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About this event
B2B Marketing Live 2026
Dates: 18–19 November 2026
Venue: Excel London
Location: Royal Victoria Dock, 1 Western Gateway, London, E16 1XL, United Kingdom
Overview
B2B Marketing Live is positioned as the UK’s leading event for B2B marketers, bringing together the B2B marketing community for two days of learning, inspiration, and networking. The event is designed for senior marketing decision-makers and commercial leaders who want to stay ahead of what’s working in the market—covering topics such as AI, brand strategy, content, and data.
What the event covers
The program is structured around practical and topical themes relevant to B2B marketing teams. Attendees can expect sessions and discussions focused on:
- AI in B2B marketing
- Brand strategy and positioning
- Content that drives business outcomes
- Data and performance insights
Who attends (buyer-focused)
The event is built for marketing leadership and revenue-oriented stakeholders across both in-house B2B brands and agencies. Based on the event’s “Who’s it for?” positioning, the strongest attendee profiles include:
- Marketing Directors
- CMOs
- Heads of Marketing / Head of Advertising
- Marketing Managers and Marketing Specialists
- Creative Directors
- Chief Revenue Officers
- Sales Directors / Commercial Directors
- Founders, CEOs, and Managing Directors
- Heads of Demand Generation
- Heads of Content Marketing
- Digital Marketing Directors
- Marketing Consultants and Senior Marketing Managers
- Marketing Agency roles
Buyer engagement and show mechanics
B2B Marketing Live is not only a seminar-heavy conference; it is also an expo and discovery experience intended to help attendees research solutions. The event highlights include:
- 100+ suppliers to research the latest products and services
- 3500+ networking with marketing professionals over the two days
- 60+ seminars delivered throughout the event
- A Knowledge Hub designed to support ongoing learning and exploration
Audience reach (local vs national)
As a UK-focused event held in London, B2B Marketing Live is designed primarily for a national UK audience. Attendees are expected to include marketing leaders who travel from across the country for high-density networking and supplier discovery concentrated over 18–19 November 2026.
Event schedule (opening times)
Wednesday 18 November 2026: 09:30 – 16:30
Thursday 19 November 2026: 09:30 – 16:00
Estimated attendance (expected total footfall)
The event website states that attendees will be over 3500+ marketing leaders networking across the two-day program. Supplier/exhibitor activity is also positioned around 100+ suppliers.
Key focus areas (what buyers are likely here to solve)
Based on the event’s stated topic coverage and positioning, the strongest buyer motivations typically align with:
- Evaluating marketing technology and services (aligned with supplier research)
- Improving pipeline and revenue outcomes through demand generation and commercial marketing
- Upgrading data-driven marketing approaches
- Applying AI to B2B marketing workflows
- Strengthening brand and content performance in competitive B2B markets
- Benchmarking strategies by learning from industry leaders and speakers
Buyer engagement (how buyers typically interact)
Buyers engage via a combination of education and marketplace-style discovery. The event encourages attendees to:
- Attend 60+ seminars to validate strategies and tactics
- Research offerings through the 100+ supplier/exhibitor presence
- Network with other marketing professionals across multiple senior job functions
- Use the Knowledge Hub to explore themes in greater depth
Industries & event type (positioning)
This is a UK B2B marketing focused event combining conference education with a supplier marketplace/expo for marketing leaders. The best-fit industries for attendee decision-makers commonly include B2B services, technology-enabled marketing, professional services, and marketing/brand ecosystems.
Priority buyer segments (to target)
For attendee/list research and outreach alignment, the highest-intent buyer segments from the event’s own “Who’s it for?” include:
- CMOs / Marketing Directors / Heads of Marketing
- Demand generation and content leaders
- Digital marketing directors
- Revenue and commercial leadership (Chief Revenue Officer, Sales Director, Commercial Director)
- Agency decision-makers (Marketing Agency roles, Creative Directors)
- Company executives (CEO / Founder / Managing Director)
Client fit & next step
To recommend the best buyer profiles from this event for your requirements, we need your product overview and the exact website to confirm which audience segment is most relevant (e.g., demand gen tech, marketing data platforms, agency services, brand/creative tooling, AI marketing solutions, etc.). Once we have your product website, we can align the buyer list to the attendees most likely to buy or evaluate solutions.
Data sheet
B2B Marketing LIVE – Event Attendee & Buyer Profile Analysis
Event Overview
| Event Name | B2B Marketing LIVE |
| Event Date | 18–19 November 2026 |
| Event Status | Upcoming |
| Venue | Excel London |
| City | London |
| State / Region | Greater London |
| Country | United Kingdom |
| Organizer | Roar B2B Limited |
| Official Event Website | b2bmarketingexpo.co.uk |
| Event Type | Conference + exhibition + networking + seminars |
| Primary Category | Business Services |
| Secondary Applicable Categories | IT & Technology; Education & Training; Entertainment & Media |
| Audience Reach | National with selective international reach |
| Estimated Attendance / Expected Footfall | 3,500+ attendees claimed by organizer; 1,000s of marketing professionals referenced on official site |
| Attendance Data Reliability | Confirmed organizer claim on official website; not independently audited |
| Main Purpose of Event | To connect B2B marketing leaders with suppliers, ideas, education, and networking opportunities across AI, brand, content, data, demand generation, and digital marketing. |
About the Event
B2B Marketing LIVE is a UK-focused trade event for B2B marketing professionals, positioned as a large-scale meeting point for leaders responsible for demand generation, content, brand, digital, and marketing operations. The official site describes it as the place where the UK’s B2B marketing community comes together over two days, with seminars, exhibitors, sponsors, and networking built around practical marketing performance.
The event matters because it combines education and vendor discovery in a commercial setting, making it useful for solution providers targeting marketing decision-makers and for attendees sourcing tools, agencies, platforms, and strategic support. It is particularly relevant for lead generation, martech, content services, data and analytics, AI-enabled marketing, and campaign optimization offerings.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Marketing leadership | Brands, services firms, B2B companies, SaaS providers | Strategic budget owner; campaign direction; vendor approval | Core audience for agencies, martech, analytics, content, and demand gen suppliers |
| Demand generation teams | Mid-market and enterprise B2B firms | Tool evaluation; pipeline responsibility; vendor shortlist creation | High relevance for lead capture, automation, intent, and ABM providers |
| Digital marketing and martech teams | Large and growth-stage organizations | Platform research, integration review, optimization | Relevant for CRM, CDP, analytics, personalization, CMS, automation vendors |
| Content and brand teams | B2B service providers, tech firms, manufacturing, professional services | Agency and software selection; messaging strategy | Relevant for creative, copywriting, video, SEO, design, and brand strategy suppliers |
| Sales leadership | B2B firms aligned to revenue operations | Influences pipeline tools and messaging alignment | Useful for SDR tooling, sales enablement, and lead intelligence vendors |
| Founders and CEOs of SME / scale-up firms | Owner-led B2B businesses | Final sign-off on spend; commercial strategy | Strong fit for fractional marketing, agencies, and growth software |
| Marketing agencies / consultants | Creative, digital, media, performance, PR, advisory firms | Service procurement; partnership and subcontracting decisions | Relevant for partnerships and supplier ecosystem development |
| Media and trade publications | Industry media and publishers | Influence, sponsorship, content partnerships | Useful for visibility, event promotion, and thought leadership amplification |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: London | High | Very High | Major concentration of marketing, media, tech, and agency HQs |
| Host region: Greater London / South East | High | High | Strong reach across enterprise headquarters and agency networks |
| Nearby business hubs | High | High | Reading, Watford, Slough, Cambridge, Oxford, Birmingham, Bristol |
| National reach: UK-wide | Medium to High | High | Official site positions event as the UK’s leading event for B2B marketers |
| International reach | Selective | Medium | Likely from nearby European markets and multinational marketing teams |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| National | Primary classification | The event is marketed to the UK B2B marketing community and is positioned as a national marketing industry gathering. |
| Selective international | Secondary description | International attendance may occur, but the official positioning is strongest within the UK market. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Bizibl | Sponsor / marketing services brand | Official 2026 sponsor; relevant for B2B marketing tech and demand generation ecosystems | bizibl.com | Marketing Director, Head of Demand Generation, CMO | Confirmed Sponsor / Exhibitor |
| Boardroom Advisors | Sponsor / advisory services | Official 2026 sponsor; consultancy audience for B2B growth services | boardroomadvisors.co.uk | Managing Director, Founder, CEO, Commercial Director | Confirmed Sponsor / Exhibitor |
| Bookii | Sponsor / software-adjacent brand | Official 2026 sponsor; relevant to lead capture and event/marketing workflows | bookii.co.uk | Marketing Manager, Digital Marketing Director, Operations Director | Confirmed Sponsor / Exhibitor |
| Future Present | Sponsor / creative or production services | Official 2026 sponsor; potential fit for content, campaign, and brand execution buyers | futurepresent.co.uk | Head of Content Marketing, Creative Director, Marketing Manager | Confirmed Sponsor / Exhibitor |
| HCreative | Sponsor / creative services | Official 2026 bronze sponsor; branding and creative services relevance | hcreative.co.uk | Brand Director, Marketing Director, Creative Director | Confirmed Sponsor / Exhibitor |
| IMTB | Sponsor / business services | Official 2026 bronze sponsor; likely relevant to B2B marketing operations and services | imtb.co.uk | Marketing Manager, Head of Marketing, Commercial Director | Confirmed Sponsor / Exhibitor |
| LRB | Sponsor / business services | Official 2026 bronze sponsor; possible B2B service or agency audience | lrb.co.uk | Marketing Director, Founder, CEO | Confirmed Sponsor / Exhibitor |
| The Brand Audit | Sponsor / brand consultancy | Official 2026 bronze sponsor; brand and positioning services relevance | thebrandaudit.co.uk | CMO, Brand Director, Marketing Director | Confirmed Sponsor / Exhibitor |
| The Marketing Lab | Sponsor / marketing services | Official 2026 bronze sponsor; relevant for outsourced marketing support | themarketinglab.co.uk | Head of Marketing, Marketing Manager, Founder | Confirmed Sponsor / Exhibitor |
| TrendingNow | Sponsor / digital marketing services | Official 2026 sponsor; useful for B2B digital and social marketing buyers | trendingnow.co.uk | Digital Marketing Director, Social Media Manager, Marketing Manager | Confirmed Sponsor / Exhibitor |
| Roar B2B Limited | Organizer | Event organizer and commercial owner; relevant for partnerships and exhibitor acquisition | roarb2b.com | Event Director, Sponsorship Manager, Partnerships Director | Confirmed Government / Procurement Organization |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | CMO / Marketing Director | Marketing | C-level / Director | Owns strategy, budgets, and vendor decisions |
| 2 | Head of Demand Generation | Demand Gen | Head / Director | Key buyer for lead-gen, ABM, and performance tooling |
| 3 | Head of Content Marketing | Content | Head / Manager | Strong fit for content, video, SEO, and creative services |
| 4 | Digital Marketing Director | Digital | Director | Evaluates martech, analytics, automation, and media tools |
| 5 | Marketing Manager / Senior Marketing Manager | Marketing | Manager / Senior Manager | Often manages supplier research, demos, and implementation |
| 6 | Sales Director / Chief Revenue Officer | Revenue / Sales | Director / C-level | Influences pipeline, CRM, and sales-marketing alignment tools |
| 7 | Marketing Consultant / Agency Owner | Agency / Consultancy | Owner / Senior Advisor | Looks for partnerships, tools, and services to resell or recommend |
| 8 | Founder / Managing Director / CEO | Executive | C-level | Common decision-maker in SMEs and scale-ups |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Marketing & Advertising | Direct industry match for the event audience | Agencies, brand teams, demand gen buyers |
| 2 | Information Technology & Services | Martech, automation, analytics, CRM, and AI tools are highly relevant | Software buyers and platform evaluators |
| 3 | Internet | Digital-first businesses are core attendees | Growth, acquisition, and online channel teams |
| 4 | Management Consulting | Consulting firms attend for marketing, positioning, and partnership opportunities | Advisory and B2B service firms |
| 5 | Events Services | Event marketers and organizers are highly relevant | Event tech, registration, and audience acquisition |
| 6 | Media Production | Content, video, and production vendors are core suppliers | Creative services and content production |
| 7 | Publishing | Trade media and content publishers are relevant attendees and partners | Media partnerships and audience development |
| 8 | Professional Training & Coaching | Education, skills, and capability building are key themes | Training providers and marketing education brands |
| 9 | Financial Services | Large B2B buyers of marketing technology and services | Enterprise marketing and compliance-sensitive campaigns |
| 10 | Retail | Retail marketing teams often use integrated campaign and CRM tools | Customer acquisition and brand marketing buyers |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | 3,500+ | Confirmed organizer claim | Official event website | Attendance figure not independently audited |
| Exhibitor / supplier count | 100+ | Confirmed organizer claim | Official event website | Used as a supplier-depth indicator |
| Seminar count | 60+ | Confirmed organizer claim | Official event website | Signals strong content-led engagement |
| Buyer count | Not publicly confirmed | Unavailable | Official website | Attendance figure not publicly confirmed by the organizer. |
| Speaker count | Not publicly confirmed | Unavailable | Official website | Speaker lineup not fully published in the provided content |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| AI | Efficiency, content generation, insights, personalization | High-interest seminar topic and vendor demo area | AI marketing tools, automation platforms, copilots |
| Brand | Positioning, consistency, differentiation | Agency discovery and thought leadership sessions | Brand strategy, creative services, design systems |
| Content | Pipeline content, conversion assets, editorial planning | Capture inbound interest from content leaders | Content agencies, video, copywriting, design |
| Data | Measurement, attribution, reporting, audience intelligence | Product comparison and analytics demos | Analytics, BI, intent data, attribution software |
| Demand generation | Leads, pipeline, campaign execution | Highly commercially relevant buyer segment | Lead gen, ABM, enrichment, marketing automation |
| Digital transformation | Modernizing marketing stacks and workflows | Vendor sourcing, platform migration discussions | CRM, CMS, CDP, workflow automation |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | The event is directly centered on B2B marketing decision-makers and marketing budget holders. |
| Decision-maker availability | High | Official attendee profile includes directors, heads, founders, and C-suite roles. |
| Data collection potential | High | Strong for registration lists, sponsor lists, and exhibitor marketing intelligence. |
| Apollo targeting potential | Very High | Clear function, industry, seniority, and keyword targeting is available. |
| Geographic targeting potential | High | Excellent UK targeting with London concentration and national reach. |
| Best outreach approach | Multi-touch pre-event and post-event follow-up | Email, LinkedIn, retargeting, speaker/session topic alignment, and booth-based lead capture. |
| Overall lead quality | Very High | Strong B2B commercial audience with clear purchase intent around marketing solutions. |
| Best use case | Attendee list sales, exhibitor prospecting, martech sales, agency lead generation | Best suited to vendors selling to marketing, revenue, and content teams. |
| Limitations / risks | No public verified current-year attendee list in provided source text | Some attendance details remain organizer-claimed rather than independently audited. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Marketing & Advertising; Information Technology & Services; Internet; Events Services; Media Production; Publishing; Management Consulting; Professional Training & Coaching | Align with core event audience and solution buyers |
| Departments | Marketing; Sales; Revenue Operations; Digital; Communications; Corporate Strategy | Focus on budget-holding and influence functions |
| Seniority | C-Level; VP; Director; Head; Manager | Prioritize decision-makers and active evaluators |
| Job titles | CMO, Marketing Director, Head of Marketing, Head of Demand Generation, Digital Marketing Director, Content Marketing Manager, Brand Director, Chief Revenue Officer, Sales Director, Marketing Manager, Founder, CEO | Direct match to official attendee profile |
| Geography | United Kingdom; Greater London; South East England; major UK business hubs | Maximize relevance for in-person attendance and regional campaigns |
| Employee size | 11–50; 51–200; 201–500; 501–1,000; 1,001–5,000; 5,001+ | Covers SMEs through enterprise marketing organizations |
| Keywords | B2B marketing, demand generation, martech, lead generation, ABM, content marketing, brand strategy, marketing automation, AI marketing, analytics | Use session and solution intent terms to improve match quality |
| Company type | Private companies; agencies; SaaS vendors; B2B services; selected enterprise brands | Most likely attendees and buyers at this event |
Suggested Apollo Search Logic: (marketing OR demand generation OR content marketing OR digital marketing) AND (director OR head OR manager OR CMO OR VP OR founder) AND (United Kingdom OR London) AND (Marketing & Advertising OR Information Technology & Services OR Internet OR Events Services). Add keywords such as “ABM,” “lead generation,” “martech,” “marketing automation,” “AI marketing,” and “analytics” for tighter fit.
Client Fit Review Required
Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| B2B Marketing LIVE official website | Official organizer website | Event name, dates, venue, city, organizer, audience description, attendee profile, sponsor list, and attendance claims | High |
| Excel London official website | Venue website | Venue identity and London location context | High |
| Why Visit page | Official event content page | Visitor positioning, audience size claim, event purpose, and topic focus | High |
| 2025 Exhibitors page | Official prior-year directory | Historical exhibitor ecosystem and market positioning | Medium to High |
| Partners page | Official event page | Supporting ecosystem and market partnerships | High |
| Call for speakers page | Official event page | Conference format and educational positioning | High |
🎯 Selling to this event's audience? Get a free tailored buyer list
Tell us your work email and our AI instantly builds a buyer list matched to B2B Marketing LIVE — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.