London, Custom House, West Entrance, London, E16 1XL, United Kingdom.
What to Expect
Dentistry Show London is designed to help dental professionals and related industry audiences stay current and advance their practice. The event features a strong program of educational content and a broad exhibitor presence, allowing visitors to engage with new products, services, and technologies while expanding their professional knowledge.
- 4,000+ visitors
- 180+ exhibitors
- 100+ speakers
- 100+ content hours
Why Attend in 2026?
Visitors come to Dentistry Show London to gain the CPD, innovations, and industry connections needed to thrive and grow. The event combines education and engagement in one place, making it an efficient way for attendees to discover what’s new in dentistry and connect with peers and exhibitors.
Key Event Experience
The show includes content across multiple stages and formats, such as conference programming, theatre sessions, and on-stand education and workshops. This structure helps ensure that attendees can find learning relevant to their interests and professional goals while also interacting directly with exhibitors on the show floor.
Show Website
For updates, registration, exhibitor information, and event details, visit: https://london.dentistryshow.co.uk/
Data sheet
Dentistry Show London - DSL – Event Attendee & Buyer Profile Analysis
Event date: 9–10 October 2026 | Location: ExCeL London, London, United Kingdom | Event status: Upcoming | Research date: 1 July 2026
Event Overview
| Event Name | Dentistry Show London 2026 |
| Event Date | 9–10 October 2026 |
| Event Status | Upcoming |
| Venue | ExCeL London |
| City | London |
| State / Region | England |
| Country | United Kingdom |
| Organizer | Show Management / Dentistry Portfolio (official event site branding) |
| Official Event Website | london.dentistryshow.co.uk |
| Event Type | Dental trade show, conference, education, and supplier showcase |
| Primary Category | Medical & Pharma |
| Secondary Applicable Categories | Business Services; Education & Training |
| Audience Reach | National with selective international attendance |
| Estimated Attendance / Expected Footfall | 4,000+ visitors (official website claim) |
| Attendance Data Reliability | High for stated visitor claim; attendance figure otherwise not independently audited publicly |
| Main Purpose of Event | To connect dental professionals with education, clinical innovation, CPD content, and supplier solutions for practice growth |
About the Event
Dentistry Show London is a major UK dental industry event held at ExCeL London, bringing together dental professionals, practices, suppliers, speakers, and education providers for two days of learning, product discovery, and networking. The official event positioning highlights a large exhibition floor, extensive CPD-focused content, and a strong mix of clinical, operational, and practice-development themes.
The event matters because it sits at the intersection of professional education and purchasing influence within the dental market. Attendees are typically involved in buying, specifying, recommending, or influencing decisions around dental equipment, consumables, software, clinical products, practice operations, training, and service providers. It is therefore suitable for B2B lead generation, attendee list building, channel partner development, and procurement-focused outreach to the dental sector.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Dental practice owners / principals | Independent dental practices, group practices | Final or near-final purchasing authority | High-value targets for equipment, consumables, software, and practice services |
| Practice managers / operations managers | Dental practices, multi-site groups | Operational purchasing influence | Strong fit for scheduling, patient management, facilities, and practice efficiency solutions |
| Procurement and sourcing teams | Dental groups, DSOs, healthcare purchasing teams | Vendor selection, contract negotiation, supplier onboarding | Relevant for suppliers of consumables, instruments, devices, and managed services |
| Dental nurses and clinical support staff | Practices, training institutions, NHS and private clinics | Influence on product adoption and workflow selection | Useful for education-led selling, product trials, and usage-driven demand generation |
| Dentists / specialists / orthodontists | Private clinics, hospital departments, specialist practices | Clinical specification and recommendation authority | Key audience for devices, materials, imaging, digital dentistry, and treatment technologies |
| Dental group executives / regional managers | Multi-site dental groups, corporate dentistry operators | Budget ownership and multi-site standardization | High relevance for enterprise-scale software, equipment, and supplier agreements |
| Lab owners / dental technicians | Dental laboratories, digital lab providers | Buying influence on lab equipment, materials, and digital workflow tools | Relevant for CAD/CAM, scanners, milling systems, materials, and outsourcing services |
| Educators / CPD speakers / association leaders | Professional associations, training providers, universities | Content influence and referral potential | Useful for partnerships, sponsorships, and educational marketing |
| Distributors / importers / wholesalers | Dental supply distributors, medical wholesalers | Channel purchasing and product line evaluation | Very relevant for manufacturers seeking UK/Ireland distribution |
| Media and trade press | Dental publications, industry media | Coverage and message amplification | Useful for launches, thought leadership, and publicity |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: London | High | Very High | Major concentration of dental practices, clinics, buyers, distributors, and supplier HQs |
| Host region: Greater London / South East England | High | High | Dense cluster of private dental groups and specialist practices |
| Nearby business hubs | High | High | Birmingham, Manchester, Bristol, Leeds, Cambridge, Oxford, and wider UK dental corridors |
| National UK reach | Moderate to High | High | Expected draw from across England, Scotland, Wales, and Northern Ireland |
| International reach | Selective | Medium | Likely attendance from Europe and other English-speaking dental markets, especially suppliers and educators |
| Trade corridor relevance | Moderate | Medium | Useful for UK distribution, importers, and European dental product channels |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| National | Primary classification | The show is positioned as a major UK dental event in London, attracting professionals from across the country. |
| Global | Secondary description | International suppliers, educators, and selective buyers may attend, but the core audience remains UK-centric. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Bupa Dental Care | Dental group operator | Large-scale practice network with purchasing needs across clinics | bupa.co.uk | Procurement Manager, Operations Director, Practice Manager | Strong Market Fit, Attendance Not Confirmed |
| MyDentist | Dental group operator | One of the UK’s largest dental groups; likely equipment and software buyer | mydentist.co.uk | Procurement Lead, Group Operations Director, IT Director | Strong Market Fit, Attendance Not Confirmed |
| PortmanDentex | Dental group operator | Multi-practice operator with broad supplier and technology needs | portmandentex.com | Procurement Director, Regional Operations Director, Category Manager | Strong Market Fit, Attendance Not Confirmed |
| Rodericks Dental Partners | Dental group operator | Group practice buyer for consumables, clinical systems, and practice services | rodericksdental.co.uk | Operations Director, Procurement Manager, IT Manager | Strong Market Fit, Attendance Not Confirmed |
| Colosseum Dental Group | Dental group operator | International dental platform with purchasing influence | colosseumdental.co.uk | Procurement Lead, Managing Director, Operations Director | Strong Market Fit, Attendance Not Confirmed |
| Simplyhealth Professionals / Denplan | Dental services / membership platform | Influences dental practice engagement and patient membership workflows | denplan.co.uk | Partnerships Director, Commercial Director, Product Manager | Strong Market Fit, Attendance Not Confirmed |
| The British Dental Association (BDA) | Professional association | Influencer organization with access to members and education networks | bda.org | Head of Partnerships, Events Manager, Education Lead | Strong Market Fit, Attendance Not Confirmed |
| British Association of Dental Nurses (BADN) | Professional association | Education and member engagement audience for training/product partners | badn.org.uk | Chief Executive, Education Manager, Partnerships Manager | Strong Market Fit, Attendance Not Confirmed |
| National Health Service (NHS) dental procurement stakeholders | Government / public healthcare buyer | Potential buyer for service frameworks, devices, and digital workflow solutions | nhs.uk | Procurement Officer, Contract Manager, Clinical Lead | Strong Market Fit, Attendance Not Confirmed |
| Henry Schein Dental | Distributor / wholesaler | Channel buyer and potential partner for manufacturers seeking UK market access | henryschein.co.uk | Category Manager, Purchasing Manager, Commercial Director | Strong Market Fit, Attendance Not Confirmed |
| Patterson Dental | Distributor / wholesaler | Potential channel and buying organization for dental products | pattersondental.com | VP Procurement, Category Manager, Business Development Director | Strong Market Fit, Attendance Not Confirmed |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Practice Owner / Principal Dentist | Clinical / Executive | Owner / C-level equivalent | Controls or heavily influences purchasing for practice equipment and services |
| 2 | Procurement Manager / Head of Procurement | Procurement / Supply Chain | Manager / Director | Core target for supplier selection, tendering, and contract negotiation |
| 3 | Operations Director / Practice Operations Manager | Operations | Director / Manager | Influences workflow, equipment rollout, and service efficiency |
| 4 | Category Manager / Buying Manager | Commercial / Procurement | Manager / Senior Manager | Manages product categories, vendor comparisons, and commercial terms |
| 5 | IT Director / Digital Transformation Lead | IT / Digital | Director | Relevant for PMS, imaging, cybersecurity, and practice software vendors |
| 6 | Clinical Director / Lead Dentist | Clinical | Director / Lead | Key decision-maker for treatment technologies and clinical supplies |
| 7 | Practice Manager | Operations / Administration | Manager | Day-to-day buyer for practice systems, supplies, and vendors |
| 8 | Lab Owner / Dental Laboratory Manager | Laboratory Operations | Owner / Manager | Potential buyer of lab equipment, materials, and digital workflow tools |
| 9 | Supplier Diversity / Partnerships Manager | Commercial / Partnerships | Manager | Useful for channel development, collaboration, and supplier onboarding |
| 10 | Education / CPD Manager | Education / Training | Manager / Head of Function | Important for sponsorships, training content, and professional development partnerships |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Hospital & Health Care | Primary healthcare sector classification for dental clinics, DSOs, and care providers | Practice operators, clinical leaders, and healthcare buyers |
| 2 | Medical Devices | Dental equipment, imaging, and clinical technologies are central to the event | Manufacturers, distributors, and device decision-makers |
| 3 | Pharmaceuticals | Relevant for dental therapeutics, oral care, and clinical product suppliers | Product managers and commercial leads |
| 4 | Medical Practice | Dental practices operate as medical practices and are direct buyers of practice solutions | Practice managers, owners, and procurement teams |
| 5 | Health, Wellness & Fitness | Oral health, preventive care, and patient experience themes overlap with this sector | Consumer-facing dental solutions and wellness-oriented brands |
| 6 | Wholesale | Dental distributors and importers are important route-to-market players | Channel partners and purchasing organizations |
| 7 | Import & Export | Many dental product suppliers and distributors operate cross-border supply chains | Importers, exporters, and international distributors |
| 8 | Information Technology & Services | Dental software, digital workflows, and cybersecurity are buying areas | PMS, CRM, imaging, and IT service providers |
| 9 | Business Supplies & Equipment | Consumables and operational supplies are core to practice buying behavior | Indirect procurement and recurring supply sales |
| 10 | Education Management | CPD, professional education, and training are major event themes | Training providers, associations, and education sponsors |
| 11 | Events Services | Useful for exhibitors, sponsors, and hosted-buyer style engagement | Sponsorship and event marketing partners |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | 4,000+ | Confirmed by organizer claim | Official event homepage | Visitor number displayed on the event website |
| Exhibitor count | 180+ | Confirmed by organizer claim | Official event homepage | Exhibitor number displayed on the event website |
| Speaker count | 100+ | Confirmed by organizer claim | Official event homepage | Speaker number displayed on the event website |
| Content hours | 100+ | Confirmed by organizer claim | Official event homepage | Indicates significant educational depth |
| Buyer count | Not publicly confirmed | Unconfirmed | No public buyer breakdown found on official site text provided | Attendance figure not publicly confirmed by the organizer. |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Dental equipment | Reliability, clinical performance, and total cost of ownership | Demonstrations, side-by-side comparisons, and product trials | Chairs, imaging, sterilization, instrumentation, lasers |
| Digital dentistry / software | Workflow efficiency and data integration | Product demos and integration-focused meetings | Practice management systems, imaging software, AI tools |
| Consumables and clinical supplies | Consistent supply, pricing, and product quality | Catalog reviews and distributor meetings | Gloves, PPE, composites, impressions, endodontics |
| Practice operations | Efficiency, compliance, and patient experience | ROI-led discussions for managers and owners | Scheduling, CRM, billing, communications, workflow tools |
| CPD / education | Clinical development and credentialing | Sponsorship, lecture series, and workshop partnerships | Training programs, educational content, certification support |
| Distribution / channel partnerships | New product lines and market access | Partner meetings, territory discussions, line reviews | Distributor programs, reseller enablement, margin structures |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | The audience includes practice owners, managers, clinical buyers, distributors, and association leaders. |
| Decision-maker availability | High | Many attendees are owners, directors, or senior managers with purchasing influence. |
| Data collection potential | High | Strong for exhibitor lead capture, speaker mapping, and practice-account prospecting. |
| Apollo targeting potential | Very High | Clear role, industry, and geography filters align well with Apollo’s search structure. |
| Geographic targeting potential | High | London-based event with UK-wide buyer draw supports region, corridor, and national targeting. |
| Best outreach approach | Very High | Pre-event outreach, live-show meetings, sponsored education, and post-event follow-up. |
| Overall lead quality | Very High | Strong concentration of decision-makers in a clearly defined specialty market. |
| Best use case | B2B attendee list building, exhibitor prospecting, distributor outreach, and account-based marketing | Best suited for dental suppliers, software vendors, device manufacturers, and service providers |
| Limitations / risks | Medium | Current-year attendee list is not publicly confirmed in the provided source text; some buyer targets are prospecting accounts, not confirmed attendees. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Hospital & Health Care; Medical Devices; Pharmaceuticals; Medical Practice; Information Technology & Services; Wholesale; Import & Export; Business Supplies & Equipment; Education Management; Health, Wellness & Fitness | Aligns target accounts with the dental care ecosystem and adjacent buyer channels |
| Departments | Procurement; Operations; Clinical; IT; Commercial; Partnerships; Education; Finance | Find decision-makers and influencers across buying centers |
| Seniority | Owner; Partner; CXO; VP; Director; Head; Senior Manager; Manager | Prioritize authority levels likely to attend or influence buying |
| Job titles | Practice Owner, Principal Dentist, Procurement Manager, Head of Procurement, Operations Director, Practice Manager, Clinical Director, IT Director, Category Manager, Partnerships Director, Education Manager | Core buying and influence roles for dental market outreach |
| Geography | United Kingdom; Greater London; South East England; major UK cities | Matches event host region and likely national draw |
| Employee size | 1–10; 11–50; 51–200; 201–500; 501–1,000; 1,001–5,000 | Covers independent practices through large dental groups and distributors |
| Keywords | dentistry, dental, oral health, practice management, dental supplies, digital dentistry, dental equipment, dental clinic, orthodontics, endodontics, implantology | Refines searches to event-relevant accounts and contacts |
| Technologies, if relevant | Practice management systems, imaging software, CRM, ERP, telephony, cybersecurity, e-commerce platforms | Useful for software and digital transformation vendors |
| Revenue range | £1M–£10M; £10M–£50M; £50M+ | Supports filtering for practice groups, distributors, and larger health businesses |
| Company type | Private; Public; Nonprofit; Government where applicable | Broadens outreach to private buyers and public health stakeholders |
Suggested Apollo Search Logic: (dentist OR dental OR dentistry OR oral health OR dental practice OR dental clinic OR orthodontic OR endodontic) AND (procurement OR purchasing OR operations OR practice manager OR clinical director OR owner OR director OR head of procurement OR category manager) AND location: United Kingdom or Greater London. For distributor targets, add (wholesale OR distributor OR import OR export OR supplier).
Client Fit Review Required
Please share the client website or product/service details. I will review the client offering and identify the highest-fit buyer companies, Apollo industries, seniority levels, departments, and job titles from this event.
Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| Dentistry Show London official website | Official organizer / event website | Event name, dates, venue, city, visitor/exhibitor/speaker counts, content hours, event positioning | High |
| ExCeL London official website | Venue website | Venue identity and London event hosting context | High |
| ExCeL London visitor information | Venue / logistics reference | Venue location context and visitor access relevance | High |
| Dentistry Show London exhibitors page | Official event directory / exhibitor page | Exhibitor list availability for prospecting and buyer/channel mapping | High |
| Dentistry Show London conference pages | Official agenda / education pages | Education focus, speaker presence, and attendee value proposition | High |
🎯 Selling to this event's audience? Get a free tailored buyer list
Tell us your work email and our AI instantly builds a buyer list matched to Dentistry Show London - DSL — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.
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