Connected Commerce Summit London 2026 — Buyer & Audience Intelligence (Events Research Brief)

Connected Commerce Summit London 2026 is positioned for business leaders building and accelerating commerce growth through data, connectivity, automation, and connected retail/supply chain ecosystems. The “connected commerce” theme typically bridges retail operations, logistics visibility, payments/fintech enablement, customer experience, omnichannel technology, and partner ecosystems—often with strong practitioner attendance from enterprises and solution providers.

Important note for list quality (please share your client website): We can align “best buyers” and the final attendee-list targeting logic to your exact product offer and buying intent only after reviewing your client’s website. Please provide the client website URL (and 1–2 sentences on what your client sells, e.g., platform type, target customer, typical deal size, and deal cycle). Until we have it, the buyer-fit below is based on the event’s established industry focus: connected commerce, omnichannel operations, supply chain/logistics connectivity, retail media/data partnerships, and commerce technology platforms.

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1) Who attends (BUYERS / ATTENDEES)

This is typically a B2B commerce and technology summit where the highest-value “buyers” are usually found in operations, digital transformation, and technology procurement-adjacent roles—especially those responsible for omnichannel rollout, commerce platform selection, logistics visibility, data/analytics programs, and partner ecosystem growth.

Main attendee groups we should expect

• Retail and brand decision-makers (omnichannel, digital, commerce platform owners, eCommerce leadership, retail operations leaders).
• Supply chain & logistics leaders focused on shipment visibility, inventory accuracy, partner collaboration, last-mile and returns optimization.
• Commerce technology professionals (product owners, digital transformation leads, platform program managers, integration/solution architects).
• Data, analytics & customer experience leaders who use connected data to drive personalization, retail media strategy, and conversion improvements.
• Payments and fintech stakeholders if sessions include modern payments, fraud/identity, checkout optimization, and transaction analytics.
• Solution providers and system integrators attending as exhibitors/sponsors or with senior pre-sales and account teams.

Buyer vs. attendee reality check

Connected Commerce Summits often have a mixed room: practitioners and vendor teams present in large numbers. Our buyer-list approach should prioritize operational decision-makers and platform/partner program owners—because they can budget, approve, or influence vendor selection for connected commerce initiatives.

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2) Where the show is happening + attendee geographic origin

Show location: London, United Kingdom (exact venue and hall configuration for 2026 should be confirmed closer to the event launch).

Likely geographic origin of attendees

• Primary: United Kingdom (London and major UK retail/commerce hubs).
• Secondary: Western Europe (especially Netherlands, Germany, France, Ireland, Nordics via retail/logistics networks).
• Additional: Multi-national enterprise teams (traveling from EU and sometimes North America) for enterprise commerce programs and global vendor meetings.

For targeting, we recommend a UK-first list with a meaningful Europe extension—particularly for companies running pan-European fulfillment, omnichannel operations, and connected inventory/returns programs.

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3) Audience reach (Local / National / Global)

Audience reach: Typically regional-to-global within the commerce technology ecosystem.

• Local/Regional depth: London-based and UK enterprise participation is usually strong, especially for retail, logistics, and UK commerce transformation teams.
• National breadth: UK-wide attendance is common because commerce transformation is led across the country (not only in London).
• Global angle: International brands, global logistics providers, and multinational solution vendors often attend—making the event useful for cross-border buyer targeting.

We position buyer-list use as “commerce decision-makers + connected ecosystem owners,” not just generic tech attendees.

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4) Sample buyer company names (BUYERS ONLY) + Websites

Below is a buyer-oriented sample set we would pull as starting points in a tool like Apollo—however, final selection must be confirmed once we review your client website and target ICP (ideal customer profile).

How to interpret this sample

• These are buyer-style accounts: retailers, logistics operators, ecommerce platforms, payments/fintech, enterprise solution adopters, and companies with active digital commerce programs.
• The “Best Title to Target” column focuses on buyer roles that typically own programs relevant to connected commerce (omnichannel, platform delivery, supply chain visibility, integrations, CX/data, and partner ecosystem initiatives).

Sample Buyer Target Table (15–20 companies)

Priority	Company	Website	Best Title to Target	Why This is a Good Buyer Fit
1	Tesco	https://www.tesco.com	Head of Digital / Omnichannel Strategy	Major UK retailer with large-scale omnichannel and connected commerce programs where platform, data, and delivery visibility initiatives are core.
2	Walmart (UK/ecomm operations exposure)	https://corporate.walmart.com	Director of E-commerce Platform Programs	Enterprise-grade commerce platform governance and connected customer experience work aligns with summit themes.
3	Marks & Spencer	https://corporate.marksandspencer.com	VP / Director, Digital & E-commerce	Omnichannel retailer with recurring transformation needs around connected commerce and customer journey optimization.
4	Vodafone (commerce connectivity programs)	https://www.vodafone.com	Head of Enterprise IoT / Connectivity Solutions	Connectivity partner angle fits connected commerce ecosystems, especially logistics visibility and connected devices.
5	Ocado Group	https://www.ocadogroup.com	Director, Digital Supply Chain / Connected Fulfilment	Strong alignment with automated fulfilment models, connected operations, and supply chain data visibility.
6	John Lewis Partnership	https://www.jlpjobs.com	Head of Customer Experience & Omnichannel	Customer journey ownership and omnichannel integration make it relevant to connected commerce strategy.
7	JD Sports	https://www.jdsports.com	Senior Manager, Omnichannel Operations	Retailer focused on omnichannel execution, inventory coordination, and connected demand/fulfilment workflows.
8	Amazon	https://www.aboutamazon.com	Program Manager, Commerce Platforms / Retail Operations	Massive commerce ecosystem and integration-driven operations—high relevance to connected commerce initiatives.
9	Deliveroo (partner ecosystem angle)	https://careers.deliveroo.com	Head of Operations Technology / Platform Integration	Marketplace and delivery ecosystem models connect customer experience, logistics flow, and partner systems.
10	DPD (Geo logistics visibility)	https://www.dpd.co.uk	Director, Customer Experience & Logistics Visibility	Connected shipping and delivery status capabilities are central to buyer programs for commerce-driven logistics.
11	Royal Mail	https://www.royalmail.com	Head of E-commerce / Parcel Technology	Parcel and ecommerce shipping modernization aligns with connected commerce touchpoints (tracking, delivery, returns).
12	DHL Supply Chain	https://www.dhl.com	VP / Director, Supply Chain Solutions (Visibility)	Visibility and connected logistics offerings map strongly to summit-level buyer interest.
13	Uber (delivery/commerce operations)	https://www.uber.com	Senior Program Manager, Platform Partnerships	Platform ecosystem and connected operations make it relevant where connected commerce relies on partners and marketplaces.
14	Stripe	https://stripe.com	Enterprise Account Executive (Payments Platform) / Partnerships Lead	Payments infrastructure and integrated commerce flows align with omnichannel and transaction optimization themes.
15	Adyen	https://www.adyen.com	Enterprise Sales Director / Payments Solutions Leader	Retail payment modernization and connected checkout optimization are frequently adjacent to connected commerce initiatives.
16	Shopify	https://www.shopify.com	VP / Director, Enterprise Solutions	Commerce platform adoption and ecosystem integrations are directly aligned with connected commerce themes.
17	Just Eat Takeaway.com	https://www.justeattakeaway.com	Head of Commerce Platform / Operations Technology	Marketplace operations and connected delivery workflows align with attendee interests in platform ecosystems.
18	Capgemini (buyer-with-transformation reality)	https://www.capgemini.com	Director, Commerce Transformation Delivery	Even as a services firm, it can be a buyer of tooling/integration partners for commerce modernization programs.
19	Accenture (buyer-with-transformation reality)	https://www.accenture.com	Managing Director, Commerce & Platform Transformation	Transformation programs often incorporate connected commerce platforms and integration partners—relevant to summit agenda.
20	Thoughtworks (buyer-with-transformation reality)	https://www.thoughtworks.com	Director, Connected Commerce / Delivery Practice Lead	Delivery-focused connected commerce projects can create internal demand for platforms, tools, and solutions.

Top 5 buyer samples to message first (general fit): Tesco, Marks & Spencer, Ocado Group, DHL Supply Chain, Royal Mail.

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5) Job profiles, industries & event type

Job profiles to target (high likelihood buyer roles)

• Head/Director/VP, Digital Commerce / E-commerce Platforms
• Head/Director, Omnichannel Strategy
• Head/Director, Supply Chain Technology / Logistics Visibility
• Program Manager, Commerce Platform Delivery
• Director, Customer Experience (CX) / Personalization
• Director, Data & Analytics for Commerce
• Integration/Architecture leadership (Enterprise Integration, API/Systems Architecture)
• Payments and transaction modernization leaders (if payments sessions are prominent)
• Retail Operations Technology leaders
• Partnership/Ecosystem leaders (marketplaces, retail media partners, vendor ecosystems)

Industries most aligned (using your provided industry list)

• Retail
• Logistics & Supply Chain
• Wholesale
• Transportation/Trucking/Railroad
• Computer Software
• Internet
• Financial Services
• Marketing & Advertising
• Information Technology & Services
• Telecommunications (for connectivity/IoT angles)
• Events Services (only if your product serves event ops/sponsorship ecosystem—verify with your website)

Event type classification

Event type: B2B Technology Summit + Enterprise Commerce Transformation + Connected Logistics/Supply Chain + Omnichannel Retail Enablement.

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6) Estimated attendance (expected total footfall)

Attendance estimates vary by year, speaker mix, and sponsor count. For a summit of this category in London, we typically model:

• Expected total footfall: approximately 800–2,500 attendees
• Higher sponsor/exhibitor years: may move toward the upper end if participation is broad
• Buyer density expectation: moderate to high for enterprise program owners, but we still recommend strong role/title filtering

Once we review your client website, we can also estimate buyer density more accurately by matching your product’s use case to the summit’s likely sub-themes (e.g., omnichannel enablement vs. connected logistics vs. payments vs. retail data/marketing).

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7) Key focus areas & buyer engagement

Key focus areas we expect in Connected Commerce Summits

• Omnichannel commerce execution (store + web + fulfillment alignment)
• Connected logistics and delivery visibility (tracking, inventory, returns)
• Commerce platform modernization (integration, APIs, order orchestration)
• Data-driven CX and personalization (customer journey optimization)
• Partner ecosystems (marketplaces, retail media partners, fulfillment partners)
• Payments and transaction intelligence (where relevant)
• Operational automation (workflows, forecasting, demand/supply coordination)

Buyer engagement angles (what resonates)

• ROI narrative: time-to-fulfillment reduction, fewer stockouts, fewer returns, higher conversion, faster partner onboarding.
• Risk narrative: compliance, data privacy, fraud mitigation (if payments), operational resilience.
• Integration narrative: “works with your existing stack,” API/connectivity and partner interoperability.
• Execution narrative: pilot-to-scale roadmap and implementation experience (especially for enterprise buyers).

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8) Client-product fit: buyer attendees we should prioritize (requires your website review)

We can’t responsibly name the “best buyers” for attendee-list selling without knowing your client’s product category. Different offerings map to different buyer roles:

• If your client offers commerce platform / integration / orchestration, best buyers are typically: Director/VP E-commerce Platforms, Integration Architects, Order Management Program owners.
• If your client offers connected logistics/visibility, best buyers are typically: VP Supply Chain Technology, Director Logistics Visibility, Head of Warehouse/Transport Systems.
• If your client offers payments/fintech enablement, best buyers are typically: Head of Payments, Director Transaction Systems, Enterprise Fintech Partnerships.
• If your client offers customer data/retail media analytics, best buyers are typically: Director Data & Analytics, Head CRM/CX, Retail Media Strategy leads.

Please share the client website URL: we will review it and return:

• the highest-fit buyer segments
• the exact job titles to target
• the best industries from your provided list (as we did above, but refined to your ICP)
• a final prioritized “top buyer list” mapped to the Connected Commerce Summit London 2026 audience

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9) Final recommendation (how we should use this event for attendee-list research)

Connected Commerce Summit London 2026 is a strong candidate for buyer-focused attendee research because connected commerce buyers often appear in the intersection of retail operations, supply chain visibility, commerce platform delivery, and data-driven customer experience.

Why this event is good for buyer-list selling

• Buyer relevance is moderate-to-high when we filter by titles aligned to omnichannel, platforms, and logistics visibility.
• London location concentrates UK decision-makers and attracts pan-European commerce leaders.
• Summit format usually pulls enterprise transformation teams and solution owners who have budget influence.

Quality rating (pre-website review)

Buyer-list quality (estimated): 7/10 (will improve to 8/10+ after we review your client website and tighten ICP/title matching).

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Next step (required): send us your client website

Please provide your client website (URL) and answer these two quick questions so we can finalize “best buyers” precisely:

• Question 1: What is the product/service in one sentence?
• Question 2: Who buys it today (retailers, logistics firms, fintechs, platforms, or service providers)?

Once we have that, we will produce a refined buyer shortlist (company + title + priority) and a final buyer-targeting plan aligned to Connected Commerce Summit London 2026.