CEVISAMA – “360 by Cevisama” (Ceramic Tiles and Bathroom Equipment)

Event overview

Event name: 360 by Cevisama
Industry focus: design, quality, innovation for the built environment—ceramic tiles and bathroom-related surfaces/equipment—positioned as a cross-sector showcase for materials, new applications, and design-driven projects.

Official dates: 28/09 to 01/10, 2026
City & country (from official site): València, Spain
Venue: (Not specified in the provided official text. We will confirm the exact hall/venue once we receive the page section or PDF dossier that lists the location.)

1️⃣ Who attends (BUYERS / ATTENDEES)

360 by Cevisama is explicitly framed as a flexible, dynamic event directed to distribution and prescription. That means the highest-value attendee and buyer layers are not only traditional “buyers,” but also professional decision-makers who influence purchasing direction, supplier selection, specification, and procurement cycles in residential and hospitality projects.

Primary buyer/attendee groups emphasized on the official website:

• Distribution buyers (commercial channel): national and international distributors who source tiles, bathroom equipment, and related surfaces/materials for retail networks, showrooms, and trade contractors.
• Prescribers (specification influence): architects, designers, and interior designers who evaluate materials for projects and influence brands during specification phases.
• Key visiting segments highlighted by the organizer: the event states it invites principal national and international distributors plus key prescribers.
• Buyer engagement through a “buyers campaign” approach: there is a stated mechanism for networking and “real return” campaigns for exhibitors, which typically brings together companies with purchasing authority or strong commercial roles in distribution/prescription ecosystems.

What this means for attendee-list targeting: we should prioritize titles connected to distribution purchasing, trade sales, showroom management, product selection, specification, and design procurement influence—not general consumer footfall.

2️⃣ Where the show is happening + attendee geographic origin

Show location (city/country): València, Spain.
Venue: (Not specified in the provided official text.)

Attendee geographic origin (best-supported from official text):

• The organizer describes visitor distribution as national and international.
• The strongest supported inference is that buyer/prescriber traffic includes both:
  • Spain-based commercial and design communities (local/national reach), and
  • International distributors and design professionals (cross-border sourcing and brand discovery).

How we would geo-target in a database (practical approach): Spain + priority European markets aligned with ceramic/tile and bathroom supply chains, plus international distributors serving multi-country retail or contractor channels. To refine this precisely, we would need your ideal buyer countries (we can tune the query accordingly once you share product scope).

3️⃣ Audience reach (Local / National / Global)

The official positioning for visitors is national and international. Therefore, the most defensible classification based on the official text is:

• Reach level: National + International
• Local reach: present (València-based attendance is expected), but not the headline positioning.
• Global reach: not explicitly stated as “global,” so we do not claim worldwide reach beyond what is directly supported.

4️⃣ Sample buyer company names (BUYERS ONLY) + Websites

360 by Cevisama’s exhibitor advance list includes well-known brands and industry players in tiles, surfaces, bathroom and architectural materials. For this section, we treat these organizations as the most relevant “buyer-like” targets for our database workflow—specifically the companies that typically control or strongly influence wholesale distribution, product selection, brand direction, and commercial channel sourcing.

Important note: the official page content provided is an “advance exhibitors” list. In practice, some of these companies act more like suppliers/manufacturers than “buyers.” However, for an attendee-list research project, these are still ideal anchors for buyer persona mapping because they represent the commercial ecosystem surrounding distribution and prescriptive selection.

Sample buyer-style targets (15–20) from the official exhibitor advance list:

We recommend a validation step: we will confirm missing website domains and correct company spellings from the exhibitor dossier (“Descarga el dossier comercial”) to ensure database accuracy.

5️⃣ Job profiles, industries & event type

Event type (from official positioning):

• Trade + design showcase (materials and bathroom equipment ecosystem)
• Distribution and prescription-focused model
• Cross-sector “materials, new uses & applications” platform
• Co-located experience ecosystem with Feria Hábitat València, Espacio Cocina SICI, and Textilhogar (same date window), which increases relevance for interior architecture audiences.

Best job profiles to target (Apollo-style title mapping logic):

• Distribution / Channel
  • Distribution Manager
  • International Sales Manager
  • Export Manager
  • Trade Sales Manager
  • Key Account Manager (Retail/Showroom/Builders)
• Prescription / Specification influence
  • Architect
  • Interior Designer
  • Designer / Design Director
  • Specification Manager (if present in your dataset)
• Product / Portfolio decision-making
  • Product Manager
  • Category Manager (Tiles/Surfaces/Bathroom)
  • Marketing Manager for trade (Trade Marketing)
• Partnership & procurement-adjacent roles
  • Business Development Manager
  • Strategic Partnerships Manager
  • Procurement/Buying roles (only where explicitly present in the dataset)

Most relevant industry mapping (using your provided industry list):

• Building Materials
• Design
• Architecture & Planning
• Commercial Real Estate (where specification choices tie to developers)
• Construction
• Retail (if you are targeting showroom/distributor leadership)
• Professional Training & Coaching (only if education events exist—official text mentions cultural/experiential activities, not training)

6️⃣ Estimated attendance (expected total footfall)

The provided official text includes “Firmas expositoras” and counters for exhibitors and m2, but the numeric values are shown as “+ 0” and are not reliably readable in the supplied content.

Estimated attendance: (Not stated in the provided official text. We recommend we fetch the “dossier comercial” PDF to confirm expected visitor/exhibitor figures. Once you confirm your research deadline, we can also estimate using historical Cevisama/partner event benchmarks—but we will only present such estimates as directional, not official.)

7️⃣ Key focus areas & buyer engagement

Key focus areas (directly supported by the official text):

• Design, quality and innovation
• Cross-sector material inspiration for innovative projects, including:
  • new uses and applications
  • materials related to architecture, interiorism, and decoration
• “Distribution and prescription” as the core audience model
• Networking and buyer campaign approach designed to create business opportunities and practical return for exhibitors.

Buyer engagement tactics (from official text):

• Campaign of buyers: networking and curated visits supported by the organizer’s outreach to principal distributors and prescribers.
• Cultural and experiential activities (examples shown on the official page):
  • Hotel Hábitat (showroom/tendencies experience theme)
  • Conferences
  • Experiential “Vive el hábitat más allá de la exposición” format

8️⃣ Client-product fit note (We need your client website to finalize “best buyers”)

We can absolutely recommend the best buyer segments for 360 by Cevisama based on your client requirements; however, the official event page alone does not indicate which buyer persona types are the most monetizable for your specific offer.

What we need from you (required):

• Please share your client website (or product page URL) so we can review:
  • product category (ceramic tiles vs bathroom equipment vs surfaces vs accessories)
  • target channel (distributors, contractors, prescribers, hospitality projects, retail showrooms)
  • geography and language requirements
  • ideal buyer job titles

Interim guidance (until the website is provided):

• If your client sells ceramic tile products, best buyer targets are typically:
  • Distribution/Trade Sales Managers
  • Category Managers (tiles/surfaces)
  • Showroom Buyers/Managers (where applicable)
  • Interior design studio leads who specify tile finishes
• If your client sells bathroom equipment / fixtures, best buyer targets are typically:
  • International Sales / Export Managers
  • Key Account Managers (showroom, retail, contractor channels)
  • Product/Portfolio managers
  • Architects and interior designers focused on bathroom project specifications
• If your client sells design-led surfaces/material innovations, best buyer targets are typically:
  • Business Development and Strategic Partnerships roles
  • Design directors and prescribers
  • Product managers who translate innovation into distribution-ready assortments

Once you share your client website, we will deliver a final “best buyers” list mapped to: Priority, Company, Website, Best Title to Target, and Why This is a Good Buyer Fit—specifically tailored to the client’s real offer.

9️⃣ Final recommendations (how we position We’s research deliverable for this event)

• We classify 360 by Cevisama as a high-intent trade + prescriber marketplace for ceramic tiles, bathroom equipment, and interior materials innovation.
• We prioritize distribution and prescription decision-maker personas (not general consumers).
• We recommend building an attendee-targeting database using:
  • Industry filters: Building Materials, Design, Architecture & Planning, Construction, Retail
  • Title targeting: channel sales, export/distribution, category/product management, and interior design/architecture specification roles
  • Geography: Spain + international distribution markets (finalized after we confirm client targeting)
• For attendance/footfall, We will confirm official numbers from the “dossier comercial” if you want an official-leaning figure; otherwise We provide a directional estimate after benchmark validation.

Next step

Please share your client website (and ideally 1–2 competitor links or product categories). After We review it, We will produce: the best buyer companies for 360 by Cevisama (buyer-only persona logic), with the correct priority ordering and title-to-fit reasoning.