Bodyfashion Days 2026

📅 23 Aug – 24 Aug 2026 📍 Bodyfashion Center (Cube Centre) / Veluwezoom 7, 1327 AA Almere, Netherlands, Almere, Netherlands 🏢 0 exhibitors 👥 0 attendees

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About this event

Bodyfashion Days 2026

Event type: Trade show / buying fair / fashion wholesale sourcing event / intimate apparel, lingerie, swimwear, sleepwear, bodywear and shapewear industry meeting point

Estimated attendance: Typically a trade-focused event like this is expected to attract a concentrated professional audience rather than mass public footfall. A practical estimate for planning and buyer targeting would be in the range of 2,000 to 6,000+ professional visitors, depending on the venue, market cycle, exhibitor base and buyer outreach strategy.

1️⃣ Who attends: buyers / attendees

Bodyfashion Days is a specialized B2B fashion sourcing and buying event. The audience is usually made up of people who make, influence, recommend, or directly purchase product for retail, wholesale, distribution, private label, and brand merchandising. This is not a general consumer show; it is a business decision-maker environment where exhibitors typically want to connect with commercial buyers, category managers, sourcing teams, retail planners, and wholesale account managers.

The most relevant attendee groups are:

  • Retail buyers for lingerie, intimate apparel, swimwear, shapewear, socks, sleepwear, and loungewear
  • Merchandisers and category managers from fashion retail chains and department stores
  • Wholesale distributors and importers
  • Private label sourcing teams
  • Brand owners and product development teams
  • Fashion agents and buying offices
  • E-commerce merchandisers and online retail product teams
  • Store concept buyers for multi-brand fashion and specialty boutiques
  • Commercial resellers and regional distributors
  • Manufacturers looking for retail partnerships and order placement opportunities

For attendee-list sales, the best leads are usually the people who control product buying, assortment, line planning, vendor selection, sourcing, and replenishment. The event is especially valuable if your client sells products, services, or solutions to fashion brands, lingerie manufacturers, retail buyers, textile suppliers, packaging vendors, logistics providers, or trade services.

2️⃣ Where the show is happening + attendee geographic origin

Location: Based on the event title, this show is positioned as a European trade event with a strong regional buying audience. If you want the most accurate venue-based targeting, please share the official event website so I can confirm the exact city, country, venue, dates, and organizer details.

In general, Bodyfashion Days events tend to draw attendees from:

  • Local host country buyers and retailers
  • Neighboring European markets
  • Regional distribution hubs
  • International brand representatives and sourcing teams
  • Import/export buyers and trade intermediaries

Geographic origin insight: This kind of event is usually strongest in nearby national and regional markets, with additional participation from international exhibitors and cross-border buying teams. If hosted in a major European fashion hub, expect buyer traffic from surrounding countries with high retail density and strong apparel import activity.

3️⃣ Audience reach: local / national / global

Reach type: Regional to international, depending on organizer scale and exhibitor mix.

Bodyfashion Days is generally not a broad consumer event. Its value comes from a qualified professional audience. A well-established edition can have:

  • Local reach through nearby retailers, agents, and buyers
  • National reach through domestic chains, wholesalers, and fashion distributors
  • Global reach through international brands, sourcing offices, and export-oriented manufacturers

The stronger the export and sourcing focus, the more global the event becomes. If the show includes private label, sustainable textiles, technical lingerie innovation, or cross-border trade, the buyer profile becomes even more international.

4️⃣ Sample buyer company names + websites

Below is a practical sample buyer table with companies that are likely to be relevant for bodyfashion, lingerie, intimate apparel, swimwear, sleepwear, retail buying, and fashion sourcing. These are buyer-style accounts, not exhibitor-only names. Use them as target accounts for attendee list development, outreach, and segmentation.

Priority Company Website Best Title to Target Why This is a Good Buyer Fit
1 PVH Corp. pvh.com Director of Product Development / Senior Buyer / Merchandising Manager Large apparel group with buying, sourcing, and brand merchandising relevance across intimate apparel and fashion categories.
2 Hanesbrands hanes.com Category Manager / Sourcing Manager / Product Development Director Strong fit for underwear, basics, loungewear, and intimate apparel sourcing and distribution.
3 Triumph International triumph.com Buying Director / Merchandising Director / Commercial Manager Directly aligned with lingerie, shapewear, bras, and intimate fashion collections.
4 Calvin Klein calvinklein.com Global Merchandising Manager / Category Buyer / Product Line Manager Major intimate apparel and lifestyle brand with strong wholesale and retail buyer relevance.
5 Victoria’s Secret & Co. victoriassecret.com Buyer / Merchandise Planner / Category Director High fit for lingerie, sleepwear, shapewear, and women’s intimate categories.
6 Under Armour underarmour.com Merchandising Manager / Product Development Manager Relevant for performance apparel, athleisure, and women’s bodywear-adjacent categories.
7 Decathlon decathlon.com Sportswear Buyer / Private Label Manager / Category Lead Large global retailer with buying teams for swimwear, activewear, compression, and intimate basics.
8 Next PLC nextplc.co.uk Buyer / Senior Merchandiser / Product Manager Major retail fashion buyer with strong lingerie, sleepwear, and apparel procurement relevance.
9 M&S (Marks & Spencer) marksandspencer.com Buyers Manager / Merchandising Lead / Product Development Lead Well known for lingerie, sleepwear, and bodywear buying programs.
10 Hunkemöller hunkemoller.com Buying Manager / Category Manager / Sourcing Lead Highly relevant specialty lingerie brand with frequent need for product and supplier contacts.
11 Intimissimi intimissimi.com Merchandising Manager / Retail Buying Director Core intimate apparel brand with direct interest in trend, sourcing, and assortment planning.
12 Oysho oysho.com Buyer / Product Merchandiser / Brand Sourcing Manager Strong fit for bodywear, swimwear, loungewear, and fashion-forward intimate categories.
13 Sloggi sloggi.com Commercial Director / Product Development Manager Direct intimate apparel and basics fit with buying and supplier interest.
14 Speedo speedo.com Swimwear Buyer / Product Manager / Category Manager Excellent fit for swimwear sourcing and seasonal assortment planning.
15 Calzedonia Group calzedonia.com Buying Director / Merchandising Manager / Retail Product Lead Strong fit for hosiery, swimwear, lingerie, and bodyfashion categories.

Top 5 buyer targets to send first: PVH Corp., Hanesbrands, Triumph International, Victoria’s Secret & Co., and Hunkemöller. These five give a strong mix of brand ownership, retail buying, category management, and intimate apparel relevance.

5️⃣ Job profiles, industries & event type

Best job profiles to target:

  • Buyer
  • Senior Buyer
  • Merchandise Manager
  • Category Manager
  • Merchandiser
  • Product Development Manager
  • Sourcing Manager
  • Procurement Manager
  • Wholesale Account Manager
  • Retail Buying Director
  • Commercial Director
  • Private Label Manager
  • Brand Manager
  • Supply Chain Manager
  • Import / Export Manager
  • E-commerce Merchandising Manager
  • Sales Director for textile and apparel products

Best industry filters to use from your industry list:

  • Apparel & Fashion
  • Retail
  • Wholesale
  • Import & Export
  • Consumer Goods
  • Textiles
  • Luxury Goods & Jewelry
  • Logistics & Supply Chain
  • Marketing & Advertising
  • Design
  • Fashion-related manufacturing and sourcing companies identified by keyword

Event type relevance: This is best treated as a sourcing and relationship-building event for fashion commerce. It is especially valuable for companies selling to retailers, brands, agents, distributors, and private label sourcing teams.

6️⃣ Estimated attendance / expected footfall

Because this is a niche professional event, the useful metric is not just raw footfall, but the share of decision-makers. For planning purposes, a good estimate is:

  • Estimated total attendance: 2,000 to 6,000+
  • Buyer density: High, because the audience is trade-focused
  • Lead quality: Very strong if your client sells relevant fashion, textile, retail, sourcing, packaging, or logistics solutions

If the event has multiple days, a buyer registration model, and a strong exhibitor floor, the quality of the list can be significantly better than larger consumer shows because attendees are more likely to have commercial intent.

7️⃣ Key focus areas & buyer engagement

Main content and commercial focus areas usually include:

  • Lingerie and intimate apparel trends
  • Swimwear and resortwear sourcing
  • Shapewear and bodywear innovation
  • Sleepwear and loungewear assortments
  • Fabric performance, comfort, fit, and sizing
  • Private label product development
  • Retail merchandising and seasonal buying
  • Sustainable textiles and responsible sourcing
  • Packaging, labeling, and brand presentation
  • Cross-border trade and distribution partnerships

Buyer engagement opportunity: The best messaging is centered on assortment, margin, fit, comfort, fashion trend alignment, and retail sell-through. Buyers in this sector respond well to product differentiation, speed-to-market, supplier reliability, and the ability to support private label or brand extension programs.

Best engagement angles:

  • New collection sourcing
  • Vendor and supplier discovery
  • Private label development
  • Retail assortment refresh
  • Fashion trend and material innovation
  • Regional distributor appointments
  • Wholesale partnership expansion

8️⃣ Client-product fit note

To give you the best buyer list, I need your client website before finalizing the recommended accounts. The strongest buyer targets change depending on what your client sells.

Example targeting logic:

  • If your client sells lingerie, intimates, swimwear, shapewear, or loungewear, focus on retailers, brand owners, wholesale buyers, and category managers.
  • If your client sells textiles, trims, fabrics, packaging, labels, or garment accessories, focus on sourcing teams, product developers, and brand operations teams.
  • If your client sells software, ERP, CRM, PLM, or e-commerce tools, focus on brand managers, merchandising heads, and retail operations teams.
  • If your client sells logistics, freight, import/export, or supply chain services, focus on sourcing managers, import/export managers, and wholesale distribution teams.
  • If your client sells photography, branding, design, or marketing services, target fashion brands, retail chains, and private label teams.

Please share the client website, and I can refine this into a sharper list of best-fit buyers based on their exact product and service offering.

9️⃣ Industry recommendation summary

If you are building attendee or buyer lists for Bodyfashion Days 2026, the strongest industries to use are:

  • Apparel & Fashion
  • Retail
  • Wholesale
  • Import & Export
  • Textiles
  • Consumer Goods
  • Luxury Goods & Jewelry
  • Logistics & Supply Chain
  • Design
  • Marketing & Advertising

Overall quality rating for B2B attendee-list sales: 8.5/10

This is a strong event for highly relevant commercial buyer targeting, especially if your client serves intimate apparel, fashion retail, textiles, private label sourcing, packaging, or trade services. The audience is niche, but that is exactly what makes the lead quality valuable.

Best buyer segments to collect:

  • Retail buyers and merchandisers
  • Brand sourcing and product development teams
  • Wholesale and distribution contacts
  • Private label managers
  • Fashion import/export teams
  • E-commerce category managers
  • Textile and accessory sourcing teams

Final recommendation: Position this event as a concentrated fashion commerce and sourcing opportunity, not just a general trade show. The value is strongest when you segment by product category, buying authority, and commercial intent.

Data sheet

Bodyfashion Days 2026 – Event Attendee & Buyer Profile Analysis
Event date: 23 Aug 2026 – 24 Aug 2026
Location: Bodyfashion Center (Cube Centre), Veluwezoom 7, 1327 AA Almere, Flevoland, Netherlands
Event status: Upcoming
Research date: 22 Jun 2026
Event Overview
Event Name Bodyfashion Days 2026
Event Date 23 Aug 2026 – 24 Aug 2026
Event Status Upcoming
Venue Bodyfashion Center (Cube Centre)
City Almere
State / Region Flevoland
Country Netherlands
Organizer Bodyfashion Center / event organizer name not publicly confirmed in the materials provided
Official Event Website Official event page not independently verified in this research snapshot
Event Type Trade show / buying fair / wholesale sourcing event
Primary Category Apparel & Clothing
Secondary Applicable Categories Fashion & Beauty; Business Services
Audience Reach Regional primary reach with likely national and nearby European trade participation
Estimated Attendance / Expected Footfall Estimated 2,000 to 6,000+ professional visitors for planning purposes
Attendance Data Reliability Estimated. Attendance figure not publicly confirmed by the organizer.
Main Purpose of Event B2B buying, sourcing, collection presentation, wholesale relationship building, retail assortment planning, and commercial networking for intimate apparel and adjacent bodyfashion categories
About the Event

Bodyfashion Days 2026 is a trade-focused fashion buying and sourcing event centered on lingerie, intimate apparel, swimwear, sleepwear, bodywear, shapewear, hosiery, and related categories. Based on the event description provided, it functions as a professional meeting point for brands, wholesale representatives, retailers, distributors, agents, and commercial product teams rather than a consumer-facing mass exhibition.

For lead generation and attendee profiling, the event matters because it is likely to attract concentrated commercial decision-makers involved in assortment planning, retail buying, private-label sourcing, wholesale partnerships, e-commerce merchandising, and category development. This makes it relevant for exhibitors and service providers targeting apparel retail channels, fashion distribution, sourcing support, merchandising technology, showroom services, and wholesale business development.

1. Who Attends: Buyers / Attendees
Buyer / Attendee Segment Typical Organizations Buying Role or Influence Relevance to Exhibitors / Suppliers
Retail buyers Lingerie boutiques, intimate apparel stores, fashion chains, department stores Direct assortment selection, seasonal buys, vendor selection High-value buyers for brands, collections, private label, and replenishment programs
Category managers and merchandisers Retail chains, omnichannel fashion groups, specialty apparel retailers Influence range, pricing, margin mix, category strategy, and product placement Critical for scaling distribution beyond one-off orders
Wholesale distributors Regional distributors, apparel wholesalers, showroom groups Product sourcing, channel expansion, territory representation Useful for market access and multi-store distribution
Importers and sourcing offices Import/export firms, buying offices, cross-border sourcing teams Supplier evaluation, margin planning, origin diversification Relevant for manufacturers and private-label suppliers
Private-label sourcing teams Retail brands, fashion groups, online brands Specifications, supplier shortlisting, commercial terms High relevance for OEM, ODM, packaging, labeling, and compliance services
Brand owners and collection managers Apparel brands, bodywear brands, swimwear labels Product line strategy, launch planning, wholesale partnerships Strong partners for services, licensing, production support, and distribution deals
E-commerce merchandising teams Online retailers, digital-first fashion sellers, marketplaces Digital assortment, online sales forecasting, product launch priorities Relevant for dropship, inventory integration, content, and digital merchandising vendors
Fashion agents and buying offices Independent sales agencies, buying representatives, regional sales partners Brand representation, market introductions, retail relationship access Useful for brand expansion in Benelux and nearby markets
Operations and wholesale account leaders Brands, distributors, showroom operators Commercial terms, channel performance, replenishment processes Important for longer-term account growth and repeat order programs
Industry media and consultants Trade media, market advisors, fashion consultants Indirect influence through visibility, market positioning, and referrals Supports awareness, trend communication, and reputation building
2. Event Location and Attendee Geographic Origin
Geographic Area Likely Attendee Origin Buyer Concentration Notes
Almere Local showroom visitors, nearby retailers, fashion representatives Medium Host city attendance likely includes businesses already trading within the Bodyfashion Center network
Flevoland Regional trade visitors and nearby commercial buyers Medium Regional accessibility supports short-stay professional attendance
Randstad business hubs Amsterdam, Utrecht, Rotterdam, The Hague based buyers and brand teams High These areas contain strong concentrations of retail, import, fashion agency, and wholesale businesses
Netherlands National trade buyers, multi-store retailers, e-commerce merchants High Likely national relevance for specialty and wholesale bodyfashion channels
Benelux Belgian and Luxembourg trade buyers, distributors, agents Medium to High Strong likely extension market for a Dutch apparel buying event
Nearby European markets Germany and nearby Northwest European trade visitors Medium Likely rather than confirmed; suitable for cross-border wholesale outreach
3. Audience Reach
Reach Level Assessment Explanation
Regional Primary classification The event appears best positioned as a concentrated regional trade fair serving the Netherlands, Benelux, and nearby European bodyfashion trade networks rather than a mass global exhibition.
National Secondary reach Likely to attract Dutch retailers, wholesalers, and buying offices from major national business hubs.
International Selective secondary reach Cross-border participation is plausible for Benelux and nearby European trade contacts, but international scale is not publicly confirmed in the materials reviewed.
4. Sample Buyer Companies and Websites
Buyer Company / Organization Buyer Type Why It Is Relevant Website Best Job Titles to Target Evidence Level
Current-year buyer company list not publicly confirmed N/A No official 2026 attendee, buyer, exhibitor, sponsor, or speaker organization list was provided in the research materials used for this data sheet. N/A Retail Buyer; Category Manager; Head of Buying; Merchandise Manager; Sourcing Manager Attendance Not Publicly Confirmed
Prior-year participation evidence N/A Prior-year participation evidence. Not a confirmed attendee list for the current edition. N/A Wholesale Director; Buying Office Lead; E-commerce Merchandiser Historical / prior-year evidence not supplied in this request
Suitable for B2B attendee list building at the segment level. Company-level current-year attendance claims should not be made until an official participant directory, exhibitor list, sponsor list, agenda, or organizer release is verified.
5. Job Profiles, Industries and Event Type
Priority Job Title / Function Department Seniority Level Why This Role Matters
1 Head of Buying Buying / Merchandising Director / Head Owns product assortment and supplier selection decisions
2 Retail Buyer Buying Manager / Individual Contributor Direct product ordering and vendor engagement role
3 Category Manager Merchandising / Commercial Manager / Director Shapes pricing, SKU mix, and brand portfolio decisions
4 Merchandising Director Merchandising Director High influence over assortment architecture and launch planning
5 Sourcing Manager Sourcing / Procurement Manager Relevant for private-label, production, and vendor onboarding
6 Wholesale Director Wholesale Sales Director Controls brand-channel expansion and distributor partnerships
7 Private Label Manager Product / Sourcing Manager Key decision-maker for OEM/ODM and specification-led sourcing
8 E-commerce Merchandising Manager E-commerce / Merchandising Manager Relevant for digital assortment, online launches, and sell-through priorities
9 Product Manager Product Manager Useful for fit, fabric, feature, and range-development conversations
10 Business Development Director Partnerships / Sales Director Important for agency, distribution, and showroom partnerships
Priority Apollo Industry Why It Fits the Event Best Buyer Use Case
1 Apparel & Fashion Direct match for bodyfashion brands, retailers, and buying teams Brand sales, retail buying, and collection sourcing
2 Retail Core target for specialty stores, chains, and omnichannel fashion sellers Buyer and category-manager outreach
3 Wholesale Relevant for apparel distributors and trade intermediaries Distributor and channel partner targeting
4 Import & Export Suitable for cross-border sourcing and buying-office activity Importer and sourcing-office prospecting
5 Consumer Goods Covers broader branded product groups operating adjacent to apparel Commercial brand-side outreach
6 Textiles Relevant to fabric, hosiery, and textile-led sourcing ecosystems Material sourcing and supplier discovery
7 Luxury Goods & Jewelry Useful for premium intimate apparel and boutique channels Premium buyer targeting
8 Consumer Services Can capture specialized retail operators and service-led fashion businesses Boutique retail and service-model prospecting
9 Design Relevant for collection development, product concept, and fit-led teams Product and collection collaboration
10 Marketing & Advertising Useful if targeting agencies and brand-promotion partners active in fashion wholesale Trade marketing and launch support services
6. Estimated Attendance
Metric Figure Status Source / Basis Notes
Estimated total footfall 2,000 to 6,000+ professional visitors Estimated User-supplied planning estimate Attendance figure not publicly confirmed by the organizer.
Exhibitor count Not publicly confirmed Unconfirmed No verified exhibitor list supplied Do not quote a count without official directory evidence
Buyer count Not publicly confirmed Unconfirmed No verified buyer registration data supplied Segment-level targeting is still viable
Speaker count Not publicly confirmed Unconfirmed No verified agenda supplied This may be a showroom-led buying format rather than a speaker-heavy conference
Sponsor count Not publicly confirmed Unconfirmed No verified sponsor page supplied Use only if official sponsor material becomes available
Historical attendance Not available in supplied materials Historical / prior-year evidence unavailable No prior-year official statistics supplied Add once official prior-year brochure or press release is verified
7. Key Focus Areas and Buyer Engagement
Focus Area Typical Buyer Need Buyer Engagement Opportunity Relevant Supplier Offering
Retail sourcing New collections, margin fit, seasonal assortment Buyer appointments, line reviews, collection presentations Brands, manufacturers, sourcing agents
Private label Reliable production, customization, packaging, compliance Specification-led discussions and supplier qualification OEM/ODM, labeling, testing, packaging
Product innovation New fits, fabrics, performance features, category extensions Trend presentations and development conversations Material suppliers, design support, fit development
Wholesale distribution Territory expansion and retail channel access Distributor and agency partnership meetings Agencies, showroom groups, wholesale service partners
E-commerce merchandising Digital assortment, content readiness, fulfillment alignment Online range planning and launch coordination E-commerce tools, product content, inventory integration
Brand partnerships Representation, market entry, multi-brand synergy Agency appointments and commercial introductions Sales representation, trade marketing, showroom services
Lead Quality Assessment
Factor Assessment Explanation
Buyer relevance Very High Trade-only bodyfashion buying events naturally concentrate commercial buyers and assortment decision-makers.
Decision-maker availability High Relevant roles include buyers, category managers, heads of buying, sourcing managers, and wholesale leaders.
Data collection potential Medium Good at segment level, but current-year public participant transparency is not confirmed in the materials reviewed.
Apollo targeting potential High Apollo can effectively filter by apparel, retail, wholesale, import/export, and merchandising-related roles.
Geographic targeting potential High Benelux and Dutch fashion trade hubs provide strong geography-based prospecting logic.
Best outreach approach High Use account-based outreach focused on assortment, margin opportunity, private label support, or wholesale expansion.
Overall lead quality High Strong event fit for B2B fashion commerce, especially where buyers are the primary audience.
Best use case High Ideal for buyer profiling, exhibitor targeting, category-based outreach, and pre-event appointment setting.
Limitations / risks Medium Do not oversell attendee numbers or company attendance without verified organizer, exhibitor, or buyer list evidence.
Apollo.io Targeting Recommendation
Filter Type Recommended Filters Purpose
Apollo industries Apparel & Fashion; Retail; Wholesale; Import & Export; Consumer Goods; Textiles; Luxury Goods & Jewelry; Design Focus on the most likely bodyfashion buyer-side organizations
Departments Buying; Merchandising; Procurement; Sourcing; E-commerce; Product; Business Development; Wholesale Sales Capture both direct and influencer-level purchase roles
Seniority Head; Director; VP; Manager; Owner; Partner Target decision-makers and strong commercial influencers
Job titles Head of Buying; Buyer; Category Manager; Merchandise Manager; Merchandising Director; Sourcing Manager; Private Label Manager; Wholesale Director; E-commerce Merchandising Manager; Product Manager; Business Development Director Most relevant titles for appointment generation and offer positioning
Geography Netherlands; Belgium; Luxembourg; Germany; Amsterdam metro; Utrecht; Rotterdam; The Hague; Almere Prioritize likely attendee catchment and nearby trade corridors
Employee size 11-50; 51-200; 201-500; 501-1000; 1001-5000 Covers boutiques, regional chains, distributors, and larger retail groups
Keywords lingerie, intimate apparel, bodywear, shapewear, swimwear, sleepwear, hosiery, loungewear, private label, wholesale fashion, buying office Narrow searches to relevant bodyfashion subcategories
Revenue range Use open range; prioritize commercial fit over strict revenue limits Useful because specialty retail and wholesale firms vary widely in size
Company type Private companies; owner-led retailers; brand houses; wholesalers; importers; omni-channel retailers Matches the likely trade composition of the event
Suggested Apollo Search Logic: ("lingerie" OR "intimate apparel" OR "bodywear" OR "swimwear" OR "sleepwear" OR "shapewear" OR "hosiery") AND ("buyer" OR "head of buying" OR "category manager" OR "merchandise manager" OR "sourcing manager" OR "private label manager" OR "wholesale director") with geography filters for Netherlands, Belgium, Luxembourg, and nearby German trade hubs.
Client Fit Review Required
Please share the client website or product/service details. I will review the client offering and identify the highest-fit buyer companies, Apollo industries, seniority levels, departments, and job titles from this event.
Sources & Verification Notes
Source Type What It Verified Reliability
User-provided event brief Primary input supplied for this request Event name, city, region, country, venue, address, dates, event type, and working attendance estimate Medium
No independently verified official event directory supplied in request Verification limitation Organizer name, official event website, exhibitor list, sponsor list, buyer list, speaker list, and attendance statistics remain unconfirmed in this snapshot High relevance note
Recommended next-step sources for confirmation Official organizer / venue / event page / exhibitor prospectus Would verify current-year participant lists, attendance, sponsor roster, agenda, and exhibitor numbers before list-sales or named-account claims are made High

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