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About this event
Broker Expo 2026 – Event Overview
Broker Expo is the UK’s leading one-day event for insurance brokers, taking place on Thursday 8 October, 2026 at the NEC in Birmingham, United Kingdom. The event is positioned as the insurance broker community’s central meeting point for networking, learning, and uncovering new business opportunities.
Purpose and audience focus
Broker Expo brings together 1,000+ insurance professionals in a format designed to support practical relationship-building and commercial conversations across the insurance marketplace. It is explicitly structured around the needs and priorities of insurance brokers, with content and networking that reflect broker challenges as well as the evolving demands of their customers.
What to expect at Broker Expo 2026
1) Dedicated content streams
The 2026 programme includes focused stages and sessions tailored to key themes shaping the market. Confirmed content streams include:
- Specialist Lines
- C-Suite Leaders
- Business Placing Brokers
- Claims & Underwriting (returning for 2026)
2) The Insurance Academy (new for 2026)
Broker Expo 2026 introduces the Insurance Academy, designed specifically for early career insurance professionals. The academy includes an afternoon of practical and interactive learning through:
- Real-world case studies
- Role-play sessions
- Roundtable discussions
- Networking and mentorship opportunities
3) Shape the conversations before the event
Ahead of Broker Expo, attendees are invited to submit questions directly to speakers and panellists. This helps ensure that sessions reflect current market issues and participant priorities across the day.
4) Easier networking and a smarter exhibition experience
The event’s exhibition experience is designed to be efficient and relationship-driven. Broker Expo 2026 includes:
- A smarter exhibition layout
- Dedicated exhibitor zones
- Exclusive networking spaces
- Named networking areas including: Intact Insurance SME Lounge and Bravo Network Zone
Forums at Broker Expo (underwriting and claims)
In addition to the main programme, Broker Expo 2026 includes a Underwriting & Claims Forum powered by Insurance Post. This forum is designed to bring together brokers, underwriters, and claims professionals for a focused exchange of insights focused on urgent underwriting and claims challenges.
Event ecosystem connections
Broker Expo 2026 is presented as part of UK Broker Week, positioning the event within a wider calendar of broker-focused activity and related initiatives. The Broker Expo website also references additional broker events connected to the wider UK Broker Week ecosystem.
Why Broker Expo is valuable to the insurance broker community
The event is described as a true trading event for brokers—a dedicated, broker-focused gathering where independent broker perspectives are supported by content delivered at a practical level for both smaller sole traders and larger regional broker organisations.
Event snapshot
- Event: Broker Expo 2026
- Date: Thursday 8 October, 2026
- Venue: NEC
- City: Birmingham
- Country: United Kingdom
- Primary community: Insurance brokers
- Format: One-day event with dedicated content streams and a broker-focused exhibition floor
Engagement areas to anticipate
Based on the published 2026 overview, strong engagement areas are expected around:
- Specialist lines discussions
- Leadership and C-suite-level strategic sessions
- Business placing broker conversations
- Underwriting and claims collaboration via the dedicated forum
- Early-career learning through the Insurance Academy
- Networking within dedicated exhibitor zones and branded networking spaces
Data sheet
Broker Expo – Event Attendee & Buyer Profile Analysis
Event Date: 8 October 2026 |
Location: NEC, Birmingham, United Kingdom |
Event Status: Upcoming |
Research Date: 30 June 2026
Event Overview
| Event Name | Broker Expo |
| Event Date | 8 October 2026 |
| Event Status | Upcoming |
| Venue | NEC |
| City | Birmingham |
| State / Region | England |
| Country | United Kingdom |
| Organizer | Powered by Insurance Age |
| Official Event Website | Broker Expo official website |
| Event Type | B2B conference, exhibition, networking event, and industry forum for insurance brokers |
| Primary Category | Business Services |
| Secondary Applicable Categories | Banking & Finance; Insurance / Financial Services; Education & Training |
| Audience Reach | National with UK-wide broker and insurer participation; limited international relevance |
| Estimated Attendance / Expected Footfall | 1,000+ insurance professionals (as stated by organizer) |
| Attendance Data Reliability | Confirmed by organizer for the event description; current-year detailed registration count not publicly confirmed |
| Main Purpose of Event | To connect insurance brokers, underwriters, claims professionals, and solution providers for networking, learning, business development, and industry collaboration |
About the Event
Broker Expo is the UK’s leading one-day event for the insurance broker community. The organizer positions it as a high-value marketplace where brokers, insurers, underwriters, claims professionals, and industry partners can connect, learn, and generate new business opportunities. The 2026 program includes dedicated content streams such as Specialist Lines, C-Suite Leaders, Business Placing Brokers, and Claims & Underwriting, reinforcing the event’s focus on practical commercial issues in the broker channel.
From a B2B sales and attendee intelligence perspective, this event is strongly relevant for firms serving the insurance distribution chain, underwriting ecosystem, claims operations, professional services, and broker enablement. It is also suitable for attendee list building because it attracts decision-makers and influencers across brokerage, carrier, and specialist service-provider segments, with clear networking and sponsorship touchpoints throughout the day.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Insurance brokers | Independent brokers, regional brokerages, national broker networks | Primary buyers and influencers for carrier partnerships, MGA services, software, and support services | Core audience for solution providers and underwriters |
| Underwriters | Specialist insurers, commercial lines teams, MGA underwriters | Influence product appetite, delegated authority, and broker distribution decisions | Important for capacity, data, workflow, and underwriting tools |
| Claims professionals | Insurers, broker claims teams, third-party claims specialists | Decision-makers for claims technology, service partners, and process improvement | Relevant for claims automation, case management, and service outsourcing |
| Senior broker leadership | Owners, managing directors, CEOs, commercial leaders | Strategic purchasing and partnership approvals | High value for business development and partnership selling |
| Operations and placement teams | Broker operations, trading teams, placement teams | Influence workflow tools, market access, and service providers | Relevant for CRM, workflow, comparative rating, and document automation |
| Technology and transformation leaders | Brokerage IT, digital transformation, operations technology teams | Evaluate software, data, AI, cybersecurity, and integrations | Strong fit for InsurTech, SaaS, and managed services vendors |
| Distribution and network leaders | Broker networks, aggregators, franchised broker groups | Buy on behalf of member brokers and shape platform standards | Relevant for platform vendors, training providers, and carrier partners |
| Early-career professionals | Insurance Academy participants, junior brokers, trainees | Influence future buying decisions and learning pathways | Relevant for training, career development, and entry-level talent programs |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: Birmingham | High | Moderate | Central UK location improves accessibility for broker and insurer attendees |
| West Midlands and surrounding regions | High | Moderate to high | Likely strong representation from regional brokerages and insurers |
| Greater London / South East | High | High | Key insurance market hub; likely senior broker and insurer attendance |
| North West, East Midlands, South West, Yorkshire | Moderate to high | Moderate | Regional brokers and specialist insurers likely to travel nationally |
| Scotland, Wales, Northern Ireland | Moderate | Moderate | Likely attendance from larger broker groups and partner organizations |
| International / cross-border | Low to moderate | Low | Primarily UK-focused event; international participation appears secondary |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| National | Primary classification | The event serves the UK insurance broker market and attracts attendees from multiple regions across the country. |
| Secondary reach | Cross-regional within the UK | Birmingham’s central location supports travel from London, the Midlands, the North, and other major UK insurance hubs. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Insurance Age | Organizer / media | Officially powers the event and shapes the audience and content mix | insuranceage.co.uk | Commercial Director, Event Director, Partnerships Lead | Confirmed Speaker / Organizer Organization |
| Insurance Post | Media / content partner | Named as powering the Insurance Academy and Underwriting & Claims Forum | insurancepost.co.uk | Publisher, Editor, Events Lead, Partnerships Manager | Confirmed Speaker Organization |
| Allianz | Insurer / underwriter | Quoted by the organizer as a participant/testimonial organization | allianz.co.uk | Managing Director, Brokerage Director, Head of Distribution | Prior-Year Participation Evidence |
| AXA | Insurer / underwriter | Quoted by the organizer as a participant/testimonial organization | axa.co.uk | Mid-Market Director, Distribution Director, Commercial Lines Leader | Prior-Year Participation Evidence |
| HSB | Specialist insurer / engineering insurer | Quoted by the organizer as a participant/testimonial organization | hsb.com | Director of Strategy, Innovation Lead, Distribution Manager | Prior-Year Participation Evidence |
| Movo Partnership | Broker network / insurance intermediary | Quoted by the organizer as a participant/testimonial organization | movopartnership.co.uk | CEO, Operations Director, Network Development Lead | Prior-Year Participation Evidence |
| Intact Insurance | Insurer / sponsor zone reference | Named in the event’s exclusive networking space | intactinsurance.com | Chief Distribution Officer, Broker Relationship Director, UK Sales Lead | Prior-Year Participation Evidence |
| Bravo Network | Broker network / member community | Named in the event’s exclusive networking space | bravo-network.co.uk | Managing Director, Network Director, Member Services Director | Prior-Year Participation Evidence |
| UK Broker Week | Industry initiative / event program | Broker Expo is part of UK Broker Week, indicating wider broker ecosystem participation | ukbrokerweek.co.uk | Editor, Partnerships Manager, Marketing Director | Confirmed Government / Procurement Organization |
| Independent regional broker firms | Buyer-side broker organizations | Core delegate base described by the organizer as the event’s audience | Various | Owner, Managing Director, Placement Manager, Operations Director | Confirmed Current-Year Participant |
| Specialist insurers and MGAs | Carrier / underwriting organizations | Likely exhibitor and networking fit for broker-led buying conversations | Various | Distribution Director, Underwriting Manager, Business Development Director | Strong Market Fit, Attendance Not Confirmed |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Chief Executive Officer / Managing Director | Executive Office | C-level | Owns commercial strategy, partnerships, and enterprise vendor selection |
| 2 | Chief Procurement Officer / Head of Procurement | Procurement | C-level / VP | Important for carrier, technology, and outsourced service buying decisions |
| 3 | Director of Brokerage / Distribution Director | Sales / Partnerships | Director | Manages insurer relationships, market access, and trading partnerships |
| 4 | Underwriting Manager / Head of Underwriting | Underwriting | Manager / Director | Evaluates risk appetite, delegated authority, and broker propositions |
| 5 | Claims Director / Claims Manager | Claims | Manager / Director | Key decision-maker for claims process improvement and service partners |
| 6 | Operations Director / Broker Operations Manager | Operations | Director / Manager | Influences workflow, efficiency, and systems procurement |
| 7 | IT Director / CIO / Digital Transformation Lead | IT / Digital | Director / C-level | Evaluates InsurTech, AI, integration, and cybersecurity solutions |
| 8 | Business Development Director / Partnerships Director | Business Development | Director | Owns growth partnerships and channel expansion |
| 9 | Product Manager / Proposition Manager | Product / Commercial | Manager | Shapes product-market fit and broker-facing propositions |
| 10 | Training / Academy / People Development Lead | HR / Learning & Development | Manager / Director | Relevant to Insurance Academy, professional development, and talent programs |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Insurance | Directly aligned to broker, underwriter, and claims audiences | Core broker and carrier prospecting |
| 2 | Financial Services | Insurance distribution sits within broader financial services ecosystems | Broker networks and financial intermediaries |
| 3 | Management Consulting | Advisory firms often serve insurers and brokers | Strategy, transformation, and operating model services |
| 4 | Information Technology & Services | Broker and insurer tech procurement is highly relevant | Software, systems integration, managed services |
| 5 | Computer Software | Strong fit for broker platforms, claims tech, and workflow tools | SaaS, CRM, automation, AI |
| 6 | Computer Networking | Connectivity and integrations matter to brokerage operations | Infrastructure, connectivity, platform integration |
| 7 | Computer & Network Security | Insurance firms handle sensitive customer and claims data | Cybersecurity, compliance, risk reduction |
| 8 | Human Resources | Training and professional development are relevant through the Insurance Academy | Learning, training, talent development |
| 9 | Events Services | Relevant for sponsorship, exhibition, and delegate activation solutions | Event services, sponsorship activations |
| 10 | Marketing & Advertising | Broker and insurer growth teams often outsource campaign support | Demand generation, brand campaigns, content |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | 1,000+ | Confirmed | Organizer event copy | Attendance figure is not publicly broken down beyond the 1,000+ statement |
| Exhibitor count | Not publicly confirmed | Unknown | Official website content reviewed | No current public exhibitor count visible in provided source text |
| Buyer count | Not publicly confirmed | Unknown | Official website content reviewed | Organizer highlights broker delegates, but no formal buyer tally is published |
| Speaker count | Not publicly confirmed | Unknown | Official website content reviewed | The event lists speakers, but count is not stated in the provided content |
| Sponsor count | Not publicly confirmed | Unknown | Official website content reviewed | Sponsor/exhibitor details exist, but no full count is visible in the supplied text |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Broker distribution | Market access, relationship management, broker growth | Meet broker leaders and distribution decision-makers in a commercial setting | Broker enablement, channel management, CRM |
| Underwriting | Risk appetite, delegated authority, specialty lines insight | Content-led discussions with underwriters and market experts | Underwriting tools, data services, analytics |
| Claims | Efficiency, customer service, claims handling improvements | Forum-based discussions on practical claims challenges | Claims automation, case management, outsourcing |
| Professional development | Training, mentorship, early-career support | Insurance Academy creates structured learning engagement | Training services, learning platforms, coaching |
| Digital transformation | Automation, data, workflow simplification | Engage with brokerage leaders seeking competitive advantage | SaaS, AI, integrations, business process automation |
| Partnerships and sponsorship | Brand visibility, lead generation, thought leadership | Dedicated sponsor and exhibiting opportunities on the event site | Sponsorship packages, exhibition stands, lead capture tools |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | The event is explicitly built for insurance brokers and closely related buying roles. |
| Decision-maker availability | High | Senior brokers, carrier leaders, and business leaders are part of the audience. |
| Data collection potential | High | Speaker pages, sponsor pages, and content tracks support accurate targeting; attendee lists are not fully public. |
| Apollo targeting potential | Very High | Clear industry, title, and department mapping for insurer and broker ecosystems. |
| Geographic targeting potential | High | UK-wide location strategy is effective, especially Birmingham, London, and regional broker hubs. |
| Best outreach approach | High-touch, industry-relevant, content-led | Use broker pain points, claims efficiency, underwriting, and growth messaging rather than generic promotion. |
| Overall lead quality | Very High | Excellent event for list building, account targeting, sponsorship sales, and partnership outreach in insurance. |
| Best use case | B2B attendee list building and broker/insurer demand generation | Well suited to lead generation agencies, insurance technology vendors, consultancy firms, and service providers. |
| Limitations / risks | Moderate | No fully public current-year attendee list or detailed headcount breakdown was provided in the source text. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Insurance; Financial Services; Information Technology & Services; Computer Software; Management Consulting; Events Services | Capture broker, insurer, InsurTech, and service-provider buyers |
| Departments | Executive; Procurement; Operations; Sales; Partnerships; Underwriting; Claims; IT; Product; Marketing; HR / L&D | Reach both decision-makers and active evaluators |
| Seniority | C-level; VP; Director; Head; Manager | Prioritize strategic and operational buyers |
| Job titles | CEO, Managing Director, COO, CPO, Head of Procurement, Distribution Director, Underwriting Manager, Claims Director, Operations Director, IT Director, Partnerships Director | Match the main decision roles at Broker Expo |
| Geography | United Kingdom; England; West Midlands; London; South East; North West; Scotland; Wales | Reflects the event’s national UK reach |
| Employee size | 11–50; 51–200; 201–500; 501–1,000; 1,001–5,000; 5,000+ | Covers independent brokerages through large insurers and networks |
| Keywords | broker, insurance, underwriting, claims, delegated authority, specialty lines, distribution, MGA, broker network, risk management, insurtech | Refine to the commercial themes visible in the event program |
| Company type | Private; Public; Broker; Carrier; MGA; Network; Consultancy | Captures the main organization types likely to buy or influence purchases |
Suggested Apollo Search Logic: (insurance OR broker OR underwriting OR claims OR MGA OR distribution) AND (Director OR Head OR VP OR C-level OR Manager) AND (United Kingdom OR England OR West Midlands OR London) AND (procurement OR operations OR partnerships OR IT OR product).
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Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| Broker Expo official website | Official organizer source | Event name, date, venue, city, country, agenda themes, attendance statement, and event positioning | Very High |
| NEC official website | Venue source | Venue identity and Birmingham location | High |
| Broker Expo page content: speakers, sponsorship, forums, Insurance Academy | Official event page content | Program structure, audience focus, networking features, and named participant organizations in testimonials | Very High |
| Insurance Age | Organizer / media brand | Organizer relationship and event ownership/promotion context | High |
| Insurance Post | Media partner / content partner | Insurance Academy and Underwriting & Claims Forum attribution | High |
🎯 Selling to this event's audience? Get a free tailored buyer list
Tell us your work email and our AI instantly builds a buyer list matched to Broker Expo — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.
🔒 Get my buyer details Free · ~20 seconds