About this event

Bits & Pretzels Conference (Founders Festival) — Munich 2026

Bits & Pretzels is a high-intensity, founder-focused conference held in Munich, designed to bring startups, investors, and enterprise decision-makers into a tightly curated environment for fast relationship-building, learning, and deal-making. The event runs for three days during Munich’s Oktoberfest season, combining a structured conference agenda with an Oktoberfest networking experience that places the startup ecosystem together in one highly social setting.

Event overview

• Event name: Bits & Pretzels 2026 (Founders Festival)
• Dates: Mon, 28 Sep – Wed, 30 Sep, 2026
• Venue: Founders Festival in Munich
• City & country: Munich, Germany
• Core format: Two-day conference + one-day Oktoberfest networking

1) Who attends (BUYERS / ATTENDEES)

The attendee mix is centered on founders and the capital/enterprise stakeholders who influence funding, partnerships, and commercial adoption. Based on the official event information, the event is designed for a curated founder–investor–corporate ecosystem, with a special day dedicated to an Oktoberfest-style networking experience.

Main attendee categories:

• Founders: entrepreneurs across early stage and scaling startups
• Investors: venture capital and investment professionals
• Industry / corporate decision-makers: enterprise leaders with revenue and decision authority
• Startup ecosystem participants: the event’s programming implies senior enterprise and curated leadership representation

2) Where the show is happening + attendee geographic origin

Bits & Pretzels is held in Munich during the Oktoberfest period. The official event text states that the event hosts 7,500 founders, investors, and industry leaders for three days in Munich. However, the provided website content does not specify where attendees originate geographically (for example, number from Europe vs. North America vs. Asia). Therefore, only the verified location can be stated reliably from the supplied content.

• Location: Munich, Germany
• Geographic origin (from provided text): Not specified in the supplied content

3) Audience reach (Local / National / Global)

The website describes the event as Europe’s most unique founders conference and emphasizes a curated, high-efficiency networking environment with founders, investors, and enterprise decision-makers. The text also references an Oktoberfest experience described as the “entire startup scene in one tent,” and highlights founder–investor participation at scale. While the content confirms a European framing, it does not explicitly label the audience as strictly local, national, or global in measurable terms. Based on the event’s positioning and attendee composition, the most accurate categorization from the provided text is:

• Reach (from provided positioning): Europe-focused ecosystem, with cross-border capital and enterprise participation implied
• Local vs. national vs. global (explicit in text): Not explicitly quantified in the supplied content

4) Sample buyer company names (BUYERS ONLY) + Websites

The supplied official website content provides attendee counts (founders, investors, corporate decision-makers) and describes participation formats, but it does not list specific buyer company names or official partner lists with websites in the text provided. Per the instruction to rely on the supplied content, we must leave the buyer company samples blank rather than invent organizations.

Buyer company names (with websites) — not available in the supplied content:

Priority	Company	Website	Best Title to Target	Why This is a Good Buyer Fit
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20

5) Job profiles, industries & event type

Event type: Founders conference + investor/enterprise matchmaking + Oktoberfest networking

The structure and formats described on the official site strongly suggest the event’s job-market purpose: connecting founders with investors and enterprise decision-makers through curated meetings and on-site networking formats.

Best job profiles to target (based on the official participant intent):

• Investor roles: investor, partner, principal, investment director, venture capital decision-makers
• Corporate roles: corporate strategy leaders, innovation leaders, corporate development / M&A advisors, enterprise decision-makers
• Founder ecosystem roles: startup founders and senior executives (as they are central participants)
• Program involvement roles: table captains (industry experts) and enterprise/LP representatives involved in curated networking

Industries implied by the event’s positioning:

• Health.tech / Health technology: indicated by the page naming “Health.tech Conference”
• Technology & startup ecosystem: implied by startup exhibition, investor matching, speed dating, and corporate decision-makers
• Enterprise innovation / corporate development: implied by corporate decision-maker attendance and partnering formats

6) Estimated attendance (expected total footfall)

The official website provides explicit attendance composition indicators and attendee caps. The event states:

• Maximum/limited attendees: 7,500 awesome attendees (limited capacity)
• Founders: 3,000+
• Investors: 1,700+
• Corporate decision-makers: 600+
• Enterprise decision-makers with €50m+ revenue: 600+

7) Key focus areas & buyer engagement

The event is engineered to create deal flow and partner discovery with high meeting efficiency. Engagement is designed through curated formats, a strong founder–investor ratio, and an additional Oktoberfest networking layer where industry experts guide interaction.

Key focus areas (from official text):

• Fundraising and investment matching through speed-dating and curated introductions
• Partnerships and business development through structured meetings and networking
• Learning and growth via two days of masterclasses and curated sessions
• High-efficiency connectivity through a curated founder–investor ratio of 2 to 1
• Enterprise engagement with 600+ corporate decision-makers and high-revenue enterprise presence
• Oktoberfest networking as a unique environment with table captains and guaranteed sessions

How engagement works on-site (formats highlighted on the official website):

• Curated meetings: 21,000 real founder-investor meetings
• Oktoberfest Day table experience: 270+ Table Captains hosting tables for attendees
• Guaranteed meeting session: 2 meeting sessions guaranteed for every attendee on day 3
• Startup Exhibition: 250 startups exhibiting across the venue
• Speeddating: rapid-fire investor introductions to filter alignment quickly
• Side events: curated runs, power lunches, exclusive dinners, mixers across the city
• Platform & app: app/web platform to navigate the ecosystem and book interactions

8) Client-product fit note (required next step)

We can recommend the best buyer/attendee profiles for this event only after reviewing the client’s product fit. Please share your client website so we can:

• Confirm which buyer types are most aligned (investors, enterprise decision-makers, corporate innovation teams, etc.)
• Map your offering to the most relevant participation formats (speed-dating, table captain environment, startup exhibition, matchmaking)
• Deliver a prioritized buyer list structure for collection, using the exact job titles that fit your needs
• Apply the appropriate industry segmentation using your requested industry taxonomy

We also need the client website to complete the buyer company sampling table with real buyer names and websites rather than placeholders.

9) Industry suggestions (from your industry list) for buyer targeting

Since the official website text indicates “Health.tech Conference” and a broader tech founder-investor-corporate ecosystem, we suggest the closest matches from your provided industry list for buyer targeting. We recommend using these industries as starting filters in your research workflow:

• Health, Wellness & Fitness
• Hospital & Health Care
• Medical Devices
• Biotechnology
• Pharmaceuticals
• Information Technology & Services
• Computer Software
• Internet
• Market Research
• Venture Capital & Private Equity
• Management Consulting
• Research
• Events Services (for ecosystem and partner/sponsorship-adjacent roles)
• Marketing & Advertising (for growth, funding visibility, and enterprise commercialization)

What we recommend sending as the outreach framing

Because this conference is built around curated introductions, the outreach framing should emphasize relevant access within the ecosystem: investor decision-makers, enterprise corporate decision-makers, and roles most likely to drive partnerships, investment, innovation pilots, or scaling discussions.