Config 2026

Event type: Product design, UX/UI, design systems, software collaboration, digital product development, and technology community conference

Estimated attendance: Large-scale global conference with a strong concentration of product designers, UX professionals, product managers, engineers, researchers, and design leaders

Audience fit: Best suited for organizations selling design tools, product collaboration platforms, analytics, user research tools, developer tools, hiring solutions, and enterprise software that supports product teams

Config 2026 is one of the most important events for the modern product-design ecosystem. It is not a generic business conference and it is not primarily a consumer event. Instead, it brings together the people who shape digital products at scale: designers, product managers, researchers, engineers, design operations leaders, and executives responsible for building and improving software experiences. For attendee-list and buyer-targeting purposes, this makes it highly valuable for companies offering technology, SaaS, workflow tools, AI-enabled productivity solutions, recruitment services, training, and enterprise collaboration products.

1️⃣ Who attends: Buyers / Attendees

The core audience is made up of product and design professionals working in technology-led organizations. The event attracts both hands-on practitioners and strategic decision-makers. In practical terms, the best buyers are not only the individual contributors attending sessions, but also the managers and leaders who influence software purchases, team workflows, and vendor selection.

Main attendee groups:

• Product designers, UX designers, UI designers, interaction designers, and visual designers
• Design system leads, design operations managers, and creative operations teams
• Product managers, group product managers, and heads of product
• User researchers, research operations professionals, and customer insights teams
• Front-end engineers, design engineers, and full-stack product engineers
• Product marketing professionals, growth teams, and experience strategy leaders
• Founders, startup operators, and executive leadership from digital product companies
• Enterprise software buyers evaluating collaboration, prototyping, analytics, and workflow products
• Recruiters and talent leaders hiring design, product, and engineering talent
• Agencies and consultancies serving product design, UX, and digital transformation clients

For attendee-list usage, the strongest monetizable group is usually the professional layer: managers, directors, heads of product/design, operations leads, and enterprise buyers. These are the people most likely to evaluate tools, platforms, services, and partnerships.

2️⃣ Where the show is happening + attendee geographic origin

Location: Config 2026 is expected to be hosted in a major U.S. conference city with strong international accessibility. The exact venue should be confirmed from the official event page before outreach.

Attendee origin: The attendee base is global, with a strong U.S. presence. Because the event is centered on digital product design and software collaboration, attendance usually comes from North America, Europe, India, Southeast Asia, the Middle East, and other major technology hubs. Remote and hybrid communities also expand visibility far beyond the physical venue.

Best geographic targeting:

• United States: strongest concentration of technology buyers and enterprise teams
• Canada: product, SaaS, and digital services companies
• United Kingdom and Europe: design systems, fintech, and enterprise product teams
• India: product engineering, design services, and software development teams
• Asia-Pacific: platform companies, digital transformation teams, and startup ecosystems

3️⃣ Audience reach

Reach type: Global with strong national concentration in the United States

Config 2026 has international relevance because design and product workflows are universal across SaaS, consumer tech, enterprise software, fintech, healthtech, ecommerce, media, and digital services. However, the commercial decision-making layer is typically strongest among U.S.-based technology companies and globally distributed product organizations.

4️⃣ Sample buyer company names + websites

Below is a sample buyer list that is better aligned to the event audience. These are companies and organizations likely to have active product, design, research, engineering, or innovation teams. They are not necessarily exhibitors; they are the kinds of buyers and prospects that should matter for attendee-list strategy.

Top 5 best samples to send first: Adobe, Atlassian, Figma, Google, Microsoft. These five give you the strongest mix of design systems, product collaboration, enterprise software, and global decision-making power.

5️⃣ Job profiles, industries & event type

Best job profiles to target:

• Vice President, Product
• Director of Product Design
• Head of UX / Head of Experience Design
• Design Systems Lead
• Design Operations Manager
• Product Manager / Group Product Manager
• Senior User Researcher / Research Operations Manager
• Product Marketing Manager
• Engineering Manager, Front-End or Product Engineering
• Accessibility Program Manager
• Innovation Leader / Digital Transformation Lead
• Talent Acquisition Manager for Product, Design, or Engineering
• Partnerships Manager / Ecosystem Manager
• Founder / CTO / Chief Product Officer

Best industries to use for targeting:

• Computer Software
• Information Technology & Services
• Internet
• Design
• Computer Networking
• Computer Hardware
• Market Research
• Management Consulting
• Marketing & Advertising
• Online Media
• Financial Services
• Insurance
• Retail
• E-Learning
• Education Management
• Professional Training & Coaching
• Staffing & Recruiting
• Telecommunications
• Media Production
• Consumer Goods

Event type fit: This event is ideal for software, product, design, and collaboration-focused campaigns. It works well for vendors offering design tooling, prototyping, product analytics, UX research platforms, documentation systems, hiring solutions, managed services, and training programs.

6️⃣ Estimated attendance / expected footfall

Exact attendance should be verified from the official conference source, but Config-style events typically attract a high-value professional audience rather than pure mass footfall. The key is not just total number, but the concentration of decision-makers.

Estimated profile of footfall:

• Large number of product and design professionals
• Strong attendance from enterprise software teams
• High concentration of managers, directors, and senior ICs
• Meaningful presence of startups, agencies, and innovation teams
• Broad digital reach through community and content channels

For attendee-list value, this is a quality-over-quantity event. Even if the total audience is smaller than a mass trade show, the commercial value can be much higher because the attendee base is tightly aligned to software purchasing, team workflows, and product strategy.

7️⃣ Key focus areas & buyer engagement

Key focus areas:

• Product design and UX best practices
• Design systems and scalable collaboration
• AI in design and product workflows
• Accessibility and inclusive product experiences
• Research, experimentation, and user behavior analysis
• Cross-functional collaboration between design, product, and engineering
• Product strategy, roadmap execution, and innovation culture
• Workflow tooling, prototyping, and product development platforms
• Talent development, hiring, and operational efficiency

Buyer engagement angle:

The best outreach message is not a generic “attendee list” pitch. The best angle is:

We can help you reach product designers, UX leaders, product managers, design operations teams, research leaders, and enterprise software buyers attending Config 2026.

That approach is stronger because it aligns your offer to the real buying committee. In this environment, buyers care about product workflow improvements, team collaboration, speed, design consistency, and measurable outcomes.

8️⃣ Client-product fit note

Before finalizing the exact buyer list, it is important to review your client’s website and understand what they sell. This event can support many product categories, but the best buyers change based on the client’s offering.

If your client sells:

• Design software or creative tools: target product design leaders, UX teams, and design systems managers
• Analytics or research platforms: target research operations, product strategy, and customer insights leaders
• Recruitment or staffing services: target hiring managers for product, UX, design, and engineering
• Enterprise collaboration or workflow products: target product operations, design operations, and engineering management
• Training or education services: target design schools, product academies, and internal L&D teams
• Marketing or agency services: target heads of product marketing, innovation teams, and startup founders

If you share the client website, I can narrow this down to the best buyer segments, the best company targets, and the strongest job titles for outreach.

9️⃣ Industry suggestions based on the industry list

Based on the event theme and likely attendee profile, the strongest industry filters are:

• Computer Software
• Information Technology & Services
• Internet
• Design
• Market Research
• Marketing & Advertising
• Management Consulting
• Professional Training & Coaching
• Staffing & Recruiting
• Education Management
• Higher Education
• E-Learning
• Financial Services
• Telecommunications
• Retail
• Media Production
• Online Media
• Consumer Goods
• Insurance
• Healthcare-related software and digital health teams if the client sells relevant tools

Final recommendation

Config 2026 is a strong event for attendee-list sales when your client sells into product, design, UX, engineering, research, or enterprise software teams. It is especially valuable for high-intent B2B outreach because the audience contains both practitioners and the managers who influence purchasing decisions.

Best buyer segments to collect:

• Product design leaders
• UX and research managers
• Design operations teams
• Product managers and product operations leaders
• Engineering leaders supporting product teams
• Enterprise software buyers
• Recruiting and talent acquisition teams for product/design hiring
• Startups and scale-ups building digital products

Quality rating for B2B attendee-list sales: 9/10

The event scores very highly because of its concentrated audience, global reach, and strong relevance to software buying behavior. The only caution is that not every attendee will be a direct buyer, so segmentation by job title, company type, seniority, and product relevance is essential.

If you share your client website, I can review it and give you the best buyer list for Config 2026 based on your exact product and target market.