🎯 Selling to this event's audience? Get a free tailored buyer list
Tell us your work email and our AI instantly builds a buyer list matched to CorporatiePlein — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.
About this event
CorporatiePlein 2026: Digitale Transformatie: De woningcorporatie toekomstproof
CorporatiePlein 2026 is an industry-focused event centered on the future readiness of Dutch housing corporations (“woningcorporaties”), with a clear theme on digital transformation. The event takes place on Thursday, 10 September 2026, running from 09:00 to 16:00, at Expo Houten in Houten, Netherlands. It is presented as the 16th edition of CorporatiePlein.
Core theme and positioning
The event’s guiding theme is “Digitale Transformatie: De woningcorporatie toekomstproof”, which indicates a strong focus on how housing corporations can improve their processes, services, information systems, data handling, and operational efficiency through digital change. The program and exhibitor selection are therefore expected to be heavily aligned with practical digital modernization needs—rather than technology in isolation.
Expected buyer-attendee ecosystem (who attends)
CorporatiePlein is best understood as a meeting place between housing-corporation professionals and solution providers. The most relevant “buyers” (decision-makers and influencers) typically include:
- Housing corporation leadership and strategy stakeholders (e.g., those responsible for transformation roadmaps, digital strategy, and modernization priorities).
- IT and digital transformation leadership (e.g., directors/managers for ICT, information management, architecture, application management, data, and platform modernization).
- Operations and process owners who drive adoption in areas like service delivery, tenant interactions, workflow improvements, and internal efficiency.
- Compliance and risk-related roles supporting responsible adoption of systems, data governance, and secure operations.
- Advisory and procurement-influencing roles within housing organizations who evaluate vendor fit, implementation timelines, and total cost of ownership.
Where the show is happening + attendee geographic origin
Venue: Expo Houten, Houten, Netherlands
Date & time: 10 September 2026, 09:00–16:00
Given the event is held in the Netherlands and is specifically oriented around Dutch housing corporations, attendee origin is expected to be primarily local to national, with participation from housing-corporation teams across the Netherlands. The strongest concentration is expected from the Dutch market; international presence may be limited, but solution providers with Dutch operations or regional offices can still attract attendance from broader EU networks.
Audience reach: local / national / global
CorporatiePlein is positioned as a national industry event. Its thematic relevance is strongly tied to the Dutch housing-corporation sector, and the venue in Houten supports regional accessibility while still serving a nationwide audience. For global reach, it is likely more limited—the event is designed for the domestic transformation agenda of woningcorporaties.
Estimated attendance (expected total footfall)
The provided official website content confirms the event timing and location, but it does not specify an expected number of attendees. Therefore we cannot reliably estimate total footfall from the provided source text alone. Attendance estimate: empty/unknown based on the supplied website content.
Key focus areas & buyer engagement
Based on the theme (“digital transformation” and being “futureproof” as a housing corporation), the most likely buyer priorities and engagement interests include:
- Digital transformation programs: roadmaps, governance, and phased implementation planning.
- Operational efficiency: digitization of processes, workflow automation, and productivity improvements.
- Data management and information architecture: ensuring systems can support decision-making and service delivery.
- Tenant-focused service modernization: improving customer experience via digital channels and better service workflows.
- Security, privacy, and compliance readiness: responsible adoption of platforms and data handling practices.
- Change management and adoption: training, stakeholder alignment, and sustainable operational integration.
- Vendor evaluation and solution fit: identifying tools and partners that can deliver measurable outcomes.
Sample buyer company names + websites (buyers only)
The supplied official website content does not include exhibitor lists or buyer organization names, and we should not fabricate company identities that are not reliably supported by the provided source text.
To produce the required “buyers-only” sample list with websites, please provide:
- your client product website (the URL we must evaluate fit against), and
- any constraints (e.g., ideal buyer type: IT leadership, procurement, digital transformation officers, data/governance, etc.).
Job profiles, industries & event type
Because the event theme targets housing corporations and digital transformation, the relevant job profiles likely include:
- Digital Transformation Manager / Program Lead (transformation portfolio owner)
- ICT Director / Head of IT (technology roadmap and vendor selection influence)
- Information Manager / Data & Information Governance Lead
- Enterprise Architect / Solution Architect (platform alignment, modernization architecture)
- Business Process Owner / Operational Excellence Manager
- Security & Compliance Officer (privacy/security readiness)
- Procurement / Supplier Management roles (vendor onboarding and contracting influence)
- Customer Service / Service Delivery Transformation roles
Event type: Industry conference / sector-focused solutions showcase (digital transformation in housing corporations).
Primary industry (best fit from the provided industry list):
We recommend using a combination approach when selecting industries in our buyer list tooling, because the event spans both housing-sector operations and technology transformation.
The best matches from your provided industry list (choose based on how our client categorizes buyers) are likely:
- Real Estate
- Information Technology & Services (if we are targeting IT/digital buyers within housing organizations)
- Computer & Network Security (if we are targeting security/compliance stakeholders)
- Marketing & Advertising (only if tenant communications/digital channels are a core part of the buyer’s work)
- Management Consulting (only if consulting-style partners are relevant)
Since we must align precisely with your client product and buyer personas, the final industry filters should be confirmed after we review the client website.
Client-product review: identifying the best buyers (We need your client website)
We can tailor the “best buyer fit” list and the recommended job titles using our buyer research process, but we must first review your client product website to match:
- what the product does (category and use case),
- who in a housing corporation would be accountable for buying or approving it, and
- which buyer segments are most likely to convert at an event like CorporatiePlein.
Please share your client website URL so we can:
- suggest the best buyer job profiles for this specific event,
- recommend the strongest industries/filters from your provided Apollo industry list, and
- build the 15–20 buyers-only sample table including Priority, Company, Website, Best Title to Target, Why This is a Good Buyer Fit.
Next step to finalize the 15–20 buyer sample list
Once you provide the client website, we will produce the buyer shortlist aligned to CorporatiePlein’s theme and audience, ensuring we only recommend buyer organizations that match the client’s buying intent and decision-maker profiles.
Data sheet
| Event Name | CorporatiePlein |
| Event Date | 10 September 2026, 09:00–16:00 |
| Event Status | Upcoming |
| Venue | Expo Houten |
| City | Houten |
| State / Region | Utrecht |
| Country | Netherlands |
| Organizer | CorporatiePlein organization / event team |
| Official Event Website | corporatieplein.nl |
| Event Type | Industry trade show / networking and solution-sourcing event |
| Primary Category | Building & Construction |
| Secondary Applicable Categories | IT & Technology; Business Services; Home & Office |
| Audience Reach | Primarily national, with concentrated Dutch housing-sector participation |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. |
| Attendance Data Reliability | Medium for date/venue/theme; low for attendance volume due to no public organizer confirmation. |
| Main Purpose of Event | To connect Dutch housing-corporation professionals with solution providers focused on digital transformation, operational improvement, data, systems, and service modernization. |
CorporatiePlein is a specialized Dutch industry event for the housing-corporation sector, with the 2026 edition positioned around the theme “Digitale Transformatie: De woningcorporatie toekomstproof.” The event is designed as a practical meeting point for organizations working in social housing, property management, tenant services, operational efficiency, and digital modernization.
The event is highly relevant for B2B outreach because it brings together professionals responsible for strategy, IT, data, operations, procurement, and service delivery within housing corporations. For vendors selling software, digital transformation services, workflow tools, data solutions, security, facilities support, and related services, CorporatiePlein provides a focused environment for buyer profiling, lead generation, and account targeting.
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Housing corporation leadership | Dutch woningcorporaties | Executive decision-makers, digital strategy approvers | High-value contacts for transformation, modernization, and strategic service providers |
| IT and digital transformation teams | Housing providers and sector vendors | Technology evaluators, system owners, implementation leads | Core audience for SaaS, integrations, cybersecurity, cloud, and data solutions |
| Procurement and sourcing teams | Housing corporations and public-sector aligned entities | Vendor selection, contracting, framework agreements | Strong fit for suppliers selling through formal procurement and tender processes |
| Operations and service delivery leaders | Property management, tenant services, maintenance functions | Process owners, workflow sponsors, budget influencers | Relevant for workflow software, service desks, scheduling, field operations, and automation tools |
| Data, BI, and information management teams | Housing corporations and associated consultants | Data governance, reporting, analytics, and information quality | Ideal for data platforms, governance, master data, reporting, and document management vendors |
| Facilities and asset management teams | Housing operators, maintenance and real estate support organizations | Operational planning, lifecycle, supplier coordination | Relevant for maintenance tech, asset software, planning tools, and service contractors |
| Innovation and change management leaders | Large and mid-sized housing corporations | Transformation program owners, pilot sponsors | Useful for consultancies, implementation partners, and emerging tech providers |
| Policy, compliance, and governance stakeholders | Housing-sector associations, corporate governance functions | Risk, compliance, and standards influence | Important for security, privacy, data protection, and reporting solutions |
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: Houten | Local professionals, venue-accessible attendees | Medium | Convenient for Utrecht-area housing, operations, and vendor teams |
| Host region: Utrecht | Regional housing corporations and service providers | High | Strong concentration of Dutch organizational and logistics access |
| Nearby business hubs | Amsterdam, Rotterdam, The Hague, Eindhoven, Arnhem/Nijmegen, Utrecht | High | Likely draw for decision-makers from major Dutch urban regions |
| National reach | Housing corporations across the Netherlands | High | Event theme suggests sector-wide Dutch relevance |
| International reach | Limited / niche, mainly Benelux solution providers | Low | Event appears predominantly Dutch-language and sector-specific |
| Relevant trade corridors | Dutch public-sector, housing, proptech, and facilities networks | Medium to High | Most relevant for vendors selling into Dutch housing and property operations |
| Reach Level | Assessment | Explanation |
|---|---|---|
| National | Primary | The event is centered on the Dutch housing-corporation market and is expected to attract attendees from across the Netherlands. |
| Regional | Secondary | Utrecht and adjacent Dutch provinces are the most convenient and likely high-density attendance zones. |
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Woonin | Housing corporation | Large Dutch housing organization with needs in digital service delivery, data, operations, and tenant processes | woonin.nl | Director IT, Manager Digital Transformation, Procurement Manager, Operations Director | Strong Market Fit, Attendance Not Confirmed |
| Ymere | Housing corporation | Major Dutch landlord with complex operations and digital process requirements | ymere.nl | CIO, IT Manager, Head of Procurement, Program Manager | Strong Market Fit, Attendance Not Confirmed |
| de Alliantie | Housing corporation | Relevant for transformation, resident services, data, and supplier management | de-alliantie.nl | Director Business Operations, IT Director, Strategic Sourcing Manager | Strong Market Fit, Attendance Not Confirmed |
| Rochdale | Housing corporation | Strong fit for digital service, tenant communication, and operational efficiency solutions | rochdale.nl | IT Director, Facilities Director, Procurement Lead, Change Manager | Strong Market Fit, Attendance Not Confirmed |
| Portaal | Housing corporation | Large social housing organization with transformation and procurement relevance | portaal.nl | CIO, Procurement Manager, Director Operations, Project Manager | Strong Market Fit, Attendance Not Confirmed |
| Stadgenoot | Housing corporation | Potential buyer for digital workflow, resident services, and data solutions | stadgenoot.nl | IT Manager, Innovation Lead, Procurement Officer, Operations Manager | Strong Market Fit, Attendance Not Confirmed |
| Eindhoven / BrabantWonen | Housing corporation | Regional housing operator likely to seek digital and operational improvements | brabantwonen.nl | IT Director, Business Analyst, Procurement Manager, Program Manager | Strong Market Fit, Attendance Not Confirmed |
| Woonzorg Nederland | Housing corporation | Older-adult housing operator with service, facilities, and digital process requirements | woonzorg.nl | Operations Director, Facilities Director, Procurement Manager, IT Manager | Strong Market Fit, Attendance Not Confirmed |
| Talis | Housing corporation | Relevant for housing operations, digital service improvement, and procurement | talis.nl | IT Manager, Procurement Lead, Director Operations, Change Manager | Strong Market Fit, Attendance Not Confirmed |
| Woonbron | Housing corporation | Large urban housing buyer with strong need for workflow, data, and service digitization | woonbron.nl | CIO, Director Operations, Procurement Manager, Data Manager | Strong Market Fit, Attendance Not Confirmed |
| Woonbedrijf | Housing corporation | Likely buyer of digital transformation, property management, and service solutions | woonbedrijf.com | IT Director, Procurement Manager, Operations Leader, Project Director | Strong Market Fit, Attendance Not Confirmed |
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Chief Information Officer / IT Director | IT | Executive / Director | Owns technology direction, modernization, and platform selection |
| 2 | Director of Operations / Operations Manager | Operations | Director / Manager | Influences process redesign, service quality, and workflow improvement |
| 3 | Procurement Manager / Strategic Sourcing Manager | Procurement | Manager / Senior Manager | Controls buying processes, supplier evaluation, and contract routes |
| 4 | Program Manager / Project Manager | Transformation / PMO | Manager | Coordinates implementation, pilots, and vendor delivery |
| 5 | Data Manager / BI Manager / Information Manager | Data / Information Management | Manager / Senior Manager | Responsible for reporting, data quality, and information governance |
| 6 | Facilities Director / Asset Manager | Facilities / Asset Management | Director / Manager | Influences maintenance, lifecycle, and service-delivery tooling |
| 7 | Change Manager / Innovation Lead | Transformation | Manager / Lead | Drives adoption of new systems and process changes |
| 8 | Security / Privacy / Compliance Manager | Risk / Compliance / IT | Manager / Senior Manager | Important for data protection, governance, and vendor risk review |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Real Estate | Core sector for housing corporations and property operations | Housing providers, asset owners, property managers |
| 2 | Construction | Relevant for maintenance, renovation, and housing projects | Project, maintenance, and refurbishment vendors |
| 3 | Information Technology & Services | Digital transformation is the event’s central theme | SaaS, systems integration, IT consulting |
| 4 | Facilities Services | Strong fit for operational support and service management | FM software, outsourced services, maintenance support |
| 5 | Computer Software | Likely supplier ecosystem for workflow, CRM, data, and resident portals | Software vendors targeting housing and public service operations |
| 6 | Computer & Network Security | Data-driven housing organizations require security and governance | Cybersecurity, access control, compliance tools |
| 7 | Logistics & Supply Chain | Useful for maintenance, materials, and supplier coordination | Scheduling, inventory, field-service coordination |
| 8 | Government Administration | Housing corporations often operate in a regulated, public-interest environment | Policy, compliance, public-sector-aligned solution providers |
| 9 | Management Consulting | Transformation programs often involve advisory and implementation support | Digital strategy, change management, process redesign |
| 10 | Business Supplies & Equipment | Relevant to operational procurement and workplace support services | Office, facilities, and operational buyers |
| 11 | Environmental Services | Housing organizations increasingly focus on sustainability and compliance | Energy, waste, sustainability, and reporting solutions |
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Not publicly confirmed | Confirmed unavailable | Official website content reviewed | Organizer has not publicly posted a verified attendance figure in the provided source |
| Exhibitor count | Not publicly confirmed in the provided source | Confirmed unavailable | Official website content reviewed | Exhibitor directory may exist on the event site, but count was not verified in the provided material |
| Buyer count | Not publicly confirmed | Confirmed unavailable | Official website content reviewed | No verified buyer-registration figure available |
| Speaker count | Not publicly confirmed | Confirmed unavailable | Official website content reviewed | Program exists, but a verified count was not included in the provided source |
| Historical attendance | Not verified from provided source | Historical / prior-year evidence not confirmed | Official website references 16th edition | Prior editions indicate established continuity, but not a public attendance metric |
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Digital transformation | Modernize processes, systems, and service delivery | Executive discussions, roadmap workshops, case studies | Consulting, systems integration, workflow platforms |
| Data and reporting | Improve visibility, governance, and compliance | Demo dashboards, data governance sessions, analytics talks | BI tools, data platforms, reporting services |
| Resident service automation | Reduce response time and manual effort | Process optimization conversations, product demos | CRM, case management, portals, chat, workflow automation |
| Procurement and supplier management | Control supplier risk and purchasing performance | Supplier qualification, tender support, contract conversations | e-Procurement, contract management, vendor risk tools |
| Facilities and maintenance | Plan, track, and optimize upkeep of housing assets | Asset-management demos, operational efficiency pitches | FM software, maintenance scheduling, field service solutions |
| Cybersecurity and privacy | Protect resident data and organizational systems | Risk reviews, security assessments, compliance discussions | Cybersecurity, identity, access control, compliance software |
| Change management | Ensure adoption of new tools and processes | Implementation support, training, transformation planning | Adoption services, training, consulting |
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | The event is tightly focused on housing-corporation buyers and transformation stakeholders. |
| Decision-maker availability | High | Likely presence of executives, IT leaders, procurement, operations, and project owners. |
| Data collection potential | High | Exhibitor, speaker, and agenda-driven research can support focused lead creation. |
| Apollo targeting potential | Very High | Clear ICP segments, identifiable industries, and precise job titles for outreach. |
| Geographic targeting potential | High | Strong Dutch concentration with city, region, and national segmentation options. |
| Best outreach approach | Targeted account-based outreach | Best results come from role-based outreach to housing corporations and sector suppliers. |
| Overall lead quality | Very High | A focused, buyer-rich event with strong relevance for transformation and procurement-led sales. |
| Best use case | B2B attendee list building and account targeting | Ideal for lead generation, event prospecting, and Dutch housing-sector pipeline development. |
| Limitations / risks | Moderate | No publicly confirmed attendance total in the provided source; current-year attendee list may not be fully public. |
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Real Estate; Construction; Information Technology & Services; Facilities Services; Computer Software; Government Administration; Management Consulting; Computer & Network Security; Logistics & Supply Chain; Environmental Services | Focus on housing corporations, solution providers, and transformation stakeholders |
| Departments | IT; Operations; Procurement; Finance; Facilities; Program Management; Transformation; Risk/Compliance | Capture decision-makers and influencers with purchasing authority or strong influence |
| Seniority | Manager, Senior Manager, Director, VP, CXO | Prioritize buyers and budget owners |
| Job titles | CIO, IT Director, Procurement Manager, Strategic Sourcing Manager, Operations Director, Facilities Director, Program Manager, Data Manager, Change Manager, Innovation Lead | Direct role-based targeting for event outreach and account prioritization |
| Geography | Netherlands; Utrecht; Randstad; Amsterdam; Rotterdam; The Hague; Eindhoven | Prioritize Dutch housing-sector buyer markets and easy-commute regions |
| Employee size | 201–500; 501–1,000; 1,001–5,000; 5,001–10,000 | Matches mid-market and large housing organizations, plus enterprise solution vendors |
| Keywords | woningcorporatie; social housing; digital transformation; resident services; property management; asset management; procurement; ERP; workflow; data governance; tenant portal | Sharpen search relevance for Dutch housing and transformation buying intent |
| Company type | Corporate; non-profit; public sector adjacent; enterprise; mid-market | Targets housing operators and sector suppliers |
| Suggested Boolean-style search logic | ("woningcorporatie" OR "social housing" OR "housing corporation") AND ("IT Director" OR CIO OR "Procurement Manager" OR "Operations Director" OR "Data Manager" OR "Change Manager") AND Netherlands | |
Please share the client website or product/service details. I will review the client offering and identify the highest-fit buyer companies, Apollo industries, seniority levels, departments, and job titles from this event.
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| CorporatiePlein official news page | Official organizer source | Event name, 16th edition, date, time, venue, theme, and planner references | Very High |
| Expo Houten official website | Venue source | Venue identity and location context | High |
| CorporatiePlein official website | Official event website | Event positioning, audience context, and event access details | Very High |
| Provided official text excerpt from CorporatiePlein website | Primary source excerpt | Confirmed date/time, venue, theme, and edition number | Very High |
🎯 Selling to this event's audience? Get a free tailored buyer list
Tell us your work email and our AI instantly builds a buyer list matched to CorporatiePlein — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.