CategoryFashion & Beauty
Beauty Vision & Look Poznan
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About this event
Beauty Vision & Look Poznan
Beauty Vision & Look Poznan is a major edition of the LOOK and beautyVISION fairs focused on today’s beauty industry trends and professional solutions. The event takes place in Poznań, Poland on April 3–4, 2027.
What the event covers
The fairs bring together multiple segments of the beauty market, combining product innovation, stylist trends, and professional services under one roof. The official description highlights both major directions:
- LOOK: global trends in make-up, cosmetics, nail styling, permanent make-up, aesthetic cosmetology, and many other beauty fields.
- beautyVISION: emphasis on make-up, cosmetic care, nail styling, permanent make-up, and aesthetic cosmetology, alongside a broad view of the beauty industry.
Why professionals attend
This edition is positioned as an opportunity to discover the latest trends and explore a wide offer of beauty products, treatments, and equipment used by industry professionals. Visitors can expect an experience connected directly to current market needs—spanning inspiration, new solutions, and industry-level exposure.
Event timing and location
- Date: April 3–4, 2027
- City: Poznań
- Country: Poland
Venue and access
The official website confirms the city and dates, and provides general event infrastructure details such as on-site services and facilities. However, the provided content does not explicitly state the exact venue name/building in the text shared here. If needed, we can update the venue precisely once the official venue line is provided.
Official exhibitors and visitor experience
The fair includes exhibitor-focused areas and visitor information sections, along with practical guidance such as access details, services on site, and event regulations. The organizers also promote the fair through official channels and a dedicated mobile application for the event.
Quick summary
Beauty Vision & Look Poznan (LOOK & beautyVISION 2027) is a two-day beauty industry fair bringing together professionals and brands around make-up, cosmetics, nail styling, permanent make-up, and aesthetic cosmetology. Join the next edition in Poznań, Poland on April 3–4, 2027.
Data sheet
Beauty Vision & Look Poznan – Event Attendee & Buyer Profile Analysis
Event Date: 3–4 April 2027
Location: Poznań, Poland
Event Status: Upcoming
Research Date: 30 June 2026
Event Overview
| Event Name | Beauty Vision & Look Poznan / LOOK & beautyVISION 2027 |
| Event Date | 3–4 April 2027 |
| Event Status | Upcoming |
| Venue | Venue not explicitly confirmed in the provided official excerpt; event is listed in Poznań under Grupa MTP’s fair platform |
| City | Poznań |
| State / Region | Greater Poland Voivodeship |
| Country | Poland |
| Organizer | Grupa MTP |
| Official Event Website | lookbeautyvision.pl/en |
| Event Type | Trade fair / professional beauty and hair industry exhibition |
| Primary Category | Fashion & Beauty |
| Secondary Applicable Categories | Business Services; Wellness, Health & Fitness |
| Audience Reach | Primarily national with regional Central/Eastern European trade appeal |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. |
| Attendance Data Reliability | Low for current edition; official source confirms dates and positioning but not attendance count |
| Main Purpose of Event | To showcase trends, products, treatments, tools, and technologies for hairdressing, cosmetics, make-up, nail styling, permanent make-up, aesthetic cosmetology, and related beauty sectors |
About the Event
LOOK & beautyVISION is a professional beauty-industry fair in Poznań focused on hairdressing, cosmetics, make-up, nail styling, permanent make-up, and aesthetic cosmetology. The official site positions the 2027 edition as a platform for market trends, product discovery, and professional exchange across the beauty value chain.
The event matters because it combines product sourcing, education, brand visibility, and buyer engagement in one place. For suppliers and service providers, it offers access to salon owners, distributors, trainers, retailers, and beauty professionals seeking new tools, formulations, equipment, treatments, and business partnerships.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Salon owners and managers | Hair salons, beauty salons, barbershops, aesthetic clinics | Core purchasing decision-maker | High-value buyers for professional products, tools, equipment, and treatment systems |
| Distributors and wholesalers | Beauty distributors, salon supply wholesalers, importers | Channel buyer / reseller | Important for bulk purchasing, private label, and regional market expansion |
| Retail buyers and category managers | Beauty chains, pharmacies, drugstores, e-commerce beauty retailers | Category selection and assortment influence | Relevant for brands seeking shelf placement or online retail distribution |
| Professional trainers and educators | Academies, beauty schools, brand educators | Specification and influence role | Key for product demonstrations, certification programs, and training partnerships |
| Procurement and sourcing teams | Retail groups, salon chains, distributors, clinic networks | Vendor evaluation and sourcing | Strong fit for vendors with scalable supply, consistent quality, and price competitiveness |
| Brand founders and product managers | Cosmetics brands, indie beauty companies, professional product makers | Product development and go-to-market decision-making | Relevant for packaging, formulation, manufacturing, and OEM/ODM partners |
| Operations and facility leaders | Salon chains, clinics, franchises, spa operators | Equipment and workflow purchasing | Good fit for furniture, systems, hygiene, sterilization, and workflow tools |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Poznań metro area | High local attendance | High | Large nearby base of salons, beauty educators, and distributors |
| Greater Poland and neighboring voivodeships | Regional buyers | High | Likely core catchment for professional beauty trade visitors |
| Major Polish business hubs | Warsaw, Łódź, Wrocław, Gdańsk, Katowice, Kraków | Medium to high | National visitor appeal for chains, distributors, and brand teams |
| Central Europe | Nearby cross-border professionals | Medium | Potential attendance from regional distributors and beauty brands |
| International | Selected foreign exhibitors and trade visitors | Low to medium | International interest is plausible, but current-year reach is not publicly quantified |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| National | Primary | The event is a Polish beauty trade fair in Poznań with strong domestic relevance for salon, retail, and distribution buyers. |
| Regional | Secondary | Attracts attendees from surrounding Central European markets and nearby business corridors. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Rossmann | Retail buyer / beauty retail chain | Large beauty and personal care retailer with category buying relevance | rossmann.pl | Category Manager, Buying Manager, Procurement Manager | Strong Market Fit, Attendance Not Confirmed |
| Hebe | Beauty retail chain | Assortment and brand sourcing for beauty products | hebe.pl | Category Manager, Purchasing Manager, Merchandising Director | Strong Market Fit, Attendance Not Confirmed |
| Douglas | Specialty beauty retailer | International beauty retailer relevant for premium product sourcing | douglas.pl | Category Buyer, Procurement Lead, Commercial Director | Strong Market Fit, Attendance Not Confirmed |
| Smyk Beauty / beauty-focused retail segments | Retail / consumer goods | Potential relevant channel for beauty-adjacent consumer products | smyk.com | Buyer, Category Manager, Product Manager | Strong Market Fit, Attendance Not Confirmed |
| Dr Irena Eris | Beauty brand / cosmetics manufacturer | Polish beauty brand with sourcing, innovation, and partnership relevance | drirenaeris.com | Product Director, Procurement Manager, Brand Manager | Strong Market Fit, Attendance Not Confirmed |
| Inglot | Cosmetics brand / manufacturer | Professional cosmetics brand aligned to make-up and retail buyers | inglotcosmetics.com | Business Development Director, Export Manager, Product Manager | Strong Market Fit, Attendance Not Confirmed |
| Żabka Group | Retail chain | Mass retail buyer relevant for personal care and convenience beauty products | zabka.pl | Category Manager, Purchasing Director, Supply Chain Manager | Strong Market Fit, Attendance Not Confirmed |
| Super-Pharm | Health and beauty retail chain | Omnichannel beauty and wellness retailer with category sourcing needs | super-pharm.pl | Category Buyer, Purchasing Manager, Merchandising Manager | Strong Market Fit, Attendance Not Confirmed |
| L’Oréal Polska | Beauty manufacturer / brand owner | Major global beauty player with product, education, and channel relevance | loreal.com | Procurement Manager, Brand Director, Education Manager | Strong Market Fit, Attendance Not Confirmed |
| Henkel / Schwarzkopf Professional | Haircare manufacturer / professional brand | Highly aligned to hairdressing trade visitors and salon buyers | henkel.com | Commercial Manager, Key Account Manager, Product Manager | Strong Market Fit, Attendance Not Confirmed |
| Hebe Partners / salon networks | Salon chain / partner network | Potential bulk buyers for professional cosmetics and display solutions | hebe.pl | Procurement Lead, Operations Director, Category Manager | Strong Market Fit, Attendance Not Confirmed |
| Professional beauty academies | Training institutions | Buyers for training kits, consumables, and certification products | various | Director, Training Manager, Program Manager | Strong Market Fit, Attendance Not Confirmed |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Owner / Founder / Managing Director | Executive | Owner level | Primary decision-maker for salons, clinics, and beauty brands |
| 2 | Procurement Manager / Purchasing Manager | Procurement | Manager | Evaluates suppliers, price, quality, and supply continuity |
| 3 | Category Manager / Buying Manager | Merchandising / Commercial | Manager | Selects product assortments for retail and distribution channels |
| 4 | Operations Director / Operations Manager | Operations | Director / Manager | Influences equipment, workflow, and service efficiency investments |
| 5 | Product Manager / Brand Manager | Product / Marketing | Manager | Responsible for launches, positioning, and supplier collaboration |
| 6 | Distribution Director / Export Manager | Sales / Export | Director / Senior Manager | Develops channel partnerships and regional market expansion |
| 7 | Education Manager / Training Manager | Education / Academy | Manager | Drives product knowledge, certification, and brand advocacy |
| 8 | Supply Chain Manager | Supply Chain | Manager | Important for replenishment, inventory, and vendor reliability |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Cosmetics | Directly aligned with beautyVISION product scope | Brand owners, product managers, formulators |
| 2 | Consumer Goods | Broad fit for personal care and beauty products | Retailers, distributors, brand teams |
| 3 | Retail | Many attendees are retail buyers and category managers | Chains, stores, beauty specialists |
| 4 | Wholesale | Distributor and wholesaler participation is highly likely | Channel sales, bulk supply, private label |
| 5 | Import & Export | Cross-border sourcing and distribution relevance | International distributors and traders |
| 6 | Business Supplies & Equipment | Tools, salon equipment, and professional accessories | Equipment buyers, operations leads |
| 7 | Consumer Services | Salons, clinics, and service providers make core attendance base | Owner-operators and managers |
| 8 | Management Consulting | Consultants support brands, retailers, and salon groups | Advisory, transformation, market expansion |
| 9 | Marketing & Advertising | Brand activation and product promotion are central to beauty trade fairs | Brand managers, campaign leads |
| 10 | Professional Training & Coaching | Training content and certification are important in beauty | Academies, educators, master trainers |
| 11 | Events Services | Useful for trade show, demonstration, and brand activation partners | Activation, staging, show services |
| 12 | Facilities Services | Relevant for salon operations and clinic hygiene solutions | Facility procurement, hygiene systems |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Not publicly confirmed | Unconfirmed | Official website excerpt reviewed | Organizer page confirms dates and thematic scope only |
| Exhibitor count | Not publicly confirmed in provided excerpt | Unconfirmed | Official website excerpt reviewed | Exhibitors’ zone referenced, but no count provided here |
| Buyer count | Not publicly confirmed | Unconfirmed | Organizer does not publish in provided excerpt | Use lead-capture estimates cautiously |
| Speaker count | Not publicly confirmed | Unconfirmed | Official website excerpt reviewed | Likely to include demonstrations and industry education, but not quantified |
| Historical attendance | Not publicly confirmed in the provided excerpt | Unconfirmed | Prior-year references exist on official site, but no numeric attendance figure supplied here | Attendance figure not publicly confirmed by the organizer. |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Haircare and styling | Professional products, tools, and equipment | Demonstrations, before/after education, distributor deals | Shampoos, color, dryers, straighteners, salon devices |
| Cosmetics and make-up | Trend-driven product discovery | Sampling, launch meetings, retail placement discussions | Color cosmetics, palettes, applicators, kits |
| Nail styling | Consumables, lamps, gels, and hygiene products | Bulk purchasing and educator-led demos | Gel systems, tools, sanitization, accessories |
| Aesthetic cosmetology | Professional treatments and devices | Clinical product demos and expert consultations | Devices, serums, treatment systems, care protocols |
| Distribution and retail | Assortment, margin, and supply stability | Line reviews, buyer meetings, channel negotiation | Private label, OEM/ODM, packaging, logistics |
| Education and certification | Training content, proof of effectiveness | Workshops, accredited training, influencer education | Academy programs, training kits, certifications |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | The fair directly targets beauty professionals, salons, distributors, and brands. |
| Decision-maker availability | High | Likely presence of owners, managers, buyers, and brand leaders. |
| Data collection potential | Medium | Organizer page provides event positioning, but no public attendee list or counts in the provided excerpt. |
| Apollo targeting potential | High | Strong fit for retail, cosmetics, wholesale, import/export, and consumer goods filters. |
| Geographic targeting potential | High | Poland-first event with strong regional sales outreach potential. |
| Best outreach approach | High-touch B2B outreach | Use segmented email, LinkedIn, and distributor-focused messaging. |
| Overall lead quality | High | Strong event for B2B attendee list building in beauty, retail, and professional services. |
| Best use case | Lead generation and buyer profiling | Best for supplier prospecting, distributor outreach, and salon-chain account targeting. |
| Limitations / risks | Moderate | No confirmed current-year attendance list or public footfall count in the provided source excerpt. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Cosmetics; Retail; Wholesale; Consumer Goods; Import & Export; Business Supplies & Equipment; Consumer Services; Professional Training & Coaching | Capture beauty buyers, distributors, and service operators |
| Departments | Purchasing; Procurement; Merchandising; Operations; Sales; Product; Education; Business Development | Reach both buyer and influencer functions |
| Seniority | Owner; Partner; C-Level; VP; Director; Head; Manager | Focus on decision-makers and budget holders |
| Job titles | Owner, Founder, Managing Director, Procurement Manager, Category Manager, Buying Manager, Operations Director, Product Manager, Brand Manager, Export Manager, Education Manager | Best-fit titles for salon, retail, and brand-side buying intent |
| Geography | Poland; Central Europe; neighboring EU markets | Prioritize likely attendee origin and commercial reach |
| Employee size | 1–10; 11–50; 51–200; 201–1000 | Captures salons, distributors, SMEs, and mid-market retailers |
| Keywords | beauty, salon, cosmetics, haircare, nail, make-up, aesthetic, distributor, wholesale, retailer, private label | Narrow to relevant buyer intent and industry language |
| Company type | Privately held; public company where relevant; multi-location operators | Useful for chain buyers and scale accounts |
Suggested Apollo Search Logic: (beauty OR cosmetics OR salon OR haircare OR nail OR aesthetic) AND (procurement OR purchasing OR buying OR category OR operations OR product OR brand OR distribution) AND (Poland OR Central Europe). Add filters for retail, wholesale, consumer goods, import/export, and professional training where the objective is buyer list building.
Client Fit Review Required
Please share the client website or product/service details. I will review the client offering and identify the highest-fit buyer companies, Apollo industries, seniority levels, departments, and job titles from this event.
Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| Official event website: LOOK & beautyVISION | Official organizer source | Event name, 3–4 April 2027 dates, Poznań location, beauty and hair thematic scope, organizer branding | Very High |
| Official Polish home page | Official organizer source | Confirms the 2027 edition and product/trend positioning for LOOK and beautyVISION | Very High |
| Provided official website excerpt | Primary source text supplied by user | Thematic scope, exhibitor zone reference, visitor/exhibitor navigation, and 2027 timing | Very High |
| No public attendance figure in provided source | Verification limitation | Attendance, exhibitor count, and speaker count were not publicly confirmed in the excerpt reviewed | High confidence in limitation statement |
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Tell us your work email and our AI instantly builds a buyer list matched to Beauty Vision & Look Poznan — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.
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