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About this event
Cabana NYC (New York City)
Cabana is positioned as a premier destination for resort and travel lifestyle brands—described on the official show website as more than a traditional trade event. The experience immerses the community in inspiration drawn from the diverse places, people, and stories connected to travel and resort living. Cabana connects the ecosystem of brands, retailers, and industry trendsetters through a curated environment designed to surface new opportunities and distinctive product discovery.
When & Where
- Dates: September 9th – 11th
- Venue: STORIED NYC
- Address: 547 W 26th St
- Location: New York City
- Country: United States
What Makes the Event “Cabana”
The show’s official description emphasizes curation and brand discovery, highlighting that Cabana is built to reflect the evolving resort and travel lifestyle space. Instead of focusing only on transactions, Cabana frames the event as an immersive community experience that brings together participants who are inspired by discovery—spanning both brand showcases and an audience connected to retail and industry trends.
Community & Connections
According to the show’s official messaging, Cabana brings together brands, retailers, and industry trendsetters. This positioning suggests an audience that values trend-led assortment, lifestyle brand visibility, and the ability to connect with partners shaping the resort and travel product landscape.
Show Highlights (Curated Brand Showcase)
The official website also features a “Show Highlights” section with examples of brands included in Cabana’s curated programming. Featured brands displayed on the site include:
- WYETH
- SIMKHAI
- ONEONE
- DEEPA GURNANI
- CATARINA MINA
Additional Cabana City Events Mentioned by the Show
In addition to Cabana NYC, the show’s official website references other Cabana events in Miami Beach:
- Miami Beach (January 2027): TBD
- Miami Beach (June 5th – 7th, 2027): Listed on the official site
For registrations and event updates, the official site provides access to event information, contact details, and sign-up options through its mailing list and contact sections.
Data sheet
Cabana NYC – Event Attendee & Buyer Profile Analysis
Event Date: September 9–11, 2026
Location: STORIED NYC, 547 W 26th St, New York City, New York, United States
Event Status: Upcoming
Research Date: July 6, 2026
Event Overview
| Event Name | Cabana NYC |
| Event Date | September 9–11, 2026 |
| Event Status | Upcoming |
| Venue | STORIED NYC |
| City | New York City |
| State / Region | New York |
| Country | United States |
| Organizer | Cabana |
| Official Event Website | cabanashow.com |
| Event Type | Curated trade show / brand marketplace / lifestyle sourcing event |
| Primary Category | Apparel & Clothing |
| Secondary Applicable Categories | Fashion & Beauty; Travel & Tourism; Retail; Business Services |
| Audience Reach | National, with selective international brand and retail attendance likely |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. |
| Attendance Data Reliability | Low for public headcount; high for official event positioning and dates |
| Main Purpose of Event | To connect resort and travel lifestyle brands with retailers and industry trendsetters in a curated discovery environment |
About the Event
Cabana NYC is a curated trade event focused on the latest resort and travel lifestyle brands. According to the official website, the show is “more than just trade,” positioning itself as an immersive, inspiration-led marketplace where brands and buyers discover new product stories, design direction, and partnership opportunities. The New York City edition is hosted at STORIED NYC from September 9–11, 2026.
The event matters because it sits at the intersection of wholesale buying, lifestyle merchandising, and trend discovery. Its core value is the quality of the audience mix: brands, retailers, and industry trendsetters who are relevant to resort, travel, and elevated lifestyle assortments. This makes Cabana particularly useful for exhibitors seeking retail relationships, category expansion, and buyer engagement in a visually driven, premium market segment.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Retail buyers / merchandisers | Specialty retail chains, lifestyle boutiques, department stores, online retailers | Assortment selection, vendor onboarding, seasonal buying | Primary audience for wholesale orders and product placement |
| Brand founders / owners | Emerging resort, apparel, accessories, and lifestyle brands | Product strategy, channel expansion, partnership decisions | Strong for wholesale, manufacturing, packaging, and service vendors |
| Wholesale distributors | Distributors serving fashion, resort, and specialty retail channels | Line selection, assortment planning, account development | Useful for suppliers seeking broad downstream reach |
| Importers / private label sourcing teams | Importers of apparel, accessories, travel goods, and resort merchandise | Sourcing, margin control, vendor qualification | Relevant for manufacturing, logistics, packaging, and compliance providers |
| Category managers | Retail groups, e-commerce companies, specialty chains | Category strategy, vendor performance, margin and assortment decisions | High-value target for product, trend, and commercial pitch |
| Operations / supply chain leaders | Brands, retail groups, distributors, importers | Vendor reliability, delivery, inventory, and process decisions | Relevant for fulfillment, logistics, and back-office services |
| Business development / partnership leaders | Brands, marketplaces, agencies, showrooms, media partners | Strategic relationships, channel growth, event partnerships | Useful for sponsorship, services, and cross-promotional opportunities |
| Trend / product development teams | Brands and retailers focused on resort, travel, and seasonal lifestyle | New product development, trend interpretation, line planning | Relevant for design services, sourcing, and trend intelligence vendors |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: New York City | Local retailers, brands, agencies, showrooms, and media | Very high | NYC is a major fashion, retail, and wholesale market hub |
| Host state / region: New York | Tri-state buyers and East Coast retail organizations | High | Accessible for day-trip attendance from regional business centers |
| Nearby business hubs | New Jersey, Connecticut, Philadelphia, Boston, Washington, D.C. | Medium to high | Strong regional sourcing and retail buying corridor |
| National reach | U.S. brands, retailers, distributors, and importers | High | Likely broader national draw due to specialty retail focus |
| International reach | Select international brands, importers, and retail partners | Medium | Likely but not publicly quantified |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| Primary Reach: National | Confirmed as the best-fit classification | The New York City location and official brand/retailer positioning indicate a national buyer and brand draw |
| Secondary Reach: Selective Global | Likely | International resort and lifestyle brands may participate, but the organizer has not publicly quantified global attendance |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Retail and specialty stores | Buyer-side retail organizations | Core target audience for resort and travel lifestyle assortments | varies by retailer | Buyer, Merchandiser, Category Manager, VP Merchandising | Strong Market Fit, Attendance Not Confirmed |
| Department stores | Buyer-side retail organizations | Large assortment decisions and vendor sourcing needs | varies by retailer | DMM, Buyer, Planning Director, Merchandising Director | Strong Market Fit, Attendance Not Confirmed |
| E-commerce retailers | Digital commerce buyer-side orgs | Look for unique lifestyle product and online assortment opportunities | varies by company | Merchandising Lead, Category Manager, Ecommerce Buyer | Strong Market Fit, Attendance Not Confirmed |
| Wholesale distributors | Channel distributors | Purchase for resale into boutique and specialty channels | varies by distributor | VP Sales, Buyer, Category Director, Merchandising Manager | Strong Market Fit, Attendance Not Confirmed |
| Importers | Sourcing organizations | Need new product lines, supplier relationships, and cost-effective sourcing | varies by importer | Sourcing Director, Product Developer, Import Manager | Strong Market Fit, Attendance Not Confirmed |
| Lifestyle brands | Brand-side companies | May exhibit, partner, or shop for channel expansion support | varies by brand | Founder, Brand Director, Wholesale Director, Partnerships Director | Strong Market Fit, Attendance Not Confirmed |
| Resort and hospitality retail operators | Operator-side buyers | Source merchandise for boutiques, gift shops, and amenities | varies by operator | Retail Operations Manager, Procurement Manager, General Manager | Strong Market Fit, Attendance Not Confirmed |
| Travel retail operators | Buyer-side operators | Relevant for travel-adjacent lifestyle products and accessories | varies by operator | Category Manager, Buying Manager, Merchandising Director | Strong Market Fit, Attendance Not Confirmed |
| Showrooms / sales agencies | Commercial intermediaries | Represent brands, generate wholesale placements, and influence buying | varies by showroom | Sales Director, Account Executive, Showroom Manager | Strong Market Fit, Attendance Not Confirmed |
| Trade media and industry publications | Media-side influencer organizations | Cover trends, new collections, and market news | varies by publication | Editor, Publisher, Brand Partnerships, Reporter | Strong Market Fit, Attendance Not Confirmed |
| Product development agencies | Service providers | Support brands with design, sourcing, and commercialization | varies by agency | Founder, Creative Director, Client Services Director | Strong Market Fit, Attendance Not Confirmed |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Buyer | Merchandising / Procurement | Mid-level to Senior | Directly responsible for placing orders and selecting vendors |
| 2 | Merchandising Director | Merchandising | Director | Influences assortment strategy and vendor selection |
| 3 | Category Manager | Category / Merchandising | Manager to Director | Manages product category performance and buying decisions |
| 4 | Wholesale Director | Sales / Wholesale | Director | Drives channel expansion and retail relationships |
| 5 | Sourcing Director | Sourcing / Supply Chain | Director | Evaluates supplier options, lead times, and margin impact |
| 6 | Founder / Owner | Executive Office | Owner / C-level | Often controls buying, partnerships, and growth strategy |
| 7 | Retail Operations Director | Operations | Director | Influences in-store assortment execution and vendor coordination |
| 8 | Partnerships Director | Business Development | Director | Useful for collaborations, sponsorships, and channel deals |
| 9 | Product Development Manager | Product / Design | Manager | Evaluates trends and new product opportunities |
| 10 | General Manager / Operations Manager | Operations | Manager to Executive | Relevant for resort, hospitality, and retail operators buying for guest-facing experiences |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Apparel & Fashion | Core product category alignment with resort and travel lifestyle brands | Retail buyers, brand founders, wholesale teams |
| 2 | Retail | Primary buying audience for wholesale placement | Buyers, category managers, merchandisers |
| 3 | Wholesale | Relevant for distribution and resale channel expansion | Wholesale directors, account executives |
| 4 | Import & Export | Many lifestyle product companies source internationally | Sourcing teams, import managers |
| 5 | Consumer Goods | Broad fit for accessories, gifts, travel products, and lifestyle goods | Merchandising and product teams |
| 6 | Luxury Goods & Jewelry | Premium positioning and curated discovery environment | High-end buyers, brand leadership |
| 7 | Leisure, Travel & Tourism | Official messaging references travel lifestyle and destination inspiration | Hospitality retail, travel operators, resort buyers |
| 8 | Hospitality | Resort and hospitality retail buyers are a logical audience | Guest experience, retail procurement |
| 9 | Business Supplies & Equipment | Useful for show services, packaging, display, and operational suppliers | Operations and procurement contacts |
| 10 | Marketing & Advertising | Brand discovery and partnerships depend on visibility and promotion | Brand marketing, partnerships, PR |
| 11 | Events Services | Relevant for exhibit, experiential, and show-management suppliers | Partnerships, sponsorship, event ops |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Not publicly confirmed | Unconfirmed | Organizer website does not publish a headcount | Do not use as a verified attendance claim |
| Exhibitor count | Not publicly confirmed | Unconfirmed | Official website shows a curated brand lineup but no total count | Use only named brand examples if needed |
| Buyer count | Not publicly confirmed | Unconfirmed | Official website states the show connects brands, retailers, and trendsetters | Audience is clearly buyer-relevant, but counts are unpublished |
| Speaker count | Not publicly confirmed | Unconfirmed | No speaker program was visible in the provided official text | Treat as a market discovery event rather than a conference-led event |
| Sponsor count | Not publicly confirmed | Unconfirmed | No sponsor list provided in the supplied official content | N/A for public verification |
| Historical attendance | Not publicly confirmed | Unconfirmed | No verified attendance archive provided in official excerpt | Attendance figure not publicly confirmed by the organizer. |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Product discovery | Find new resort and lifestyle assortments | Merchandising walkthroughs, curated line reviews | Apparel, accessories, resort goods, travel products |
| Wholesale sourcing | Reliable vendors and orderable collections | Lead capture from buyers and showroom reps | Wholesale-ready product lines, private label support |
| Trend alignment | Seasonal and destination-inspired styling | Trend presentations and product storytelling | Design services, trend intelligence, styling support |
| Retail expansion | Add new brands and increase assortment differentiation | Buyer meetings, appointment scheduling, line-sheet distribution | Sales enablement, sampling, order management |
| Partnership development | Brand, media, or retail collaborations | Sponsor, co-marketing, and partnership outreach | Marketing services, PR, event partnerships |
| Sourcing and fulfillment | Efficient supply chain and delivery reliability | Operational conversations with procurement and logistics leaders | Logistics, warehousing, packaging, compliance |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | Official positioning explicitly mentions brands, retailers, and industry trendsetters |
| Decision-maker availability | High | Likely presence of founders, buyers, merchants, and wholesale leaders |
| Data collection potential | Medium | Good for manual list building, but public registration data is limited in the supplied official text |
| Apollo targeting potential | High | Strong fit across apparel, retail, wholesale, import/export, and luxury categories |
| Geographic targeting potential | High | Clear U.S. retail and New York metro targeting opportunities |
| Best outreach approach | High-touch, curated outreach | Lead with trend relevance, new assortment discovery, and wholesale relationship building |
| Overall lead quality | High | Strong event for attendee list sales, prospecting, and wholesale buyer engagement |
| Best use case | B2B attendee list building and buyer outreach | Especially effective for apparel, accessories, lifestyle, packaging, logistics, and brand services vendors |
| Limitations / risks | Limited public attendee data | No published headcount or current-year attendee list in the supplied official content |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Apparel & Fashion, Retail, Wholesale, Import & Export, Consumer Goods, Luxury Goods & Jewelry, Leisure, Travel & Tourism, Hospitality, Business Supplies & Equipment, Marketing & Advertising | Focus on the buyer and partner ecosystem most aligned to Cabana |
| Departments | Merchandising, Procurement, Purchasing, Sourcing, Sales, Business Development, Operations, Product, Partnerships | Prioritize commercial decision-makers and vendor evaluators |
| Seniority | Manager, Director, VP, C-Level, Owner, Partner | Reach people with budget and vendor influence |
| Job titles | Buyer, Merchandiser, Category Manager, Sourcing Manager, Wholesale Director, Brand Director, Founder, Owner, Partnerships Director, Retail Operations Director, Product Development Manager | Capture core event-relevant buying and partnership roles |
| Geography | United States, especially New York, New Jersey, Connecticut, California, Florida, Texas, Illinois | Target the strongest retail and brand markets |
| Employee size | 11–50, 51–200, 201–500, 501–1000, 1000+ | Capture both emerging brands and established retailers |
| Keywords | resort, travel lifestyle, wholesale, boutique, merchandising, assortment, category, apparel, accessories, swim, vacation, luxury, showroom | Sharpen search relevance around Cabana’s curated product mix |
| Company type | Retailer, brand, distributor, importer, wholesaler, hospitality operator, showroom, agency | Align with the event’s buyer and commercial ecosystem |
| Revenue range | Use broad range filters; prioritize mid-market and enterprise where appropriate | Suitable for both growth brands and larger retail buyers |
Suggested Apollo Search Logic: Combine industries such as Apparel & Fashion OR Retail OR Wholesale OR Import & Export with titles like Buyer OR Category Manager OR Merchandising Director OR Wholesale Director OR Founder OR Partnerships Director. Add keywords such as “resort,” “travel lifestyle,” “boutique,” “assortment,” “swim,” “accessories,” and “showroom” to focus on the most relevant commercial prospects.
Client Fit Review Required
Please share the client website or product/service details. I will review the client offering and identify the highest-fit buyer companies, Apollo industries, seniority levels, departments, and job titles from this event.
Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| Cabana official website | Official organizer website | Event positioning, New York City edition, dates, venue, brand/retailer audience framing, official brand examples | High |
| Provided official website excerpt | Primary source excerpt | September 9–11, 2026 at STORIED NYC, 547 W 26th St, New York City, United States | High |
| Cabana official website “Events” and homepage text | Official event content | Confirmed the NYC and Miami Beach event structure and official positioning as a resort and travel lifestyle destination | High |
| No public attendee directory found in supplied content | Verification note | Attendance, exhibitor totals, and sponsor totals were not publicly confirmed in the provided official text | Medium |
🎯 Selling to this event's audience? Get a free tailored buyer list
Tell us your work email and our AI instantly builds a buyer list matched to Cabana NYC — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.
🔒 Get my buyer details Free · ~20 seconds