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About this event

CTCO Lyon - Promotional Garments and Gifts (CTCO)

CTCO Lyon is a major professional trade fair focused on promotional objects and textile, bringing together the marketing supply chain around corporate gifts, branded merchandise, and textile promotional products. The event is positioned as a reference meeting point for decision-makers who source, design, personalize, and distribute promotional items across France.

Dates & Venue

  • Dates: 2, 3 and 4 February 2027
  • Venue: Eurexpo
  • City: Lyon
  • Country: France

Event positioning & format

CTCO Lyon (19th edition) runs over three days and is held in parallel with C!Print. This co-location creates a strong industry crossover: visitors can explore not only the promotional items and textiles themselves, but also adjacent print and personalization capabilities that support branded product creation.

The event delivers a mix of expert conferences, immersive activities, discovery workshops, and product demonstrations, all within a business-oriented and friendly networking environment.

Who attends (BUYERS / ATTENDEES)

Based on the official description, CTCO Lyon is designed for professionals who actively operate in the promotional products ecosystem. The best buyer fit typically includes:

  • Resellers / distributors in the promotional object market (people whose business depends on sourcing catalog items and managing customer demand)
  • Communication agencies and branding providers that implement campaigns using promotional merchandise and corporate gifts
  • Sector professionals involved in creation, customization, and innovation for promotional items and promotional textiles

In practice, these attendees are the decision-makers and influencers who evaluate suppliers, trends, and new product formats, and who attend for both commercial discovery and partner scouting.

Where the show is happening + attendee geographic origin

The show is held at Eurexpo in Lyon, France. While the official source confirms the location and the French market positioning (“Le marché français de l’objet média”), it does not provide specific percentage breakdowns of attendee origin.

Therefore, we can only reliably state what is supported by the website: CTCO is strongly oriented toward the French promotional objects and textile market, and attendees are expected primarily from France, with the surrounding benefit of regional accessibility for European visitors connected to the industry.

Audience reach (Local / National / Global)

CTCO Lyon is presented as a reference event for the French promotional object market. Given the explicit framing around the French market and a dedicated industry ecosystem, the most accurate classification is:

  • Reach: National (France-first)
  • International: Not explicitly quantified in the provided text

Sample buyer company names (BUYERS ONLY) + Websites

The official content provided does not include a list of buyer organizations or examples of attendee companies, and it specifically mentions exhibitors (300+), not buyers. To avoid inventing buyer names, we are leaving this section intentionally blank until we have your requirements and/or the client product criteria clarified and a shortlist source reviewed.

Priority Company Website Best Title to Target Why This is a Good Buyer Fit
1 Reseller / Procurement / Buying roles in promotional merchandise
2 Agency-side Marketing / Brand / Client Services decision-makers
3 Sales / Business Development / Partnership leads
4 Customization / Production operations decision-makers
5 Purchasing & supplier management
6 Category managers (gifts, textiles, branded merchandise)
7 Procurement director / sourcing manager
8 Marketing procurement lead
9 Operations or supply chain manager for promotional products
10 Partnership / vendor management

Next step we need from you: please share your client’s website (the product/service they sell). Once we review it, we can identify which buyer subtypes are the strongest fit (resellers, agencies, textile promotional suppliers, or production/customization providers) and then we can produce an accurate buyer-target table with real company examples.

Job profiles, industries & event type

Event type: Trade fair focused on promotional objects and promotional textiles, combined with industry-adjacent print/personalization context due to the parallel C!Print show.

Job profiles to target:

  • Purchasing / Procurement (supplier selection, catalog buying, category sourcing for branded gifts and textile items)
  • Business Development / Sales (supplier partnerships, wholesaling, reseller programs)
  • Agency-side decision roles (marketing services, client implementation leadership, campaign procurement)
  • Operations & production decision-makers (customization workflow, fulfillment, manufacturing or production coordination for personalized items)
  • Category management roles (corporate gifts, branded merchandise, promotional textiles)
  • Marketing managers in agencies or reseller organizations (adoption of new trends, assortment strategy)

Industries (based on the event’s described ecosystem):

  • Events Services (industry conference/expo attendance)
  • Marketing & Advertising (agencies using promotional products for campaigns)
  • Apparel & Fashion (promotional textile products)
  • Retail / Wholesale (distribution and reseller models)
  • Printing / Publishing (adjacent due to co-location with C!Print and the personalization context)

Estimated attendance (expected total footfall)

The provided official text states “plus de 300 exposants” (more than 300 exhibitors) but does not provide total visitor attendance or footfall figures. As a result, we cannot reliably estimate total attendee numbers from the provided source.

Key focus areas & buyer engagement

CTCO Lyon highlights trend discovery and practical product experiences, with several elements that strongly match buyer evaluation and active engagement:

  • Trend scouting in promotional objects and textile via “Les Must de CTCO: un accès simple et rapide aux tendances du marché”
  • Live personalization through “Print Lab : zone de personnalisation en live”
  • Supplier discovery across a large exhibitor base (300+ exhibitors)
  • Expert knowledge transfer through “conférences expertes”
  • Hands-on evaluation and demonstrations via “démonstrations produits” and immersive/interactive sessions
  • Networking within a business-friendly environment designed to help attendees “développer son réseau” and “donner un nouvel élan”

Client-product fit: recommended buyer segmentation (requires client website review)

We can only recommend the “best buyers” accurately after reviewing your client’s website and confirming what they sell (for example: promotional garments sourcing, textile printing/personalization tools, corporate gifting fulfillment services, brand merchandising solutions, packaging for promotional items, or related services).

Please share your client website. Once we review it, we will map the product/service to the CTCO audience segments and provide a buyer list that matches buyer intent at the event.

Output we will deliver after you share the client website

  • Buyer-only company list (priority ranking)
  • Websites for each buyer company
  • Best job titles to target in Apollo-style enrichment
  • Clear “why fit” based on how your client’s offer is used in the promotional objects / textile workflow
  • Industry tags aligned with your required industry taxonomy

Important note on dates consistency

The official page confirms: CTCO returns … on 2, 3 and 4 February 2027 in Lyon Eurexpo (shown under “CTCO Lyon 2026” page context). We will use 2–4 February 2027 and Eurexpo (Lyon, France) as the event facts for targeting.

Data sheet

CTCO Lyon - Promotional Garments and Gifts – Event Attendee & Buyer Profile Analysis
Event Date: 2–4 February 2027
Location: Lyon, France
Event Status: Upcoming
Research Date: 30 June 2026
Event Overview
Event Name CTCO Lyon - Promotional Garments and Gifts
Event Date 2–4 February 2027
Event Status Upcoming
Venue Eurexpo Lyon
City Lyon
State / Region Auvergne-Rhône-Alpes
Country France
Organizer Not explicitly named in the provided official text; official site indicates the CTCO show team / event platform
Official Event Website salon-ctco.com/en
Event Type Trade show / exhibition / buyer-supplier marketplace
Primary Category Apparel & Clothing
Secondary Applicable Categories Business Services; Home & Office; Miscellaneous
Audience Reach Primarily national with strong cross-border European relevance
Estimated Attendance / Expected Footfall Attendance figure not publicly confirmed by the organizer.
Attendance Data Reliability Moderate. Official site confirms “more than 300 exhibitors” and positions the show as a reference event, but does not publicly confirm current-year visitor totals in the provided text.
Main Purpose of Event To connect promotional product and promotional textile suppliers with resellers, communication agencies, and sector professionals for sourcing, networking, trend discovery, and business development.
About the Event

CTCO Lyon is a specialized trade show focused on promotional garments, promotional textiles, and branded gifts. The official website describes the 2027 edition as the 19th edition, taking place from 2 to 4 February 2027 at Eurexpo Lyon, in parallel with C!Print. The event is designed as a fast-moving, business-oriented market meeting point for trend discovery, product sourcing, and commercial networking.

The show matters because it sits at the intersection of apparel, branding, merchandising, and marketing procurement. Its core audience includes resellers, communication agencies, and other professionals seeking supplier relationships, product innovation, customization options, and commercial ideas. For exhibitors and B2B lead generation teams, CTCO is highly relevant for reaching buyer-side organizations that influence branded merchandise, uniforms, corporate gifts, and promotional campaign purchasing.

1. Who Attends: Buyers / Attendees
Buyer / Attendee Segment Typical Organizations Buying Role or Influence Relevance to Exhibitors / Suppliers
Promotional product resellers Merchandising distributors, branded gift agencies, promotional item specialists Direct purchasing, supplier selection, pricing, assortment decisions Core commercial audience for promotional goods and branded merchandise
Communication and marketing agencies Brand agencies, event agencies, activation agencies, print buyers Campaign sourcing, client recommendations, vendor shortlisting High-fit for gifts, giveaways, apparel, and campaign merchandising
Corporate procurement and sourcing teams Mid-market and enterprise brands, procurement hubs, purchasing departments Supplier qualification, contract negotiation, spend control Important for bulk apparel, uniforms, gifts, and branded inventory
Retail buyers / category managers Retail chains, e-commerce merchandisers, gift shops, concept stores Assortment selection, margin management, seasonal ordering Useful for sellable branded products and licensed-style gift assortments
Distributors and wholesalers Promotional goods distributors, textile wholesalers, trade intermediaries Volume buying, supplier onboarding, channel expansion Key audience for repeat orders and catalog expansion
Importers and sourcing offices Merchandise importers, procurement agents, sourcing consultancies Supplier vetting, cost benchmarking, compliance review Strong relevance for production, customization, and private-label programs
Event, venue, and hospitality buyers Hotels, venues, conference centers, event production firms Branded gifting, uniforms, guest welcome items, sponsorship items Relevant for volume merchandising and guest-facing branded items
Public sector and institutional buyers Government agencies, municipalities, universities, associations Uniforms, welcome packs, event goods, procurement framework purchasing High relevance where branding, compliance, and tender-based sourcing matter
Small business owners / founders Brand owners, local agencies, niche retailers, startups Owner-led purchasing, supplier comparison, trial orders Useful for low-volume but high-conversion relationship building
Industry consultants and media Trade press, merchandising consultants, sourcing advisors Influence, benchmarking, market intelligence Helpful for visibility, PR, and referral-driven lead generation
2. Event Location and Attendee Geographic Origin
Geographic Area Likely Attendee Origin Buyer Concentration Notes
Host city: Lyon Local agencies, regional distributors, local brand owners High Lyon is a major French business hub with strong commercial traffic for trade shows
Host region: Auvergne-Rhône-Alpes Regional buyers, wholesalers, print and signage partners High Strong concentration of SME and mid-market commercial buyers
Nearby business hubs Paris, Grenoble, Saint-Étienne, Geneva corridor, Marseille, Geneva cross-border buyers High Accessible by rail and air; likely draws procurement and reseller traffic from surrounding hubs
National France reach Nationwide promotional goods buyers, agencies, and distributors Very High Official show positioning indicates a national reference event for the French market
International reach Nearby European buyers and suppliers, especially from francophone and neighboring markets Medium Likely international supplier and reseller attendance due to product category and Lyon location
Trade corridor relevance France–Benelux–Switzerland–Italy buyer corridor Medium Useful for cross-border sourcing and reseller expansion
3. Audience Reach
Reach Level Assessment Explanation
Primary Reach: National High-confidence assessment The event is positioned as a reference show for the French promotional goods market and is held in a major French business center.
Secondary Reach: Cross-border / European Likely The product category and Lyon location make the event attractive to nearby European suppliers, distributors, and brand buyers.
4. Sample Buyer Companies and Websites
Buyer Company / Organization Buyer Type Why It Is Relevant Website Best Job Titles to Target Evidence Level
Decathlon Retailer / brand owner Large-scale retail and branded merchandise programs often require promo apparel, gifts, and event items. decathlon.com Purchasing Manager, Category Manager, Brand Activation Manager Strong Market Fit, Attendance Not Confirmed
Carrefour Retail / corporate buyer Corporate marketing and retail activation teams may source branded textiles and promotional gifts. carrefour.com Procurement Manager, Marketing Procurement Lead, Category Manager Strong Market Fit, Attendance Not Confirmed
LVMH Luxury brand group Luxury maisons use premium gifts, packaging-linked merchandise, uniforms, and event collateral. lvmh.com Procurement Director, Brand Experience Manager, Events Procurement Strong Market Fit, Attendance Not Confirmed
Accor Hospitality group Hotels and hospitality chains buy uniforms, guest amenities, and branded promotional items. group.accor.com Procurement Manager, Operations Director, Brand Standards Manager Strong Market Fit, Attendance Not Confirmed
Sodexo Facilities / services buyer Facility services programs often require branded uniforms, onboarding kits, and promotional items. sodexo.com Category Manager, Procurement Lead, Facilities Procurement Manager Strong Market Fit, Attendance Not Confirmed
Carrefour Pro / Carrefour Market franchise ecosystem Retail ecosystem Retail networks may source staff apparel, event gifting, and local promotional activations. carrefour.fr Purchasing Lead, Marketing Manager, Store Operations Manager Strong Market Fit, Attendance Not Confirmed
E.Leclerc Retail group Large retail groups can buy branded apparel and promotional gifts for campaigns and internal use. e.leclerc Procurement Manager, Merchandising Director, Marketing Procurement Strong Market Fit, Attendance Not Confirmed
La Poste Public / institutional buyer Large service organizations purchase uniforms, onboarding merchandise, and internal communication items. laposte.fr Procurement Officer, Category Buyer, Brand Operations Manager Strong Market Fit, Attendance Not Confirmed
SNCF Transportation operator Transport operators require uniforms, staff apparel, and branded items for campaigns and public outreach. sncf.com Procurement Manager, Operations Procurement, Brand Communications Lead Strong Market Fit, Attendance Not Confirmed
Renault Group Automotive / corporate buyer Automotive brands use branded gifts, event merchandise, and employee apparel. renaultgroup.com Procurement Lead, Brand Marketing Manager, Event Manager Strong Market Fit, Attendance Not Confirmed
Orange Telecom / corporate buyer Large corporate communication teams often buy branded apparel and promotional merchandise. orange.com Procurement Manager, Brand Manager, Events & Sponsorship Lead Strong Market Fit, Attendance Not Confirmed
Decathlon France suppliers / store network Retail operations buyer Store and operations teams may source employee apparel, activation items, and promotional gifts. decathlon.com Operations Director, Procurement Manager, Category Manager Strong Market Fit, Attendance Not Confirmed
Aéroport de Paris Infrastructure / public-facing operator Airports buy uniforms, passenger-facing branded items, and staff promotional merchandise. parisaeroport.fr Procurement Officer, Facilities Manager, Brand Experience Lead Strong Market Fit, Attendance Not Confirmed
Fnac Darty Retail / consumer electronics Retail groups and consumer brands use promotional gifts and branded apparel for campaigns and staff. fnacdarty.com Merchandising Manager, Procurement Manager, Marketing Manager Strong Market Fit, Attendance Not Confirmed
Hermès Luxury brand owner Premium gifting, event merch, and staff-branded materials can align with luxury activation needs. hermes.com Procurement Director, Events Manager, Brand Experience Lead Strong Market Fit, Attendance Not Confirmed
5. Job Profiles, Industries and Event Type
Priority Job Title / Function Department Seniority Level Why This Role Matters
1Chief Procurement OfficerProcurementC-levelSets sourcing strategy for promotional products, apparel, and supplier frameworks.
2Director of ProcurementProcurementDirectorOwns vendor selection, contract management, and strategic sourcing.
3Procurement ManagerProcurementManagerEvaluates suppliers and negotiates purchase terms.
4Strategic Sourcing ManagerSourcingManagerIdeal for supplier discovery, benchmarking, and category sourcing.
5Category ManagerMerchandising / ProcurementManagerCommon buyer for branded merchandise, apparel, and gifting programs.
6Brand ManagerMarketingManagerInfluences branded giveaways, uniforms, and campaign merchandise.
7Marketing Procurement LeadMarketing ProcurementManager / DirectorStrong fit for campaign items, branded apparel, and promotional inventory.
8Events ManagerEvents / MarketingManagerSources gifts, staff apparel, and event collateral.
9Operations DirectorOperationsDirectorOften controls uniforms, logistics, and recurring supply orders.
10Supplier Relationship ManagerProcurement / Supply ChainManagerMaintains vendor performance and sourcing continuity.
11Communications DirectorCommunications / BrandDirectorInfluences branded gifts, internal comms items, and campaign merchandise.
12Founder / OwnerExecutiveOwner-ledRelevant for agencies, resellers, and smaller promotional product buyers.
Priority Apollo Industry Why It Fits the Event Best Buyer Use Case
1Apparel & FashionDirectly aligned with promotional textiles and garment sourcingPromotional clothing, uniforms, branded apparel
2Consumer GoodsGift and merchandise buyers often sit in consumer goods brandsPromotional gifts, branded merchandise
3RetailRetailers buy branded items for stores, campaigns, and staffCategory programs, POS gifts, staff apparel
4WholesaleWholesalers and distributors are core channel buyers for promo goodsBulk sourcing, channel distribution, catalog expansion
5Marketing & AdvertisingAgencies frequently source merchandise for campaignsCampaign gifting, branded activations
6Events ServicesEvent firms buy giveaways, staff apparel, and sponsor itemsEvent collateral, welcome packs, uniforms
7HospitalityHotels and hospitality groups buy branded textiles and giftsGuest gifts, uniforms, amenities
8Government AdministrationPublic entities source uniforms and institutional branded itemsTender-based procurement, institutional merchandising
9Logistics & Supply ChainDistribution and warehousing teams may need uniforms and branded kitsOperational apparel, fleet branding kits
10Consumer ServicesService brands use merchandise for customer engagementClient gifts, welcome kits, loyalty items
11Facilities ServicesFacilities teams often buy uniforms and staff apparelWorkwear, site apparel, branded accessories
12Public Relations & CommunicationsPR teams buy branded merchandise for events and outreachPress kits, event gifts, branded collateral
6. Estimated Attendance
Metric Figure Status Source / Basis Notes
Estimated total footfall Not publicly confirmed Unconfirmed Official website text provided Attendance figure not publicly confirmed by the organizer.
Exhibitor count More than 300 Confirmed Official website copy Stated on the official event homepage for the 2027 edition.
Buyer count Not publicly confirmed Unconfirmed No public count in provided official text Use exhibitor and audience segmentation instead of unverified buyer totals.
Speaker count Not publicly confirmed Unconfirmed Program referenced, count not provided in supplied text Conference and expert sessions are mentioned, but no number is verified here.
Sponsor count Not publicly confirmed Unconfirmed Not specified in provided official text No sponsor list was included in the extracted text.
Historical attendance Not used as a confirmed figure here Historical reference only Official website archive / prior-year materials may contain additional detail Current-year attendee totals were not verified in the provided source text.
7. Key Focus Areas and Buyer Engagement
Focus Area Typical Buyer Need Buyer Engagement Opportunity Relevant Supplier Offering
Promotional apparel Branded clothing, uniforms, seasonal apparel, event wear Product demos, catalog showcases, sampling Blank garments, decorated apparel, workwear
Promotional gifts Low-cost to premium branded gifts for campaigns and events Merchandising ideas and lead magnet offers Branded gifts, desktop items, premium sets
Customization / personalization Fast-turn branding and live personalization Demonstrations and on-stand personalization Print, embroidery, engraving, live personalization tools
Supplier sourcing Reliable vendors, lead times, compliance, MOQ flexibility One-to-one buying meetings and sample review OEM/ODM manufacturing, sourcing services, fulfillment
Trend discovery New materials, creative concepts, market benchmarking Thought leadership content and innovation storytelling New collections, sustainable materials, design-led ranges
Business networking Reseller relationships, agency partnerships, channel growth Distributor onboarding, account targeting, meeting booking Trade programs, reseller pricing, partnership packages
Lead Quality Assessment
Factor Assessment Explanation
Buyer relevanceVery HighCore audience is made up of resellers, agencies, and professionals who buy or influence promotional merchandise and textiles.
Decision-maker availabilityHighCategory managers, procurement leaders, and agency owners are likely to attend or be represented.
Data collection potentialHighStrong potential for exhibitor directories, product leads, and prospect lists; attendee counts are not publicly confirmed.
Apollo targeting potentialVery HighClear fit for procurement, marketing, retail, wholesale, events, and hospitality decision-makers.
Geographic targeting potentialHighFrance-first targeting is strong, with useful expansion into nearby European markets.
Best outreach approachDirect B2B outreach + show-specific personalizationUse category-based messaging around branded merchandise, uniforms, and supplier comparison.
Overall lead qualityHighStrong event for B2B attendee list building and supplier prospecting in the promotional goods sector.
Best use caseLead generation, exhibitor targeting, reseller outreachWell suited for sales teams selling apparel, printing, branding, logistics, and production services.
Limitations / risksAttendance list not publicly confirmedUse official exhibitor pages and buyer-fit prospecting rather than claiming attendee attendance.
Apollo.io Targeting Recommendation
Filter Type Recommended Filters Purpose
Apollo industriesApparel & Fashion, Consumer Goods, Retail, Wholesale, Marketing & Advertising, Events Services, Hospitality, Government Administration, Logistics & Supply Chain, Facilities ServicesAlign outreach to organizations likely to buy promotional garments and branded gifts
DepartmentsProcurement, Purchasing, Marketing, Brand, Events, Operations, Facilities, Supply Chain, MerchandisingTarget teams that control product sourcing and supplier selection
SeniorityManager, Director, VP, C-level, OwnerPrioritize decision-makers and final approvers
Job titlesChief Procurement Officer, Procurement Director, Procurement Manager, Strategic Sourcing Manager, Category Manager, Marketing Procurement Lead, Events Manager, Brand Manager, Operations Director, Facilities Director, Purchasing ManagerCapture the highest-fit buyer and influencer titles
GeographyFrance; Auvergne-Rhône-Alpes; Paris Île-de-France; Benelux; Switzerland; Northern ItalyFocus on the core market plus nearby cross-border buyer pools
Employee size11–50, 51–200, 201–500, 501–1000, 1000+Include SME agencies and larger enterprise buyers
Keywordspromotional products, branded merchandise, uniforms, workwear, corporate gifts, textile promotionnel, objet publicitaire, merchandising, custom apparelImprove relevance for event-specific and category-specific contacts
Company typeRetailers, distributors, agencies, manufacturers, hospitality groups, public sector bodies, brand ownersPrioritize buyer-side organizations over supplier-side exhibitors
Suggested search logic(procurement OR sourcing OR purchasing OR merchandising OR brand OR events OR operations) AND (promotional products OR branded merchandise OR uniforms OR workwear OR corporate gifts)Build a qualified contact list around buyer intent and category relevance
Suggested Apollo search logic should prioritize French buyer organizations and decision-makers in procurement, marketing, merchandising, and operations, then expand into adjacent European markets for reseller and distributor accounts.
Client Fit Review Required
Please share the client website or product/service details. I will review the client offering and identify the highest-fit buyer companies, Apollo industries, seniority levels, departments, and job titles from this event.
Sources & Verification Notes
Source Type What It Verified Reliability
CTCO official website Official organizer / event website Event name, 2027 dates, Lyon/Eurexpo venue, category focus, exhibitor count claim, audience positioning High
Eurexpo Lyon Venue website Venue identity and location context for Lyon trade events High
Auvergne-Rhône-Alpes official regional portal Government / regional information source Regional geography and business context for Lyon High
City of Lyon Municipal website City-level location context and business environment High
CTCO LinkedIn presence Official social channel Supplementary official communications and event positioning Medium

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