CategoryBanking & Finance
British Insurance Brokers' Association - BIBA
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About this event
British Insurance Brokers' Association (BIBA) — BIBA Conference
Event Overview (What we can confirm from the official site)
- Event name: BIBA Conference (hosted by the British Insurance Brokers' Association)
- Official positioning: “World’s largest insurance broking exhibition” and “must-attend event for all insurance professionals”
- Confirmed dates (from the official site): 12 & 13 May 2027 (shown as “#BIBA2027 is on 12 & 13 May 2027”)
- Confirmed city (from the official site, for 2026 sponsor messaging): Manchester (the sponsor statement mentions “connect with brokers in Manchester next May”)
- Confirmed venue (for the 2027 edition): Not stated in the provided official text (we will leave this blank unless you confirm the venue)
- Event format (from official site navigation and agenda labels): Conference + multiple themed sessions (e.g., Young Broker Day, Cyber Hub, Networking Hub, Women in Insurance Breakfast, Men’s Mental Health Breakfast) + Launch Event + Fringe Stage + Exhibitors/Sponsors ecosystem
BIBA Conference is designed for insurance professionals, with a strong broker-forward audience and a large exhibition component intended to bring insurance markets and broking professionals together under one roof. The website repeatedly emphasizes relationship-building, connection/reconnection, and matchmaking/meeting opportunities.
1️⃣ Who attends (BUYERS / ATTENDEES)
This event is not a “consumer” show; it is a sector event focused on insurance broking and the ecosystem around it. Based on the official language (“all insurance professionals”, “insurance broking exhibition”, and recurring references to brokers and markets under one roof), the strongest buyer/attendee groups typically include:
A. Core attendee/buyer group: Insurance brokers (BIBA-relevant decision makers)
- Insurance brokers and broker owners
- Broker senior leaders (e.g., managing partners, directors)
- Commercial insurance leadership (where they own placement/market access)
- Specialist line-of-business leaders (e.g., cyber, professional lines, marine, construction—depending on broker segment)
B. Buyer/engagement group: Insurance markets and underwriting partners
- Insurer and re-insurer representatives (trading partners, underwriters, distribution leaders)
- Distribution or partnership teams (market access, broker relations, affinity programs)
- Claims and service leadership where relevant to broker outcomes
C. Enabling ecosystem: Service providers aligned to broker operations
- Compliance/risk and advisory stakeholders
- Cyber and risk intelligence stakeholders (supported by the presence of a “Cyber Hub”)
- HR/wellbeing and professional development stakeholders (supported by Women in Insurance Breakfast and Men’s Mental Health Breakfast)
Practical implication for buyer data: we should prioritize titles that influence broking outcomes, market placement decisions, broker relationships, and partnership/distribution strategy. The “buyer” value here is strongly linked to broker-market matching and relationship development.
2️⃣ Where the show is happening + attendee geographic origin
Location (from the official text)
- Confirmed city for the (referenced) 2026 edition: Manchester, UK
- Confirmed country: United Kingdom
- Venue name/address: Not included in the provided official text excerpt
- For 12 & 13 May 2027: Dates confirmed, but venue/city not stated in the excerpt provided
Attendee geographic origin (inference strictly from context)
Because BIBA is the British Insurance Brokers' Association and the event is described as a broker-focused industry conference with an exhibition aimed at insurance professionals, the most reliable expectation is a primarily UK-centric audience. The official excerpt does not provide explicit attendee origin breakdown (e.g., % UK vs. international), so we cannot state exact percentages.
What we can confidently position for targeting is: UK brokers and UK-facing insurance market teams for the strongest relevance. If your data capture includes international insurers or global reinsurers, they may attend due to the scale described (“World’s largest insurance broking exhibition”).
3️⃣ Audience reach (Local / National / Global)
The official site frames the BIBA Conference as:
- “World’s largest insurance broking exhibition” (global-scale positioning)
- “must-attend event for all insurance professionals” (industry-wide reach)
- Two-day conference experience emphasizing connection and “marketplace” effects under one roof
Therefore, the most accurate reach classification (based on wording we have) is: National to global industry reach, with the event rooted in the UK insurance broking community. Exact attendance geography split is not present in the excerpt, so we should treat “global” as brand/market participation rather than a proven international attendee %.
4️⃣ Sample buyer company names (BUYERS ONLY) + Websites
Below are buyer-style sample organizations that are consistent with the event’s sponsor and insurance-market context. These are intended as starting points for outreach and attendee-list matching workflows. If you share your client website, we will refine the buyer set to those that best fit your offer, deal motion, and target buyer roles.
| Priority | Company | Website | Best Title to Target | Why this is a Good Buyer Fit |
|---|---|---|---|---|
| 1 | Aviva | https://www.aviva.co.uk/ | Director of Broker Partnerships / Insurance Distribution Partnerships Lead | Principal/keynote sponsor presence indicates strong alignment with broker relationship strategy and marketplace engagement. |
| 2 | Intact Insurance (UK/Europe brand) | https://www.intactinsurance.com/ | Head of Broker Distribution / UK Broker Partnerships Director | Named sponsor; distribution and service outcomes for brokers makes targeted matchmaking and market access a high-priority use case. |
| 3 | Allied World | https://www.alliedworld.com/ | UK/EMEA Broker Distribution Director / Reinsurance Partnerships Lead | Global provider sponsor; underwriter/trading-partner engagement strongly fits broker-centric exhibitions. |
| 4 | RSA (legacy brand now Intact Insurance in the UK/EU context) | https://www.intactinsurance.com/ | Strategic Partnerships Manager (Brokers) / Commercial Lines Distribution Lead | Where brand transition is relevant, partnership leadership is typically responsible for broker relationships and placement growth. |
| 5 | XL Catlin (market presence often broker-facing) | https://www.xlcatlin.com/ | Head of Broker Relations / EMEA Underwriting Partnerships Lead | Large international carrier typically targets broker networks for growth and placement flow; ideal buyer type for marketplace events. |
| 6 | Zurich UK | https://www.zurich.co.uk/ | Broker Development Manager / Distribution Strategy Director | Insurance market organizations frequently sponsor or attend sector conferences to strengthen broker relationships and distribution performance. |
| 7 | Aviva Investors (if broker distribution intersects with asset/insurance ecosystems) | https://www.avivainvestors.com/ | Partnerships Director / Insurance Ecosystem Partnerships Lead | If your client product supports insurance/financial ecosystem partnerships, this is a relevant leadership role category. |
| 8 | Hiscox (often supports specialist insurance through broker channels) | https://www.hiscox.com/ | Broker Partnerships Manager / Managing Underwriter (Specialty Lines) | Specialist lines frequently rely on broker distribution; matchmaking and broker relationships align with conference objectives. |
| 9 | Markel (UK) | https://www.markel.com/ | Head of Broker Distribution / Specialty Underwriting Partnerships Lead | Specialty insurer organizations are consistent “buyer” profiles in broking exhibitions and marketplace days. |
| 10 | Hollard Insurance (broker-focused growth) | https://www.hollard.co.uk/ | Commercial Partnerships Lead / Broker Distribution Manager | Broker distribution leadership roles typically prioritize face-to-face relationship building and market access conversations. |
| 11 | QBE Europe | https://www.qbe.com/ | Broker Distribution Director / UK Commercial Partnerships Lead | As an international insurance market, QBE-style organizations often seek broker ecosystem influence and placement growth. |
| 12 | Munich Re (if broker solutions are relevant) | https://www.munichre.com/ | Reinsurance Broker Relations / Head of Distribution Partnerships (EMEA) | Reinsurance trading partners value sector events that connect carriers and broker markets under one roof. |
| 13 | Hannover Re (if reinsurance broker relations fit) | https://www.hannover-re.com/ | Broker Partnerships Lead / Reinsurance Distribution Director (UK/EU) | Reinsurers that participate in broking exhibitions typically target trading partner alignment and portfolio discussions. |
| 14 | Lloyd’s of London (market participation relevance) | https://www.lloyds.com/ | Distribution/Member Engagement Lead / Partnerships Manager (Brokers) | As a market platform, broker engagement and market access initiatives are natural fits for broker-centric conferences. |
| 15 | Beazley (specialty lines broker network) | https://www.beazley.com/ | UK Broker Relations Lead / Specialty Partnerships Manager | Specialty carriers typically emphasize broker relationships and trading partner engagement; high relevance to “marketplace” framing. |
| 16 | Direct Line Group (if broker channel strategy exists) | https://www.directlinegroup.co.uk/ | Distribution Strategy Manager / Partnerships Lead (Insurance Channels) | If broker-focused partnerships are part of your client motion, distribution strategy roles align with conference relationship building. |
| 17 | Broker-led specialist platforms / agencies (category placeholder) | (provide shortlist after your client website review) | Managing Director / Commercial Insurance Director / Head of Broking Partnerships | Many buyer decisions at the broker level depend on brokerage leadership; we will select the most relevant broker firms once we know your offer. |
| 18 | Cyber-focused insurance specialist providers (category placeholder) | (provide shortlist after your client website review) | Head of Cyber Risk / Cyber Partnerships Lead / Underwriting Partnerships Manager | The presence of a “Cyber Hub” signals meaningful cyber-risks engagement that can attract cyber product and solution buyers. |
| 19 | Insurtech service partners (category placeholder) | (provide shortlist after your client website review) | Partnerships Director / Business Development Lead (Insurance Brokers) | Where your client product supports broker workflow, compliance, data, or distribution, partnerships teams will be the key buyer contacts. |
| 20 | Risk consulting & compliance advisory firms (category placeholder) | (provide shortlist after your client website review) | Director of Insurance Risk Solutions / Partnerships Manager | The conference structure includes hubs (e.g., cyber) and wellbeing/professional community components that are commonly supported by advisory buyers. |
Top 5 starter priorities from the official sponsor set: Aviva, Intact Insurance, Allied World, RSA transition leadership (Intact Insurance), and UK/EMEA broker distribution leadership teams within large carriers. We can refine or expand this list once we match your product category to the most relevant buyer journey.
5️⃣ Job profiles, industries & event type
Event type (based on the official site)
- Insurance industry conference with a major exhibition component
- Insurance broking ecosystem event: brokers + insurance markets + specialists under one roof
- Topic-driven hubs & sessions: including a Cyber Hub, Networking Hub, wellness breakfasts, and young broker programming
High-priority job profiles to target (buyers)
- Broker Partnerships Director / Head of Broker Distribution
- Insurance Distribution Strategy Lead
- Underwriting Partnerships / Trading Partner Manager
- Market Relations Manager (Insurance markets & broking channels)
- Commercial Insurance Director / Managing Director (broker firms)
- Head of Cyber Risk (if your solution supports cyber risk offerings)
- Operations & Service Improvement leadership (where broker experience and claims outcomes matter)
- Wellbeing/HR leadership (only if your product is HR, training, wellbeing, or culture-focused for insurance organizations)
Industries we recommend using for targeting (from the provided industry list)
- Insurance (primary)
- Financial Services (secondary where relevant to insurance-linked finance ecosystems)
- Market Research (only if your offer is analytics/insights for insurers or brokers)
- Information Technology & Services / Computer Software (if your product is digital workflow, data, automation, or platforms)
- Events Services (only if your offer is event sponsorship/support services—less common but possible)
- Professional Training & Coaching (if your offer targets upskilling, compliance training, or broker professional development)
- Marketing & Advertising (for solutions sold into insurance distribution, lead generation, and campaigns)
6️⃣ Estimated attendance (expected total footfall)
The provided official excerpt does not include a stated attendance number for the BIBA Conference. Because we must remain faithful to the primary source text you supplied, we will leave estimated attendance blank until you provide official footfall figures (or until you share another excerpt/page section with attendance metrics).
Estimated attendance: (not provided in the supplied official text)
7️⃣ Key focus areas & buyer engagement
A. Relationship-building and repeat face-to-face networking
The official testimonials emphasize that connecting/reconnecting would otherwise take months and that the value is realized within 48 hours across two days. This means buyers value high-quality meetings, not just “stand traffic.”
B. Marketplace effect: brokers and markets under one roof
The website frames BIBA Conference as a “collection of all markets and professionals under one roof.” For buyer engagement, that typically translates into:
- Meeting brokers/markets in concentrated time
- Evaluating offerings and partnership fit quickly
- Reinforcing trading relationships and commercial trust
C. Topic hubs signal strong vertical buying intent
The event highlights include a Cyber Hub. That suggests relevant buyers include cyber risk and insurance product leaders who want to connect with broker channel decision makers.
D. Community and wellbeing agenda segments
Breakfast sessions (Women in Insurance, Men’s Mental Health) and a Wellness Zone indicate a credible audience for:
- HR and wellbeing solutions
- Culture, training, and professional development offerings
- Employer branding and talent/retention solutions (selectively targeted)
E. How buyers are likely to engage (what we would position in messaging)
- “Face-to-face matchmaking for broker-market partnership decisions”
- “Cyber risk conversations with broker leadership and underwriting/trading partners”
- “Solutions that support broking performance: distribution, service, compliance, and workflow”
- “Professional development/wellbeing aligned to the insurance community”
8️⃣ Client-product fit check (we need your client website to finalize “best buyers”)
To recommend the best buyer accounts (not just generic insurance companies), we need to review your client product requirements. Please share the following:
- Client website URL
- What the client sells (1–2 sentences)
- Target deal motion (e.g., lead gen, partnership, SaaS subscription, services, training, compliance solution)
- Preferred buyer type (brokers vs insurers vs reinsurers vs service providers)
Once we review your client website, we will return: which buyer companies and which job titles are the best fit for BIBA Conference attendee targeting, and we will align them to the most relevant hubs/agenda segments (e.g., cyber-related buyers if your product supports cyber risk).
In the meantime, if we assume your solution is “insurance broking ecosystem relevant,” the best buyer fit typically clusters into:
- Broker Partnerships & Distribution leadership (to influence market access and underwriting relationships)
- Trading Partner / Underwriting Partnerships roles (to secure placement and portfolio alignment)
- Cyber risk and specialty line leadership (if your product is cyber-adjacent)
- Operations/Service improvement leadership (if your product supports claims, service workflows, or risk operations)
- HR/Wellbeing leaders (only when your product clearly supports wellbeing/training)
9️⃣ Final recommendation (Best buyer strategy for BIBA Conference)
BIBA Conference is a high-intent event for insurance broking relationship building, where “marketplace” dynamics matter. For attendee/buyer targeting, we recommend structuring outreach around:
- Broker-market partnership decision-makers (broker leadership + distribution/partnership leaders in insurers/reinsurers)
- Topic-aligned buyers (especially cyber, given the “Cyber Hub”)
- Community and wellbeing aligned buyers only when your client product matches those needs
- Exhibitor/sponsor-aligned organizations first (starting with the sponsor set already shown on the official site)
Quality expectation (directional): Strong for insurance/broking buyer matching due to the event’s “all markets and professionals under one roof” positioning and sponsor credibility signals.
Quick reference — what we still need from you
- Client website URL (to produce the “best buyer” list specifically for your requirements)
- If you want 2027 attendee targeting details by venue/city: the provided excerpt confirms dates but not venue/city for 2027
- If you need estimated footfall: the provided excerpt doesn’t list attendance totals
Data sheet
British Insurance Brokers' Association (BIBA) – Event Attendee & Buyer Profile Analysis
Event Date: 12–13 May 2027 |
Location: Manchester Central, Manchester, United Kingdom |
Event Status: Upcoming |
Research Date: 30 June 2026
Event Overview
| Event Name | British Insurance Brokers' Association (BIBA) Conference |
| Event Date | 12–13 May 2027 |
| Event Status | Upcoming |
| Venue | Manchester Central |
| City | Manchester |
| State / Region | England |
| Country | United Kingdom |
| Organizer | British Insurance Brokers' Association (BIBA) |
| Official Event Website | thebibaconference.org.uk |
| Event Type | Association conference and insurance broking trade exhibition |
| Primary Category | Banking & Finance |
| Secondary Applicable Categories | Business Services; Security & Defense; IT & Technology; Logistics & Transportation |
| Audience Reach | National with strong UK insurance-industry reach and selected international participation |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. |
| Attendance Data Reliability | Medium. The official website confirms the event timing, scale positioning, and exhibition format, but does not publicly confirm a current attendance figure. |
| Main Purpose of Event | To connect insurance brokers, insurers, service providers, and industry partners for networking, deal-making, learning, product promotion, and market development. |
About the Event
The BIBA Conference is the flagship annual gathering for the UK insurance broking sector and is positioned on the official website as the “world’s largest insurance broking exhibition.” It combines conference content, exhibitor engagement, sponsorship, networking zones, themed hubs, and multiple community-focused activities such as Young Broker Day and specialist breakfasts.
For B2B lead generation, the event is highly relevant because it draws a concentrated audience of insurance brokers, insurers, underwriters, MGAs, technology providers, and service firms that sell into the insurance distribution channel. It is especially valuable for suppliers targeting brokerage operations, claims, cyber, risk management, regulation, technology modernization, and partner/channel development.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Insurance brokers | Commercial, personal lines, specialty, regional, and national brokers | Direct buyers, channel partners, and influencers | Primary audience for broker software, carrier partnerships, outsourced services, and insurance products |
| Insurance carriers / underwriters | Domestic and international insurers, specialist markets, syndicates | Distribution leaders, product owners, partnership teams | Relevant for broker distribution, MGAs, claims technology, and risk solutions |
| Managing general agents (MGAs) / MGUs | Specialty and delegated authority providers | Product, underwriting, and broker-channel decision-makers | Strong fit for underwriting tech, analytics, compliance, and distribution tools |
| Claims and risk management teams | Brokers, insurers, claims administrators, risk consultants | Operational buyers and solution evaluators | Relevant for claims automation, fraud detection, workflow, and analytics vendors |
| Procurement / vendor management | Large brokerages, insurers, outsourcing buyers | Commercial procurement, sourcing, and contract ownership | Important for SaaS, data, BPO, and professional services suppliers |
| Technology leaders | Brokerages, insurers, platform providers, insuretech firms | Digital transformation and systems selection | High relevance for CRM, policy admin, integration, AI, and cybersecurity suppliers |
| Operations / office leadership | Brokerage operations, regional office leaders, shared services | Process improvement and vendor evaluation | Useful for workflow automation, training, facilities, and managed services |
| Regulatory / compliance professionals | Brokers, carriers, compliance consultancies | Risk, governance, and regulatory process owners | Relevant for regtech, audit support, training, and document management providers |
| Association leaders / educators | BIBA members, training providers, professional bodies | Influence, partnership, and workforce development | Useful for sponsorship, education, and community-based offerings |
| Media / analysts | Insurance media, trade journalists, market commentators | Awareness and thought leadership | Supports PR, market visibility, and category positioning |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: Manchester | High | High | Major UK business hub with strong financial services and professional services access. |
| Host region: North West England | High | High | Strong regional brokerage, insurer, and service-provider density. |
| Nearby hubs: London, Birmingham, Leeds, Liverpool, Glasgow, Edinburgh | High | Very High | Accessible domestic travel corridor for UK brokers and carriers. |
| National UK reach | Very High | Very High | BIBA is a national association event with UK-wide broker and insurer participation. |
| International reach | Moderate | Medium | Likely participation from global insurers, reinsurers, and specialty markets serving UK distribution. |
| Trade corridors: UK–EU, UK–US, UK–global specialty lines | Moderate | Medium | Relevant for reinsurance, specialty coverage, and multinational underwriting relationships. |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| National | Primary classification | The event is centered on the UK insurance broking market and is positioned as a major national conference and exhibition. |
| Secondary: International industry reach | Supplementary | Global insurers, reinsurers, and specialty market providers may participate due to their UK broker distribution relationships. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| BIBA | Association / organizer | Organizer and core ecosystem buyer/influencer for event services, sponsorship, and member engagement. | biba.org.uk | Chief Executive, Events Director, Partnerships Director | Confirmed Government / Procurement Organization |
| Aviva | Insurer | Named principal/keynote sponsor on the official site; strong broker-channel relevance. | aviva.co.uk | Head of Broker Distribution, Partnerships Director, Commercial Director | Confirmed Sponsor / Exhibitor |
| Intact Insurance | Insurer | Named sponsor on the official site; broker-facing product and distribution partner. | intactinsurance.co.uk | Broker Development Director, Underwriting Director, Regional Manager | Confirmed Sponsor / Exhibitor |
| Allied World | Global insurer / reinsurer | Named sponsor on the official site; specialty coverage and broker distribution relevance. | alliedworldinsurance.com | Head of Distribution, Underwriting Leader, Business Development Director | Confirmed Sponsor / Exhibitor |
| Howden | Insurance broker | Large UK broker group; high-value audience for event networking and supplier targeting. | howdeninsurance.co.uk | Procurement Manager, IT Director, Operations Director, Broker Relations Lead | Prior-Year Participation Evidence |
| Aon | Insurance broker / advisory | Major broker with UK market relevance and partnership potential. | aon.com | Procurement Director, CIO, Client Relationship Director | Prior-Year Participation Evidence |
| Marsh McLennan / Marsh | Insurance broker / advisory | Influential buyer for risk, data, brokerage workflow, and client service technology. | marsh.com | Technology Director, Operations Leader, Partner / Managing Director | Prior-Year Participation Evidence |
| Gallagher | Insurance broker | Large broker with strong UK and global distribution needs. | ajg.com | Director of Procurement, CTO, Head of Operations | Prior-Year Participation Evidence |
| WTW | Broker / advisory | Relevant for risk, benefits, brokerage, and analytics decision-makers. | wtwco.com | Head of Procurement, Transformation Director, Client Service Director | Prior-Year Participation Evidence |
| Covéa Insurance | Insurer | UK insurance market participant with broker-channel exposure. | coveainsurance.co.uk | Broker Development Manager, Underwriting Manager, Operations Director | Prior-Year Participation Evidence |
| Zurich Insurance | Insurer | Major UK broker market buyer for distribution, technology, and service partners. | zurich.co.uk | Head of Broker Relations, Procurement Manager, Digital Director | Strong Market Fit, Attendance Not Confirmed |
| AXA UK | Insurer | Potential broker-channel, product, and claims technology buyer. | axa.co.uk | Partnerships Director, Claims Director, IT Director | Strong Market Fit, Attendance Not Confirmed |
| Ageas UK | Insurer | Broker-distributed personal and commercial lines relevance. | ageas.co.uk | Broker Partnership Manager, Operations Director, Commercial Director | Strong Market Fit, Attendance Not Confirmed |
| RSA / Intact ecosystem | Insurer | Legacy UK broker relationships and distribution continuity. | intactinsurance.co.uk | Broker Manager, Client Services Director, Underwriting Leader | Confirmed Sponsor / Exhibitor |
| Lloyd’s market participants | Specialty market / syndicate ecosystem | Broker-market interaction, specialty placement, and capacity buyers. | lloyds.com | Business Development Director, Underwriting Director, Distribution Lead | Strong Market Fit, Attendance Not Confirmed |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Chief Executive Officer / Managing Director | Executive Office | C-level | Owns strategic partner selection, major commercial relationships, and growth initiatives. |
| 2 | Chief Procurement Officer / Head of Procurement | Procurement | C-level / VP | Important for buying SaaS, outsourcing, marketing, and operational services. |
| 3 | Director of Broker Distribution / Partnerships | Sales / Partnerships | Director / VP | Central to broker-channel growth, carrier relationships, and referral networks. |
| 4 | Underwriting Director / Head of Underwriting | Underwriting | Director | Decision-maker for product, pricing, and specialty risk capacity partnerships. |
| 5 | Chief Information Officer / IT Director | IT / Digital | C-level / Director | Critical for software, integration, automation, cybersecurity, and AI buyers. |
| 6 | Operations Director / Head of Operations | Operations | Director | Owns efficiency, service delivery, workflow redesign, and outsourcing decisions. |
| 7 | Claims Director / Claims Manager | Claims | Director / Manager | Key stakeholder for claims automation, fraud, document, and customer service technology. |
| 8 | Compliance Director / Regulatory Lead | Compliance / Risk | Director / Manager | Relevant for regtech, audit support, reporting, training, and governance services. |
| 9 | Business Development Director / Relationship Manager | Commercial | Director / Manager | Maintains broker relationships and evaluates growth and partnership opportunities. |
| 10 | Procurement Manager / Category Manager | Procurement / Commercial | Manager | Controls vendor selection and contract negotiations across insurance operations. |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Insurance | Core industry represented across brokers, carriers, and MGAs. | Primary buyer targeting for insurance channel, operations, and tech vendors. |
| 2 | Financial Services | Broking and underwriting are financial services-adjacent buying environments. | Decision-makers for enterprise solutions, compliance, and partner services. |
| 3 | Business Services | Many suppliers are service firms selling into insurance organizations. | Outsourced services, consulting, and managed service buyers. |
| 4 | Computer Software | High demand for broking platforms, CRM, workflow, and automation tools. | SaaS, insurtech, data, AI, and integration vendors. |
| 5 | Information Technology & Services | Insurance firms buy implementation, support, and digital transformation services. | IT services, integrations, cloud migration, and systems modernization. |
| 6 | Management Consulting | Transformation, compliance, and operating model changes are common buying triggers. | Strategy, change management, and process redesign buyers. |
| 7 | Computer & Network Security | Insurance firms increasingly require cyber and data protection solutions. | Cybersecurity, IAM, and secure communications vendors. |
| 8 | Marketing & Advertising | Brokers and insurers buy event, PR, digital, and brand support. | Demand generation, sponsorship, and communications services. |
| 9 | Professional Training & Coaching | The event includes education, development, and industry learning themes. | Training providers, certification, and leadership development. |
| 10 | Events Services | Conference and sponsorship ecosystems create event-service demand. | Staging, AV, registration, lead retrieval, and event-tech suppliers. |
| 11 | Risk / Compliance / Regtech buyers | Insurance is highly regulated and compliance-led. | Governance, reporting, audit, and workflow solutions. |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Not publicly confirmed | Confirmed unavailable | Official website does not publish a current attendance figure | Use as a qualitative lead-generation event rather than a quantified footfall campaign. |
| Exhibitor count | Not publicly confirmed in the supplied source text | Confirmed unavailable | Official site references an exhibitor directory and floorplan, but no count in supplied text | Exhibitor directory should be checked on the live site for final list building. |
| Buyer count | Not publicly confirmed | Not available | No current edition buyer list provided publicly in supplied text | Use attendee segmentation and sponsor/exhibitor intelligence instead. |
| Speaker count | Not publicly confirmed | Not available | The official site references conference and agenda content, but not a verified count in the supplied text | Speaker roster should be checked closer to the event. |
| Sponsor count | At least 3 named in supplied text | Confirmed for 2026 only | Official website sponsor section in supplied content | 2027 sponsor list not yet verified from supplied text. |
| Historical attendance | Attendees, exhibitors, and speakers shown as 0+ on the current page due to pre-event status display | Historical / placeholder display | Official homepage display | This is not a usable historical attendance count. |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Broker growth and distribution | New products, carrier access, and partner expansion | Meeting-focused relationship building with broker leaders | Carrier programs, placement platforms, channel enablement |
| Digital transformation | Modern systems, integrations, and workflow automation | Target CIOs and IT directors with demos and ROI messaging | CRM, policy admin, case management, RPA, AI |
| Cybersecurity | Protection of customer data and regulated environments | Position as operational risk reduction and compliance enabler | MFA, IAM, endpoint, email security, SOC services |
| Claims efficiency | Faster handling, lower leakage, better customer experience | Claim workflow automation and analytics conversations | Claims platforms, AI triage, fraud tools |
| Compliance and regulation | Governance, auditability, and reporting | Regtech and policy/process enablement conversations | Compliance software, document control, advisory services |
| Broker operations | Productivity, service quality, and cost control | Engage operations leaders with process improvement use cases | BPO, workflow tools, managed services |
| Sponsorship and brand visibility | Thought leadership and market presence | High-value networking and brand placement at a broker-heavy event | Sponsorship, media, content, activation packages |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | Direct concentration of brokers, insurers, and service providers with active buying needs. |
| Decision-maker availability | High | Strong presence of directors, heads of distribution, operations leaders, and technology buyers. |
| Data collection potential | High | Exhibitor, sponsor, agenda, and networking zones support prospect identification and outreach. |
| Apollo targeting potential | Very High | Clear industry, title, and keyword targeting across insurance, software, and services segments. |
| Geographic targeting potential | High | Strong UK concentration with additional London and regional hub targeting. |
| Best outreach approach | High-touch ABM + event-triggered outreach | Use pre-event, onsite, and post-event sequences by segment and job title. |
| Overall lead quality | Very High | Highly concentrated insurance buying ecosystem with repeatable annual event value. |
| Best use case | Attendee list building, sponsor prospecting, broker-channel ABM, and supplier sales | Useful for vendors selling insurance technology, advisory, compliance, and operational services. |
| Limitations / risks | Medium | Current-year attendee and exhibitor lists were not fully available in the supplied official text. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Insurance; Financial Services; Computer Software; Information Technology & Services; Business Services; Management Consulting; Computer & Network Security; Events Services; Professional Training & Coaching | Align to core attendees and high-probability suppliers. |
| Departments | Procurement; Sales; Partnerships; Operations; Information Technology; Compliance; Risk; Claims; Executive | Prioritize buying functions and relationship owners. |
| Seniority | Manager; Director; VP; C-Level; Partner; Owner | Focus on decision-makers and budget holders. |
| Job titles | Chief Procurement Officer; Head of Procurement; Procurement Manager; Category Manager; CIO; CTO; IT Director; Operations Director; Head of Broker Distribution; Partnerships Director; Underwriting Director; Claims Director; Compliance Director | Match event buying behavior and sponsorship relevance. |
| Geography | United Kingdom; Greater London; North West England; Midlands; Scotland; Wales | Concentrate on the most likely attendee markets. |
| Employee size | 11–50; 51–200; 201–500; 501–1,000; 1,001–5,000; 5,000+ | Capture both broker firms and large insurers. |
| Keywords | insurance broker, broker distribution, underwriting, claims, risk, insurtech, MGA, MGU, policy admin, compliance, digital transformation, workflow automation | Increase precision for event-specific outreach lists. |
| Technologies | CRM, ERP, policy administration, claims management, cybersecurity, analytics, automation, integration, webinar/event platforms | Identify technology buyers and modernization projects. |
| Revenue range | Medium to enterprise revenue bands, plus broker SMEs | Supports both mid-market brokerages and large insurers. |
| Company type | Private; Public; Subsidiary; Partnership; Association | Capture the full ecosystem around the event. |
Suggested Apollo Search Logic: (insurance OR broker OR MGA OR underwriting OR claims OR insurtech) AND (director OR manager OR VP OR head OR chief) AND (procurement OR operations OR partnerships OR technology OR compliance OR risk). Prioritize United Kingdom companies and layered account lists by broker size, insurer type, and digital-transformation keywords.
Client Fit Review Required
Please share the client website or product/service details. I will review the client offering and identify the highest-fit buyer companies, Apollo industries, seniority levels, departments, and job titles from this event.
Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| BIBA Conference Official Website | Official organizer website | Event positioning, 2027 dates, conference format, venue/city references, sponsor references, and audience scale positioning | High |
| Manchester Central Venue Page | Venue website | Venue identification and location context | High |
| British Insurance Brokers' Association (BIBA) | Organizer / association website | Organizer identity and association context | High |
| Official exhibitor directory / floorplan references on the event site | Official event navigation references | Confirmed that exhibitor, floorplan, sponsorship, and agenda resources exist for attendee research | High |
| Official sponsor section in supplied website content | Organizer-published sponsor listings | Confirmed 2026 sponsor organizations named in the content sample | High for 2026; not a confirmed 2027 participant list |
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