CategoryBusiness Services
Be My Franchise - Franchising & Dealership Trade Fair
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About this event
24th Be My FRANCHISE? Franchising & Branded Dealership Expo
The 24th Be My FRANCHISE? Franchising & Branded Dealership Expo will take place on 15–18 October 2026 at the Yenikapı Eurasia Expo Center in Istanbul, Türkiye. Organized as one of the best-known franchise platforms in Türkiye, this exhibition brings together franchise brands, investors, expansion partners, consultants, and sector professionals under one roof.
Why Attend or Exhibit
- Meet qualified investors and decision-makers: The event is designed to connect brands and expansion players with visitors actively exploring franchise, dealership, and distribution opportunities.
- Reach prospective franchisees and dealership partners: Visitors include entrepreneurs and prospective partners seeking to grow with established brand models.
- Increase visibility in the franchising ecosystem: With participation from a wide range of exhibiting brands, the expo supports brand awareness and market presence in the region.
- Build strategic business connections: The format supports face-to-face conversations aimed at partnership building and expansion planning.
- Identify growth opportunities: The fair positions brands to expand into new markets and grow franchise networks through business leads generated during the event.
What Makes This Expo Stand Out
Be My FRANCHISE? positions itself as a leading meeting point for franchising and branded dealership opportunities in Türkiye and the broader region. The show also highlights exhibitor perspectives through interviews and showcases, supporting a clear view of how brands and partners benefit from participation.
Key Participation Snapshot (From Official Event Information)
- Date: 15–18 October 2026
- Venue: Yenikapı Eurasia Expo Center
- City/Country: Istanbul, Türkiye
- Exhibiting brands: 200+
- Visitors: 32,652+
- International visitors: 4,325
- Countries represented: 35+
If the goal is to engage with an audience actively exploring franchise and branded dealership opportunities, this expo provides a focused environment where brands and expansion partners can connect directly with investors and entrepreneurs throughout the four-day program.
Data sheet
Be My Franchise - Franchising & Dealership Trade Fair – Event Attendee & Buyer Profile Analysis
Event Date: 15–18 October 2026
Location: Istanbul, Türkiye | Yenikapı Eurasia Expo Center
Event Status: Upcoming
Research Date: 30 June 2026
Event Overview
| Event Name | 24th Be My FRANCHISE? Franchising & Branded Dealership Expo |
| Event Date | 15–18 October 2026 |
| Event Status | Upcoming |
| Venue | Yenikapı Eurasia Expo Center |
| City | Istanbul |
| State / Region | Marmara Region |
| Country | Türkiye |
| Organizer | Medyafors Fuarcılık |
| Official Event Website | bemyfranchise.com.tr |
| Event Type | Franchising & branded dealership trade fair |
| Primary Category | Business Services |
| Secondary Applicable Categories | Retail; Food & Beverages; Hospitality; Logistics & Transportation |
| Audience Reach | Global trade show audience with strong Türkiye and regional MENA/Eurasia relevance |
| Estimated Attendance / Expected Footfall | 32,652 visitors (officially stated by organizer for the event platform) |
| Attendance Data Reliability | High for organizer-published historical/marketing figure; current edition attendance not yet independently verified |
| Main Purpose of Event | To connect franchise brands, investors, entrepreneurs, consultants, and expansion partners for brand growth, new outlets, dealerships, and distribution relationships |
About the Event
Be My FRANCHISE? Franchising & Branded Dealership Expo is a franchise-focused business marketplace in Istanbul that positions itself as one of the region’s leading meeting points for brands seeking expansion partners, investors, and new distribution channels. The official website states that the 24th edition will take place on 15–18 October 2026 at the Yenikapı Eurasia Expo Center and will feature more than 200 exhibiting brands.
The event is especially relevant for franchisors, dealership brands, investors, entrepreneurs, consultants, and sector specialists who are evaluating business ownership, multi-unit growth, or market entry opportunities. For B2B outreach, it is a strong environment for lead generation around franchise development, retail expansion, investment services, fit-out, operations, supply chain, and related business support solutions.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Franchise investors | Individuals, family offices, investor groups, SME owners | Capital allocation, brand selection, territory decisions | Core audience for franchise and dealership opportunities |
| Brand owners / franchisors | Retail, F&B, services, education, fitness, consumer brands | Expansion, partner recruitment, channel strategy | Seek franchise support, site development, operations, and growth services |
| Prospective franchisees / dealership partners | Entrepreneurs, local operators, regional business owners | Evaluate brands, compare terms, negotiate openings | High-value leads for franchisors, lenders, and launch-service vendors |
| Multi-unit operators | Regional restaurant groups, retail groups, dealer networks | Portfolio expansion, unit economics, network optimization | Relevant for operations, POS, supply chain, real estate, and fit-out suppliers |
| Consultants and advisors | Franchise consultants, legal advisers, accountants, expansion advisors | Influence brand selection and transaction structure | Useful intermediaries for referrals and partner introductions |
| Supply chain / procurement leaders | Franchise HQs, retail chains, restaurant groups, distributors | Vendor sourcing, contract negotiation, cost control | Best for packaging, equipment, logistics, technology, and sourcing vendors |
| Operations and expansion teams | Brand operations, development, real estate, field teams | Site rollout, opening support, performance improvement | Important for vendors selling operational services and growth tools |
| Media / association stakeholders | Trade media, franchise associations, business networks | Visibility, market intelligence, event amplification | Useful for sponsorship, PR, and ecosystem partnerships |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Istanbul host city | Very high | High | Largest local pool of franchise, retail, food service, and investor audiences |
| Marmara Region | High | High | Includes major commercial centers and multi-unit retail/food operators |
| Ankara, Izmir, Bursa, Antalya, Adana | High | Medium-High | Key Turkish business hubs with strong franchising and retail expansion activity |
| Türkiye national market | High | High | The event is positioned as a national platform for brand expansion and investment |
| International visitors | Medium-High | Medium | Official site states 35 countries represented and 4,325 international visitors |
| Eurasia / MENA corridor | Medium | Medium | Istanbul is a natural cross-border hub for regional franchise and dealership expansion |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| Global | Primary classification | Officially marketed as a leading franchise platform with international participation across 35 countries |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Cajun Corner | Franchise brand / operator | Featured on official event interviews; likely active in expansion and outlet development | cajuncorner.com.tr | Franchise Manager; Expansion Director; CEO; Business Development Manager | Prior-Year Participation Evidence |
| Altın Emlak Global | Franchise brand / real estate network | Property and branch expansion brand; relevant for multi-location growth discussions | altinemlakglobal.com | General Manager; Franchise Development Manager; Operations Director | Prior-Year Participation Evidence |
| Milklaç | Food brand / franchise operator | Food-service franchise concept with likely need for distribution, site rollout, and supply support | milklac.com.tr | Franchise Manager; Procurement Manager; Operations Director | Prior-Year Participation Evidence |
| Iceberry Türkiye | Brand / food retail operator | Consumer-facing brand likely evaluating new outlets and dealer growth | iceberry.com.tr | CEO; Franchise Director; Sales Director | Prior-Year Participation Evidence |
| Lavmacun | Food brand / restaurant concept | Food franchise model; relevant for locations, operations, and franchise supply chain | lavmacun.com | Corporate Communications Director; Franchise Manager; Operations Director | Prior-Year Participation Evidence |
| TOLON Jetonlu Çamaşırhane | Service franchise / equipment-led operator | Relevant to branded dealership and service-network growth | tolon.com.tr | Senior Sales Representative; Channel Manager; Business Development Director | Prior-Year Participation Evidence |
| Food Nook | Food concept / franchise operator | F&B brand with likely interest in franchise recruitment and expansion services | foodnook.com.tr | General Manager; Franchise Development Manager; Operations Manager | Prior-Year Participation Evidence |
| Dürümcü Esnaf | Restaurant brand / franchisor | Restaurant chain likely sourcing new partners, locations, and operational vendors | durumcuesnaf.com | Executive Chef; Franchise Manager; Operations Director | Prior-Year Participation Evidence |
| Yaprak Dönercisi | Restaurant brand / franchise operator | Well-known food brand with expansion and partner-recruitment relevance | yaprakdonercisi.com | Franchise Manager; Business Development Director; Operations Director | Prior-Year Participation Evidence |
| Medyafors Fuarcılık | Organizer / platform owner | Event organizer and commercial contact point for exhibitors and sponsors | medyafors.com | Event Director; Sponsorship Manager; Sales Director | Confirmed Government / Procurement Organization |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Chief Executive Officer / Founder | Executive | C-Level | Makes final decisions on expansion, partnerships, and brand growth |
| 2 | Franchise Manager / Franchise Development Manager | Franchise Development | Manager-Director | Owns partner recruitment and network scaling |
| 3 | Business Development Director | Commercial | Director | Seeks new channels, partners, and market entry opportunities |
| 4 | Operations Director / Operations Manager | Operations | Director-Manager | Focused on opening standards, quality, and franchise execution |
| 5 | Procurement Manager / Sourcing Manager | Procurement | Manager | Evaluates suppliers for equipment, packaging, and services |
| 6 | Category Manager / Buying Manager | Merchandising / Commercial | Manager | Selects product and service partners for retail and F&B networks |
| 7 | Real Estate / Site Selection Manager | Expansion | Manager | Critical for outlet openings and territory planning |
| 8 | General Manager | Business Unit | Senior Management | Influences commercial direction and partner onboarding |
| 9 | Consultant / Advisor | Advisory | Consultant | Often recommends brands, investments, and service providers |
| 10 | Investor / Partner Relations Manager | Investor Relations | Manager-Director | Handles capital, franchise acquisition, and partnership evaluation |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Retail | Franchise-led store expansion is central to the audience | Multi-site retail growth, store development, category management |
| 2 | Food & Beverages | Many franchise concepts are restaurant and food brands | Franchise recruitment, supply chain, foodservice equipment |
| 3 | Hospitality | Hospitality concepts often franchise or license brand formats | Hotel, café, and service-brand expansion |
| 4 | Wholesale | Distributor and dealership models rely on wholesale networks | Channel development and product distribution |
| 5 | Business Supplies & Equipment | Franchises require equipment, fit-out, and operational supplies | Point-of-sale, kitchen, laundry, and opening packages |
| 6 | Logistics & Supply Chain | Multi-location brands need inventory and replenishment support | Distribution, warehousing, last-mile coordination |
| 7 | Business Services | Franchising is a service-led growth model | Legal, accounting, training, advisory, and franchise consulting |
| 8 | Management Consulting | Advisors influence franchise strategy and expansion decisions | Strategic advisory and market-entry support |
| 9 | Construction | Brand rollouts require fit-out and build services | Store construction, refurbishment, and rollout programs |
| 10 | Information Technology & Services | Franchise networks need CRM, POS, and analytics tools | Digital transformation, lead management, and operations tech |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | 32,652 | Confirmed by organizer marketing copy | Official event website | Displayed as the organizer’s published event figure; treat as historical/marketing-backed evidence rather than independently audited count |
| Exhibitor count | 200+ | Confirmed by organizer marketing copy | Official event website | Supports event scale and buyer density |
| Buyer count | Not publicly confirmed | Unavailable | Organizer did not publish a buyer count | Attendance figure not publicly confirmed by the organizer. |
| Speaker count | Not publicly confirmed | Unavailable | No official current agenda count available in provided content | Use official agenda page if published later for speaker targeting |
| Sponsor count | Not publicly confirmed | Unavailable | Not published in source text | Potentially available closer to event |
| International visitors | 4,325 | Confirmed by organizer marketing copy | Official event website | Indicates strong cross-border buyer potential |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Franchise recruitment | Find qualified investors and operators | Lead generation, partner qualification, pipeline building | Franchise marketing, lead generation, CRM |
| Brand expansion | Enter new cities and regions | Territory planning and market-entry discussions | Expansion consulting, site selection, legal support |
| Food service operations | Standardize kitchens and outlets | Operational efficiency and procurement conversations | Equipment, packaging, POS, and supply chain tools |
| Dealership development | Recruit channel partners and resellers | Distributor onboarding and channel programs | Channel management, training, performance dashboards |
| Retail real estate | Secure opening locations | Property introductions and site vetting | Site selection, leasing, fit-out management |
| Digital transformation | Improve lead handling and network visibility | Tech demos and operations software trials | CRM, automation, POS, analytics, franchise portals |
| Investment support | Assess business models and ROI | Financial modeling, financing, and diligence conversations | Advisory, lending, insurance, and accounting services |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | The event is explicitly built around brands, investors, entrepreneurs, and expansion partners |
| Decision-maker availability | High | Likely concentration of founders, executives, franchise managers, and operations leaders |
| Data collection potential | High | Official site provides attendance and exhibitor marketing figures, plus brand interview references |
| Apollo targeting potential | Very High | Clear title set and industry mapping for franchise, retail, food, logistics, and business services |
| Geographic targeting potential | High | Strong Türkiye focus with measurable international reach |
| Best outreach approach | High-touch email + LinkedIn + booth-appointment outreach | Use role-specific messaging around expansion, lead-gen, sourcing, and partner recruitment |
| Overall lead quality | High | Strong for attendee list sales, franchise services, and B2B outreach |
| Best use case | Franchise lead generation and buyer profiling | Useful for sales teams targeting brands, investors, and business expansion stakeholders |
| Limitations / risks | Medium | Current-year attendee list is not publicly confirmed in the provided source text |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Retail; Food & Beverages; Hospitality; Wholesale; Business Supplies & Equipment; Logistics & Supply Chain; Business Services; Management Consulting; Construction; Information Technology & Services | Align outreach to franchise brands, investors, and ecosystem suppliers |
| Departments | Executive; Business Development; Operations; Procurement; Supply Chain; Real Estate; Commercial | Reach the commercial and expansion teams most likely to attend |
| Seniority | Owner; Founder; C-Level; VP; Director; Head; Manager | Prioritize decision-makers and qualified influencers |
| Job titles | CEO, Founder, Managing Director, Franchise Director, Franchise Manager, Business Development Director, Operations Director, Procurement Manager, Category Manager, Expansion Manager, Real Estate Manager | Target the strongest buying and partnership roles |
| Geography | Türkiye; Istanbul; Marmara Region; GCC; Balkans; Eastern Europe; MENA | Match the event’s local and regional draw |
| Employee size | 11–50; 51–200; 201–500; 501–1,000; 1,001–5,000 | Captures franchisors, mid-market chains, and growth-stage operators |
| Keywords | franchise, franchising, dealership, expansion, multi-unit, retail network, branch opening, outlet, distributor, channel partner | Refine searches to brands and partner-seeking organizations |
| Technologies | CRM, POS, ERP, field operations, marketing automation, franchise portal, inventory management | Useful for tech suppliers serving franchise and dealership networks |
| Company type | Private companies; growth-stage brands; multi-location operators; franchisors; distributors | Focus on organizations with active expansion needs |
Suggested Apollo Search Logic: (franchise OR franchising OR dealership OR expansion OR "multi-unit" OR outlet OR distributor) AND (CEO OR founder OR "franchise manager" OR "business development director" OR "operations director" OR procurement OR "real estate manager") AND geography filters for Türkiye, Istanbul, GCC, Balkans, Eastern Europe, and MENA.
Client Fit Review Required
Please share the client website or product/service details. I will review the client offering and identify the highest-fit buyer companies, Apollo industries, seniority levels, departments, and job titles from this event.
Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| Official Be My FRANCHISE? website | Official organizer source | Event name, edition number, dates, venue, city, organizer, visitor/exhibitor marketing figures, international reach, and brand interview references | High |
| Yenikapı Eurasia Expo Center | Venue website | Venue identity and location context in Istanbul | High |
| Medyafors Fuarcılık | Organizer website | Organizer contact details and event ownership | High |
| Official brand interview section on event site | Event directory / media content | Prior-year participation evidence for featured brands and attendee-role signals | Medium-High |
🎯 Selling to this event's audience? Get a free tailored buyer list
Tell us your work email and our AI instantly builds a buyer list matched to Be My Franchise - Franchising & Dealership Trade Fair — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.
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