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About this event
C!Print Madrid
C!Print Madrid is a leading trade show in the Iberian Peninsula dedicated to printing, visual communication, and personalisation. It is positioned as a practical, experience-driven industry meeting point where innovation in printing technology, trends in personalisation applications, and solutions for outdoor communication come together.
Dates & Venue
- Next edition: 12–14 January 2027
- Venue: IFEMA
Why C!Print Madrid Matters
C!Print Madrid is designed to help the industry stay ahead—showing how new techniques, materials, and applications are shaping progress in printing and personalisation. The show emphasizes live experiences and real demonstrations, making it a place where visitors can go beyond theory and see applications in action.
What Visitors Can Expect
100% an experience-based event
The event brings together a wide range of printing and personalisation use cases across communication and marketing projects, including projects related to outdoor communication and industrial applications. It also highlights interactive “animation spaces” and a structured program of conferences, workshops, and demonstrations.
Networking & Industry Exchange
C!Print generates networking opportunities that support an exchange among stakeholders who want to evolve their communication, marketing, labelling, packaging, and personalisation applications. It is presented as a privileged place for meeting and collaboration around the sector’s technological innovation and market evolution.
Conference Programme
Alongside the exhibition experience, C!Print Madrid offers a conference and demonstration programme intended to energise the sector and promote exchange opportunities. For the 2026 edition, the show highlighted the celebration of its 10th edition, reinforcing its ongoing role as a reference event in the region.
Exhibition Experience Areas
The show includes dedicated demonstration and experience zones, designed to showcase practical possibilities and help attendees discover solutions quickly:
- Genuine animation spaces for live demonstrations of printing and personalisation outcomes
- C!Wrap area (specialised experience zone)
- Plug&Play workshop format (to explore solutions in an interactive way)
- Innovation-focused exhibitor highlights (including an “Innovaciones expositores” section)
Sector Positioning
C!Print Madrid is presented as the annual meeting point for technological innovation and application trends in printing and personalisation—bringing together the people, tools, and solutions that shape the rhythm of progress across the industry.
Data sheet
C!Print Madrid – Event Attendee & Buyer Profile Analysis
Event date: 12–14 January 2027
Location: Madrid, Spain
Event status: Upcoming
Research date: 30 June 2026
Event Overview
| Event Name | C!Print Madrid |
| Event Date | 12–14 January 2027 |
| Event Status | Upcoming |
| Venue | IFEMA |
| City | Madrid |
| State / Region | Community of Madrid |
| Country | Spain |
| Organizer | SC6 Organización y Comunicación / Infopro Digital Trade Shows branding on official site |
| Official Event Website | salon-cprint.es/en/ |
| Event Type | Trade show / exhibition / conference program |
| Primary Category | Industrial Engineering |
| Secondary Applicable Categories | Business Services; Packing & Packaging; IT & Technology |
| Audience Reach | National with Iberian Peninsula and select international trade reach |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. |
| Attendance Data Reliability | High for dates, venue, positioning, and topic; low for attendance volume because no public figure is confirmed on the official page excerpt reviewed. |
| Main Purpose of Event | Annual meeting point for innovation, printing technology, visual communication, personalization, outdoor communication, labelling, packaging, and related industrial applications. |
About the Event
C!Print Madrid is a leading trade show in the Iberian Peninsula focused on printing, visual communication, and personalization. The official event positioning emphasizes practical applications, live demonstrations, conference content, and industry innovation, making it a commercial meeting point for manufacturers, solution providers, service companies, and professional buyers in the print value chain.
The event matters because it concentrates decision-makers and technical users looking for equipment, consumables, workflow solutions, finishing technologies, labelling, packaging, and outdoor communication systems. Its market relevance is strongest for suppliers selling to print shops, signage providers, converters, brand owners, distributors, and industrial users seeking new production capabilities or application ideas.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Print service providers | Commercial printers, digital printers, large-format printers, trade print houses | Equipment, consumables, workflow and production decision-makers | Primary buyer audience for presses, finishing, software, media, and services |
| Signage and visual communication firms | Sign makers, display graphics firms, installation companies | Production and project purchasing influence | Important for wide-format print, substrates, fabrication tools, and installation solutions |
| Packaging converters | Carton, label, flexible packaging, specialty packaging companies | Operations, production, and procurement influence | Relevant for label printing, packaging decoration, and finishing vendors |
| Brand owners / marketing teams | Retail brands, consumer brands, agencies, in-house marketing teams | Influence over print campaigns, displays, and personalization projects | Strong fit for personalization, promotion, retail display, and brand execution suppliers |
| Procurement and sourcing teams | Print buyers, procurement managers, category managers | Vendor selection, pricing, contract negotiation | High-value audience for volume print, media, substrates, and outsourced services |
| Distributors and resellers | Equipment distributors, materials distributors, software resellers | Channel buying, line-card expansion, supplier evaluation | Relevant for manufacturers seeking Iberian channel partners |
| Industrial and specialty application users | Textile, décor, labeling, industrial marking, fabrication businesses | Application testing and purchasing influence | Relevant for print-adjacent industrial materials and personalization solutions |
| Consultants / industry advisors | Print consultants, workflow advisors, digital transformation specialists | Recommendations and shortlist influence | Useful for solution positioning, referrals, and pipeline generation |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: Madrid | Very high | High | Major Spanish business hub with dense print, media, marketing, and logistics activity. |
| Host region: Community of Madrid | High | High | Nearby commercial buyers, agencies, and service companies can attend easily. |
| Nearby hubs: Barcelona, Valencia, Bilbao, Zaragoza, Lisbon | High | Medium-High | Strong rail/air connections make the event practical for Iberian buyers. |
| Spain national market | High | High | Core reach across printers, agencies, converters, and brand owners nationwide. |
| Iberian Peninsula: Portugal and Spain | Medium-High | Medium-High | The official description explicitly positions the show as a reference in the Iberian Peninsula. |
| International visitors | Selective | Low-Medium | Likely from nearby European markets and global suppliers with Iberian strategy. |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| Global | Secondary reach | International suppliers and solution vendors may attend, but the official positioning is primarily Iberian. |
| National | Primary reach | Spain is the core audience market, especially print, signage, packaging, and personalization buyers. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| HP Inc. | Technology / print solutions buyer | Large print and workflow technology provider relevant to production print and wide-format ecosystems. | hp.com | Procurement Manager, Product Manager, Channel Director | Strong Market Fit, Attendance Not Confirmed |
| Konica Minolta, Inc. | Print equipment buyer / provider | Relevant to commercial print technology, automation, and imaging workflows featured at the show. | konicaminolta.com | Commercial Print Director, Product Manager, Sales Director | Strong Market Fit, Attendance Not Confirmed |
| Canon Inc. | Imaging / print technology buyer | Print and imaging solutions align directly with event content and buyer intent. | canon.com | Category Manager, Business Development Director, Procurement Lead | Strong Market Fit, Attendance Not Confirmed |
| Mimaki Engineering Co., Ltd. | Wide-format / industrial print buyer | Direct fit for personalization, textile, signage, and wide-format applications. | mimaki.com | Product Manager, Regional Sales Manager, Technical Director | Strong Market Fit, Attendance Not Confirmed |
| Roland DG Corporation | Digital print / personalization buyer | Relevant to the event’s focus on personalization and new print applications. | rolanddg.com | Marketing Director, Product Marketing Manager, Channel Manager | Strong Market Fit, Attendance Not Confirmed |
| Epson Europe B.V. | Print / imaging buyer | Potential fit for commercial print, signage, and dye-sublimation use cases. | epson.eu | Business Unit Director, Category Manager, Sales Operations | Strong Market Fit, Attendance Not Confirmed |
| 3M Company | Materials / application buyer | Relevance for films, adhesives, signage materials, and industrial application supplies. | 3m.com | Procurement Manager, Product Line Manager, Business Development Director | Strong Market Fit, Attendance Not Confirmed |
| Avery Dennison Corporation | Label / packaging materials buyer | Direct fit for labelling, packaging decoration, and industrial materials. | averydennison.com | Category Manager, Packaging Manager, Supply Chain Director | Strong Market Fit, Attendance Not Confirmed |
| Ahlstrom | Specialty materials buyer | Potential fit for print media, specialty substrates, and packaging-related materials. | ahlstrom.com | Procurement Director, Operations Director, Product Development Manager | Strong Market Fit, Attendance Not Confirmed |
| Antalis | Distributor / paper and media buyer | Relevant because the show serves printers and media/material distributors. | antalis.com | Category Director, Sales Director, Purchasing Manager | Strong Market Fit, Attendance Not Confirmed |
| Fedrigoni Group | Paper / labels / materials buyer | Strong relevance to printed materials, labels, and premium substrates. | fedrigoni.com | Commercial Director, Procurement Manager, Innovation Manager | Strong Market Fit, Attendance Not Confirmed |
| DS Smith | Packaging buyer / converter | Relevant for packaging innovation, print decoration, and display solutions. | dssmith.com | Packaging Director, Procurement Lead, Operations Manager | Strong Market Fit, Attendance Not Confirmed |
| Mondi | Packaging / paper buyer | Strong fit for packaging, substrates, and print material applications. | mondigroup.com | Category Manager, Packaging Procurement, Technical Sales Director | Strong Market Fit, Attendance Not Confirmed |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Procurement Manager / Head of Procurement | Procurement | Manager to Director | Owns supplier selection, price negotiation, and sourcing decisions. |
| 2 | Operations Director / Plant Manager | Operations | Director | Evaluates equipment, throughput, quality, and production improvements. |
| 3 | Category Manager | Sourcing / Procurement | Manager | Manages print, media, packaging, or promotional categories. |
| 4 | Production Director / Print Production Manager | Production | Manager to Director | Evaluates workflows, finishing, and production technology. |
| 5 | Commercial Director / Business Development Director | Commercial | Director | Interested in new revenue streams, partnerships, and market expansion. |
| 6 | Product Manager / Innovation Manager | Product / Innovation | Manager | Explores new applications, materials, and customer-facing solutions. |
| 7 | Supply Chain Director | Supply Chain | Director | Cares about availability, logistics, lead times, and vendor reliability. |
| 8 | Marketing Director / Brand Manager | Marketing | Director to Manager | Often owns personalization, POP, displays, and campaign execution needs. |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Printing | Core industry aligned with show positioning | Commercial printers, production managers, equipment buyers |
| 2 | Marketing & Advertising | Key user of print, signage, personalization, and campaign execution | Brand and agency buyers |
| 3 | Packaging & Containers | Relevant to labels, cartons, and packaging applications | Converters, materials buyers, packaging procurement |
| 4 | Design | Visual communication and application development | Creative directors, production designers |
| 5 | Consumer Goods | Heavy users of branded print and retail display | Brand owners and in-house marketing teams |
| 6 | Retail | Store graphics, POP, seasonal campaigns, personalization | Retail marketing and procurement |
| 7 | Wholesale | Channel buyers and distributors for print-related products | Resellers and distributors |
| 8 | Computer Software | Workflow, RIP, MIS, and personalization software demand | IT and production software buyers |
| 9 | Mechanical or Industrial Engineering | Equipment, fabrication, and automation adjacency | Manufacturing and production leaders |
| 10 | Business Supplies & Equipment | Supplies, consumables, media, and production support | Procurement and category management |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Not publicly confirmed | Confirmed absence of public figure | Official website excerpt reviewed | Attendance figure not publicly confirmed by the organizer. |
| Exhibitor count | Not publicly confirmed in the supplied official text | Unconfirmed | Official website excerpt reviewed | Could be available in the exhibitor list or post-show report, but not confirmed here. |
| Buyer count | Not publicly confirmed | Unconfirmed | No verified buyer list supplied | Buyer-side attendance must be inferred from event positioning. |
| Speaker count | Not publicly confirmed | Unconfirmed | Official website excerpt reviewed | Conference program exists, but count not verified in provided content. |
| Sponsor count | Confirmed sponsor tiers shown; count not publicly confirmed | Partially confirmed | Official website excerpt reviewed | Platinum, Gold, and Silver sponsor categories are displayed. |
| Historical attendance | 2026 post-show results page referenced | Historical / prior-year evidence | Official website navigation item | Use post-show report for prior-year attendance verification if required. |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Printing | Higher throughput, quality, and lower unit cost | Demo production capabilities and ROI | Presses, finishing systems, inks, media |
| Visual communication | Impactful retail, event, and outdoor communication | Showcase creative applications and durability | Signage systems, display graphics, installation tools |
| Personalization | Short-run, customized output and on-demand production | Highlight personalization workflows and client use cases | Variable data printing, software, finishing, substrates |
| Labelling and packaging | Reliable materials and efficient production | Target converters and packaging teams with application-specific solutions | Labels, substrates, adhesives, packaging print systems |
| Workflow / automation | Faster job intake, production planning, and automation | Position software and operational efficiency gains | MIS, RIP, workflow, AI-assisted production tools |
| Industrial applications | Cross-sector use cases beyond traditional print | Open conversations with manufacturers and fabricators | Specialty printers, industrial marking, CNC-adjacent systems |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | The event is directly centered on print, visual communication, and personalization buyers. |
| Decision-maker availability | High | Likely strong presence of owners, directors, procurement leads, and production managers. |
| Data collection potential | Medium | Useful attendee intelligence is likely available via exhibitor directory, conference program, and sponsor pages. |
| Apollo targeting potential | Very High | Strong fit for industries, departments, seniority, and job-title filters. |
| Geographic targeting potential | High | Madrid and the Iberian Peninsula provide practical territory-based outreach. |
| Best outreach approach | High-touch account outreach | Use account-based targeting for printers, converters, brands, distributors, and packaging-related companies. |
| Overall lead quality | High | The audience is highly relevant for B2B attendee list building and supplier prospecting. |
| Best use case | Event prospecting and exhibitor/buyer targeting | Ideal for lead generation, attendee intelligence, and channel sales development. |
| Limitations / risks | Attendance figures and current participant list not confirmed in supplied content | Need official exhibitor list or post-show report for participant-level validation. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Printing; Marketing & Advertising; Packaging & Containers; Design; Retail; Consumer Goods; Business Supplies & Equipment; Computer Software; Mechanical or Industrial Engineering | Align outreach with the event’s core buyer ecosystem |
| Departments | Procurement; Operations; Production; Marketing; Product; Supply Chain; Business Development | Reach the functions most likely to buy or influence print-related solutions |
| Seniority | Manager; Director; VP; CXO; Owner; Partner | Prioritize decision-makers and budget holders |
| Job titles | Procurement Manager, Category Manager, Supply Chain Director, Operations Director, Print Production Manager, Marketing Director, Brand Manager, Product Manager, Business Development Director, Commercial Director | Target job roles with active buying or specification influence |
| Geography | Spain, Portugal, Iberian Peninsula, Southern Europe | Focus on likely attendee origin and practical travel radius |
| Employee size | 11–50; 51–200; 201–500; 501–1,000; 1,001–5,000 | Capture small specialist shops through larger enterprise buyers |
| Keywords | printing, print production, signage, visual communication, personalization, labels, packaging, wide format, workflow, finishing, digital print | Improve search precision for event-relevant accounts |
| Technologies | MIS, ERP, RIP software, digital printing systems, print automation, personalization software | Useful for software, automation, and workflow vendors |
| Company type | Manufacturers, print service providers, converters, distributors, resellers, agencies, retail brands | Matches the supply chain and buyer mix around the event |
| Revenue range | Selective mid-market to enterprise bands based on offer | Useful when selling higher-ticket print hardware or enterprise software |
Suggested Apollo Search Logic: (printing OR "print production" OR signage OR "visual communication" OR personalization OR labels OR packaging) AND (procurement OR operations OR production OR marketing OR supply chain OR "business development") AND (manager OR director OR VP OR owner OR CXO) AND (Spain OR Portugal OR Madrid OR Iberian).
Client Fit Review Required
Please share the client website or product/service details. I will review the client offering and identify the highest-fit buyer companies, Apollo industries, seniority levels, departments, and job titles from this event.
Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| C!Print Madrid official website | Official organizer source | Event name, positioning, dates, venue, city, country, audience theme, conference/workshop format, and official navigation references to exhibitors and post-show results | High |
| IFEMA reference on official event page | Venue reference | Venue identification as IFEMA in Madrid | High |
| IFEMA Madrid official website | Venue website | Venue identity and institutional context for Madrid exhibitions | High |
| C!Print Madrid official pages: exhibitors, conference programme, post-show results, practical information | Official event navigation references | Existence of exhibitor list, conference program, and 2026 post-show results page for future verification | High |
🎯 Selling to this event's audience? Get a free tailored buyer list
Tell us your work email and our AI instantly builds a buyer list matched to C!Print Madrid — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.
🔒 Get my buyer details Free · ~20 seconds