CategoryFood & Beverages
Brews & Spirits Expo
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About this event
Brews & Spirits Expo | Trade Fair & Conference (India)
Brews & Spirits Expo is a B2B trade fair and conference dedicated to the beer, wine, and spirits industry, bringing together the entire alco-bev value chain under one roof. We bring together brewers and distillers, sommeliers and hospitality leaders, and a wide ecosystem of suppliers spanning equipment, ingredients, packaging, branding, and consultancy. This event is designed to support production needs and enable meaningful business conversations across the sector.
Now in its 7th edition, the expo takes place from 9–11 September 2026 at the KTPO Convention Centre, located in Whitefield, Bengaluru, India. With a focused B2B format, it is structured to create opportunities for sourcing, networking, learning, and growth across professional and commercial stakeholders.
What the Expo Covers
Brews & Spirits Expo is built to connect every stage of alcohol beverage production and commercialization—from the creation of beverages to the systems and services that enable scale, quality, branding, and distribution readiness. The expo’s ecosystem includes: brewers, distillers, sommeliers, and hospitality professionals, alongside manufacturers and service providers supporting the production pipeline.
Added Focus: Coffee & Tea Pavilion
Along with the core beer, wine, and spirits focus, the expo features a dedicated Coffee & Tea Pavilion for 2026. This pavilion is introduced to spotlight the coffee and tea industry and to create a focused platform where tea producers, coffee growers, roasters, hospitality professionals, and machinery manufacturers can connect and explore hybrid beverage opportunities. The Coffee & Tea Pavilion adds cross-sector value by nurturing connections across beverage segments and giving exhibitors a focused audience to engage with.
Why Attend / Why Exhibit
The expo is positioned as a trade fair and conference experience that supports collaboration, innovation, and practical industry engagement. Whether we are showcasing products, meeting commercial buyers, exploring partnerships, or learning from industry discussions and sessions, the event is designed to help teams source, connect, and advance within the global alco-bev and adjacent beverage ecosystem.
Event Highlights
- Trade Fair
- Conference
- B2B Meetings
- Technical Workshops
- Master Classes & Tasting
- Networking Events
- Sip & Savour Hospitality Awards
- IBG Flair Challenge 2026
- bbb Awards
- Coffee & Tea Pavilion
Location, Dates & Timing
Dates: 9–11 September 2026
Venue: KTPO Convention Centre
Area: Whitefield
City: Bengaluru
Country: India
Who This Event Is Built For
Brews & Spirits Expo is intended for professionals and organizations across the alco-bev ecosystem who want to connect with production and commercial stakeholders. We consider it a strong meeting point for industry participants such as brewers, distillers, hospitality and beverage professionals, and service/supply organizations that support the industry’s production needs—along with buyers and partners looking to explore business opportunities.
Data sheet
Brews & Spirits Expo – Event Attendee & Buyer Profile Analysis
Event date: 9–11 September 2026
Location: KTPO Convention Centre, Whitefield, Bengaluru, India
Event status: Upcoming
Research date: 30 June 2026
Location: KTPO Convention Centre, Whitefield, Bengaluru, India
Event status: Upcoming
Research date: 30 June 2026
Event Overview
| Field | Details |
|---|---|
| Event Name | Brews & Spirits Expo |
| Event Date | 9–11 September 2026 |
| Event Status | Upcoming |
| Venue | KTPO Convention Centre, Whitefield |
| City | Bengaluru |
| State / Region | Karnataka |
| Country | India |
| Organizer | Not clearly stated in the provided official website text |
| Official Event Website | brewsnspiritsexpo.com |
| Event Type | B2B trade show and conference |
| Primary Category | Food & Beverages |
| Secondary Applicable Categories | Packing & Packaging; Industrial Engineering; Hospitality; Business Services |
| Audience Reach | National with international trade participation potential |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. |
| Attendance Data Reliability | Medium for event format and audience profile; low for numerical attendance |
| Main Purpose of Event | To connect the beer, wine, spirits, coffee, and tea value chains through sourcing, business development, education, networking, and B2B meetings. |
About the Event
Brews & Spirits Expo is described by the organizer as India’s premier international trade fair and conference for the beer, wine, and spirits industry, now in its 7th edition. The event is positioned as a B2B marketplace for production, packaging, branding, consultancy, ingredients, equipment, and hospitality-related solutions across the alco-bev ecosystem.
The event matters because it brings together decision-makers from beverage manufacturing, distribution, hospitality, and supply-side service providers in one venue. Its format combines an exhibition, conference, workshops, master classes, tasting sessions, awards, and B2B meetings, making it highly relevant for sourcing, product discovery, partnerships, market education, and commercial deal-making.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Beverage brand owners | Breweries, distilleries, wineries, spirits brands, craft beverage companies | Owner, founder, commercial head, operations head | Core buyers for equipment, ingredients, packaging, labeling, branding, and production services. |
| Production and operations teams | Manufacturing plants, bottling units, contract manufacturers, co-packers | Plant manager, operations director, technical head | Key audience for machinery, process automation, QA/QC, hygiene, and efficiency solutions. |
| Procurement and sourcing teams | Large beverage companies, hospitality groups, beverage distributors | Procurement manager, sourcing manager, category manager | High intent for supplier comparison, RFQs, and commercial negotiations. |
| Distributors and wholesalers | Alcohol distributors, beverage wholesalers, importers, stockists | Purchasing head, category lead, commercial manager | Interested in new brands, supply partnerships, exclusive distribution, and portfolio expansion. |
| Retail buyers | Premium retail chains, supermarkets, beverage retail outlets, specialty stores | Category manager, buying manager, merchandising head | Relevant for shelf-ready products, packaging, consumer trends, and trade programs. |
| Hospitality buyers | Hotels, bars, restaurants, lounges, resorts, clubs | Beverage manager, F&B director, purchasing manager | Strong fit for premium beverages, tasting, menu innovation, and supplier relationships. |
| Coffee and tea stakeholders | Coffee roasters, tea producers, beverage innovators, hospitality operators | Founder, sourcing head, product manager | Relevant due to the dedicated Coffee & Tea Pavilion and hybrid beverage sourcing. |
| Packaging and branding buyers | Packaging converters, label suppliers, design agencies, glassware suppliers | Packaging manager, brand manager, design lead | Important for differentiation, shelf appeal, compliance labeling, and premium positioning. |
| Consultants and advisors | Industry advisors, brand strategists, trade consultants, market researchers | Principal consultant, advisor, analyst | Influence buying decisions, vendor shortlists, and market-entry strategy. |
| Media and trade publications | Industry media, beverage journalists, publishing groups | Editor, reporter, publisher, content lead | Useful for visibility, new product coverage, and trend validation. |
| Entrepreneurs and startups | New beverage brands, microbreweries, niche importers, D2C beverage ventures | Founder, CEO, business development lead | Often actively seeking suppliers, co-packers, advisors, and go-to-market partners. |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: Bengaluru | Local beverage companies, hospitality groups, startups, distributors | High | Bengaluru is a major business hub with strong startup, hospitality, and technology networks. |
| Host state: Karnataka | Regional manufacturers, hotels, retail buyers, importers, F&B operators | High | Strong regional pull for food and beverage commerce and hospitality procurement. |
| Nearby business hubs | Hyderabad, Chennai, Pune, Mumbai, Kochi, Goa | Medium to High | Accessible for buyers and suppliers in western, southern, and central India. |
| National reach | Pan-India brand owners, distributors, retailers, and service providers | High | The event’s trade fair and conference format supports national sourcing and commercial outreach. |
| International reach | Importers, global equipment vendors, beverage ingredient suppliers, consultants | Medium | Official website positions the expo as an international trade fair, indicating cross-border relevance. |
| Trade corridors | India–Europe, India–Southeast Asia, India–Middle East beverage trade and equipment supply chains | Medium | Most relevant for suppliers of machinery, ingredients, packaging, and premium beverage brands. |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| National | Primary reach classification | The event is hosted in Bengaluru and targets India’s beer, wine, spirits, coffee, and tea value chains. |
| Global | Secondary international reach | The official wording describes it as an international trade fair, with likely participation from foreign suppliers, experts, and trade partners. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Diageo India | Global spirits brand owner | Large-scale buyer for spirits, packaging, distribution, and premium beverage innovation. | diageoindia.com | Procurement Director, Brand Director, Supply Chain Head, Marketing Head | Confirmed Speaker Organization |
| John Distilleries | Spirits manufacturer | Relevant for production inputs, bottling, labels, packaging, and route-to-market support. | johndistilleries.com | Managing Director, Operations Head, Procurement Manager, Business Development Head | Confirmed Speaker Organization |
| Uppal Brewers & Distillers | Beverage producer | Directly aligned with brewing and distilling technology, ingredients, and commercial partnerships. | uppalbrewers.com | CEO, Production Head, Technical Director, Sourcing Manager | Confirmed Speaker Organization |
| Nao Spirits & Beverages | Craft spirits brand | Potential buyer for premium packaging, branding, ingredients, and market activation support. | naospirits.com | Co-Founder, Commercial Head, Brand Manager, Procurement Lead | Confirmed Speaker Organization |
| GD Alcobrew | Alcoholic beverage manufacturer | Relevant for distilling, bottling, packaging, compliance, and production efficiency solutions. | gdalcobrew.com | Managing Director, Plant Head, Procurement Head, Commercial Head | Confirmed Speaker Organization |
| John Distilleries Ltd. | Distillery operator | Strong fit for manufacturing inputs, automation, quality systems, and distribution partnerships. | johndistilleries.com | Operations Director, Supply Chain Manager, Plant Manager | Prior-Year Participation Evidence |
| World of Wines | Wine retail / distribution | Relevant for premium beverage sourcing, distribution, and category expansion. | worldofwines.in | Founder, Category Manager, Purchasing Head, Business Development Lead | Confirmed Speaker Organization |
| Tulleeho Portals | Beverage industry platform / advisory | Influential industry network for market insights, buyer connections, and sector visibility. | tulleeho.com | COO, Partnerships Director, Research Lead, Editorial Lead | Confirmed Speaker Organization |
| Euromonitor International | Market research and advisory | Influences beverage market intelligence, trend analysis, and category strategy. | euromonitor.com | Consultant, Research Associate, Industry Analyst, Strategy Director | Confirmed Speaker Organization |
| The Courtyard | Hospitality / beverage venue | Potential buyer for premium beverage programs, experiential products, and hospitality suppliers. | thecourtyard.in | Founder, Beverage Programme Lead, F&B Manager | Confirmed Speaker Organization |
| VLB Berlin | Research / brewing institute | Relevant for brewing technology, quality, ingredients, and technical education partnerships. | vlb-berlin.org | Research Lead, Technical Director, Education Manager | Confirmed Speaker Organization |
| Indulge India | Luxury hospitality / beverage media | Relevant for premium beverage storytelling, hospitality programs, and brand visibility. | indulge.in | Director, Editorial Head, Partnerships Manager | Confirmed Speaker Organization |
| The Hindu | Media organization | Useful for event publicity, brand visibility, and industry coverage. | thehindu.com | Chief Sub Editor, Brand Partnerships, Business Desk Editor | Confirmed Speaker Organization |
| Bibo Technologies SRL | Technology supplier | Potential technology partner or supplier for beverage industry applications. | bibotechnologies.com | CEO, Business Development Director, Technical Sales Head | Confirmed Speaker Organization |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Chief Procurement Officer | Procurement | C-Level | Owns sourcing strategy for ingredients, packaging, equipment, and services. |
| 2 | VP Procurement | Procurement | VP | Sets vendor shortlist and commercial terms for major beverage purchases. |
| 3 | Director of Procurement | Procurement | Director | High-value decision-maker for supplier selection and contract awards. |
| 4 | Supply Chain Director | Supply Chain | Director | Influences sourcing, logistics, and inventory flow across beverage operations. |
| 5 | Plant Manager | Operations | Manager | Directly evaluates machinery, production inputs, and plant efficiency solutions. |
| 6 | Operations Director | Operations | Director | Oversees production performance, compliance, and vendor relationships. |
| 7 | Category Manager | Commercial / Buying | Manager | Important for retail, distribution, and beverage assortment decisions. |
| 8 | Brand Manager | Marketing | Manager | Influences packaging, labeling, product positioning, and launches. |
| 9 | Technical Director | Technical / R&D | Director | Evaluates process technology, brewing systems, and innovation tools. |
| 10 | Business Development Director | Partnerships / Sales | Director | Drives distribution, alliances, and market expansion conversations. |
| 11 | Beverage Manager | Hospitality / F&B | Manager | Purchases premium beverage offerings for hotels, bars, and restaurants. |
| 12 | Founder / CEO | Executive Office | C-Level / Owner | Especially relevant for craft brands, startups, and independent beverage businesses. |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Food & Beverages | Core industry for beer, wine, spirits, coffee, tea, and beverage brands. | Brand owners, manufacturers, distributors, and hospitality buyers. |
| 2 | Hospitality | Hotels, bars, restaurants, clubs, and premium venues attend for beverage sourcing. | F&B directors, beverage managers, purchasing teams. |
| 3 | Wholesale | Distributors and wholesalers are key route-to-market participants. | Commercial buyers, category managers, portfolio teams. |
| 4 | Retail | Retail chains and specialty stores are important for beverage listings and shelf placement. | Category buyers and merchandising leaders. |
| 5 | Import & Export | Relevant for international beverage trade, ingredients, and machinery sourcing. | Importers, sourcing heads, global trade teams. |
| 6 | Packaging & Containers | Packaging, bottles, closures, labels, and containers are core supplier categories. | Packaging procurement and brand teams. |
| 7 | Machinery | Brewing, distilling, bottling, and processing equipment are major purchase areas. | Technical buyers and plant managers. |
| 8 | Industrial Automation | Automation improves throughput, hygiene, traceability, and consistency. | Operations leaders and engineering teams. |
| 9 | Management Consulting | Consultants often advise on market entry, growth, and operational improvement. | Strategy, transformation, and partnership opportunities. |
| 10 | Market Research | Trend intelligence is valuable in premium and evolving beverage categories. | Insight-led marketing and category planning. |
| 11 | Information Technology & Services | Useful for CRM, POS, traceability, analytics, and digital commerce. | Digital transformation and data-led buying. |
| 12 | Environmental Services | Sustainability, waste, water, and compliance services are relevant to beverage plants. | ESG, compliance, and facility improvements. |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Not publicly confirmed | Unconfirmed | Official website does not publish a verified attendance number | Use caution when forecasting lead volume. |
| Exhibitor count | Not publicly confirmed | Unconfirmed | Current official text provided does not state exhibitor count | Exhibitor list is referenced on the site, but no count was provided in the supplied text. |
| Buyer count | Not publicly confirmed | Unconfirmed | No official buyer program count in provided text | Likely to include procurement, hospitality, and distribution stakeholders. |
| Speaker count | At least 13 named speakers in the provided 2025 speaker excerpt | Historical / prior-year evidence | Official website speaker listing excerpt | Useful for content-led outreach and influence mapping. |
| Historical attendance | Not publicly confirmed by the organizer | Historical data not disclosed | Official website content provided | No reliable current-year public attendance figure available. |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Brewing and distilling equipment | Capacity expansion, process efficiency, quality consistency | Live demos, technical sessions, plant-use case meetings | Brewhouse systems, stills, tanks, pumps, filtration, automation |
| Packaging and labeling | Premium shelf appeal and compliance-ready packaging | Sample review, design consultations, packaging innovation showcases | Bottles, closures, labels, cartons, branding services |
| Ingredients and formulations | Flavor differentiation and product innovation | Masterclasses, tasting discussions, ingredient sampling | Yeast, hops, botanicals, concentrates, flavor systems |
| Hospitality beverage programs | Premium menu creation and guest experience enhancement | Bar-led meetings, beverage pairing sessions, networking | Premium spirits, mixers, coffee, tea, glassware, service tools |
| Coffee & tea value chain | Source discovery and hybrid beverage opportunities | Dedicated pavilion meetings, grower-to-buyer conversations | Roasting equipment, tea processing, brewing tools, sourcing services |
| Consultancy and market intelligence | Growth planning and category insight | Conference sessions, expert networking, market mapping | Research, advisory, brand strategy, market entry consulting |
| Commercial partnerships | Distribution, co-branding, licensing, and channel growth | B2B meetings and partnership introductions | Business development, channel strategy, distributor networks |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | The event is built around beverage production, sourcing, hospitality, and commercial buying. |
| Decision-maker availability | High | Founders, brand leaders, procurement teams, and technical heads are likely to attend or speak. |
| Data collection potential | High | Exhibitor, speaker, and agenda assets support structured lead enrichment. |
| Apollo targeting potential | Very High | Multiple clear Apollo industries and seniority bands apply across production, retail, hospitality, and distribution. |
| Geographic targeting potential | High | Bengaluru creates strong regional pull while the event has national trade relevance. |
| Best outreach approach | High | Use product-led, category-specific, and value-chain-based outreach with sample offers and meeting requests. |
| Overall lead quality | Very High | A strong B2B event for buyer identification, supplier prospecting, and commercial relationship building. |
| Best use case | High | Attendee list building, exhibitor targeting, buyer profiling, and pipeline generation for beverage-sector suppliers. |
| Limitations / risks | Medium | Current-year attendee, exhibitor, and buyer counts are not publicly confirmed in the supplied text. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Food & Beverages; Hospitality; Wholesale; Retail; Import & Export; Packaging & Containers; Machinery; Industrial Automation; Information Technology & Services; Management Consulting | Capture the core buyer ecosystem around beverage sourcing, production, and distribution. |
| Departments | Procurement; Operations; Supply Chain; Commercial; Sales; Marketing; Product; Engineering; Executive; Hospitality / F&B | Target decision-makers and influencers with purchase authority or category ownership. |
| Seniority | C-Level; VP; Director; Head; Manager; Owner; Partner | Focus on people able to evaluate suppliers and approve meetings or purchases. |
| Job titles | Chief Procurement Officer, Procurement Director, Supply Chain Director, Operations Director, Plant Manager, Category Manager, Brand Manager, Beverage Manager, Business Development Director, Founder, CEO | Align outreach with likely buying and partnership roles. |
| Geography | India; Karnataka; Bengaluru; Maharashtra; Telangana; Tamil Nadu; Goa; Kerala; Delhi NCR | Prioritize regional and national beverage and hospitality hubs. |
| Employee size | 11–50; 51–200; 201–500; 501–1,000; 1,001–5,000 | Captures startups, mid-market brands, distributors, hospitality groups, and larger manufacturers. |
| Keywords | brewery, distillery, winery, spirits, liquor, alcoholic beverages, craft beer, packaging, bottling, hospitality, beverage program, coffee, tea, sourcing | Improves precision for trade-show audience matching. |
| Company type | Private company; Public company; Partnership; Privately held brand; Manufacturer; Distributor; Hospitality operator | Helps separate true buyers from passive market observers. |
| Revenue range | Optional: mid-market and enterprise bands where relevant | Useful for prioritizing established buyers with active procurement budgets. |
| Technologies | ERP, CRM, packaging equipment, bottling systems, automation, traceability, POS, analytics | Relevant for suppliers offering digital or operational solutions. |
Suggested Apollo Search Logic: (Food & Beverages OR Hospitality OR Wholesale OR Retail OR Import & Export) AND (Procurement OR Operations OR Supply Chain OR Commercial OR Product OR Brand) AND (Director OR Head OR VP OR C-Level OR Owner) AND keywords such as brewery, distillery, spirits, packaging, bottling, beverage program, coffee, tea, sourcing.
Client Fit Review Required
Please share the client website or product/service details. I will review the client offering and identify the highest-fit buyer companies, Apollo industries, seniority levels, departments, and job titles from this event.
Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| Brews & Spirits Expo official website | Official organizer / event website | Event name, date window, venue, city, event format, event highlights, expo positioning, Coffee & Tea Pavilion, and speaker excerpt. | High |
| Official website page title and meta description supplied in prompt | Primary source excerpt | Confirmed the 9–11 September 2026 date line, KTPO Convention Centre, Whitefield, Bengaluru, and the event’s stated trade-show focus. | High |
| Official website “About The Event” text supplied in prompt | Primary source excerpt | Confirmed the event’s positioning as India’s premier international trade fair and conference for beer, wine, and spirits; also confirmed the wider value-chain focus. | High |
| Official website speaker excerpt supplied in prompt | Official speaker listing excerpt | Provided prior-year speaker organization evidence for market mapping and lead profiling. | Medium |
| Brews & Spirits Expo navigation items | Official site structure | Verified presence of exhibitor, visitor, conference, delegate registration, and venue pages, supporting B2B event classification. | High |
This event is suitable for B2B attendee list building because it provides a trade fair, conference, B2B meetings, workshops, and speaker-led content that aligns with buyer profiling and commercial outreach.
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Tell us your work email and our AI instantly builds a buyer list matched to Brews & Spirits Expo — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.
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