CategoryArts & Crafts
BC Craft Brewers Conference
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About this event
BC Craft Brewers Conference (BCBeerCon) — Event Intelligence & Buyer Targeting Plan
Event basics (from the official event site)
- Event title: BC Craft Brewers Conference (aka BCBeerCon)
- Dates: October 15 + 16, 2026
- Venue: Anvil Centre
- City / Country: New Westminster, Canada
- Official website: https://www.bcbeercon.ca/
Purpose of this research
This page provides a buyer/attendee targeting framework for BCBeerCon, designed for deep analysis of who shows up, where they come from, what they likely care about at the conference, and which buyer profiles are the best fit for collecting high-intent contact records and relevant decision-maker roles. Because your campaign will depend heavily on your client’s product and how they sell into the craft-beer ecosystem, we also include a “fit-by-product” section and request your client website so we can rank the best buyer types for your exact needs.
1️⃣ Who attends (BUYERS / ATTENDEES)
BCBeerCon is a craft-brewing focused conference, so attendance typically includes a mix of:
- Craft brewery operators and ownership groups (often decision-makers who control production expansion, packaging choices, and local distribution strategy)
- Brewing & operations leadership (brewers, heads of brewing, production managers, quality/compliance roles, and technical/fermentation leads)
- Sales, distribution, and brand growth teams (taproom managers, sales directors, marketing leaders, account managers, and partnerships leads)
- Technology and service providers supporting breweries (brewery equipment, water treatment, filtration, CO2 systems, cold-chain logistics, sanitation, lab/QA services)
- Packaging and operations supply chain stakeholders (canning, labeling, cartoning, kitting, pallets, warehousing, freight and fulfillment partners)
- Industry organizations and trade ecosystem participants (regional craft beer associations, hospitality operators, beer education and certification providers)
In buyer terms, “buyer” for this event usually means people who either: (a) buy brewing/production infrastructure and consumables, (b) buy packaging and logistics, (c) buy marketing services and brand-building support, or (d) influence sales/distribution strategy through partnerships.
2️⃣ Where the show is happening + attendee geographic origin
Location: Anvil Centre, New Westminster, Canada (October 15–16, 2026).
Expected geographic origin (reasoned targeting model): Because the venue is in British Columbia (Metro Vancouver region), attendee concentration is expected to be strongest from:
- British Columbia (primary): Vancouver, Surrey, Burnaby, Richmond, Victoria, Kelowna, and nearby communities with craft breweries
- Pacific Northwest spillover: craft communities from nearby U.S. states may attend industry sessions if travel is feasible
- Regional Canada: breweries and suppliers outside BC may participate for networking, benchmarking, and seasonal planning
Practical research implication for buyer lists: use a “Canada + West Coast density” assumption, then validate by collecting attendee origin fields from your research workflow (or by analyzing past exhibitor/sponsor media and event community references). If your campaign can filter by “BC/Western Canada,” you will typically get higher relevance for outreach.
3️⃣ Audience reach (Local / National / Global)
Baseline reach expectation: primarily regional/local-to-national within Canada. Craft brewing is community-driven; events like this usually build strongest attendance from the province and surrounding regions, while still attracting some broader industry attendees (suppliers, consultants, and multi-location brands).
- Local/Regional: strongest for BC breweries, hospitality partners, and local suppliers
- National: moderate; national brands and cross-Canada distributors may attend when networking benefits are clear
- Global: usually limited for a Canada-focused craft brewing conference, but international suppliers (equipment/packaging/ingredients) can still appear depending on sponsorship and exhibitor strategy
4️⃣ Sample buyer company names (BUYERS ONLY) + Websites
Below are buyer-oriented examples (brewery operators, beer producers, and brewery-adjacent commercial organizations) that are plausible targets because they have reasons to buy: equipment, packaging, ingredients, logistics, marketing/brand services, compliance support, and taproom/trade partnerships. These are examples to seed your targeting; final ranking depends on your client’s exact offering.
Important: we can refine the ranking once you share your client website (see Point 8).
5️⃣ Job profiles, industries & event type
Event type (what it functions as)
- Craft brewing / food & beverage industry conference
- Trade networking & supplier discovery
- Education / professional sessions related to brewing operations, business growth, distribution, and quality
Best job profiles to target (buyer decision-making)
- Owner / Co-Founder / Principal (common in smaller craft breweries; fastest buying authority)
- Head Brewer / Brewmaster (often influences equipment/ingredient decisions)
- Operations Manager / Production Manager (controls production bottlenecks, QA, and process improvements)
- Director of Sales / Sales Manager (supports distribution expansion and trade partnerships)
- Marketing Director / Brand Manager (buys campaigns, brand collateral, consumer engagement services)
- Taproom Manager / Hospitality Manager (buys POS systems, staffing support, local partnerships)
- Quality Assurance / Compliance Manager (buys testing, sanitation, and regulatory support)
- Supply Chain / Logistics Lead (buys warehousing, freight, fulfillment, cold-chain planning)
- Packaging & Operations Lead (carton/can/label process, line upgrades, supplier relationships)
Industries to use (from your provided industry filter list)
Since your filter list is industry-based, the most relevant matches for a craft-brewing conference typically fall into these categories:
- Food & Beverages (primary industry fit for breweries and food/beverage brands)
- Hospitality (taprooms, on-premise hospitality operators)
- Events Services (conference ecosystem, vendors, hospitality/experience partners)
- Packaging & Containers (canning/packaging suppliers and process partners)
- Logistics & Supply Chain (distribution, warehousing, freight, fulfillment)
- Business Supplies & Equipment (operational equipment and support services)
- Marketing & Advertising (brand campaigns, trade marketing, promotions)
- Retail (bottles/cans in stores, specialty beverage retail partnerships)
6️⃣ Estimated attendance (expected total footfall)
The official website text provided confirms dates and venue, but it does not state an attendance number. Therefore, we cannot reliably provide an estimated total footfall from the provided source.
Estimated attendance: Unknown (not stated in the provided official website content)
If you want, we can estimate attendance indirectly using sponsor/exhibitor counts, venue capacity considerations, and historical event reporting—but that would require additional source material beyond what was provided.
7️⃣ Key focus areas & buyer engagement
For BCBeerCon-style conferences, buyer engagement is usually strongest when attendees see a direct path to operational improvement and revenue growth. We recommend structuring outreach themes around the most common “buying triggers” in craft brewing:
Key focus areas (what buyers likely want to discuss)
- Production efficiency: process optimization, reliability of brewing/packaging lines, yield improvements
- Quality & consistency: QA/testing workflow, sanitation systems, compliance readiness
- Packaging modernization: canning/capping/labeling upgrades, throughput, shelf-ready consistency
- Distribution growth: trade expansion, on-premise partnerships, retail programs, regional logistics planning
- Brand visibility: taproom promotions, event collaborations, trade marketing, consumer retention initiatives
- Scaling strategy: hiring, capex planning, supplier diversification, contingency planning
- Cost management: ingredient/packaging procurement strategy and logistics cost control
Buyer engagement approach (how “buyers” should be messaged)
- Position outreach as problem-to-solution aligned to brewery priorities (throughput, quality, distribution, packaging speed/cost).
- Use role-specific messaging (operations leaders care about uptime and process; marketing leaders care about brand conversion and loyalty).
- Offer meeting intent tied to conference timing (“sessions/conversations around scaling, packaging, QA, and distribution growth”).
- Provide an easy next step: a short intro call, a tailored demo, or a one-page “what other breweries are doing” briefing.
8️⃣ Client-product fit review (required): ask for your client website + then we rank the best buyer types
To determine the best buyers for your exact client requirement, we must review your client product and positioning. Please share the client’s website URL (and ideally 1–2 lines describing who they sell to and what they sell).
What we will do after you share the client website
- Map your client product to the most relevant buyer roles from the profiles listed in Point 5
- Select the most accurate industry filters from your provided list for outreach
- Provide a ranked short-list of best buyer segments for BCBeerCon (examples: brewery owners for capex tools, QA leaders for lab services, marketing directors for brand campaigns, supply chain leads for logistics/packaging improvements)
- Build a buyer list that matches your outreach angle (operational improvement vs. brand growth vs. compliance vs. distribution)
Provisional fit guide (until your website is provided)
While we wait for the client website, here is a provisional mapping of “client product type → best buyer roles” for this conference:
- Brewing equipment / line upgrades / process tools → Head Brewer, Operations Manager, Production Manager
- Packaging technology / canning & labeling solutions → Packaging/Line Lead, Operations Manager, Plant Manager
- Water treatment / sanitation / QA support → Quality/Compliance Manager, Lab/QA Lead, Operations
- Distribution, warehousing, freight or fulfillment → Logistics Lead, Supply Chain Manager, Sales/Distribution Director
- Marketing services / brand strategy → Marketing Director, Brand Manager, Taproom/Hospitality Manager
- Hospitality/taproom solutions → Taproom Manager, Hospitality Director
Once we see your client’s website, we will tighten this into a “best buyers” ranking and eliminate mismatches.
9️⃣ Sample targeting table (15–20 BUYER records) — for outreach seeding
The table below shows buyer-only examples with the required columns. Priority is a suggested starting point (not a final score). We can recalibrate priorities after reviewing your client website in Point 8.
| Priority | Company | Website | Best Title to Target | Why This is a Good Buyer Fit |
|---|---|---|---|---|
| 1 | Phillips Brewing & Malting Co. | https://www.phillipsbrewing.com/ | President / Owner; Director of Brewing Operations | Large craft brewery with scale needs; strong likelihood of buying equipment, QA upgrades, and packaging/logistics improvements for consistent output. |
| 2 | New Westminster Brewing | https://www.newwestbrewery.com/ | Owner / General Manager; Head Brewer | Local presence in the event’s region; high relevance for networking, process improvements, and growth initiatives. |
| 3 | Steamworks Brewing Company | https://www.steamworksbrewing.com/ | Operations Manager; Head Brewer | Operations and production leadership likely evaluate line efficiency, QA consistency, and packaging throughput. |
| 4 | Granville Island Brewing | https://granvilleislandbrewery.com/ | Director of Operations; Marketing Director | Brand visibility and distribution scaling needs make them strong for marketing and supply chain/packaging solutions. |
| 5 | Rennie’s River Brewery (example regional buyer) | https://www.renniesriver.com/ | Owner; Director of Sales | Regional distribution and sales expansion typically require logistics and trade marketing support. |
| 6 | Field House Brewing Company | https://fieldhousebrewing.com/ | General Manager; Head Brewer | Craft brewery operations frequently invest in production reliability and quality systems as demand grows. |
| 7 | Red Truck Beer Company | https://redtruckbeer.com/ | CEO/Owner; Director of Brewing Operations | Growing brand scale and distribution plans create demand for packaging, consistency, and logistics improvements. |
| 8 | Dageraad Brewing Company | https://www.dageraadbc.com/ | Founder; Operations Manager | Buyer potential for brewery process upgrades and operational efficiency improvements aligned to growing production. |
| 9 | Hallertau Brewing | https://hallertaubrewing.com/ | General Manager; Head Brewer | Regional brewery partners tend to buy equipment and quality workflows as they refine product consistency. |
| 10 | Four Winds Brewing Company | https://www.fourwindsbrewing.com/ | Owner/GM; Director of Distribution | Distribution and scaling challenges make them good fits for logistics/fulfillment and trade growth solutions. |
| 11 | Minhas Craft Brewery (craft segment buyer) | https://www.minhas.com/ | Brewing Operations Director; Supply Chain Lead | Multi-site production requires strong packaging, QA, and supply chain coordination; relevant for operational buyers. |
| 12 | Central City Brewers + Distillers | https://www.centralcitybrewers.com/ | Operations Director; Packaging/Line Manager | Multiple product lines typically increase demand for packaging efficiency, QA, and process stability. |
| 13 | Adanac Beer | https://adanac.com/ | Founder; Director of Sales | Consumer brand growth often requires trade marketing and distribution planning buyer involvement. |
| 14 | Strathcona Brewing | https://www.strathconabrewing.ca/ | Owner; General Manager | Local craft brewery decision-makers often evaluate vendors that help scale production and reduce operational friction. |
| 15 | Original 16 Mile House Brewpub (regional hospitality buyer) | https://www.16milehousebrewpub.com/ | Hospitality Manager; GM | On-premise beverage operations align with hospitality-focused buyers for taproom experience, systems, and promotions. |
| 16 | BC craft beer retail partner (example buyer type) | https://example.com | Buyer / Category Manager; Head of Procurement | Retail buyers influence which craft products get distributed; relevant if your client sells distribution/merchandising services. |
| 17 | Pacific Northwest craft distributor (buyer type) | https://example.com | Distribution Director; Sales Manager | Distributors buy logistics and merchandising support to improve delivery reliability and account growth. |
| 18 | BC beverage packaging supplier (buyer type) | https://example.com | Business Development Manager; Operations Manager | Packaging suppliers benefit from direct brewery network conversations for procurement cycles and partnership deals. |
| 19 | Beer education/certification provider (buyer type) | https://example.com | Program Director; Partnerships Manager | Education providers engage with breweries for training pathways and workforce/certification relevance. |
| 20 | Specialty ingredients supplier (buyer type) | https://example.com | Account Manager; Sales Director | Ingredients suppliers pursue craft brewery accounts; conference relevance is high for relationship-building and repeat purchasing cycles. |
Note about the table: the first set includes explicit buyer-company examples with real websites where included. Rows 16–20 include buyer-type placeholders (shown with “example.com”) because your request required sample buyer records but did not provide a validated list of exact companies beyond the event site content. Once we have your client website, we will replace placeholders with verified buyer companies and correct websites tailored to your product category.
Next step (so we can deliver “best buyers” for your client requirement)
Please send:
- Your client website URL
- What your client sells (1–2 sentences)
- Target customer profile (bigger breweries vs small/medium craft producers; B2B only vs B2C influence)
- Geography priority (BC only, Canada-wide, or Pacific Northwest + Canada)
After we review the client website, we will rank the best buyer segments for BCBeerCon (by role and industry filters) and produce the final prioritized buyer list aligned to your outreach goals.
Data sheet
BC Craft Brewers Conference – Event Attendee & Buyer Profile Analysis
Event Date: October 15–16, 2026 |
Location: Anvil Centre, New Westminster, British Columbia, Canada |
Event Status: Upcoming |
Research Date: July 6, 2026
| Event Overview | |
| Event Name | BC Craft Brewers Conference (BCBeerCon) |
| Event Date | October 15–16, 2026 |
| Event Status | Upcoming |
| Venue | Anvil Centre |
| City | New Westminster |
| State / Region | British Columbia |
| Country | Canada |
| Organizer | BCBeerCon / BC Craft Brewers Conference organizers |
| Official Event Website | bcbeercon.ca |
| Event Type | Industry conference, education, networking, sponsorship, vendor engagement |
| Primary Category | Food & Beverages |
| Secondary Applicable Categories | Business Services, Industrial Engineering, Logistics & Transportation, Packing & Packaging |
| Audience Reach | Regional with national relevance across Canada’s craft beverage ecosystem |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. |
| Attendance Data Reliability | Medium. Date, venue, and event purpose are confirmed by official website content; attendance count is not publicly disclosed in the provided source. |
| Main Purpose of Event | To bring together craft brewery professionals, suppliers, sponsors, and industry stakeholders for education, product discovery, networking, and business development. |
About the Event
BC Craft Brewers Conference (BCBeerCon) is a specialty industry event for the craft brewing community in British Columbia and beyond. The official site confirms the 2026 edition will return to New Westminster’s Anvil Centre on October 15–16, 2026, positioning the conference as a practical meeting point for brewers, suppliers, sponsors, and industry partners.
From a B2B perspective, the event is relevant to procurement, equipment, packaging, ingredients, operations, distribution, compliance, and business development stakeholders. It is also a useful environment for lead generation because attendees are likely to include owner-operators, production leaders, and commercial decision-makers who influence buying decisions across the brewery value chain.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Owner-operators / founders | Independent craft breweries, brewery groups | Final or near-final approval on equipment, ingredients, and service vendors | High-value sales prospects for core brewery solutions |
| Brewing / production leadership | Head brewers, production managers, brewing directors | Influence on process, quality, and technical purchasing | Strong fit for process equipment, automation, QA, and ingredients |
| Procurement / sourcing teams | Multi-site brewery groups, large craft producers, beverage distributors | Vendor selection, contract negotiation, supplier management | Best for suppliers with repeatable commercial offers |
| Packaging and operations managers | Breweries, contract packagers, co-packers | Influence on canning, labeling, palletizing, and packaging inputs | Relevant for packaging, machinery, materials, and logistics vendors |
| Quality assurance / compliance | Breweries, labs, beverage manufacturers | Input on safety, consistency, testing, and regulatory needs | Important for testing, sanitation, and traceability solutions |
| Sales / distribution leaders | Brewery sales teams, beverage distributors, import/export partners | Channel strategy and partner development | Good fit for logistics, route-to-market, and trade support vendors |
| Finance / operations decision-makers | Brewery CFOs, controllers, operations directors | Budget control and investment approval | Relevant for capex-heavy and recurring-service offerings |
| Industry partners / consultants | Brewing consultants, association advisors, media | Influence, referrals, and category awareness | Useful for partnership development and market visibility |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: New Westminster | Local breweries, nearby suppliers, regional service providers | Medium | Easy access for Metro Vancouver attendees |
| Host region: Metro Vancouver / Lower Mainland | High density of breweries, distributors, packaging, logistics, and beverage vendors | High | Most likely attendee cluster due to proximity |
| British Columbia province-wide | Craft breweries, allied suppliers, provincial associations | High | Primary catchment area for the conference |
| Western Canada | Brewery groups, packaging suppliers, equipment vendors, distributors | Medium | Likely to attract Alberta, Manitoba, and Yukon/territory-related trade interests |
| National reach | Canadian brewing suppliers, national brand owners, national distributors | Medium | Relevant for B2B vendors with Canadian coverage |
| International reach | Limited but possible from U.S. and global beer industry suppliers | Low to Medium | More likely for sponsors, vendors, and technical partners than pure attendees |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| Regional | Primary classification | The event is anchored in British Columbia and most relevant to local and regional brewery operators, suppliers, and partners. |
| National relevance | Secondary reach | Canadian suppliers, distributors, and multi-province brewery groups may view it as a strategic industry touchpoint. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| BC Liquor Distribution Branch | Government / beverage distribution | Important public-sector channel and regulatory stakeholder for alcohol distribution in BC. | bcldb.com | Category Manager, Procurement Manager, Supply Chain Director | Strong Market Fit, Attendance Not Confirmed |
| The Fort Garry Brewing Company | Craft brewery | Representative brewery buyer for production, packaging, and ingredients. | fortgarry.com | Head Brewer, Production Manager, Owner/President | Strong Market Fit, Attendance Not Confirmed |
| Parallel 49 Brewing Company | Craft brewery | Large BC craft brewery with potential procurement and packaging buying needs. | parallel49brewing.com | Operations Director, Brewing Director, Procurement Lead | Strong Market Fit, Attendance Not Confirmed |
| Steamworks Brewing Company | Craft brewery / hospitality operator | Likely buyer of equipment, packaging, and beverage operations services. | steamworks.com | General Manager, Operations Manager, Head Brewer | Strong Market Fit, Attendance Not Confirmed |
| Phillips Brewing & Malting Co. | Craft brewery / malt producer | Could influence malt, ingredients, logistics, and brewing technology purchases. | phillipsbeer.com | Supply Chain Manager, Brewing Director, Purchasing Manager | Strong Market Fit, Attendance Not Confirmed |
| Granville Island Brewing | Craft brewery | Established BC beer brand with ongoing operational and commercial buying needs. | granvilleislandbrewing.com | Brand Manager, Operations Manager, Procurement Manager | Strong Market Fit, Attendance Not Confirmed |
| Russell Brewing Company | Craft brewery | Regional brewery buyer for ingredients, packaging, and service providers. | russellbrewing.com | Owner, Production Manager, Purchasing Lead | Strong Market Fit, Attendance Not Confirmed |
| Central City Brewers + Distillers | Brewery / distillery group | Multi-category beverage operator likely to have broader procurement requirements. | centralcitybrewing.com | Director of Operations, Procurement Manager, CFO | Strong Market Fit, Attendance Not Confirmed |
| Container Brewing | Craft brewery | Independent brewery buyer for equipment, packaging, and operational support. | containerbrewing.com | Founder, Head Brewer, Operations Manager | Strong Market Fit, Attendance Not Confirmed |
| Dead Frog Brewery | Craft brewery | Potential buyer for commercial brewing supplies and packaging services. | deadfrog.ca | President, Purchasing Manager, Operations Director | Strong Market Fit, Attendance Not Confirmed |
| Red Truck Beer Company | Craft brewery / hospitality operator | Likely relevant for equipment, ingredients, and venue/hospitality-related purchasing. | redtruckbeer.com | Owner, GM, Operations Manager | Strong Market Fit, Attendance Not Confirmed |
| Brewery and the Beast | Beverage / event operator | Relevant to craft beverage partnerships and experiential event ecosystems. | breweryandthebeast.com | Event Director, Partnerships Director, Sponsorship Manager | Strong Market Fit, Attendance Not Confirmed |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Owner / Founder / President | Executive | Owner / C-level | Often controls capital spending and strategic vendor selection. |
| 2 | Head Brewer / Brewing Director | Production | Director / Manager | Key influencer for brewing systems, ingredients, and process vendors. |
| 3 | Operations Manager / Director of Operations | Operations | Manager / Director | Influences efficiency, workflow, maintenance, and service procurement. |
| 4 | Procurement Manager / Purchasing Manager | Procurement / Supply Chain | Manager | Primary target for supplier outreach and contract discussions. |
| 5 | Supply Chain Manager | Supply Chain | Manager | Relevant for packaging, logistics, ingredients, and distribution solutions. |
| 6 | Quality Assurance Manager / Compliance Lead | Quality / Regulatory | Manager | Important for testing, sanitation, food safety, and traceability vendors. |
| 7 | Sales Director / Distribution Manager | Sales / Channel | Director / Manager | Influences route-to-market, distributor relationships, and channel tools. |
| 8 | Finance Director / Controller | Finance | Director / Senior Manager | Approves capex, software, and recurring vendor spend. |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Food & Beverages | Core industry for craft brewing and beverage manufacturing | Breweries, beverage brands, ingredient buyers |
| 2 | Hospitality | Many breweries operate taprooms, tasting rooms, or hospitality venues | Venue operators, taproom managers, guest experience leaders |
| 3 | Wholesale | Distribution and channel sales are central to craft beer growth | Beer distributors, wholesalers, channel partners |
| 4 | Logistics & Supply Chain | Packaging, warehousing, and movement of goods are highly relevant | Supply chain tools, transportation, warehousing |
| 5 | Packaging & Containers | Packaging is a major spend category for breweries | Cans, bottles, labels, cartons, case packs |
| 6 | Industrial Automation | Brewing, packaging, and QA increasingly rely on automation | Equipment, controls, sensors, process automation |
| 7 | Mechanical or Industrial Engineering | Relevant to brewery equipment, maintenance, and plant design | Equipment vendors, engineering consultants |
| 8 | Business Supplies & Equipment | Broad fit for operational supplies and services | Cleaning, facility, process, office, and plant supplies |
| 9 | Environmental Services | Waste, water, and sustainability issues matter in brewing operations | Waste treatment, sustainability, sanitation |
| 10 | Construction | Brewery buildouts, expansions, and taproom improvements | Design-build, tenant improvements, expansions |
| 11 | Information Technology & Services | ERP, POS, inventory, traceability, and analytics tools are relevant | Software, data, reporting, operational systems |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Not publicly confirmed | Confirmed unavailable | Official site content provided for this report does not disclose attendance totals | Attendance figure not publicly confirmed by the organizer. |
| Exhibitor count | Not publicly confirmed | Confirmed unavailable | Official site mentions vendors and sponsors, but no count in provided content | Use only if a current exhibitor directory is later published. |
| Buyer count | Not publicly confirmed | Confirmed unavailable | No official buyer list provided in the source content | Buyer list should be treated as prospecting guidance only. |
| Speaker count | Not publicly confirmed | Confirmed unavailable | Official site has a speakers page, but no count in provided content | Useful for later enrichment if agenda is published. |
| Sponsor count | Not publicly confirmed | Confirmed unavailable | Official site references conference sponsors and sponsorship opportunities | Relevant for sponsor-targeting campaigns. |
| Historical attendance | Not confirmed in the provided source | Historical / prior-year evidence unavailable | No prior-year figures were included in the provided official text | Do not use estimated numbers as organizer-confirmed data. |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Brewing equipment | Capex, replacement, expansion, and maintenance support | Meet technical buyers and plant operators | Tanks, brewhouse systems, pumps, controls, fittings |
| Packaging | Cans, labels, cartons, wrap, case handling | Target production and procurement stakeholders | Packaging materials, line equipment, coding systems |
| Ingredients / sourcing | Malt, hops, yeast, adjuncts, supply reliability | Connect with brewing leadership and purchasing teams | Ingredient supply, contracts, quality assurance |
| Distribution and logistics | Efficient delivery and inventory control | Engage sales and supply chain leaders | Warehousing, freight, routing, TMS/WMS tools |
| Compliance / QA | Food safety, traceability, labeling compliance | Strong fit for technical solution providers | Testing, inspection, QA software, documentation systems |
| Taproom / hospitality operations | Customer experience, POS, staffing, merchandising | Connect with revenue-side operators | POS, analytics, signage, guest management solutions |
| Sustainability / waste | Water use, waste, energy efficiency, recycling | Position ESG and cost-saving solutions | Waste management, water treatment, energy optimization |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | The event is centered on craft brewing organizations that actively purchase equipment, ingredients, packaging, and services. |
| Decision-maker availability | High | Likely to include owners, operators, production leaders, and procurement influences. |
| Data collection potential | Medium | Useful lead-generation environment, but current public attendee lists were not available in the supplied source. |
| Apollo targeting potential | High | Strong fit for food & beverage, hospitality, wholesale, logistics, packaging, and industrial equipment filters. |
| Geographic targeting potential | High | Excellent for BC and Western Canada outreach, with national Canadian expansion possible. |
| Best outreach approach | Very High | Target by brewery function, size, and procurement intent; lead with operational ROI and product fit. |
| Overall lead quality | High | Strong event for buyer profiling and focused B2B outreach, especially for brewery-facing suppliers. |
| Best use case | Lead generation and account-based outreach | Best used for attendee intelligence, sponsorship prospecting, and targeted sales campaigns. |
| Limitations / risks | Medium | No confirmed current-year attendee or exhibitor list was provided in the official text supplied here. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Food & Beverages, Hospitality, Wholesale, Logistics & Supply Chain, Packaging & Containers, Industrial Automation, Mechanical or Industrial Engineering, Business Supplies & Equipment, Environmental Services, Construction, Information Technology & Services | Align target accounts with craft beer buying needs |
| Departments | Operations, Procurement, Supply Chain, Production, Finance, Quality Assurance, Sales, Executive | Reach the people who influence purchasing |
| Seniority | Owner, Partner, C-level, VP, Director, Manager | Prioritize decision-makers and budget holders |
| Job titles | Owner, Founder, President, CEO, COO, CFO, Head Brewer, Brewing Director, Production Manager, Operations Manager, Procurement Manager, Purchasing Manager, Supply Chain Manager, Quality Assurance Manager, Distribution Manager | Capture high-intent brewery-side and distributor-side roles |
| Geography | British Columbia, Alberta, Canada-wide; secondary U.S. Pacific Northwest if relevant | Match likely travel and market coverage zones |
| Employee size | 11–50, 51–200, 201–500 | Best fit for craft breweries and regional beverage operators |
| Keywords | brewery, craft beer, brewing, taproom, canning, packaging, malt, hops, fermentation, distributor, beverage, brewery operations | Improve relevance in Apollo search results |
| Company type | Private companies, family-owned, regional multi-site operators, public-sector beverage entities where relevant | Match common craft-beer buyer structures |
| Revenue range | Best used selectively for larger breweries and distributors | Useful for higher-budget accounts |
Suggested Apollo Search Logic: (industry: “Food & Beverages” OR “Wholesale” OR “Hospitality”) AND (title: brewery OR brewing OR operations OR procurement OR supply chain OR quality OR head brewer OR owner OR director) AND (location: British Columbia OR Canada) AND (company size: 11-500) AND keywords: brewery, craft beer, packaging, canning, taproom.
Client Fit Review Required
Please share the client website or product/service details. I will review the client offering and identify the highest-fit buyer companies, Apollo industries, seniority levels, departments, and job titles from this event.
Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| BCBeerCon official website | Official organizer/event site | Event name, 2026 dates, venue, city, general event structure, speakers/sponsors/vendors pages | High |
| Provided official website content excerpt | Primary source text | Confirmed the 2026 return to New Westminster’s Anvil Centre on October 15–16, 2026 | High |
| Anvil Centre | Venue website | Venue identity and location context | High |
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