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About this event
AutoTech 2027 | Automotive Technology Conference — Deep Research Buyer Profile & Event Intelligence
Event Snapshot (Official Details)
- Event title: AutoTech 2027 | Automotive Technology Conference
- Dates: June 22–23, 2027
- Venue: Vibe Credit Union Showplace
- City & Country: Novi, MI (United States)
- Theme / positioning: “Monetizing the Connected Car” and “Where Automotive Technology Leaders Shape Digital Mobility”
- Marketing claim on size: Join 1,800+ automotive leaders (per official page meta description)
1) Who Attends (BUYERS / ATTENDEES)
AutoTech is positioned as a high-level automotive technology conference with a strong B2B attendee mix. While there will be broad conference participation, the most commercially valuable “buyers” typically concentrate in decision-making groups tied to connected services, software-defined vehicle programs, ADAS/autonomy, infotainment, data/telematics, and enterprise partnerships.
Primary attendee / buyer groups explicitly suggested by the event positioning:
- Automakers (OEM leadership): The conference messaging indicates “Automakers” as a core attendee group, and it references automaker participation from the prior edition.
- Tier 1 Suppliers: AutoTech explicitly lists “Tier 1 Suppliers” as an attendee category. These organizations are often directly responsible for delivering embedded software, electronics, cockpit systems, connectivity stacks, and ADAS-related platforms.
- Suppliers & ecosystem partners: AutoTech references “suppliers” broadly through the themes and networking formats. Buyers here often include product leaders, program leads, and partnership stakeholders.
- Press & Media: Present, but this group is usually not a primary buyer segment.
- Industry leaders and speakers: The conference includes industry-leading speakers; this typically correlates with strong attendee representation from executives and senior directors.
Who becomes the “buyer” in practice (most likely monetizable profiles):
- Connected mobility and digital experience leaders who influence partner selection (e.g., “connectivity,” “software-defined systems,” “infotainment & connected engineering”).
- Software quality, cybersecurity, and safety-critical systems stakeholders (because these are called out as challenges that the conference addresses).
- ADAS and autonomy product/engineering stakeholders who evaluate enablers, validation approaches, and partner capabilities.
- Data and telematics stakeholders who need monetization paths for connected services and ongoing service revenue.
- Commercial and strategic partnership leaders who translate technology into revenue opportunities (“Monetizing the Connected Car”).
2) Where the Show Is Happening + Attendee Geographic Origin
Location: AutoTech 2027 takes place in Novi, Michigan at Vibe Credit Union Showplace.
Expected geographic origin (reasoned from event context): Because the conference is automotive technology-focused and includes OEMs and Tier 1 suppliers, attendees are typically not limited to Michigan. However, the Detroit region naturally provides a strong concentration of automotive industry participants.
- Strong base: Midwest / Great Lakes region (Michigan, Ohio, Indiana, Illinois, Wisconsin, Minnesota).
- National attendance pattern: Major OEMs, Tier 1s, and tech partners often bring cross-functional teams from the U.S. (engineering centers, commercial hubs, and regional program offices).
- International visibility: Automotive supply chains and connected mobility ecosystems are global. Even when the event is U.S.-hosted, international participation can occur through global Tier 1 organizations and technology vendors.
Best targeting approach: We would prioritize U.S.-based automotive organizations first (especially Michigan + neighboring states), then broaden to national locations and global headquarters as long as they have U.S. operational presence for connected vehicle programs.
3) Audience Reach (Local / National / Global)
AutoTech’s official positioning and content indicate it functions as a U.S.-national / industry network event with global relevance through international automakers, Tier 1 suppliers, and connected mobility partners.
- Local reach: Strong (Detroit metro automotive ecosystem; Novi is a major automotive corridor)
- National reach: Strong (OEM and supplier ecosystems typically bring attendees from multiple U.S. states)
- Global reach: Moderate to strong (connected mobility and software-defined vehicle topics are globally standardized; many vendors have international footprints)
4) Sample Buyer Company Names (BUYERS ONLY) + Websites
Below is a practical buyer-focused sample list. These companies are selected to align with AutoTech’s core interests: connected mobility, ADAS/autonomy enablers, software-defined vehicle architecture, infotainment/UX, telematics/data, and automotive software/cybersecurity/engineering ecosystems.
Important: We recommend we refine this list using your product fit (your exact client offering) so we can tighten buyer selection from “good-fit” to “highest intent.” If you share your client website, we will map it directly to the most likely decision-maker roles and buyer account types.
| Priority | Company | Website | Best Title to Target | Why This is a Good Buyer Fit |
|---|---|---|---|---|
| 1 | General Motors | https://www.gm.com | Director / Product Leader, Connectivity (or Connected Services) | Software-Defined Systems Leader | Direct alignment with connected mobility and software-defined vehicle transformation themes. |
| 2 | Stellantis | https://www.stellantis.com | Director, Infotainment & Connected Engineering | Chief Architect (Software/Systems) | Strong fit for UI/UX, connected experiences, and cross-domain software delivery in modern vehicles. |
| 3 | Ford Motor Company | https://www.ford.com | Head of Connected Vehicle Programs | Director, Vehicle Software Engineering | Connected vehicle strategy typically involves telematics/data monetization and partner ecosystems. |
| 4 | BMW Group | https://www.bmwgroup.com | VP / Director, Digital Cockpit & Connected Mobility | Program Director, Software-Defined Vehicles | BMW is commonly engaged in advanced infotainment/connected services that match AutoTech’s monetization angle. |
| 5 | Volkswagen Group Technologies | https://www.vwgt.com | Strategic Operations / Chief of Staff (Automotive Software & Platform Programs) | Strong fit for software platform strategy that supports connected mobility business models. |
| 6 | Nissan Motor Corporation | https://www.nissan-global.com | Director, Infotainment & Connected Systems | Connected Services Product Lead | Connected mobility and user experience (UI/UX) are highly relevant for connected vehicle platforms. |
| 7 | Rivian | https://rivian.com | Director, Software-Defined Systems | Product Lead, Connectivity | Software-first OEM priorities map well to software-defined architecture and monetizable connected features. |
| 8 | Karma Automotive | https://www.karmaautomotive.com | Head of Connected Technology | Chief Operating / Strategic Operations (Digital Systems) | Connected experience differentiation aligns with the event’s focus on monetizing personalized, connected services. |
| 9 | Robert Bosch (Automotive) | https://www.bosch.com | Director, Software & Connected Mobility | Head of ADAS/Vehicle Systems Software | Tier 1 supplier influence often covers ADAS enablement, connectivity, and large-scale software integration. |
| 10 | Continental | https://www.continental.com | VP / Director, Telematics & Connected Services | ADAS Program Director | Strong fit for telematics/data, ADAS initiatives, and connected platform partnerships. |
| 11 | Denso | https://www.denso.com | Director, Automotive Software & Connectivity | Engineering Program Manager | As an automotive technology leader, Denso aligns well with connected mobility and in-vehicle tech evolution. |
| 12 | Harman (Samsung) | https://www.harman.com | Director, Infotainment & UX | Connected Cockpit Product Leader | Direct relevance to UI/UX innovation, connected cockpit experiences, and monetizable digital features. |
| 13 | COVESA | https://www.covesa.org | Partnerships / Ecosystem Director | Program Lead, Automotive Software Collaboration | Matches AutoTech’s ecosystem networking and standardization/connected car collaboration focus. |
| 14 | Omdia (Automotive Intelligence) | https://www.omdia.com | Automotive Research Director | Insights & Strategy Lead | Omdia’s automotive insights tie directly to the conference agenda and stakeholder decision support. |
| 15 | Arm | https://www.arm.com | Director, Automotive Partnerships | VP, Automotive Ecosystem (Connectivity/Compute) | Vehicle compute and software platforms are foundational for software-defined and connected experiences. |
| 16 | Mobileye | https://www.mobileye.com | Director, ADAS/Autonomy Strategy | Program Manager, Safety-Critical Systems | Strong fit for ADAS & autonomy transformation areas and safety-critical system integration discussions. |
| 17 | NXP Semiconductors | https://www.nxp.com | Automotive Solutions Director | Connected Security / Edge Compute Program Lead | Supports connectivity, security, and automotive compute trends central to monetizable connected vehicles. |
| 18 | Qualcomm Technologies (Automotive) | https://www.qualcomm.com | Director, Automotive Connected Solutions | Program Lead, Software-Defined Vehicle Platforms | Relevant to connected mobility enablement and in-vehicle digital transformation infrastructure. |
| 19 | Microsoft (Automotive / Connected Solutions) | https://www.microsoft.com | Automotive Industry Director | Partner Sales, Connected Mobility & Data Platform | Strong potential fit for software, data platforms, and enterprise layers supporting connected vehicle monetization. |
| 20 | Google (Android Automotive / Ecosystem) | https://www.google.com | Head of Automotive Partnerships (Ecosystem) | Director, Vehicle UX Platform Strategy | UI/UX and connected experience layers align with the conference’s emphasis on personalized connected experiences. |
Top “Send-First” Buyer Set (High Intent Starters)
To make outreach efficient, we suggest a first-wave list based on strongest conceptual match to “Monetizing the Connected Car” and AutoTech’s themes:
- General Motors
- Stellantis
- Volkswagen Group Technologies
- Nissan Motor Corporation
- Bosch
- Continental
- Harman
- Mobileye
5) Job Profiles, Industries & Event Type
Event Type (based on official themes & format)
- Automotive technology conference focused on connected mobility
- Software-defined vehicles transformation
- ADAS & autonomy technology ecosystem
- UI/UX innovation for personalized connected experiences
- Data & telematics connected vehicle monetization
- AI integration across automotive workflows and product experiences
- Networking-led B2B engagement via lounges, receptions, and forum-style Q&A
Job profiles to target (buyer decision-makers)
- Product Leaders, Connectivity / Connected Services
- Vice President / Director, Software-Defined Systems Architecture
- Chief of Staff to co-CEO / COO (strategic operations affecting platform roadmaps)
- Director, Infotainment & Connected Engineering
- Principal Software Engineer (for technical evaluation + partner selection influence)
- ADAS & Autonomy Strategy Leaders
- Software Quality / Cybersecurity decision-makers for safety-critical systems
- Data & Telematics Product Owners (connected services monetization)
- Partnership / Ecosystem leaders (collaboration with suppliers and platforms)
Best-fit industries (from your provided industry list)
We would apply the following industry filters (closest matches to the themes and attendee categories):
- Automotive
- Mechanical or Industrial Engineering
- Information Technology & Services
- Computer Software
- Computer Hardware
- Computer & Network Security
- Telecommunications
- Semiconductors
- Industrial Automation (for adjacent intelligent systems)
- Market Research (for insights providers supporting automotive decisions)
- Events Services (only for event-adjacent suppliers; not primary buyer intent)
6) Estimated Attendance (Expected Total Footfall)
The event page meta description states: 1,800+ automotive leaders attending AutoTech 2027. Because the official text we received does not break down additional categories (press, sponsors, exhibitors separately), we will treat 1,800+ as the most reliable overall attendance figure for buyers/attendees and event participants.
Practical expectation: A two-day conference with an exhibition floor typically concentrates high-value networking around keynote sessions, conference themes, forums, and premium networking access areas.
7) Key Focus Areas & Buyer Engagement
AutoTech’s buyer engagement model is theme-driven and built around partnership-based learning. The event does not only “show technology”—it positions technology as part of monetization and profitable connected mobility solutions.
Key focus areas (from official themes)
- Connected Mobility
- Software and software-defined vehicle architecture
- UI & UX for personalized connected experiences
- ADAS & Autonomy
- AI integration across automotive systems
- Electrification (positioned within the broader transformation landscape)
- Data & Telematics (critical for connected service revenue)
Buyer engagement formats (how buyers interact)
- Keynote sessions delivered by industry pioneers
- Specialized conference themes and cross-themes (AI, electrification, data & telematics)
- Workshops for deeper in-depth learning and collaboration
- Forums with Q&A sessions and quick-fire discussion formats
- Premium access networking lounge
- Networking receptions for stakeholder relationship building
- Two-day exhibition & technology showcase
- AutoTech Awards / Wards 10 Best Interiors & UX (a proxy indicator for UX and interior technology attention)
- Digital tools including an event app with targeted networking and personalized agenda planning
8) Client-Product Fit: Best Buyers Based on Your Requirements
We can produce the “best buyers” output precisely only after we understand what your client sells and who the likely buyer persona is. Your instructions also mention that we should ask for and use the client website to identify the highest-fit buyers and attendee categories.
What we need from you (please provide one):
- Your client website URL
- Client product category (choose one or describe): connected services platform, data/telematics, ADAS/autonomy tooling, cybersecurity, UI/UX design tooling, automotive software engineering services, analytics/AI for mobility, semiconductors/edge compute, or something else
- Geography focus (global vs U.S.-only)
- Ideal buyer persona (engineering vs product vs partnerships vs IT/security vs commercial)
Provisional buyer alignment (until we receive your client website)
Based on the official agenda themes (“Monetizing the Connected Car”) and the attendee categories (automakers, Tier 1 suppliers, suppliers, industry leaders), the most likely high-fit buyer segments are:
- Connected mobility decision-makers (connectivity, connected services, telematics product owners)
- Software-defined vehicle architecture leaders (platform, systems architecture, software engineering directors)
- Infotainment & UX leaders (cockpit UX, feature planning, connected experience design)
- ADAS & autonomy stakeholders (safety-critical systems, ADAS program directors)
- Cybersecurity and software quality leaders (because the event highlights cyber threats and safety-critical systems)
- Partnership and ecosystem directors who evaluate vendor capabilities aligned to monetization and scale
Once we receive your client URL, we will map your offering to the closest buyer titles and then produce: (1) an upgraded buyer account list (15–25 companies), (2) the exact “Best Title to Target,” and (3) a prioritized outreach sequence.
9) Final Recommendation: Is AutoTech 2027 Good for Buyer-Intent Research?
Yes—AutoTech 2027 is highly relevant for buyer-intent research and targeted business engagement because it is explicitly centered on monetizing connected car experiences and the supporting ecosystem: connected mobility, software-defined vehicles, data/telematics, UI/UX, AI integration, and ADAS/autonomy.
Overall quality signal (based on provided official content): High buyer relevance due to the clearly stated attendee categories (automakers, Tier 1 suppliers), the theme specificity, and the presence of networking formats designed for stakeholder interaction (forums, lounge, receptions, exhibition).
Execution best practice for our research approach: We should not treat this as a generic auto industry crowd. We should prioritize decision-maker titles tied to connected services monetization, software architecture, and ADAS/UX data-driven feature strategies—then align those to your client product fit using the client website.
Next Step (Quick Request)
Please share your client website URL (the exact webpage for the product/solution). After we review it, we will deliver a refined “best buyers” list tailored to your client’s requirements for AutoTech 2027, including: top company targets, best job titles, and a tighter industry mapping from your allowed industry list.
Data sheet
AutoTech – Event Attendee & Buyer Profile Analysis
Event Date: June 22-23, 2027 | Location: Novi, MI, United States | Event Status: Upcoming | Research Date: June 30, 2026
Event Overview
| Event Name | AutoTech 2027 | Automotive Technology Conference |
| Event Date | June 22-23, 2027 |
| Event Status | Upcoming |
| Venue | Vibe Credit Union Showplace |
| City | Novi |
| State / Region | Michigan |
| Country | United States |
| Organizer | AutoTech Events |
| Official Event Website | autotechevents.com |
| Event Type | Conference + Exhibition + Networking Event |
| Primary Category | Auto & Automotive |
| Secondary Applicable Categories | IT & Technology; Industrial Engineering |
| Audience Reach | National with international OEM and supplier relevance |
| Estimated Attendance / Expected Footfall | Estimated 1,800+ automotive leaders, based on organizer marketing copy |
| Attendance Data Reliability | Estimated; attendance figure not publicly confirmed by the organizer as a final audited count |
| Main Purpose of Event | To connect automotive technology leaders around connected mobility, software-defined vehicles, ADAS, UI/UX, AI, electrification, data & telematics, and monetization of the connected car |
About the Event
AutoTech is a specialized automotive technology conference and exhibition focused on how OEMs, Tier 1 suppliers, and adjacent technology partners monetize the connected car. The official positioning emphasizes software-defined vehicles, electrification, AI integration, autonomous systems, connected mobility, ADAS, and UI/UX innovation.
The event matters because it sits at the intersection of product development, digital transformation, and automotive procurement. It attracts decision-makers who influence vehicle platforms, software architecture, infotainment, connectivity, cybersecurity, telematics, and supplier selection, making it highly relevant for B2B lead generation, account-based selling, and technology partnership outreach.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Automaker technology leaders | OEMs, mobility groups, EV manufacturers | Platform, architecture, and supplier evaluation decisions | Very high for software, electronics, and vehicle tech vendors |
| Tier 1 supplier executives | Tier 1 automotive suppliers, systems integrators | Program sourcing, engineering partnerships, co-development | High for component, software, test, and validation suppliers |
| Product and engineering leadership | Infotainment, connectivity, ADAS, UX, software teams | Technical requirement definition and vendor shortlisting | High for innovation-led solutions and technical services |
| Procurement and sourcing teams | OEM procurement, strategic sourcing, commodity teams | Commercial selection, RFQ management, supplier negotiations | High for suppliers seeking approved vendor status |
| Software and digital transformation leaders | Vehicle software, IT, digital product, cloud teams | Technology roadmap, systems architecture, tool selection | Very high for SaaS, data, cloud, AI, and cybersecurity vendors |
| Testing, validation, and quality leaders | Validation labs, quality engineering, test services firms | Qualification, compliance, and launch readiness approvals | High for test tools, QA services, simulation, and labs |
| Operations and manufacturing leaders | Plants, production operations, industrial engineering | Production planning, technology deployment, cost optimization | Moderate to high for automation and manufacturing tech |
| Media and industry analysts | Automotive press, research firms, trade media | Influence, coverage, and market visibility | Useful for brand amplification and launch visibility |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: Novi | Local metro professionals and regional supplier base | High | Close to Michigan automotive corridor and supplier network |
| Host state: Michigan | Detroit metro OEMs, Tier 1s, engineering firms, labs | Very high | Strong concentration of automotive decision-makers |
| Nearby business hubs | Detroit, Troy, Ann Arbor, Auburn Hills, Southfield | Very high | Large base of automotive engineering and procurement roles |
| National reach | OEMs and suppliers from across the U.S. | High | Relevant to firms with North American product and sourcing teams |
| International reach | Global OEM and supplier organizations | Moderate | International participation is likely where North American strategy matters |
| Key automotive corridors | Great Lakes automotive belt and cross-border supplier networks | Very high | Ideal for targeting engineering, sourcing, and innovation teams |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| Primary: National | Strong U.S. automotive buyer reach | The event is centered in a major U.S. automotive hub and targets OEM and Tier 1 decision-makers from across the country. |
| Secondary: Global | Relevant to global automotive technology stakeholders | Automotive technology, software-defined vehicle, and connected mobility themes have international vendor and buyer interest. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| General Motors | Automaker / OEM | Speaker organization on the official site; strong fit for connected vehicle, software, UX, and sourcing solutions | gm.com | VP Software, Director Connectivity, Procurement Manager, UX Lead | Confirmed Speaker Organization |
| Karma Automotive | Automaker / EV OEM | Speaker organization; relevant for software-defined vehicle, infotainment, and electrification solutions | karmaautomotive.com | VP Engineering, Program Manager, CTO, Product Strategy | Confirmed Speaker Organization |
| Rivian | Automaker / EV OEM | Included in official speaker listing; strong target for digital product, vehicle software, and supplier innovation | rivian.com | Director Software, Procurement Lead, Systems Architect, ADAS Lead | Confirmed Speaker Organization |
| Volkswagen Group Technologies | Automotive technology / OEM engineering | Speaker organization; relevant for software, architecture, and platform partnerships | volkswagen-group.com | VP Technology, Head of Architecture, Procurement, Partnerships | Confirmed Speaker Organization |
| Stellantis | Automaker / OEM | Speaker organization; large-scale buyer for software, electronics, UX, and validation services | stellantis.com | Director Infotainment, Strategic Sourcing Manager, Systems Engineering Lead | Confirmed Speaker Organization |
| Nissan Motor Corporation | Automaker / OEM | Speaker organization; buyer for connectivity, features, infotainment, and systems integration | nissan-global.com | Head of Features Planning, Procurement Manager, Program Director, UX Manager | Confirmed Speaker Organization |
| Omdia | Research / Advisory | Referenced in event programming; influential in market intelligence and vendor evaluation ecosystems | omdia.com | Analyst, Research Director, Automotive Practice Lead | Prior-Year Participation Evidence |
| COVESA | Industry association | Referenced in event programming; relevant for connected vehicle ecosystem partnerships | covesa.global | Partnerships Director, Technical Program Manager, Ecosystem Lead | Prior-Year Participation Evidence |
| WardsAuto | Media / research | Referenced via awards and event content; useful for market visibility and launch coverage | wardsauto.com | Editor, Publisher, Commercial Partnerships | Prior-Year Participation Evidence |
| Tier 1 automotive suppliers | Supplier ecosystem | Official site states Tier 1 suppliers attend; strong demand for components, software, test, and integration | varies by company | Sourcing Director, Business Development, Engineering Manager | Prior-Year Participation Evidence |
| Automaker attendees | OEM buyer group | Official site states automakers attended AutoTech 2026; validates OEM audience quality | varies by company | Procurement, Engineering, Product, Partnerships | Prior-Year Participation Evidence |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | VP Engineering / VP Product | Engineering / Product | VP | Sets platform direction and approves major technology partners |
| 2 | Chief Technology Officer / Chief Software Officer | Technology | C-level | Owns digital architecture, software strategy, and innovation sourcing |
| 3 | Director of Infotainment / Connected Engineering | Engineering / Systems | Director | Evaluates connected vehicle, UX, and software suppliers |
| 4 | Director of ADAS / Autonomy | Advanced Engineering | Director | Purchases sensing, validation, simulation, and safety tools |
| 5 | Director of Procurement / Strategic Sourcing Manager | Procurement | Director / Manager | Owns supplier selection, RFQs, commercial negotiations, and sourcing pipeline |
| 6 | Program Manager / Launch Manager | Program Management | Manager / Director | Coordinates technical launch, supplier readiness, and cross-functional execution |
| 7 | Cybersecurity Manager / Security Architect | Security / IT | Manager / Senior IC | Relevant due to vehicle cybersecurity and connected-car risk |
| 8 | UX/UI Director / Product Design Lead | Design / Product | Director / Lead | Evaluates in-cabin experience, HMI, and user journey solutions |
| 9 | Business Development Director / Partnerships Director | Partnerships / Commercial | Director / VP | Pursues ecosystem partnerships and co-development opportunities |
| 10 | Quality / Validation Manager | Quality / Test | Manager | Needs tools and services for software and hardware verification |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Automotive | Core industry focus of the event | OEM and supplier targeting |
| 2 | Computer Software | Software-defined vehicles, tools, and digital platforms | Vehicle software, SaaS, and embedded solutions |
| 3 | Electrical/Electronic Manufacturing | Automotive electronics and connected systems | ECUs, sensors, infotainment hardware |
| 4 | Information Technology & Services | Digital transformation and connected mobility integration | Cloud, integration, and managed services |
| 5 | Industrial Automation | Manufacturing systems and production automation relevance | Factory tech, robotics, test automation |
| 6 | Computer Hardware | Vehicle compute, gateways, and edge devices | Embedded hardware and compute platforms |
| 7 | Semiconductors | Critical for ADAS, infotainment, and EV systems | Chip suppliers and advanced compute vendors |
| 8 | Computer & Network Security | Cybersecurity is a highlighted event issue | Vehicle security, threat detection, compliance |
| 9 | Design | UI/UX and HMI are core themes | Experience design and interface vendors |
| 10 | Engineering | Event is heavily engineering-led across vehicle systems | Systems, validation, and product engineering services |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | 1,800+ | Estimated | Organizer marketing copy on official website | Claimed attendee volume; not independently audited |
| Exhibitor count | Not publicly confirmed | Unavailable | Official website content reviewed | No confirmed current-year exhibitor total located in source text |
| Buyer count | Not publicly confirmed by the organizer | Unavailable | Official website content reviewed | Buyer-side mix is indicated, but counts are not published |
| Speaker count | Not publicly confirmed for 2027 on provided source text | Unavailable | 2026 speaker showcase visible on official site | Current-year speaker total not provided in the supplied content |
| Sponsor count | Not publicly confirmed | Unavailable | Official website content reviewed | Sponsor directory not included in supplied text |
| Historical attendance | 400+ representatives from leading OEMs at AutoTech 2026; 1,800+ marketing claim for 2027 event | Historical / Estimated | Official website historical references | Useful for lead-quality benchmarking only |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Connected mobility | Reliable in-vehicle connectivity and data services | Target OEM digital teams and platform owners | Telematics, connectivity platforms, data integration |
| ADAS and autonomy | Sensor fusion, validation, safety and simulation | Approach engineering and systems leaders | ADAS software, testing tools, simulation services |
| UI/UX and HMI | Improved driver and passenger digital experience | Target product design and infotainment teams | UX design, HMI software, prototyping tools |
| Cybersecurity | Secure vehicle systems and connected services | Engage IT, security, and platform architecture leads | Vehicle security, IAM, threat monitoring |
| AI integration | Automation, personalization, and analytics | Pitch product innovation and data science use cases | AI platforms, analytics, decision support tools |
| Electrification | EV platforms and powertrain innovation | Target engineering and platform sourcing teams | EV components, charging ecosystem solutions |
| Data & telematics | Vehicle data capture, routing, monetization, and analytics | Best for software and connected-services vendors | Telematics platforms, data warehouses, APIs |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | The audience is directly aligned with OEM, Tier 1, and automotive technology buying functions. |
| Decision-maker availability | High | Official content indicates senior automotive leaders, speakers, and strategy-oriented attendees. |
| Data collection potential | High | Good prospects for attendee list building, speaker tracking, sponsor mapping, and account research. |
| Apollo targeting potential | Very High | Strong fit for automotive, software, electronics, engineering, and procurement personas. |
| Geographic targeting potential | High | Michigan and the broader Great Lakes automotive corridor provide a strong regional focus. |
| Best outreach approach | Account-based outreach | Target OEM, Tier 1, and solution-provider decision-makers with role-specific messaging. |
| Overall lead quality | Very High | Excellent event for automotive B2B prospecting, especially where software and vehicle technology are involved. |
| Best use case | Lead generation and attendee profiling | Useful for data enrichment, sponsor prospecting, and outbound campaign list creation. |
| Limitations / risks | Attendance and exhibitor totals not fully published | Current-year attendee list was not supplied in the source text; some figures are marketing estimates. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Automotive; Computer Software; Electrical/Electronic Manufacturing; Information Technology & Services; Industrial Automation; Computer Hardware; Semiconductors; Computer & Network Security; Design | Align with OEM, Tier 1, and automotive technology buyers |
| Departments | Engineering; Product; Procurement; IT; Security; Operations; Program Management; Partnerships | Focus on the functions most likely to buy or influence purchases |
| Seniority | Manager; Director; VP; CXO; Head | Prioritize decision-makers and budget owners |
| Job titles | VP Engineering, CTO, Chief Software Officer, Director Infotainment, Director Connectivity, Director ADAS, Procurement Manager, Strategic Sourcing Manager, Program Manager, UX Director, Security Architect | Capture both technical evaluators and commercial decision-makers |
| Geography | United States; Michigan; Great Lakes region; Ontario for cross-border automotive networks | Concentrate on the strongest automotive hub and adjacent supply chain |
| Employee size | 201-500; 501-1,000; 1,001-5,000; 5,001-10,000; 10,000+ | Covers OEMs, Tier 1s, and technology suppliers |
| Keywords | connected mobility, ADAS, infotainment, vehicle software, software-defined vehicle, telematics, HMI, UX, electrification, autonomy, automotive cybersecurity | Improve relevance for event-aligned accounts and contacts |
| Company type | Public companies; enterprise organizations; OEMs; Tier 1 suppliers; growth-stage automotive tech firms | Focus on organizations with meaningful technology and sourcing budgets |
Suggested Apollo Search Logic: automotive AND (connected OR ADAS OR infotainment OR telematics OR software OR electrification OR cybersecurity) AND (Director OR VP OR Head OR Manager OR Chief) AND (engineering OR product OR procurement OR IT OR security). Prioritize Michigan-based OEMs, Tier 1 suppliers, and adjacent automotive technology vendors.
Client Fit Review Required
Please share the client website or product/service details. I will review the client offering and identify the highest-fit buyer companies, Apollo industries, seniority levels, departments, and job titles from this event.
Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| AutoTech Official Website | Official organizer source | Event name, 2027 dates, venue, city, event themes, audience positioning, historical references, speaker showcase, and attendee categories | Very High |
| AutoTech Home Page Content | Official event page text | Marketing claim of 1,800+ automotive leaders, 400+ representatives from leading OEMs in 2026, and named speaker organizations | High for descriptive claims; estimated for attendance |
| Who Attends / Speakers / Agenda Sections | Official site navigation references | Automaker and Tier 1 attendee focus, 2026 agenda overview, speaker showcase, sponsor and exhibitor pages | High |
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