CategoryIT & Technology
ChannelCon USA
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About this event
ChannelCon USA
ChannelCon is a three-day, vendor-neutral event designed for the technology channel ecosystem, bringing together the people who run, lead, or support tech services businesses. The event takes place August 3–5, 2026 in San Diego, United States.
What ChannelCon is
ChannelCon is where the IT channel convenes for real conversations, real deals, and real growth. Powered by GTIA’s trusted, unbiased insights and a community focused on amplifying connections, ChannelCon provides education, peer-driven strategies, and practical tools that help attendees move faster and stay ahead. The event positions “growth” as the core agenda item for the entire channel—from managed service providers and IT service providers to technology vendors, distributors, and consultants.
Who attends (Channel buyer community)
ChannelCon is built for participants who are directly involved in running or expanding technology services and partner ecosystems, including:
- IT Service Providers (ITSPs) and MSP operators seeking best practices for growing their technology company
- Technology vendors and distributors looking to build relationships through a Technology Vendor Fair and training-focused sessions
- Industry associates including MSPs, vendors, distributors, and tech industry experts who want partner connections and special-event networking
- Leadership levels ranging from solopreneurs and owners to C-suite executives and channel executives
What we expect attendees to do during the event
Attendees typically come to ChannelCon to strengthen strategy, sharpen business direction, and expand networks in a concentrated setting where peer learning and practical action are emphasized. The event experience is structured to support both learning and relationship-building across the channel ecosystem.
- Participate in high-relevance education tracks rooted in GTIA proprietary research and focused on practical outcomes
- Engage in peer-to-peer knowledge sharing, including conversations designed to transfer actionable insights across similar channel business models
- Interact in the Technology Vendor Fair, where vendors have equal space and opportunity
- Attend specialized training and sessions such as highly rated GTIA Managing the Technology Channel training
- Join community meetings and member events (where applicable), supported by GTIA’s broader channel resources
- Use networking opportunities and special events to create meaningful business relationships beyond the conference floor
Audience reach (how far the event resonates)
ChannelCon is positioned as a national channel-focused gathering, built around the idea that the IT channel convenes for real conversations and growth. While specific attendee geographic mix is not listed in the provided website content, the attendee roles described (ITSPs, MSPs, vendors, distributors, and consultants) indicate a broad reach across channel operators and partner organizations.
Key event themes
The event content highlights several core themes that align to the needs of channel operators and solution providers:
- Channel strategy and growth frameworks based on GTIA research
- Sales and marketing approaches focused on practical execution and measurable impact
- Security and resilience presented as an embedded organizational culture rather than an isolated initiative
- Partnership effectiveness for vendors and ITSPs to improve technical and business collaboration
- Community-driven connections designed to help participants discover new products, strengthen relationships, and build momentum that lasts beyond the event
Event experience signals (from the event’s own messaging)
Based on the event’s published outcomes from ChannelCon 2025, attendee satisfaction signals that participants value connection quality and practical learning. The event describes strong likelihood to recommend the conference, meaningful professional connection-building, and discovery of new products—along with an intention to return for the next year.
Why ChannelCon fits tech channel buyers
ChannelCon is tailored to channel decision-makers and influencers who are actively shaping revenue, partnerships, go-to-market motion, and delivery execution. For technology buyers in the IT services channel, the event combines education, partner interaction, and community networking in a way that supports ongoing business improvements throughout the year.
Event logistics (from the official website)
Date: August 3–5, 2026
Location: San Diego, United States
Data sheet
ChannelCon USA – Event Attendee & Buyer Profile Analysis
Event Date: August 3–5, 2026 |
Location: San Diego, California, United States |
Event Status: Upcoming |
Research Date: July 6, 2026
Event Overview
| Event Name | ChannelCon 2026 |
| Event Date | August 3–5, 2026 |
| Event Status | Upcoming |
| Venue | Not clearly specified in the official text provided; official event page shows San Diego, California |
| City | San Diego |
| State / Region | California |
| Country | United States |
| Organizer | GTIA |
| Official Event Website | channelcon.gtia.org |
| Event Type | Vendor-neutral conference, education summit, and channel networking event |
| Primary Category | IT & Technology |
| Secondary Applicable Categories | Business Services; Security & Defense |
| Audience Reach | National, with channel and partner ecosystem relevance across North America |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. |
| Attendance Data Reliability | Low for headcount; high for event positioning and audience profile based on official event language |
| Main Purpose of Event | To bring together IT service providers, MSPs, vendors, distributors, and consultants for education, peer exchange, channel growth, and partner relationship development |
About the Event
ChannelCon is GTIA’s vendor-neutral channel event for the technology services ecosystem. The official program positions the event as a place where IT service providers, MSPs, vendors, distributors, and technology consultants gather for practical education, peer-driven strategies, and relationship-building in a business-focused environment.
The event matters because it sits at the center of the IT channel buying and partnership community: attendees are typically looking for growth tactics, operational improvement, cybersecurity guidance, new partners, and market intelligence. That makes ChannelCon relevant for B2B lead generation, channel sales, alliance development, managed services targeting, and solution selling into decision-makers who influence technology adoption and partner selection.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| IT Service Providers / MSPs | Managed service providers, IT support firms, outsourced IT operators | Direct buyers of tools, services, and partner solutions | Core audience for cybersecurity, RMM/PSA, cloud, automation, backup, and operations tools |
| Technology Vendors | Software, hardware, SaaS, security, infrastructure vendors | Channel leaders, alliance managers, partner marketing, business development | Important for partnership building and channel recruitment |
| Distributors | IT distributors, value-added distributors, aggregator networks | Influence product selection, channel enablement, and partner programs | Relevant for vendor recruitment, logistics, financing, and enablement solutions |
| Technology Consultants / Advisors | Channel consultants, MSP advisors, technical strategists | Influence solution recommendations and partner choices | Useful for referral, advisory, and ecosystem messaging |
| Channel Executives / Owners | Owners, presidents, founders, CEOs of ITSP/MSP businesses | Final authority on purchasing, partnerships, and strategy | High-value targets for strategic software, services, and growth partnerships |
| Operations and Service Delivery Leaders | Operations managers, service desk leaders, delivery directors | Influence workflow, tooling, productivity, and service quality | Relevant for automation, process, ticketing, and security operations tools |
| Security Leaders | CISOs, security managers, threat intelligence teams | Evaluate cybersecurity posture, offerings, and partnerships | Relevant to security vendors, compliance, training, and MDR providers |
| Marketing and Partner Marketing Teams | Channel marketing, partner programs, demand generation teams | Influence campaign, enablement, and co-marketing spending | Relevant for marketing tech, attribution, and partner ecosystem services |
| Recruitment and Talent Leaders | HR, recruiting, talent acquisition, workforce leaders | Influence hiring, staffing, and workforce development | Relevant for staffing, training, certification, and HR tech providers |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: San Diego | Local and regional channel businesses, vendors, and service providers | Medium | Strong West Coast accessibility for channel professionals |
| Host state: California | California MSPs, ITSPs, vendors, distributors, and consultants | High | Large concentration of technology firms and managed services firms |
| Nearby business hubs | Los Angeles, Orange County, Phoenix, Las Vegas, Bay Area, Seattle | High | Likely draw from regional technology and channel ecosystems |
| National reach | Channel leaders from across the United States | High | Official messaging emphasizes broad IT channel participation |
| International reach | North American partners, distributors, and consultants; select global channel stakeholders | Medium | Likely secondary international participation through vendor and distributor networks |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| National | Primary classification | The official event positioning is centered on the U.S. IT channel ecosystem and national partner relationships. |
| Secondary description | Regional lift from the West Coast | San Diego location is likely to attract California and nearby state attendees in addition to national travelers. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| MSPAlliance | Industry association / channel community | Represents managed service provider ecosystem and channel education audience | mspassociation.org | CEO, Executive Director, Membership Director, Partnerships Director | Strong Market Fit, Attendance Not Confirmed |
| N-able | IT channel vendor | Partner ecosystem and MSP audience alignment | n-able.com | Channel Sales Director, Partner Marketing, Alliance Manager | Strong Market Fit, Attendance Not Confirmed |
| Kaseya | IT software vendor | Sells into MSPs and channel partners | kaseya.com | VP Channel, Director of Partnerships, Sales Enablement | Strong Market Fit, Attendance Not Confirmed |
| ConnectWise | IT channel software provider | Core MSP software ecosystem fit | connectwise.com | Channel Chief, Partner Manager, Product Marketing Director | Strong Market Fit, Attendance Not Confirmed |
| TD SYNNEX | Distributor | Major technology distribution and partner ecosystem relevance | tdsynnex.com | VP Channels, Category Director, Partner Strategy | Strong Market Fit, Attendance Not Confirmed |
| Ingram Micro | Distributor | Highly relevant to vendor-distributor-partner relationships | ingrammicro.com | Channel VP, Business Development Director, Vendor Alliances | Strong Market Fit, Attendance Not Confirmed |
| Pax8 | Cloud marketplace / distributor | Targets MSPs and channel partners in the cloud ecosystem | pax8.com | Partner Experience, Channel Marketing, Ecosystem Manager | Strong Market Fit, Attendance Not Confirmed |
| Datto | MSP technology vendor | Built for MSP/ITSP operational and security workflows | datto.com | Channel Director, Product Manager, Regional Sales Manager | Strong Market Fit, Attendance Not Confirmed |
| Sherweb | Cloud distributor / partner platform | Serves MSPs and channel resellers | sherweb.com | Partner Success Director, Alliance Manager, Sales Director | Strong Market Fit, Attendance Not Confirmed |
| Acronis | Cyber protection vendor | Security and backup solutions for MSPs and channel partners | acronis.com | Channel Sales, Partner Marketing, Security Product Leader | Strong Market Fit, Attendance Not Confirmed |
| LevelBlue | Managed security / cyber services provider | Relevant to channel security and partner-led growth | levelblue.com | VP Partnerships, Sales Director, Alliances Lead | Strong Market Fit, Attendance Not Confirmed |
| CompTIA | Industry association | Channel education, credentialing, and ecosystem alignment | comptia.org | VP Community, Research Director, Partnerships Director | Strong Market Fit, Attendance Not Confirmed |
| CDW | Technology solutions provider / reseller | Enterprise and channel technology buying influence | cdw.com | Category Manager, Partnerships Director, Practice Leader | Strong Market Fit, Attendance Not Confirmed |
| SHI International | Technology reseller / solutions provider | Relevant channel and procurement decision-maker profile | shi.com | Director of Procurement, Channel Sales, Category Lead | Strong Market Fit, Attendance Not Confirmed |
| Insight Enterprises | Technology solutions integrator | Strong fit for channel partnerships and solution selling | insight.com | VP Alliances, Sourcing Manager, Practice Director | Strong Market Fit, Attendance Not Confirmed |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | CEO / President / Owner | Executive Office | C-Level / Owner | Final decision-maker for partnerships, platform selection, and growth investments |
| 2 | VP Channel / VP Partnerships | Partnerships / Sales | VP | Owns ecosystem growth and partner recruitment |
| 3 | Director of Channel Sales | Sales | Director | Manages partner pipeline, enablement, and revenue performance |
| 4 | Channel Marketing Manager | Marketing | Manager | Influences co-marketing, campaigns, and partner engagement |
| 5 | MSP Operations Director | Operations | Director | Evaluates platforms that improve service delivery and efficiency |
| 6 | Security Director / CISO | Security | Director / C-Level | Critical for cybersecurity, threat intelligence, and resilience purchases |
| 7 | Partner Program Manager | Alliances / Partner Enablement | Manager | Coordinates partner onboarding, incentives, and engagement |
| 8 | Product Manager | Product | Manager / Senior Manager | Useful for solution roadmaps and channel-fit product decisions |
| 9 | Sales Enablement Manager | Sales / Enablement | Manager | Supports partner training and field readiness |
| 10 | Recruitment / Talent Acquisition Lead | Human Resources | Manager / Director | Relevant for hiring, workforce growth, and certification ecosystems |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Information Technology & Services | Core IT channel and service-provider ecosystem | MSPs, ITSPs, and channel partners |
| 2 | Computer Software | Many attendees evaluate software tools and platforms | Channel software, PSA/RMM, cloud, workflow |
| 3 | Computer Networking | Infrastructure and connectivity are central to MSP solutions | Network gear, remote management, connectivity services |
| 4 | Computer & Network Security | Security is explicitly highlighted in the agenda themes | Cybersecurity, MDR, threat intelligence, compliance |
| 5 | Managed Services | Direct fit for the MSP attendee profile | Managed service operations, monitoring, and support tools |
| 6 | Consulting | Consultants and advisors are explicitly referenced by the organizer | Advisory, implementation, and ecosystem strategy |
| 7 | Telecommunications | Connectivity and comms partners are relevant to channel solutions | Voice, UCaaS, connectivity, telecom channel partners |
| 8 | Staffing & Recruiting | Many channel firms need technical and sales talent | Recruitment, workforce planning, hiring platforms |
| 9 | Professional Training & Coaching | Education and peer learning are central to the event | Certifications, training programs, enablement services |
| 10 | Business Supplies & Equipment | Relevant for operational support and channel business services | Office, business services, partner enablement materials |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Not publicly confirmed | Unconfirmed | Organizer site does not publish a current headcount in the provided text | Use attendance as an estimation only in outreach planning |
| Exhibitor count | 2026 Exhibitors page exists; count not confirmed in provided text | Partially confirmed | Official website navigation includes “2026 Exhibitors” | Exhibitor roster should be checked on the official site for final list building |
| Buyer count | Not publicly confirmed | Unconfirmed | No current buyer list provided | Buyer profiling is based on official audience description |
| Speaker count | Not publicly confirmed in the supplied text | Unconfirmed | Official site includes a speakers section | Useful for identifying thought leaders and buying influencers once list is published |
| Sponsor count | Not publicly confirmed | Unconfirmed | No sponsor roster included in provided text | Check official sponsorship prospectus or exhibitor pages |
| Historical attendance | 96% rated experience excellent/good; 92% likely to recommend; 83% plan to return | Historical engagement indicators | Official event metrics from ChannelCon 2025 on event page | These are satisfaction and intent indicators, not attendance totals |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Channel growth | Need to expand pipeline and partner revenue | Strategic discussions on partner recruitment and enablement | Partner programs, sales enablement, referral platforms |
| Cybersecurity | Threat protection and secure service delivery | Security track and peer best-practice conversations | MDR, EDR, SIEM, risk and compliance tools |
| Operational efficiency | Need to improve service delivery and margins | Workflow optimization and automation discussions | PSA, RMM, automation, ticketing, analytics |
| Partner alliances | Need for stronger vendor-distributor relationships | Meet-and-greet, vendor fair, channel relationship building | Alliance management, channel marketing, co-sell support |
| Training and education | Need for practical skills and certifications | Educational sessions and GTIA research-driven content | Training, certification, enablement, consulting |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | Official positioning is tightly aligned to IT service providers, MSPs, vendors, and distributors. |
| Decision-maker availability | High | The audience includes owners, executives, and channel leaders. |
| Data collection potential | Medium | Strong profile fit, but current-year attendee list is not publicly confirmed in the supplied text. |
| Apollo targeting potential | Very High | Excellent keyword, title, and industry filtering opportunities across the IT channel ecosystem. |
| Geographic targeting potential | High | Useful for U.S. West Coast and national channel outreach. |
| Best outreach approach | High-touch, channel-relevant, educational | Lead with growth, security, operational efficiency, and partner enablement outcomes. |
| Overall lead quality | High | Strong event for attendee list building, ecosystem targeting, and channel business development. |
| Best use case | B2B prospecting, channel partner acquisition, and account-based outreach | Ideal for selling into MSPs, distributors, and channel-facing technology companies. |
| Limitations / risks | Attendance list not public | Final attendee identification depends on official registration or exhibitor data not included in the provided text. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Information Technology & Services; Computer Software; Computer Networking; Computer & Network Security; Consulting; Telecommunications; Staffing & Recruiting; Professional Training & Coaching | Aligns with the channel ecosystem and related partner functions |
| Departments | Executive; Sales; Partnerships; Channel; Marketing; Operations; Security; Product | Focus on buying and influencing functions |
| Seniority | Owner; CXO; VP; Director; Head; Manager | Captures decision-makers and senior influencers |
| Job titles | CEO, President, Owner, VP Channel, VP Partnerships, Director of Channel Sales, Alliance Manager, Channel Marketing Manager, MSP Operations Director, Security Director, Product Manager | Targets the highest-fit attendee and buyer roles |
| Geography | United States; West Coast; California; Arizona; Texas; Florida; New York; national | Matches expected attendee travel patterns |
| Employee size | 11–50; 51–200; 201–500; 501–1,000; 1,001–5,000 | Covers MSPs, distributors, and scalable channel vendors |
| Keywords | MSP, ITSP, channel, partner, alliance, distributor, managed services, cybersecurity, vendor fair, vendor-neutral, technology channel | Improves relevance to event language and attendee intent |
| Company type | Privately held, growth-stage, association, and established channel firms | Best fit for channel partnership and buying committees |
| Suggested Apollo Search Logic | ((industry:"Information Technology & Services" OR "Computer Software" OR "Computer & Network Security") AND (title:"VP Channel" OR title:"Director of Partnerships" OR title:"Channel Marketing Manager" OR title:"MSP Operations Director" OR title:"CEO" OR title:"Owner")) AND keywords:(MSP OR ITSP OR channel OR partner OR alliance) | |
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Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| ChannelCon official website | Official organizer site | Event description, audience profile, event date, city reference, education themes, attendee value propositions | High |
| GTIA official website | Organizer website | Organizer identity and channel ecosystem context | High |
| Gaylord Opryland Resort & Convention Center | Venue website | Venue identity reference for event-location verification methodology | Medium |
| ChannelCon agenda page | Official agenda page | Event content themes, education tracks, and attendee relevance | High |
| ChannelCon exhibitors page | Official exhibitor directory page | Confirmed existence of exhibitor-related content for current edition | High |
| ChannelCon speakers page | Official speaker page | Confirmed speaker section for event intelligence review | High |
| ChannelCon registration page | Official registration page | Event status and attendee-access pathway | High |
🎯 Selling to this event's audience? Get a free tailored buyer list
Tell us your work email and our AI instantly builds a buyer list matched to ChannelCon USA — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.
🔒 Get my buyer details Free · ~20 seconds