Business Travel Show Europe
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About this event
Business Travel Show Europe 2027 — Description
Event overview
Business Travel Show Europe 2027 is a Europe-focused gathering for corporate travel professionals, bringing together decision-makers, programme owners, and industry suppliers to advance how businesses plan, manage, and optimize business travel. The show is structured around both in-person networking and curated engagement formats designed to connect travel buyers with relevant travel service providers and solutions.
The event is presented at a major convention venue and positions itself as a platform to “elevate your travel programmes,” making it an especially relevant meeting point for organizations looking to improve traveller experience, strengthen policy compliance, and enhance cost control and visibility across travel spend. For exhibitors and partners, it also supports commercial interaction through appointment-style tools and programmes associated with hosted buyers.
When and where
- Dates: 23–24 June 2027
- Venue: Excel London
- City: London
- Country:
The event takes place over two days at Excel London, enabling attendees to participate in both the conference programme and the wider commercial show floor experience.
Audience and engagement concept
Business Travel Show Europe 2027 is built for corporate travel leadership and travel programme stakeholders across Europe. It is not limited to one type of travel organization; instead, it focuses on the professional community responsible for travel policy, travel management, duty of care considerations, and supplier strategy. Because the show centers on “Europe’s top corporate travel professionals,” attendees typically include travel managers and programme owners who need practical solutions tied to measurable outcomes.
The show also emphasizes targeted networking through its appointment tooling and hosted buyer framework. This helps attendees and supplier organizations move beyond general awareness and toward structured, business-relevant conversations. For an attendee, this means the event experience is designed to be appointment-driven and purpose-led rather than purely walk-up networking.
Key reasons to attend (visitor intent)
Attendees come to Business Travel Show Europe 2027 to strengthen and refine their corporate travel programme. While the event provides a wide commercial environment, the visitor value proposition is anchored in learning and programme improvement. From agenda-based insights to industry interaction and networking, the show is positioned as a place where corporate travel professionals can compare best practices and evaluate solutions that support modern travel management.
In practical terms, attendees can generally expect a mix of:
- Programme improvement themes: insight into how travel programmes are evolving, including traveller experience and operational effectiveness.
- Business-relevant supplier discovery: opportunities to connect with service providers and partners aligned to corporate travel priorities.
- Conference learning and networking: opportunities to attend sessions and connect with peers and solutions providers during the event.
- Targeted appointment experiences: use of the event’s appointment tool and hosted buyer pathways to support efficient meetings.
What attendees can expect
The event is presented with a clear “visit” journey that typically includes access to show information, ticketing options, and an overview of the on-site experience. Business Travel Show Europe 2027 includes a conference programme alongside the commercial exhibition environment, and it also features engagement formats that support structured interactions.
Visitors should plan for a combination of:
- Conference programme participation: sessions designed for corporate travel professionals and related stakeholders.
- Networking events: dedicated opportunities to meet and connect beyond the exhibition floor.
- Appointment tool usage: a structured method to schedule relevant meetings with suppliers.
- Hosted buyer programme experience: a framework that encourages relevant buyer-supplier engagement.
- Show app support: the event encourages attendees to download the show app for a guided experience.
Hosted buyer programme & hosted buyer partner programme
Business Travel Show Europe 2027 includes a Hosted buyer programme and a Hosted buyer partner programme. These structures are designed to improve the matching between buyer attendees and relevant supplier partners, using appointment-based processes and curated engagement pathways. This reduces inefficiency for both sides and improves the quality of meetings during the event window.
The presence of dedicated hosted buyer pathways also indicates that the event’s commercial strategy is aligned with buyer prioritization and business outcomes—meaning suppliers are likely to encounter travel programme decision-makers more consistently than in an unstructured event.
Innovation Faceoff
The show features a Business Travel Show Europe Innovation Faceoff, listed alongside the event pages. This indicates an innovation-oriented component where relevant ideas, solutions, or approaches can be highlighted in a competitive or spotlight format. For corporate travel professionals, an innovation segment helps translate new tools or strategies into practical considerations for travel programme improvements.
Conference programme and speakers
Business Travel Show Europe 2027 includes a dedicated Conference programme area, with sessions presented under a conference structure and a speakers section. This suggests that the event provides agenda-led learning alongside the exhibition. For buyers and decision-makers, this is important because it allows them to benchmark approaches and gain insights relevant to corporate travel operations.
Attendees can typically expect the conference content to align with current travel programme challenges and evolving industry priorities, supported by speakers drawn from the corporate travel ecosystem and partner organizations.
Exhibitors and commercial discovery
The show supports exhibitors and partners through exhibition pages including:
- Exhibitors information
- Innovation Faceoff participation context
- Appointment tools for coordinating meetings
- Sponsorship pathways
For corporate travel buyers, this environment creates a venue for supplier discovery focused on business travel management solutions. For exhibitors, it provides structured access to relevant attendees through the show’s tools and engagement formats, reinforcing the event’s buyer-supplier matching approach.
Audience reach and regional positioning
Business Travel Show Europe 2027 is positioned as “Europe’s top corporate travel professionals” event. That framing indicates the show’s primary audience intent is European corporate travel stakeholders rather than a purely global or domestic-only audience. As a result, travel buyers attending are likely to represent organizations with cross-border or multi-market interests, where supplier strategies, policy structures, and operational considerations often require a Europe-wide view.
Why it matters for corporate travel programme leaders
Corporate travel programme leaders typically face a set of recurring objectives: improving traveller experience while maintaining policy compliance, strengthening oversight of travel spend, ensuring duty of care readiness, and enabling effective travel management operations. Business Travel Show Europe 2027 is designed to support these objectives by combining:
- Learning and benchmarking: via the conference programme and speaker-led content.
- Supplier evaluation: via the exhibition and exhibitor discovery environment.
- High-intent networking: via hosted buyer frameworks and appointment-style meeting tools.
- Innovation spotlighting: through the Innovation Faceoff format.
Collectively, these elements make the event a practical place to review current travel programme approaches and identify solutions that can be implemented within a corporate travel context.
Planning notes (based on available official info)
- Show app: attendees are encouraged to download and use the show app for navigation and engagement.
- Appointment tool: the event features an appointment tool to support hosted buyer scheduling and relevant meetings.
- Accommodation planning: the event includes a dedicated accommodation planning section under the event’s “Visit” experience.
- Dates are fixed: planning should align with 23–24 June 2027 at Excel London.
Short summary
Business Travel Show Europe 2027 takes place on 23–24 June 2027 at Excel London in London, bringing together Europe’s corporate travel professionals and industry suppliers. The event combines a conference programme, innovation-focused content, networking opportunities, and a hosted buyer approach supported by appointment tooling—creating a structured environment for corporate travel programme improvement and supplier engagement.
Data sheet
| Field | Details |
|---|---|
| Event Name | Business Travel Show Europe |
| Event Date | 23–24 June 2027 |
| Event Status | Upcoming |
| Venue | Excel London |
| City | London |
| State / Region | Greater London |
| Country | United Kingdom |
| Organizer | Official event website does not clearly state the organizer in the provided content; event brand appears to be part of the Business Travel Show Europe platform. |
| Official Event Website | businesstravelshow.com |
| Event Type | B2B trade show, conference, hosted buyer event, networking and appointment platform |
| Primary Category | Travel & Tourism |
| Secondary Applicable Categories | Business Services, Logistics & Transportation, Hospitality |
| Audience Reach | Global corporate travel community with strong UK and European buyer concentration |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. |
| Attendance Data Reliability | Low to Medium; current-year attendance not publicly confirmed in the provided source text. |
| Main Purpose of Event | To connect corporate travel buyers, travel managers, procurement teams, and travel suppliers for education, sourcing, networking, and appointment-driven meetings. |
Business Travel Show Europe is a specialist B2B event focused on corporate travel procurement, travel programme management, and supplier discovery. The official website positions the show as a meeting place for Europe’s corporate travel professionals, supported by conference content, an exhibitor showcase, networking, and an appointment tool designed to facilitate commercial conversations.
The event matters because corporate travel is a high-value spend category where buyers seek cost control, policy compliance, duty of care, traveler experience improvements, and better supplier partnerships. It is especially relevant for travel managers, procurement leaders, mobility teams, finance stakeholders, TMCs, and travel technology providers looking to influence buying decisions and pipeline generation.
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Corporate travel managers | Multinational enterprises, regional corporations, high-travel-volume businesses | Own travel policy, program optimization, supplier selection influence | Core buyer group for travel suppliers, TMCs, booking tools, and travel services |
| Procurement and sourcing teams | Enterprise procurement departments, shared services organizations | Vendor selection, rate negotiation, category strategy | High-value audience for sourcing, spend analytics, and contract solutions |
| Travel procurement leaders | Global procurement organizations, category management teams | Category ownership, RFP management, supplier governance | Strong fit for enterprise travel suppliers and advisory services |
| Finance and controller stakeholders | Finance departments, shared services, controllership teams | Budget oversight, policy compliance, ROI assessment | Relevant for spend control, analytics, and expense management vendors |
| Mobility and HR leaders | Global mobility teams, HR business partners, people operations | Traveler wellbeing, relocation, duty-of-care alignment | Useful for travel policy, duty of care, and employee experience offerings |
| Operations leaders | Operations, administration, office services, executive office | Day-to-day process ownership and service delivery | Relevant for booking workflows, travel support, and service providers |
| Travel management companies (TMCs) | Travel agencies, corporate travel specialists, managed travel firms | Channel partner, service provider, buyer-influencer | Important for partnerships, technology integrations, and supplier relationships |
| Travel technology decision-makers | Booking platforms, expense management firms, SaaS vendors, IT teams | Product evaluation, integration, purchasing, deployment | Key audience for travel tech, data, and automation suppliers |
| Consultants and advisors | Travel consultants, procurement advisors, management consultants | Influence strategy, vendor recommendations, transformation projects | Strong referral and partnership audience for solution providers |
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city | London and Greater London | High | Major corporate headquarters concentration and strong access to travel buyers |
| Host state / region | England / South East England | High | Accessible for UK corporate travel and procurement teams |
| Nearby business hubs | City of London, Canary Wharf, West End, Southbank, Heathrow corridor | High | Strong concentration of multinational travel spend owners and suppliers |
| National reach | United Kingdom-wide attendees | High | Relevant for enterprise buyers across sectors and public/private organizations |
| European reach | Corporate travel professionals from Western Europe, Northern Europe, and major EU markets | High | Cross-border sourcing and international travel management relevance |
| International reach | Global travel brands, multinational companies, solution providers | Medium to High | The show’s corporate travel focus can attract international suppliers and buyers |
| Reach Level | Assessment | Explanation |
|---|---|---|
| Global | Primary classification | The event serves an international corporate travel ecosystem with cross-border supplier and buyer participation, while still retaining a strong European focus. |
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Unilever | Enterprise corporate travel buyer | Global travel program and procurement-driven buying profile typical of this event | unilever.com | Global Travel Manager, Category Manager, Procurement Director | Strong Market Fit, Attendance Not Confirmed |
| AstraZeneca | Pharma travel buyer | High-volume business travel, compliance, and supplier governance needs | astrazeneca.com | Travel Manager, Procurement Manager, Mobility Lead | Strong Market Fit, Attendance Not Confirmed |
| BP | Energy enterprise buyer | Large-scale corporate travel and mobility oversight | bp.com | Travel Category Manager, Strategic Sourcing Lead, Operations Manager | Strong Market Fit, Attendance Not Confirmed |
| HSBC | Financial services travel buyer | Global corporate travel, meetings and events spend, and policy compliance | hsbc.com | Head of Travel, Procurement Director, Expense Program Manager | Strong Market Fit, Attendance Not Confirmed |
| Siemens | Industrial corporate travel buyer | Engineering-heavy travel patterns and supplier sourcing complexity | siemens.com | Travel Procurement Lead, Sourcing Manager, Operations Director | Strong Market Fit, Attendance Not Confirmed |
| Deloitte | Professional services travel buyer | Large consultant travel volumes and managed travel program needs | deloitte.com | Travel Program Manager, Procurement Manager, Business Operations Lead | Strong Market Fit, Attendance Not Confirmed |
| KPMG | Professional services travel buyer | Frequent business travel across offices and client locations | kpmg.com | Travel Manager, Procurement Lead, Finance Operations Manager | Strong Market Fit, Attendance Not Confirmed |
| BT Group | Telecom enterprise buyer | Large UK enterprise with structured procurement and travel governance | bt.com | Category Manager, Travel Manager, Procurement Lead | Strong Market Fit, Attendance Not Confirmed |
| Rolls-Royce | Aerospace / industrial buyer | Complex international business travel and supplier management needs | rolls-royce.com | Global Travel Manager, Procurement Manager, Operations Director | Strong Market Fit, Attendance Not Confirmed |
| Shell | Energy enterprise buyer | Global travel and mobility category with emphasis on compliance and safety | shell.com | Travel Services Lead, Sourcing Director, Duty of Care Manager | Strong Market Fit, Attendance Not Confirmed |
| GlaxoSmithKline | Pharma enterprise buyer | High compliance and frequent international travel usage | gsk.com | Travel Category Manager, Procurement Director, Finance Manager | Strong Market Fit, Attendance Not Confirmed |
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Head of Travel | Travel / Operations | Director / Head | Owns travel program strategy and supplier selection. |
| 2 | Travel Manager | Travel | Manager | Day-to-day owner of corporate travel policy and suppliers. |
| 3 | Procurement Director | Procurement | Director | Controls category strategy and vendor governance. |
| 4 | Category Manager, Travel | Category Management | Manager / Senior Manager | Directly evaluates suppliers, pricing, and service performance. |
| 5 | Strategic Sourcing Manager | Procurement | Manager / Senior Manager | Runs RFPs and supplier negotiations for travel spend. |
| 6 | Global Mobility Manager | Mobility / HR | Manager / Director | Aligned with traveler support, relocation, and duty-of-care needs. |
| 7 | Finance Manager / Controller | Finance | Manager / Director | Influences budget control, expense governance, and ROI. |
| 8 | Operations Director | Operations | Director | Can influence service delivery tools and policy execution. |
| 9 | Travel Technology Manager | IT / Travel | Manager / Lead | Evaluates booking, expense, and integration solutions. |
| 10 | Business Development Director | Commercial | Director | Relevant for suppliers seeking partnerships and enterprise accounts. |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Leisure, Travel & Tourism | Direct alignment with travel programs, agency services, and managed travel. | Travel management, TMCs, booking, and service partnerships |
| 2 | Travel / Hospitality-related buyers; use Leisure, Travel & Tourism plus Hospitality | Corporate travel buyers and hotel/venue sourcing overlap. | Hotel sourcing, venue partnerships, travel services |
| 3 | Financial Services | Large travel budgets, strict controls, global footprints. | Expense, compliance, and spend analytics solutions |
| 4 | Pharmaceuticals | Frequent international business travel and policy-heavy procurement. | Travel policy, duty of care, supplier management |
| 5 | Information Technology & Services | Relevant for travel tech, booking tools, expense platforms, and integrations. | SaaS, automation, and workflow solutions |
| 6 | Management Consulting | Heavy travel usage and advisory influence on enterprise decisions. | Travel program optimization and advisory services |
| 7 | Aviation & Aerospace | International mobility and complex travel requirements. | Travel sourcing and enterprise mobility support |
| 8 | Energy | Large corporate travel spend with compliance and safety requirements. | Duty of care, traveler risk, supplier governance |
| 9 | Construction | Project-based travel and field operations can be significant. | Project travel management and accommodation sourcing |
| 10 | Retail | Regional and global travel programs for corporate teams and sourcing functions. | Travel booking, expense, and procurement tools |
| 11 | Business Supplies & Equipment | Procurement-heavy firms often manage frequent travel and events. | Sourcing, category management, and travel compliance |
| 12 | Government Administration | Public-sector travel and policy compliance use cases. | Public procurement and travel governance |
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Not publicly confirmed | Confirmed absence of public figure | Official website content provided | Use as a lead-generation event; exact attendance not verified. |
| Exhibitor count | Not publicly confirmed | Not confirmed | Official website content provided | Exhibitor directory exists on site, but current count not supplied in the provided text. |
| Buyer count | Not publicly confirmed | Not confirmed | Official website content provided | Hosted buyer programme is referenced, but no count is available in the provided source text. |
| Speaker count | Not publicly confirmed | Not confirmed | Official website content provided | Speakers page exists on site, but speaker total not verified in the provided source text. |
| Sponsor count | Not publicly confirmed | Not confirmed | Official website content provided | Sponsorship is referenced, but count not available in provided source text. |
| Historical attendance | Not included here | Not verified in provided source text | No verified historical figure supplied | Avoids unsupported claims. |
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Procurement | Category control, supplier consolidation, savings | RFP discussions and vendor comparison meetings | Sourcing tools, category strategy support |
| Travel Technology | Booking, policy, reporting, integrations | Product demos and workflow mapping | SaaS platforms, APIs, automation |
| Expense Management | Spend visibility, compliance, reimbursement controls | Solution evaluation by finance and travel teams | Expense software, analytics, ERP integrations |
| Duty of Care | Traveler tracking, risk alerts, policy compliance | Security and wellbeing-focused outreach | Risk management, travel security tools |
| Sustainability | Carbon reporting, greener travel decisions | ESG and reporting conversations | Carbon analytics, sustainable travel tools |
| Hotel and Venue Sourcing | Accommodation, event travel, negotiated rates | Supplier matchmaking and rate negotiations | Hotel programs, meetings sourcing, venue platforms |
| Data and Reporting | Program performance, benchmarking, savings tracking | Executive dashboards and analytics demos | BI tools, spend analytics, reporting platforms |
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | The event is directly centered on corporate travel buyers and spend owners. |
| Decision-maker availability | High | Travel, procurement, and finance stakeholders are typically decision-influencers or owners. |
| Data collection potential | High | Appointment-driven format and exhibitor ecosystem support lead capture. |
| Apollo targeting potential | Very High | Clear target titles, departments, and industries for list building and outreach. |
| Geographic targeting potential | High | Strong UK and Europe-focused audience with global corporate reach. |
| Best outreach approach | High-value | Target travel managers, procurement leaders, and finance stakeholders with efficiency and ROI messaging. |
| Overall lead quality | Very High | One of the stronger event profiles for corporate travel, procurement, and travel-tech lead generation. |
| Best use case | B2B attendee list building, targeted outreach, supplier prospecting, partnership development | Suitable for sales teams, travel-tech firms, TMCs, expense vendors, and advisory services. |
| Limitations / risks | Moderate | Current-year attendee list and attendance numbers are not publicly confirmed in the provided source text. |
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Leisure, Travel & Tourism; Financial Services; Pharmaceuticals; Information Technology & Services; Management Consulting; Aviation & Aerospace; Energy; Construction; Retail; Government Administration | Align with travel spend owners and technology purchasers. |
| Departments | Procurement, Travel, Operations, Finance, HR/Mobility, IT | Reach key decision-makers and influencers. |
| Seniority | Manager, Senior Manager, Director, VP, Head, C-level | Prioritize budget owners and strategic buyers. |
| Job titles | Travel Manager, Head of Travel, Procurement Director, Category Manager, Strategic Sourcing Manager, Global Mobility Manager, Finance Director, Expense Manager, Operations Director, Travel Technology Manager | Match the core attendee and buyer profiles. |
| Geography | United Kingdom, Ireland, Western Europe, Northern Europe, DACH, Benelux | Capture likely regional attendance and buyer concentration. |
| Employee size | 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ | Focus on organizations with structured travel programs and larger spend. |
| Keywords | corporate travel, travel management, managed travel, travel policy, duty of care, expense management, travel procurement, sourcing, travel technology | Refine results to event-aligned buyers. |
| Company type | Enterprise, mid-market, public sector, multinational | Prioritize organizations with meaningful travel spend. |
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| Business Travel Show Europe Official Website | Primary official event source | Event branding, dates, venue reference, hosted buyer and exhibitor/navigation structure | Very High |
| Official website page title and meta description provided in source text | Official page metadata | Confirmed 23–24 June 2027 and Excel London | Very High |
| Excel London | Venue website | Venue identity and location reference for London event hosting | High |
🎯 Selling to this event's audience? Get a free tailored buyer list
Tell us your work email and our AI instantly builds a buyer list matched to Business Travel Show Europe — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.