| 1. Who Attends: Buyers / Attendees |
| Buyer / Attendee Segment |
Typical Organizations |
Buying Role or Influence |
Relevance to Exhibitors / Suppliers |
| IT / ICT leadership | Enterprises, public agencies, critical infrastructure operators | Technology roadmap ownership, solution approval | High-value audience for security platforms, services, and infrastructure tools |
| Cybersecurity teams | SOC teams, CISOs, security operations, incident response teams | Technical evaluation, vendor shortlisting, implementation input | Strong fit for security software, MDR, SIEM, threat intel, OT security |
| Private-sector executives | Large corporates, financial services, telecom, industrial firms | Budget control, strategic buying, risk ownership | Relevant for enterprise security transformation and advisory services |
| Public-sector and government officials | Ministries, regulators, municipalities, agencies | Policy, procurement, cyber resilience priorities | Useful for public-sector cybersecurity, compliance, and sovereign resilience offerings |
| Procurement and sourcing teams | Enterprises and public institutions with formal tendering | Vendor onboarding, contract negotiation, commercial evaluation | Good fit for suppliers with repeatable B2B offerings and compliance credentials |
| Critical infrastructure operators | Energy, utilities, transport, manufacturing, OT-intensive organizations | High-impact security buyers; operational risk decision-makers | Strong fit for OT/ICS security, monitoring, resilience, and incident response |
| Consultants and advisors | Cyber consultancies, systems integrators, advisory firms | Influence on vendor selection and project scoping | Valuable channel partners and referral sources |
| Media and association stakeholders | Industry media, cybersecurity associations, policy groups | Awareness-building and ecosystem influence | Useful for thought leadership, PR, and market visibility |
| 4. Sample Buyer Companies and Websites |
| Buyer Company / Organization |
Buyer Type |
Why It Is Relevant |
Website |
Best Job Titles to Target |
Evidence Level |
| Finnish Transport and Communications Agency Traficom | Government / regulator | Official cyber and communications authority; directly aligned to the event theme. | traficom.fi | CISO, Director of Cybersecurity, Security Program Manager | Confirmed Speaker Organization |
| Ministry of the Interior, Finland | Government | Public-sector cyber and resilience stakeholders are a core audience. | intermin.fi | Chief Information Security Officer, Security Advisor, Procurement Lead | Prior-Year Participation Evidence |
| WithSecure | Cybersecurity vendor / partner | Featured in the official cyber blog, indicating active event ecosystem participation. | withsecure.com | VP Sales, Partnerships Director, Channel Manager | Confirmed Speaker Organization |
| Elisa | Telecom / digital services | Telecom operators are relevant buyers and solution influencers in cyber, network, and resilience. | elisa.com | CIO, Head of Security, Network Operations Director | Confirmed Speaker Organization |
| Cyberday | Cybersecurity / compliance software | Active in the event blog; aligns to compliance, governance, and awareness use cases. | cyberday.ai | Compliance Manager, Security Lead, GRC Manager | Confirmed Speaker Organization |
| Truesec | Cybersecurity services | Relevant solution partner and likely source of enterprise decision-makers. | truesec.com | Security Director, Threat Intelligence Lead, Incident Response Manager | Confirmed Speaker Organization |
| Finland’s major banks and financial institutions | Financial services | Financial-sector cybersecurity is a high-value audience segment. | See respective bank domains | CISO, Fraud Prevention Lead, IT Security Manager | Strong Market Fit, Attendance Not Confirmed |
| Energy and utility operators in Finland | Critical infrastructure | OT and infrastructure security are core event themes. | See respective company domains | OT Security Manager, Operations Director, Risk Manager | Strong Market Fit, Attendance Not Confirmed |
| Public procurement authorities | Government / procurement | Likely buyers of cyber governance, compliance, and managed services. | government.fi | Procurement Director, Contracting Officer, Category Manager | Strong Market Fit, Attendance Not Confirmed |
| Telecom and network operators | Telecommunications | Network resilience, threat monitoring, and service continuity needs map directly to the event. | See respective company domains | CTO, Network Security Lead, Infrastructure Manager | Strong Market Fit, Attendance Not Confirmed |
| Manufacturing and industrial firms | Industrial operations | Operational technology security and resilience are increasingly board-level priorities. | See respective company domains | Plant Manager, OT Manager, Security Engineer | Strong Market Fit, Attendance Not Confirmed |
| Systems integrators and MSPs | IT services | Partners and resellers can influence enterprise buying decisions. | See respective company domains | Partnerships Director, Sales Director, Practice Lead | Strong Market Fit, Attendance Not Confirmed |
| Universities and research institutions | Research / education | Security research and workforce development are relevant adjacent themes. | See respective institution domains | IT Director, Research Lead, Program Manager | Strong Market Fit, Attendance Not Confirmed |
| 5. Job Profiles, Industries and Event Type |
| Priority |
Job Title / Function |
Department |
Seniority Level |
Why This Role Matters |
| 1 | Chief Information Security Officer (CISO) | Security / IT | C-level | Owns security strategy, vendor selection, and budget direction. |
| 2 | VP / Director of Cybersecurity | Security | Director/VP | Influences architecture, incident response, and buying decisions. |
| 3 | IT Director / CIO | IT | Director/C-level | Controls enterprise technology priorities and cross-functional approvals. |
| 4 | Procurement Manager / Strategic Sourcing Manager | Procurement | Manager | Runs supplier evaluation and commercial negotiation. |
| 5 | SOC Manager / Security Operations Lead | Security Operations | Manager/Head | Evaluates detection, response, monitoring, and managed security tools. |
| 6 | OT Security Manager / ICS Security Lead | Operations / Security | Manager/Lead | Critical for industrial, utility, and infrastructure buyers. |
| 7 | Risk Manager / Compliance Manager / GRC Manager | Risk / Compliance | Manager/Director | Needs policy, audit, and regulatory-alignment solutions. |
| 8 | Head of Infrastructure / Cloud Operations | Infrastructure / IT | Director/Head | Owns secure deployment, identity, and resilience decisions. |
| 9 | Partnerships Director / Channel Manager | Partnerships / Sales | Manager/Director | Useful for ecosystems, resellers, integrators, and alliance programs. |
| 10 | Program Manager / Security Transformation Lead | Program Management | Manager/Director | Coordinates implementation and vendor rollout across departments. |
| 5. Job Profiles, Industries and Event Type – Apollo Industry Recommendations |
| Priority |
Apollo Industry |
Why It Fits the Event |
Best Buyer Use Case |
| 1 | Computer & Network Security | Core event category and strongest solution-provider fit. | CISO, SOC, MDR, SIEM, XDR, threat intelligence |
| 2 | Information Technology & Services | Common buyer and partner segment for cyber events. | IT leadership, managed services, integration |
| 3 | Government Administration | Government officials and public procurement are explicitly named audiences. | Public-sector security, policy, procurement |
| 4 | Telecommunications | Network operators are important security stakeholders. | Network security, resilience, DDoS, identity |
| 5 | Banking | High-compliance, high-risk cyber buyer segment. | Fraud, governance, risk, identity, data protection |
| 6 | Financial Services | Broader than banking, includes fintech and insurance buyers. | Compliance, security operations, risk management |
| 7 | Utilities | Critical infrastructure and OT security relevance. | OT/ICS security, incident response, resilience |
| 8 | Oil & Energy | Energy-sector cyber and operational resilience are key themes. | OT security, monitoring, risk, compliance |
| 9 | Defense & Space | Defense-related cybersecurity is often adjacent to the event topic. | Sensitive data, secure communications, sovereign defense tech |
| 10 | Industrial Automation | Industrial and OT protection is highly relevant. | ICS protection, segmentation, monitoring |
| 11 | Computer Software | Security software buyers, partners, and ecosystem companies. | Security SaaS, identity, compliance tooling |
| 12 | Logistics & Supply Chain | Operational continuity and connected-system security needs. | Third-party risk, resilience, endpoint protection |
| 7. Key Focus Areas and Buyer Engagement |
| Focus Area |
Typical Buyer Need |
Buyer Engagement Opportunity |
Relevant Supplier Offering |
| Cybersecurity strategy | Program direction, risk reduction, roadmap planning | Executive meetings and strategic briefings | Advisory, cyber roadmap, security architecture |
| Compliance and governance | Audit readiness, policy alignment, regulatory obligations | GRC demo, workshops, compliance assessment | GRC software, training, managed compliance |
| Threat detection and response | Faster detection, triage, containment, response | Technical demos and use-case sessions | SIEM, XDR, MDR, incident response services |
| OT / ICS security | Protect industrial systems and critical infrastructure | Operational risk conversations with infrastructure buyers | OT monitoring, segmentation, asset discovery |
| Identity and access management | Secure access, MFA, privileged access control | High-conversion solution pitch to IT/security leaders | IAM, PAM, SSO, identity governance |
| Cloud and infrastructure security | Secure cloud adoption and resilient architecture | Cloud security assessment and architecture review | CNAPP, CSPM, workload security, encryption |
| Managed security services | Augment internal security teams | Service comparison and outsourcing discussion | MSSP, MDR, SOC-as-a-service |
| Lead Quality Assessment |
| Factor |
Assessment |
Explanation |
| Buyer relevance | Very High | The official audience is explicitly IT/ICT executives, cybersecurity experts, private/public decision-makers, and government officials. |
| Decision-maker availability | High | The event positions itself around executive and government participation, which is favorable for sales conversations. |
| Data collection potential | Medium | Public attendee lists are not confirmed in the supplied official content, so data capture may rely on sponsor, speaker, and partner pages. |
| Apollo targeting potential | Very High | Cybersecurity events map cleanly to strong Apollo industries, seniorities, and functional titles. |
| Geographic targeting potential | High | Helsinki and the Nordic region provide a clear regional market and account-based geography strategy. |
| Best outreach approach | High-touch account-based outreach | Target CISOs, security leaders, procurement, and OT/security stakeholders with sector-specific messaging. |
| Overall lead quality | High | Strong fit for cybersecurity, IT services, compliance, and critical-infrastructure suppliers. |
| Best use case | B2B attendee list building, ABM, event prospecting, channel development | Ideal for sales teams seeking enterprise and public-sector cyber buyers. |
| Limitations / risks | Attendance list not publicly confirmed | Need to rely on official speaker/partner evidence, prior-year attendance indication, and Apollo filters for prospecting. |
| Apollo.io Targeting Recommendation |
| Filter Type |
Recommended Filters |
Purpose |
| Apollo industries | Computer & Network Security; Information Technology & Services; Government Administration; Telecommunications; Financial Services; Banking; Utilities; Oil & Energy; Industrial Automation; Defense & Space | Focus on the strongest buyer and partner sectors for cyber buying. |
| Departments | IT, Security, Procurement, Operations, Risk, Compliance, Engineering, Digital Transformation | Reach both technical evaluators and commercial decision-makers. |
| Seniority | C-level, VP, Director, Head, Manager | Prioritize budget holders and functional owners. |
| Job titles | CISO, CIO, CTO, IT Director, Security Director, SOC Manager, GRC Manager, Procurement Manager, OT Security Manager, Risk Manager | Directly aligned to buying and evaluation roles. |
| Geography | Finland; Nordics; Northern Europe | Target companies most likely to attend or buy from the event region. |
| Employee size | 200–10,000+; include public-sector bodies and critical infrastructure operators | Best fit for cybersecurity budget and solution complexity. |
| Keywords | cybersecurity, infosec, GRC, SOC, MDR, SIEM, XDR, OT security, ICS, incident response, compliance, NIS2, data protection | Useful for intent-aligned prospecting and account enrichment. |
| Company type | Enterprise, public sector, operator, critical infrastructure, managed service provider, systems integrator | Prioritize realistic buyers and channel partners. |