Chocolate y Cacao
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About this event
Salón Chocolate y Cacao
Salón Chocolate y Cacao es una exposición dedicada a promover la cultura del chocolate, la identidad y las tendencias del mercado. El evento reúne a la industria para explorar toda la cadena de valor: desde el cacao hasta su transformación en chocolate y bombonería.
La propuesta del Salón combina materias primas, tecnología de elaboración y una experiencia diseñada para conocer lo más relevante del sector. Además, ofrece un espacio para que los amantes del chocolate descubran, degusten y se informen en un mismo lugar sobre una amplia gama de productos.
Fechas, sede y ubicación
- Fechas: (no especificadas en el contenido proporcionado)
- Ciudad y país: (no especificados en el contenido proporcionado)
- Venue (lugar): (no especificado en el contenido proporcionado)
Qué encontrarán asistentes y compradores
El evento integra diversas dinámicas orientadas a la experiencia y al descubrimiento comercial:
- Degustaciones para conocer productos y perfiles de sabor.
- Venta de productos durante el evento.
- Muestra de las formas de producción, mostrando cómo se trabaja el cacao y cómo se elabora el chocolate.
- Talleres y catas (encuentros guiados) con experiencias culinarias y chocolateras.
Actividades destacadas
- Master Class: instrucción culinaria, repostera y chocolatera, utilizando productos y herramientas de preparación de alimentos y bebidas de los expositores.
- Encuentro Gourmet: catas guiadas, demostraciones y degustaciones de productos que se encuentran en la expo.
- Grand Prix de Chocolate: reconocimiento a marcas de chocolate mexicanas por su compromiso con la calidad, destacando los mejores chocolates del país.
- Eat Me “Vestido de Chocolate”: propuesta creativa con un producto hecho 100% a mano y en su mayoría elaborado con chocolate.
Promoción y conexiones 24/7
Para extender el alcance de la feria más allá de la visita al recinto, el evento incluye una Plataforma de Negocios 24/7. Se trata de un catálogo digital con novedades y productos líderes para conectarse con los expositores las 24 horas los 7 días de la semana.
Expositores y público
De acuerdo con la información publicada por el evento, la convocatoria está dirigida a exhibir y conectar con un público con interés en el mercado del chocolate y cacao. El Salón busca promover marcas y productos a través de la participación de expositores.
- Visitantes: +16,000
- Expositores: +200
¿A quién está enfocado?
El evento está orientado a facilitar el encuentro entre quienes participan en la industria del chocolate y cacao:
- Marcas y productores de chocolate y cacao.
- Negocios que ofrecen materias primas y soluciones tecnológicas para la elaboración.
- Actores interesados en tendencias del mercado, cultura del chocolate y desarrollo de productos.
- Compradores especializados que buscan descubrir productos selectos de chocolate y cacao.
Contenido editorial y divulgación
El evento contempla Notiblog como contenido exclusivo con temas semanales sobre chocolate, cacao y todo lo relacionado con la industria.
Resumen
En conjunto, Salón Chocolate y Cacao funciona como un punto de encuentro para conocer tendencias, explorar la cadena de elaboración del cacao, participar en catas y talleres, y conectar con expositores mediante una plataforma de negocios digital activa 24/7.
Contacto del evento: [email protected] | Tel. (55) 5604 4900 Ext. 216 | www.salonchocolate.mx
Data sheet
Chocolate y Cacao – Event Attendee & Buyer Profile Analysis
Event date: 3–5 September 2026
Location: World Trade Centre, Mexico City, Mexico
Event status: Upcoming
Research date: 30 June 2026
Event Overview
| Event Name | Chocolate y Cacao / Salón Chocolate y Cacao |
| Event Date | 3–5 September 2026 |
| Event Status | Upcoming |
| Venue | World Trade Centre |
| City | Mexico City |
| State / Region | Mexico City (CDMX) |
| Country | Mexico |
| Organizer | Organizer not explicitly named in the provided official site text |
| Official Event Website | salonchocolate.mx |
| Event Type | Trade show / consumer-gourmet exhibition with B2B sourcing and brand promotion elements |
| Primary Category | Food & Beverages |
| Secondary Applicable Categories | Agriculture & Forestry; Business Services; Hospitality |
| Audience Reach | National, with selective international relevance for cacao, confectionery, and gourmet sourcing markets |
| Estimated Attendance / Expected Footfall | Official site states +16,000 visitors and +200 exhibitors; current edition attendance is not independently publicly confirmed |
| Attendance Data Reliability | Moderate. Official site claims are useful but not tied to the 2026 edition in the provided text. |
| Main Purpose of Event | To promote chocolate and cacao culture, showcase raw materials and production technology, support product sales, tasting, training, and business networking with specialized buyers |
About the Event
Chocolate y Cacao is a Mexico City exhibition dedicated to the chocolate and cacao value chain, spanning raw materials, processing technologies, confectionery, tasting, education, and retail presentation. The official site positions the event as a marketplace and cultural showcase where visitors can discover products, watch production methods, and engage with specialty brands and culinary experiences.
The event matters for B2B sourcing because it attracts specialized buyers looking for premium chocolate, cacao inputs, tools, and production solutions. It is also relevant for category managers, distributors, importers, hospitality buyers, and culinary decision-makers who monitor product trends, supplier innovation, and premium food brands in the Mexican market.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Retail buyers / category teams | Supermarkets, specialty grocers, gourmet retailers, department stores | Assortment, pricing, promotions, and supplier selection | High-value for packaged chocolate and premium confectionery brands |
| Distributors and wholesalers | Foodservice distributors, confectionery wholesalers, specialty importers | Distribution agreements and volume purchasing | Critical for market entry and regional expansion |
| Importers / exporters | Food import firms, cacao traders, international specialty product firms | Cross-border sourcing and trade compliance | Relevant for bulk cacao, ingredients, and premium finished goods |
| Hospitality and foodservice buyers | Hotels, restaurants, cafés, bakeries, pastry chains | Menu innovation, supplier selection, and culinary procurement | Strong fit for gourmet chocolate, dessert ingredients, and beverage uses |
| Procurement and sourcing teams | Food manufacturers, hospitality groups, retailers, distributors | Vendor qualification, cost negotiation, sourcing strategy | High relevance for raw cacao, ingredients, packaging, and equipment |
| Confectionery manufacturers | Chocolate makers, bakery ingredient processors, sweet goods brands | Product formulation and supply-chain purchasing | Core B2B audience for ingredients, machinery, and packaging |
| Chefs, pastry chefs, and culinary educators | Hotels, culinary institutes, restaurant groups, patisseries | Influence menu design and product specification | Important for demos, master classes, and premium product adoption |
| Brand owners / founders / SMEs | Artisanal chocolate brands, cacao startups, specialty food SMEs | Owner-led purchasing and partnership decisions | Relevant for packaging, production tools, co-packing, and market access |
| Industry media and association leaders | Food media, trade associations, promotion councils | Awareness, endorsement, and market visibility | Supports brand credibility and event amplification |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Mexico City host market | Local buyers, chefs, retailers, distributors, brands | Very high | Largest concentration of foodservice, retail, and corporate sourcing teams |
| Central Mexico corridor | Puebla, Estado de México, Querétaro, Hidalgo, Morelos | High | Accessible by road and strong food-manufacturing and retail presence |
| Major Mexican business hubs | Monterrey, Guadalajara, Bajío industrial corridor | High | Relevant for national distributors, manufacturers, and retail chains |
| National reach | Specialty food brands and buyers from across Mexico | High | Official site mentions buyers specialized from across the country |
| International reach | Selective Latin American and specialty trade visitors | Moderate | Most relevant for cacao sourcing, premium confectionery, and trade partnerships |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| National | Primary | The official website positions the show as a destination for specialized buyers from across Mexico, with strong local and national participation expected. |
| Regional | Secondary | Mexico City’s connectivity supports nearby business hubs and Central Mexico buyers. |
| Global | Selective | Relevant for international cacao trading, gourmet import/export, and premium confectionery brands. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Grupo Herdez | Food manufacturer / brand owner | Large food company with confectionery and retail channels; relevant for sourcing, packaging, and product innovation | grupoherdez.com.mx | Procurement Director, Category Manager, Product Manager | Strong Market Fit, Attendance Not Confirmed |
| Nestlé México | Food & beverage manufacturer | Major confectionery and cocoa user with procurement, innovation, and category teams | nestle.com.mx | Senior Buyer, Sourcing Manager, R&D Director | Strong Market Fit, Attendance Not Confirmed |
| Grupo Bimbo | Bakery / food manufacturer | Uses cocoa and chocolate ingredients in baked goods and sweet products | grupobimbo.com | Procurement Manager, Ingredient Buyer, Supply Chain Director | Strong Market Fit, Attendance Not Confirmed |
| Alsea | Restaurant / foodservice operator | Large hospitality operator with dessert and beverage procurement needs | alsea.net | Food Procurement Manager, Category Manager, Culinary Director | Strong Market Fit, Attendance Not Confirmed |
| Liverpool | Retailer / department store | Relevant for premium confectionery, gift sets, and seasonal food categories | liverpool.com.mx | Category Manager, Buying Manager, Merchandise Director | Strong Market Fit, Attendance Not Confirmed |
| Walmart de México y Centroamérica | Retailer / supermarket operator | Potential buyer for confectionery and private label sourcing | walmartmexico.com | Buyer, Category Manager, Sourcing Director | Strong Market Fit, Attendance Not Confirmed |
| Chedraui | Retailer / supermarket chain | Food category buyer relevant for chocolate, cacao drinks, and seasonal confectionery | chedraui.com.mx | Category Buyer, Merchandising Manager, Procurement Lead | Strong Market Fit, Attendance Not Confirmed |
| Oxxo / FEMSA Comercio | Convenience retail operator | High-volume snack and beverage channel with impulse confectionery demand | femsa.com | Category Manager, Buyer, Commercial Director | Strong Market Fit, Attendance Not Confirmed |
| Costco México | Retail / wholesale club | Potential buyer for premium packaged chocolate and gift assortments | costco.com.mx | Senior Buyer, Category Manager, Merchandising Director | Strong Market Fit, Attendance Not Confirmed |
| Sigma Alimentos | Food manufacturer / distributor | Broad food distribution footprint and procurement needs for ingredients and packaging | sigma-alimentos.com | Procurement Director, Supply Chain Manager, Sourcing Specialist | Strong Market Fit, Attendance Not Confirmed |
| Hershey’s | Confectionery manufacturer | Direct relevance to chocolate category sourcing and innovation | thehersheycompany.com | Procurement Lead, R&D Manager, Global Sourcing Manager | Strong Market Fit, Attendance Not Confirmed |
| Mondelēz International | Snack / confectionery manufacturer | Major chocolate and snacks buyer relevant to ingredients and packaging suppliers | mondelezinternational.com | Category Manager, Procurement Director, Innovation Lead | Strong Market Fit, Attendance Not Confirmed |
| Grupo Xcaret | Hospitality / attractions operator | Relevant for premium F&B sourcing, gifting, and visitor experiences | xcaret.com | Purchasing Manager, F&B Director, Operations Director | Strong Market Fit, Attendance Not Confirmed |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Chief Procurement Officer | Procurement | C-level | Owns sourcing strategy and supplier approval for food, packaging, and equipment |
| 2 | Director of Procurement / Sourcing | Procurement | Director | Evaluates suppliers, pricing, and contract opportunities |
| 3 | Category Manager | Merchandising / Commercial | Manager | Directly influences product assortment and purchasing decisions |
| 4 | Buying Manager / Senior Buyer | Buying | Manager / Senior IC | Key contact for product sourcing, promotions, and vendor evaluation |
| 5 | Supply Chain Director | Supply Chain | Director | Influences sourcing continuity, lead times, and supplier risk |
| 6 | Operations Director | Operations | Director | Relevant for facilities, production workflow, and event operations buyers |
| 7 | Product Manager / Innovation Manager | Product / Innovation | Manager | Looks for new ingredients, flavor trends, and packaging ideas |
| 8 | Foodservice / Culinary Director | Culinary / Foodservice | Director | Buys for menus, tasting programs, and premium dessert concepts |
| 9 | Founder / Owner / General Manager | Executive Office | Owner / Executive | Common in SMEs and artisanal brands attending for sourcing and sales |
| 10 | Purchasing Manager | Purchasing | Manager | Handles supplier evaluation for materials, goods, and services |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Food & Beverages | Core category for chocolate, cacao, and gourmet food buyers | Brand owners, ingredient buyers, and retail category teams |
| 2 | Food Production | Relevant for manufacturing, processing, and co-packing | Ingredient sourcing and production equipment buyers |
| 3 | Retail | Strong buyer audience for premium confectionery and seasonal products | Category managers and merchandising leaders |
| 4 | Wholesale | Distributors and wholesalers are natural trading partners | Importers, distributors, and regional resellers |
| 5 | Hospitality | Hotels, restaurants, and café groups attend for culinary sourcing | Foodservice procurement and menu development |
| 6 | Import & Export | Cacao and premium chocolate often move through trade channels | Cross-border sourcing and distribution |
| 7 | Logistics & Supply Chain | Needed for temperature-sensitive and time-sensitive food movement | Cold chain, warehousing, and distribution buyers |
| 8 | Packaging & Containers | Packaging is highly relevant for premium food branding and shelf appeal | Packaging procurement and design stakeholders |
| 9 | Agriculture | Cacao origin, farming, and supply chain traceability are relevant | Growers, cooperatives, traders, and sustainable sourcing teams |
| 10 | Business Supplies & Equipment | Relevant to production tools, culinary equipment, and processing systems | Equipment buyers and operations managers |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | +16,000 visitors | Historical / official site claim | Official website content provided | Not tied to the 2026 edition in the source text |
| Exhibitor count | +200 exhibitors | Historical / official site claim | Official website content provided | Useful for scale, but not current-year confirmed |
| Buyer count | Not publicly confirmed | Confirmed absence of public figure | Organizer site text | Use attendee mix and exhibitor count as proxy |
| Speaker count | Not publicly confirmed | Not confirmed | Official site text | Master Class and gourmet activities are listed, but no public total |
| Sponsor count | Not publicly confirmed | Not confirmed | Official site text | “Con el apoyo institucional” appears, but no count provided |
| B2B attendee-list potential | High | Estimated | Event format and buyer language on official site | Suitable for lead generation and buyer profiling |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Procurement | Reliable suppliers, pricing, MOQ, continuity | One-to-one meetings with buyers and sourcing managers | Ingredients, packaging, production inputs, logistics |
| Product innovation | New flavors, formats, premium positioning | Sampling, demos, and trend-led meetings | Chocolate compounds, fillings, inclusions, coatings |
| Culinary / pastry | Performance, taste, presentation, training | Master Class and live tasting engagement | Gourmet products, tools, and culinary ingredients |
| Retail sourcing | Shelf appeal, margin, packaging, seasonal demand | Category buyer outreach and product-line presentation | Gift boxes, premium packs, private label options |
| Sustainability / origin traceability | Ethical sourcing, origin stories, farm transparency | Origin-led branding and supplier documentation | Traceable cacao, certifications, ESG documentation |
| Brand building | Visibility, consumer engagement, premium positioning | Expo stand, tasting, and digital platform exposure | Marketing services, packaging design, displays |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | The event centers on chocolate, cacao, gourmet sourcing, and product commercialization. |
| Decision-maker availability | High | Strong presence expected from buyers, founders, chefs, and category managers. |
| Data collection potential | High | Official site includes exhibitor and visitor scale plus digital business platform references. |
| Apollo targeting potential | High | Strong fit for Food & Beverages, Retail, Wholesale, Hospitality, and Agriculture filters. |
| Geographic targeting potential | High | Mexico City and national Mexican buyer pools are easy to isolate in outreach. |
| Best outreach approach | Very High | Category-based email outreach, LinkedIn targeting, and exhibitor/attendee matching. |
| Overall lead quality | High | Good event for premium food, ingredients, packaging, equipment, and distribution leads. |
| Best use case | B2B attendee list building | Useful for prospecting, account targeting, sponsorship sales, and exhibitor lead generation. |
| Limitations / risks | Medium | No current-year attendee list or named organizer was provided in the source text. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Food & Beverages; Food Production; Retail; Wholesale; Hospitality; Import & Export; Logistics & Supply Chain; Packaging & Containers; Agriculture; Business Supplies & Equipment | Focus on core buyer groups and adjacent sourcing functions |
| Departments | Procurement, Purchasing, Supply Chain, Operations, Merchandising, Product, Foodservice, Executive Office | Reach decision-makers and influencers |
| Seniority | Owner, Partner, C-level, VP, Director, Manager, Senior | Prioritize budget holders and operational buyers |
| Job titles | Procurement Director, Purchasing Manager, Category Manager, Buyer, Sourcing Manager, Supply Chain Director, F&B Director, Culinary Director, Merchandise Manager, Founder | Capture exact role-level buyers relevant to the event |
| Geography | Mexico; Mexico City; Central Mexico; Guadalajara; Monterrey; Puebla; Querétaro | Localize outreach to the strongest buyer markets |
| Employee size | 11–50, 51–200, 201–500, 501–1,000, 1,000+ | Cover SMEs through enterprise buyers |
| Keywords | chocolate, cacao, confectionery, cocoa, gourmet, pastry, bakery, dessert, ingredients, private label, sourcing, procurement | Identify companies actively aligned to the event theme |
| Technologies | Not essential; use ERP, procurement, or e-commerce terms only if your offer is systems-led | Optional refinement for software/service campaigns |
| Revenue range | Mid-market to enterprise for national buyers; smaller ranges for artisanal brands | Match outreach to deal size and product complexity |
| Company type | Manufacturers, retailers, distributors, importers, hospitality operators, brands, cooperatives | Match the exhibitor’s likely buyer ecosystem |
| Funding / public company filters | Use public company filters for large retail and FMCG targets; funding filters for food startups and scaleups | Prioritize scalable buying organizations |
Suggested Apollo Search Logic: ("chocolate" OR "cacao" OR "cocoa" OR "confectionery" OR "gourmet" OR "pastry" OR "bakery") AND (Procurement OR Purchasing OR Sourcing OR Category OR Buyer OR Supply Chain OR Merchandising OR Operations OR Culinary OR Foodservice) AND geography: Mexico OR Mexico City. Add company type and employee-size filters to separate SMEs, distributors, and enterprise buyers.
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Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| Salón Chocolate y Cacao official website | Official organizer / event website | Event description, visitor/exhibitor scale, activity format, and official website identity | High |
| Provided official site content excerpt | Primary source text | Core event positioning, “+16,000 visitors,” “+200 exhibitors,” master class, gourmet encounter, digital business platform | High |
| User-provided event details | Event brief | Confirmed 2026 dates and venue: 3–5 September 2026, World Trade Centre, Mexico City, Mexico | High |
🎯 Selling to this event's audience? Get a free tailored buyer list
Tell us your work email and our AI instantly builds a buyer list matched to Chocolate y Cacao — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.
🔒 Get my buyer details Free · ~20 seconds