Delhi Jewellery and Gem Fair
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About this event
Delhi Jewellery & Gem Fair 2026 (DJGF 2026) — Event Description & Buyer Research Brief
The Delhi Jewellery & Gem Fair 2026 (DJGF 2026) is a major North India B2B jewellery and gem exhibition designed to connect the jewellery trade ecosystem before the peak festive and wedding season. The fair is positioned as a platform for sourcing, networking, and business closures between trade buyers and industry suppliers across jewellery categories, diamonds, gemstones, and related offerings.
Based on the official event website, DJGF 2026 is scheduled for 26th–28th September 2026 and is hosted at Bharat Mandapam (Pragati Maidan), New Delhi, India. The fair highlights include a large-scale exhibitor presence and a strong buyer turnout, making it an event where trade procurement interest is expected to be high.
Primary Event Snapshot (From Official Website)
- Event name: Delhi Jewellery & Gem Fair 2026 (DJGF 2026)
- Dates: 26th–28th September 2026
- Venue: Bharat Mandapam (Pragati Maidan)
- City & Country: New Delhi, India
- Event positioning: North India’s trusted B2B jewellery trade platform
1️⃣ Who attends (BUYERS / ATTENDEES)
DJGF 2026 is explicitly positioned as a B2B jewellery trade gathering. The event website emphasizes that it brings together key participants from across the jewellery supply chain, particularly:
- Retailers looking to source inventory, new designs, and wholesale supply for retail storefronts
- Wholesalers sourcing products and trading in larger quantities for regional distribution
- Manufacturers seeking trade demand, business relationships, and bulk orders
- Brands promoting jewellery lines and building partnerships with trade buyers
- Diamond and gemstone traders connecting trade demand to stone sourcing and supply
- Jewellery trade ecosystem stakeholders including those involved in the broader jewellery value chain
In addition, DJGF highlights features such as knowledge sessions, conferences & workshops and award-led segments, which typically draw trade leaders and decision-makers alongside standard exhibition footfall.
2️⃣ Where the show is happening + attendee geographic origin
The fair is held at Bharat Mandapam (Pragati Maidan), New Delhi, India, which serves as a central gateway location for buyers traveling from across North India and nearby regions. Since the fair is described as North India’s leading B2B jewellery exhibition, the core audience is expected to be concentrated in:
- North India (buyers and trade participants from surrounding states frequently travel to Delhi for business fairs)
- Pan-India jewellery stakeholders, since the fair attracts industry participants “from across the country”
- Pragati Maidan / New Delhi catchment, supported by the event’s role as a pre-festive sourcing marketplace
The official website text we received does not provide a numeric breakdown of attendee states/cities, so we should treat geographic origin as: primarily North India with additional pan-India industry participation.
3️⃣ Audience reach (Local / National / Global)
DJGF is clearly oriented as a national-level B2B jewellery platform with a strong North India base. The official text states that the fair brings in leading brands and industry participants from across the country.
From the official description, we can characterize its reach as: National (India-focused) with a North India leadership position. Global participation is not specifically confirmed in the provided text, so we should not claim international reach beyond what is explicitly stated.
4️⃣ Sample buyer company names (BUYERS ONLY) + Websites
The official website content provided does include an exhibitor-style list of companies, but it does not explicitly label those companies as “buyers.” Since your requirement is buyers only, we should not incorrectly classify exhibitor companies as buyers.
To deliver an accurate buyers-only list, we need your approval approach: either (A) allow us to use company types that are clearly buyer categories (e.g., retailers/wholesalers) from reliable sources, or (B) you share your definition of “buyer” for this campaign (e.g., retailers, wholesalers, purchasing heads, importers, franchise owners).
Please share your client product website so we can identify the exact buyer profile types that match your offerings and produce a buyer-verified target list accordingly.
For now, we can only state buyer-fit categories from the official website without naming companies as confirmed “buyers.”
5️⃣ Job profiles, industries & event type
DJGF is a jewellery and gem B2B trade show with a sourcing focus timed before peak Indian seasons. The official website also mentions knowledge sessions, conferences & workshops and award segments such as Shakti Awards and Jewellery Retail Symposium.
Best job profiles to target (Buyer/Decision roles)
- Retail store owners / Directors (jewellery retail decision-makers sourcing product lines)
- Buying Managers / Purchase Managers (selection, pricing, vendor shortlisting, procurement)
- Merchandising Managers (design assortment planning and product mix strategy)
- Wholesalers / Distribution Heads (inventory, distribution, and supply agreements)
- Gemstone / Diamond procurement specialists (sourcing stones and negotiating trade terms)
- Category managers (design categories, gem categories, price-band buying)
- Commercial / Sales heads (trade procurement oriented) when they influence sourcing and partner selection
Industries & relevance
- Jewellery Retail (store and chain buyers)
- Wholesale & Distribution (trade purchase, bulk sourcing)
- Manufacturing (buyer-seller matchmaking, product sourcing and business orders)
- Diamonds & Gemstones Trading (stone procurement and supply)
- Jewellery Trade Services / Enabling Supply (if your client offers materials, machinery, or business support tools)
Event type
The fair is best classified as a Trade Exhibition / B2B Industry Fair focused on jewellery retail sourcing, gemstone supply, and trade networking, with additional educational and awards programming.
6️⃣ Estimated attendance (expected total footfall)
The official website meta description provided states: “25K+ buyers”.
Additionally, it states: 600+ exhibitors and 1200+ brands. However, total “footfall” including visitors beyond buyers is not quantified in the received text.
Therefore, based strictly on the official provided figures, the strongest attendance metric we can use is: 25,000+ buyers (B2B buyers/visitor segment).
7️⃣ Key focus areas & buyer engagement
DJGF is designed for business conversion in the jewellery sector, especially before festive and wedding demand. The official website highlights that the fair is where the market comes to: source, connect, and close business.
Key focus areas (what buyers are likely to engage with)
- Jewellery sourcing across product lines, designs, and price segments
- Brand discovery & vendor onboarding for retail and wholesale replenishment
- Diamond and gemstone sourcing for category expansion and assortment upgrading
- Trade relationships between retailers, wholesalers, manufacturers, and brands
- Education-led engagement through workshops, knowledge sessions, and symposium content
- Credibility signaling via awards programming (e.g., Shakti Awards), which often increases buyer attention and brand interest
How engagement typically converts in this event type
Given the fair’s B2B positioning and pre-season timing, engagement usually includes: scheduled meetings, product sampling, trade negotiations, bulk ordering discussions, and follow-up business closures after the show. Buyer engagement is also amplified by the fair’s structured navigation, floor planning, and exhibitor/brand discovery features.
8️⃣ Client-product fit note (We need your client website to recommend best buyers)
We can recommend the best buyer categories and produce a buyers-only target list based on your client requirements, but we must review your client product/solution first.
Please share your client website URL.
Once we review it, we will match your product to the right buyer profile segments for DJGF 2026, for example:
- If your client sells jewellery retail procurement tools / sourcing support / merchandising solutions, we will prioritize retail buyers, buying managers, procurement leaders.
- If your client sells diamond/gem sourcing enablers or trade procurement support, we will prioritize gem procurement and category buyers.
- If your client sells enabling services or machinery for jewellery production, we will prioritize appropriate trade roles that influence sourcing and supplier selection (while keeping the list buyer-verified).
Without your client website, we can only provide buyer categories (retailers/wholesalers/manufacturers/brands/traders) that the official text mentions, not the exact “best buyers” list.
9️⃣ Suggested industry targeting (mapping to your allowed industry list)
We recommend using the following industry filters from your allowed list (Apollo-style) to align with the DJGF buyer ecosystem. We are selecting industries that best correlate with jewellery retail trade, gems sourcing, and jewellery-related business operations.
- Retail (jewellery retailers and purchase decision-makers)
- Wholesale (wholesale jewellery and distribution buyers)
- Luxury Goods & Jewelry (direct fit for the jewellery ecosystem)
- Apparel & Fashion (only when jewellery is categorized under fashion retail franchises/brands; optional depending on database taxonomy)
- Import & Export (if your client targets gem/stone trading or cross-border sourcing operations)
- Business Supplies & Equipment (if your client offers trade supplies or operational tools used by retailers/wholesalers)
- Marketing & Advertising (only if your client’s solution is focused on retail marketing, brand activation, or trade promotion)
Next step for us to finalize “best buyers” for your campaign
To produce an accurate, buyers-only recommendation list (including company names, websites, and role titles) that matches your campaign objectives, please share:
- Your client website URL
- What your client sells (1–2 lines) and the ideal buyer type (retailer vs wholesaler vs gem trader)
- Which geographies you want prioritized (only Delhi/North India vs pan-India)
Once we have that, we will generate a buyer-first prioritized outreach dataset and a strategy aligned to DJGF 2026’s B2B audience profile and timeline.
Data sheet
| Event Name | Delhi Jewellery and Gem Fair (DJGF) |
| Event Date | 26–28 September 2026 |
| Event Status | Upcoming |
| Venue | Bharat Mandapam (Pragati Maidan) |
| City | New Delhi |
| State / Region | Delhi |
| Country | India |
| Organizer | Informa Markets |
| Official Event Website | delhi.jewelleryfair.in |
| Event Type | B2B jewellery trade fair / exhibition / sourcing event |
| Primary Category | Fashion & Beauty |
| Secondary Applicable Categories | Luxury Goods & Jewelry; Business Services; Retail |
| Audience Reach | National with meaningful international sourcing interest |
| Estimated Attendance / Expected Footfall | 25,000+ buyers (organizer marketing claim). Attendance figure not independently audited. |
| Attendance Data Reliability | Moderate: figure appears on official event site; should be treated as organizer-reported estimate. |
| Main Purpose of Event | Trade sourcing, wholesale buying, retailer-supplier networking, product launches, and pre-festive season business closure. |
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Retail jewellery buyers | Jewellery retail chains, independent stores, multi-brand outlets | Final assortment and replenishment decisions | Core audience for product launches, bulk buying, and margin-led sourcing |
| Wholesalers and distributors | Regional wholesalers, channel partners, sub-distributors | Volume purchasing and channel expansion | Important for inventory placement, bulk lots, and distribution tie-ups |
| Manufacturers and factory owners | Jewellery manufacturers, OEM/ODM producers | Raw material, component, and machinery sourcing | Relevant for technology, stone, findings, packaging, and process suppliers |
| Diamond and gemstone traders | Stone traders, importers, lapidary-related businesses | Stone procurement and supply selection | High relevance for loose stones, certification, grading, logistics, and trade finance |
| Brand owners and private label buyers | Jewellery brands, design-led labels, franchised retail brands | Product strategy and sourcing governance | Relevant for design, finished goods, packaging, and merchandising services |
| Machinery and equipment buyers | Manufacturing plants, workshop operators, technical buyers | Capex and production equipment purchasing | Relevant for casting, polishing, manufacturing automation, and workshop tooling suppliers |
| Importers and exporters | Cross-border trading firms, sourcing agents | Sourcing, trade execution, and supplier qualification | Relevant for international vendors, logistics, customs, and compliance service providers |
| E-commerce and omnichannel operators | Online jewellery retailers, marketplace sellers | Digital assortment and supplier selection | Relevant for product photography, packaging, fulfilment, and inventory systems |
| Industry associations and media | Trade associations, jewellery publications, business media | Influence, visibility, market intelligence | Useful for sponsorship, PR, market mapping, and awareness campaigns |
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: New Delhi | Local retailers, wholesalers, traders, manufacturers | High | Strong proximity to jewellery trade clusters and decision-makers |
| Host region: Delhi NCR | Buyers from Gurgaon, Noida, Faridabad, Ghaziabad | High | Large concentration of trade, retail, and distribution buyers |
| Nearby business hubs | Jaipur, Mumbai, Surat, Ahmedabad, Kolkata, Ludhiana | High | Major jewellery manufacturing and trading hubs in India |
| National reach | Retailers and wholesalers from across India | Very High | Official positioning supports all-India trade participation |
| International reach | Importers, exporters, gemstone traders, sourcing agents | Medium | Likely international sourcing interest, especially from key trade corridors |
| Reach Level | Assessment | Explanation |
|---|---|---|
| National | Primary | The official website presents DJGF as North India’s leading B2B jewellery fair with buyers and exhibitors drawn from across India. |
| Global | Secondary | International sourcing relevance is likely for diamonds, gemstones, and trade services, but the event’s core audience is domestic. |
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Tanishq | Retail jewellery chain | Large-scale retail buyer for finished jewellery, displays, packaging, and merchandising inputs | tanishq.co.in | Head of Merchandising, Category Manager, Procurement Manager, Sourcing Head | Strong Market Fit, Attendance Not Confirmed |
| Kalyan Jewellers | Retail jewellery chain | Potential buyer for new collections, store-level assortment, and trade sourcing | kalyanjewellers.net | Procurement Head, Merchandising Director, Buying Manager, Product Head | Strong Market Fit, Attendance Not Confirmed |
| Malabar Gold & Diamonds | Retail and wholesale jewellery group | High-volume buyer with multiple sourcing categories and regional retail operations | malabargoldanddiamonds.com | VP Procurement, Category Head, Supply Chain Director, Inventory Planning Head | Strong Market Fit, Attendance Not Confirmed |
| PC Jeweller | Retail jewellery chain | Relevant for retail buying, assortment refresh, and supplier relationship management | pcjeweller.com | Buying Manager, Merchandising Manager, Procurement Manager, Operations Director | Strong Market Fit, Attendance Not Confirmed |
| Senco Gold & Diamonds | Retail jewellery chain | Potential buyer for design-led jewellery, diamonds, and seasonal assortment procurement | sencogoldanddiamonds.com | Head of Buying, Product Manager, Sourcing Director, Merchandising Lead | Strong Market Fit, Attendance Not Confirmed |
| Joyalukkas | Retail jewellery chain | Large multi-location buyer with ongoing retail assortment and supplier needs | joyalukkas.in | Category Manager, Procurement Lead, Supply Chain Manager, Merchandising Director | Strong Market Fit, Attendance Not Confirmed |
| Tribhovandas Bhimji Zaveri (TBZ) | Retail jewellery chain | Prominent buyer for wedding, festive, and heritage-inspired jewellery sourcing | tbztheoriginal.com | Head of Buying, Category Lead, Procurement Director, Retail Operations Head | Strong Market Fit, Attendance Not Confirmed |
| Jos Alukkas | Retail jewellery chain | Relevant for trade sourcing, regional retail buying, and festive inventory planning | josalukkas.com | Buying Head, Merchandising Manager, Procurement Manager, Store Planning Head | Strong Market Fit, Attendance Not Confirmed |
| MP Jewellers | Retail jewellery brand | Buyer for retail-ready jewellery collections and wholesale procurement | mpjewellers.com | Merchandising Director, Buying Manager, Procurement Lead, Business Development Director | Strong Market Fit, Attendance Not Confirmed |
| PNG Jewellers | Retail jewellery chain | Relevant buyer for heritage and contemporary jewellery sourcing | pngadgiljewellers.com | Head of Sourcing, Category Manager, Design Head, Purchase Manager | Strong Market Fit, Attendance Not Confirmed |
| Bhima Jewellers | Retail jewellery chain | Potential buyer for bridal, festive, and wholesale jewellery ranges | bhimajewellery.com | Procurement Manager, Buying Head, Merchandising Manager, Sales Director | Strong Market Fit, Attendance Not Confirmed |
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Chief Procurement Officer / Head of Procurement | Procurement | C-level / VP | Owns sourcing policy, supplier selection, and commercial negotiation |
| 2 | Director of Merchandising / Category Head | Merchandising | Director / Head | Defines assortment strategy and vendor mix for retail buying |
| 3 | Buying Manager / Purchase Manager | Buying / Procurement | Manager | Directly evaluates collections, pricing, and supplier terms |
| 4 | Sourcing Manager / Strategic Sourcing Manager | Supply Chain / Procurement | Manager / Senior Manager | Manages supplier discovery, RFQs, and cost optimization |
| 5 | Supply Chain Director | Supply Chain | Director | Oversees sourcing continuity, inventory flow, and vendor performance |
| 6 | Merchandising Director | Merchandising / Retail | Director | Controls product mix and seasonal buying decisions |
| 7 | Operations Director / Store Operations Head | Operations | Director / Head | Influences rollout, inventory, and supplier service levels |
| 8 | Business Development Director / Partnerships Director | Commercial / Partnerships | Director | Relevant for distribution tie-ups, brand partnerships, and channel expansion |
| 9 | Product Manager / New Product Development Lead | Product / Design | Manager / Lead | Assesses design direction, product fit, and launch-readiness |
| 10 | Import / Export Manager | Trade / Logistics | Manager | Important for international sourcing, customs, and shipment coordination |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Luxury Goods & Jewelry | Direct category match for jewellery sourcing and retail buying | Retail chains, premium brands, distributors |
| 2 | Retail | Core channel for jewellery buyers and merchandising teams | Multi-store and omni-channel retailers |
| 3 | Consumer Goods | Useful for branded consumer-facing jewellery businesses | Brand owners and retail groups |
| 4 | Apparel & Fashion | Jewellery often sits within fashion and lifestyle buying structures | Lifestyle brands and fashion retailers |
| 5 | Import & Export | Relevant to cross-border jewellery, gemstone, and wholesale trade | Trading firms and sourcing agencies |
| 6 | Wholesale | Major buyer segment for bulk trade and distributor relationships | Regional wholesalers and channel distributors |
| 7 | Logistics & Supply Chain | Jewellery sourcing depends on secure movement, inventory, and trade flow | Supply chain teams and logistics partners |
| 8 | Business Supplies & Equipment | Supports machinery, tools, display, and packaging categories | Workshop and manufacturing buyers |
| 9 | Machinery | Relevant for manufacturing equipment and production technology vendors | Manufacturers and factory owners |
| 10 | Management Consulting | Trade consultants and retail advisors often support this segment | Industry advisors and transformation consultants |
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | 25,000+ buyers | Organizer-reported | Official event website marketing copy | Treat as promotional estimate, not audited attendance |
| Exhibitor count | 600+ exhibitors | Organizer-reported | Official event website | Consistent with show positioning as a large sourcing event |
| Brand count | 1,200+ brands | Organizer-reported | Official event website | Useful as market breadth indicator |
| Buyer count | Not publicly confirmed separately | Unavailable | Official website does not publish a separate verified buyer breakdown | Use the total buyer-footfall claim above as the best available indicator |
| Speaker count | Not publicly confirmed | Unavailable | Agenda/session count not fully listed on the provided source excerpt | Knowledge sessions, conferences, and workshops are confirmed as program elements |
| Historical attendance | 14 editions of the show | Historical | Official event website | Shows continuity and recurring market relevance |
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Procurement | Reliable supply, price stability, vendor qualification | RFQ meetings, sample review, vendor onboarding | Finished jewellery, gemstones, findings, packaging |
| Retail assortment planning | Fresh seasonal collections and margin-friendly SKUs | Category walkthroughs and merchandising displays | Design-led collections and private label offerings |
| Diamonds and gemstones | Stone quality, certification, and trade pricing | Buyer meetings, grading discussions, sourcing comparison | Loose stones, certified lots, trade finance support |
| Manufacturing equipment | Production efficiency and quality consistency | Technical demos and operations consultations | Jewellery machinery, tools, automation, workshop systems |
| Packaging and display | Brand presentation, protection, and retail appeal | Retail merchandising and visual identity conversations | Premium boxes, pouches, POS display, custom packaging |
| Trade partnerships | Channel access and regional distribution | Distributor introductions and private meetings | Regional wholesale programs and franchise models |
| Knowledge sessions | Market intelligence and trend updates | Speaking, sponsorship, and thought leadership | Advisory, research, compliance, design trend services |
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | The event is clearly buyer-centric for jewellery retail, wholesale, and manufacturing sourcing. |
| Decision-maker availability | High | Purchasing, merchandising, and sourcing leaders are the natural attendee profiles. |
| Data collection potential | High | Official exhibitor list, floor plan, brochure, and recurring event history support prospecting. |
| Apollo targeting potential | Very High | Clear industry and title matches exist across retail, wholesale, luxury goods, and supply chain roles. |
| Geographic targeting potential | High | Strong NCR, Mumbai, Surat, Jaipur, and wider India trade corridor targeting is practical. |
| Best outreach approach | High-touch multichannel | Email, LinkedIn, phone, and exhibitor/retailer segmentation work best for this market. |
| Overall lead quality | Very High | Strong commercial intent, clear buyer roles, and clear event-product alignment. |
| Best use case | Lead generation and buyer list building | Ideal for supplier outreach, attendee targeting, and pre-event appointment setting. |
| Limitations / risks | Moderate | Current-year buyer list is not publicly confirmed; some attendance metrics are organizer-reported. |
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Luxury Goods & Jewelry, Retail, Wholesale, Consumer Goods, Import & Export, Logistics & Supply Chain, Machinery | Capture the most relevant jewellery buyer and supply-side accounts |
| Departments | Procurement, Merchandising, Supply Chain, Operations, Product, Business Development | Prioritize teams that control sourcing and buying decisions |
| Seniority | Manager, Senior Manager, Director, VP, C-level | Target true decision-makers and budget owners |
| Job titles | Head of Procurement, Category Manager, Buying Manager, Merchandising Director, Sourcing Head, Supply Chain Director, Operations Director, Product Manager, Business Development Director | Matches retail and wholesale buying functions |
| Geography | India; Delhi NCR; Mumbai; Surat; Jaipur; Ahmedabad; Kolkata; Pune; Bengaluru | Focus on key jewellery manufacturing and retail corridors |
| Employee size | 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000+ | Covers boutiques through major retail chains and producers |
| Keywords | jewellery, jewelry, gemstones, diamonds, wholesale, retail, luxury, sourcing, merchandising, assortment, bridal, festive, trade show | Improve intent matching and account filtering |
| Company type | Public, private, family-owned, multi-location retail groups, distributors | Broad market coverage across the jewellery trade |
| Revenue range | Mid-market to enterprise where available | Prioritize buyers with meaningful spend and multi-location demand |
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| Delhi Jewellery and Gem Fair official website | Official organizer site | Dates, venue, city, organizer, event positioning, exhibitor claim, buyer claim, show history | High |
| Informa PLC / Informa Markets | Organizer parent company | Organizer identity and ownership | High |
| Bharat Mandapam | Venue website | Venue identity and event location context | High |
| DJGF exhibitor list page | Official event directory | Presence of current-year exhibitor listing section and sample exhibitor names | High |
| About the Show page | Official event page | Show purpose, market position, and participant mix | High |
🎯 Selling to this event's audience? Get a free tailored buyer list
Tell us your work email and our AI instantly builds a buyer list matched to Delhi Jewellery and Gem Fair — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.