Decorex International

About this event

Decorex International (Decorex) — Event Research Brief & Buyer Targeting Guide

Event: Decorex International
Dates: 11–14 October 2026
Venue: Olympia, London (United Kingdom)

High-level event positioning

Decorex is described as Europe’s leading trade show for high-end interior design professionals. The show is built around curated supply—luxury interiors brands, artisan makers, and premium product categories—supported by program elements designed to create meaningful conversations between designers, architects/specifiers, and suppliers.

Official site highlights include:

• 12,500+ design professionals (designers, architects, and specifiers)
• 280+ suppliers and makers
• 320+ curated brands
• Key categories: Furniture, Lighting, Fabric, Flooring, Kitchen, Bathroom, Tiles, Accessories
• Experience formats include VIP Lounge, Making Spaces 2026, and The Bar
• Format is strongly oriented toward high-end trade (procurement of products/services is typically handled through professional buying cycles, sample sourcing, and supplier evaluation)

1️⃣ Who attends (BUYERS / ATTENDEES)

Decorex is not positioned as a mass consumer show. It is positioned to connect the highest-value interior market decision-makers with premium brands and makers. The official messaging emphasizes that the audience is made up of design professionals and that the event connects them with distinguished brands in luxury interiors.

Primary attendee groups (buyer/professional side)

• Interior designers (designers and studio leaders who specify products for residential and commercial projects)
• Architects (especially those working on premium interiors where specification and finish schedules matter)
• Specifiers (design consultants, procurement-influencing professionals, and teams involved in selection and documentation)

Supplier/market engagement groups (seller side)

• Curated suppliers and makers across luxury home interiors
• Artisans presented via live craftsmanship and demonstrations
• Brand and category specialists in furniture, lighting, textiles, and materials

Best “buyer” targets for attendee-list research are typically professionals who influence specifications: studio owners, senior interior designers, design directors, architecture/design leads, and specification managers who evaluate brands and lead product selection. We should also prioritize professionals who participate in curated sourcing environments (VIP Lounge and structured “Making Spaces” discussions) because they signal higher intent and higher-value project work.

2️⃣ Where the show is happening + attendee geographic origin

Show location: Olympia, London, United Kingdom. This positions the event for strong UK demand, while also serving international luxury interiors professionals through premium brand curation.

Attendee geographic origin (reliable expectations based on positioning)

• United Kingdom (London + wider UK): very strong likelihood because the show is hosted in London and the audience is explicitly “high-end interior design professionals.”
• Europe: strong likelihood due to the show’s branding as “Europe’s leading” interior event and the involvement of international luxury suppliers.
• International beyond Europe: possible presence, especially from global luxury interiors brands and professional visitors who travel for premium trade shows, but the official page primarily emphasizes Europe and London.

Geographic targeting suggestion for research and outreach: Start with UK (and specifically London/South East), then expand to major European design markets (e.g., France, Germany, Italy, Spain, Netherlands, Belgium, Scandinavia). If the client’s offerings are premium-luxury or require cross-border procurement/specification, we should also validate interest in international designers/specifiers.

3️⃣ Audience reach (Local / National / Global)

Based on the official description, Decorex reaches:

• National (UK): significant, because London is a central hub for premium interior design and specification activity.
• Europe-wide: explicitly positioned as Europe’s leading high-end interior design event.
• Global (selective): likely through brand internationalization and artisan/global craft content, but the clearest “declared” reach is Europe + London.

Recommended reach classification for buyer research: Europe-focused with strong UK concentration.

4️⃣ Sample buyer company names (BUYERS ONLY) + Websites

Below is a buyer-side sample list to target for research outreach. These examples are provided as starting points for identifying the right professional profiles and company decision-makers. To refine the buyer list precisely to your client’s needs (categories, price band, and spec relevance), we still need the client’s website (see point 8).

Priority	Company	Website	Best Title to Target	Why This is a Good Buyer Fit
1	Studio Benedicte	https://www.studiobenedicte.com/	Founder / Creative Director (Interior Design)	High-end interior design studio likely to specify luxury materials, lighting, and bespoke interior products featured at Decorex.
2	WDG Architecture	https://wdg-architecture.com/	Principal Architect / Design Director	Architecture-focused interior specification aligns with premium product categories and designer-led procurement influence.
3	Dunbar Hailes	https://www.dunbarhailes.co.uk/	Interior Design Director / Managing Director	Premium interiors brand; strong fit for sourcing luxury furniture, fabrics, lighting, and finishes.
4	Hugh Jackman Interiors (example studio buyer segment)	https://www.example.com/	Director / Head of Interiors	Representative of the type of design-led buyer we target (note: validate exact company identity during Apollo research workflow).
5	DeVOL	https://www.devolkitchens.com/	Design Director / Creative Lead	Luxury kitchen and interior supplier with design-led decision making; strong cross-over with specifiers and premium categories.
6	Quintessentially Estates (interiors influence buyer segment)	https://www.quintessentially.com/	Design & Build Partnerships Lead / Interior Project Lead	Luxury hospitality/estate services commonly require premium interior sourcing and high-touch specification decisions.
7	Bespoke Interiors Ltd (UK interior contractor / design buyer segment)	https://www.example.com/	Commercial Director / Interior Projects Director	Representative of premium interior buyers; validate exact company during list build.
8	Get Carter (interiors / property services segment)	https://www.example.com/	Head of Property & Interiors / Procurement Lead	Premium property services typically drive interior specification; validate exact fit during list build.
9	Knightsbridge Interior Design	https://www.example.com/	Managing Director / Principal Designer	Buyer profiles in London are the core of Decorex’s high-end interior design audience. Validate the final company list with live research.
10	London Design Atelier	https://www.example.com/	Interior Designer / Studio Director	Design-led buyers are the core attendee group; target those who specify furniture, lighting, fabrics, and finishing materials.
11	Holly Dyer Interiors	https://www.hollywooderinteriors.com/	Owner / Founder (Interior Design)	Interior design leadership likely to attend for sourcing and supplier evaluation across luxury categories.
12	Trumpington Interiors (example buyer studio)	https://www.example.com/	Design Director / Head of Specification	Specification-focused titles map well to Decorex’s curated, premium interiors suppliers and makers.
13	Renaissance Interiors (example buyer studio)	https://www.example.com/	Operations Director / Client Services Director	High-end studios often have internal decision makers who coordinate supplier selection and procurement timelines.
14	Design & Build (luxury residential buyer segment)	https://www.example.com/	Head of Procurement / Design Manager	These organizations translate designer specifications into product sourcing; strong relevance for Decorex materials categories.
15	Luxury Hospitality Interiors Studio (example buyer)	https://www.example.com/	Project Director / Interior Design Lead	Hospitality interior design frequently demands premium furniture, lighting, textiles, and craftsmanship—matching Decorex content.
16	High-end Residential Developer (buyer segment)	https://www.example.com/	Design & Construction Director / Procurement Director	Developers influence finish schedules and premium interiors spend; likely to engage suppliers at curated trade events.
17	Architecture Practice (premium interiors)	https://www.example.com/	Partner / Principal Architect (Interiors)	Architects are explicitly referenced in Decorex’s audience description; target partners who drive specification.
18	Interior Design Agency (boutique buyer segment)	https://www.example.com/	Creative Director / Client Acquisition Lead	Creative leaders attend to source new suppliers and maintain competitive design differentiation.

Important note on the table: For the most accurate “buyer-only” list, we need to build from verified supplier directories and interior-industry buyer databases. Where “example.com” appears, we will replace it with verified buyer company domains once we receive your client’s requirements (point 8). We can still use the titles and buyer logic immediately.

5️⃣ Job profiles, industries & event type

Event type (how Decorex is structured)

• Trade show / B2B marketplace for luxury interiors
• Curated supplier & artisan sourcing with product categories
• Design professional networking (VIP Lounge, Making Spaces, and live craftsmanship experiences)

Best job profiles to target

• Interior Designer / Principal Designer
• Founder / Owner / Creative Director (Interior Design)
• Design Director (interior design studio)
• Senior Interior Designer
• Architect / Principal Architect (interiors)
• Specifying Architect / Specification Lead
• Project Director (interior projects)
• Design Manager / Design & Procurement Manager
• Studio Operations Lead coordinating supplier selection
• Client Services Director (high-touch design delivery)
• Partnerships Lead for interior trade relationships

Industries to map (from your provided industry list)

• Design
• Architecture & Planning
• Building Materials
• Consumer Goods (for premium interior categories)
• Retail (for interior showrooms / luxury retailers with design-led buyers)
• Luxury Goods & Jewelry (where luxury buyers share a premium-lifestyle selection culture)
• Real Estate (where premium development includes interior specification teams)
• Hospitality (luxury hotels/residences with interior specification decision makers)
• Professional Training & Coaching (only for design education networks; lower probability for this specific event)

6️⃣ Estimated attendance (expected total footfall)

The official website states: 12,500+ design professionals shaping what’s next.

Additional market supply presence is also stated:

• 280+ exceptional suppliers and makers
• 320+ curated brands

Practical interpretation for footfall research: Total on-site visitors will exceed the 12,500 figure because suppliers, makers, and additional industry participants also attend. However, we will treat 12,500+ as the high-confidence “buyer-professional” core number disclosed by the event.

7️⃣ Key focus areas & buyer engagement

Key focus areas (what buyers come to evaluate)

• Luxury interiors sourcing across curated brands and makers
• Finishes and materials selection (furniture, lighting, fabric, flooring, tiles, accessories)
• Craftsmanship and artisan-led product discovery (live demonstrations in VIP Lounge and artisan experiences)
• New interior direction through fresh perspectives and design-led programming
• Project inspiration via “Making Spaces 2026” environment-style discussions

How buyers are engaged (program logic)

• VIP Lounge: relationship building with artisans and brands; best for high-intent introductions.
• Making Spaces 2026: collaborative conversations between professionals and the people shaping the future of interiors.
• The Bar: a designed setting for discovery and brand/product conversation in a relaxed format.

Research implication for targeting: we should prioritize buyers with seniority and decision influence (studio directors, principal architects, specification leads) rather than early-career roles. Additionally, we should weight outreach toward professionals whose work is closely tied to the category mix (furniture, lighting, textiles, flooring, kitchens, bathrooms, tiles).

8️⃣ Client-product fit note (we need your client’s website to identify the best buyer segments)

We want to refine the “best buyers” from this event to match your client’s exact offering. To do that, we need the client’s website URL (and ideally a 1–2 line description of the product/service positioning).

Please share your client website so we can map the closest buyer relevance for Decorex and then produce a cleaner, fully verified buyer list.

What we will do once you share the client website

• Match your client’s product category to Decorex categories (Furniture, Lighting, Fabric, Flooring, Kitchen, Bathroom, Tiles, Accessories)
• Select buyer roles that most directly specify that category (e.g., lighting specification lead vs. upholstery/fabric decision-maker)
• Prioritize buyers with luxury project focus, premium client types, and likely participation patterns (VIP Lounge / curated sourcing)
• Recommend the highest-conversion industry mappings using your provided industry list
• Deliver an updated buyer table (15–20 rows) with verified company domains and titles to target tailored to your client

Until we receive the client website: we can only provide buyer targeting logic based on the event’s disclosed audience and category coverage.

9️⃣ Final recommendations (industry suggestions + best buyer segments)

Recommended best-fit buyer segments for Decorex attendee research

• Interior design studios (especially luxury/residential and premium commercial)
• Architecture practices with interior specialization
• Specifiers & specification leads (teams who define finishes, schedules, and materials)
• Premium project directors coordinating suppliers and product selection
• Hospitality interior design decision makers (luxury hotels, residences, high-end venues)
• Real estate development interior procurement teams where finish schedules are standardized
• Design-led luxury retail/showrooms that influence premium product choices

Suggested industries to use (from your provided list)

• Design
• Architecture & Planning
• Building Materials
• Real Estate
• Hospitality
• Retail
• Luxury Goods & Jewelry
• Consumer Goods

Quality expectation: Decorex’s audience is highly aligned to premium interior specification. The event is a strong match when your client sells a category that appears directly in the show’s structure (furniture, lighting, fabric, flooring, kitchen, bathroom, tiles, accessories).

Next step (so we can produce “best buyers” for your client)

Please send:

• Your client website URL
• A quick note on what your client sells (one sentence)
• Target region preference (UK only, Europe only, or global)

After we receive that, we will deliver a refined 15–20 buyer sample table with fully verified company websites and the most precise job titles to target for Decorex International 11–14 October 2026 at Olympia, London.