CategoryAuto & Automotive
Autopromotec
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About this event
Autopromotec (31st International Biennial exhibition of Automotive Equipment and Aftermarket Products)
Autopromotec is a major international biennial exhibition focused on the automotive aftermarket and the equipment used across the automotive service ecosystem. The official event positioning highlights that the entire aftermarket industry comes together in Bologna, ranging from tires to car service, and from workshop equipment to components and spare parts.
Dates
The next appointment is May 26 – 29, 2027.
Location (City + Country)
The event is held in Bologna, Italy.
Event type / industry scope
Autopromotec is dedicated to automotive equipment and the aftermarket. It brings together industry stakeholders who support automotive maintenance, repair, parts distribution, and workshop operations—covering the full chain from service needs to the tools, technologies, and product categories used in the aftermarket.
Scale and industry reach (as published by the organizer)
- Professional operators: 97,348
- International operators: 17%
- Attending companies: 1,692
- Brands represented: 61
- Exhibition space: 165,000 sqm
- Number of events: 207
Why this show matters for the automotive aftermarket
Autopromotec is designed for the specialized aftermarket community. With its broad coverage—from tires and service to workshop tooling, components, and spare parts—it functions as a central meeting point where suppliers, brands, and industry professionals converge. Its international mix (17% international operators, as stated in the event figures) supports cross-border engagement across the aftermarket value chain.
Next edition callout
The event’s official materials also reference the 2027 edition as the next biennial appointment in Bologna, scheduled for May 26–29, 2027.
Venue detail: The provided official text confirms the city (Bologna) and country (Italy), and confirms the dates. It does not specify the exact venue name, so it is intentionally left unspecified here.
Data sheet
Autopromotec – Event Attendee & Buyer Profile Analysis
Event Date: 26–29 May 2027
Location: Bologna, Italy
Event Status: Upcoming
Research Date: 30 June 2026
Event Overview
| Event Name | Autopromotec |
| Event Date | 26–29 May 2027 |
| Event Status | Upcoming |
| Venue | BolognaFiere |
| City | Bologna |
| State / Region | Emilia-Romagna |
| Country | Italy |
| Organizer | Autopromotec / BolognaFiere group ecosystem (as reflected by official event materials) |
| Official Event Website | Autopromotec official website |
| Event Type | International biennial trade fair / exhibition |
| Primary Category | Auto & Automotive |
| Secondary Applicable Categories | Industrial Engineering; Business Services; Logistics & Transportation |
| Audience Reach | Global trade audience with strong European concentration |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer for 2027. 2025 official overview: 97,348 professional operators |
| Attendance Data Reliability | High for 2025 historical figures; low for 2027 forecast beyond organizer announcement |
| Main Purpose of Event | To bring together the automotive aftermarket ecosystem, including tires, workshop equipment, car service, components, spare parts, diagnostics, and related technologies |
About the Event
Autopromotec is a leading international biennial exhibition dedicated to automotive equipment and aftermarket products. The official event materials describe it as the point where the full automotive aftermarket supply chain gathers in Bologna, spanning tires, car service, workshop equipment, components, and spare parts. This makes the event highly relevant for manufacturers, distributors, service providers, and technology suppliers serving the automotive maintenance and repair ecosystem.
The event matters because it combines product sourcing, technical education, business development, and market visibility in one venue. For suppliers, it is a strong B2B platform for dealership networks, repair chains, workshop operators, parts distributors, importers, fleet-service providers, and industrial buyers seeking workshop modernization, service efficiency, diagnostics, and aftermarket innovation.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Procurement and sourcing teams | Aftermarket distributors, service networks, fleet maintenance groups, retail chains | Vendor selection, contract negotiation, product standardization | High-value target for parts, equipment, consumables, and service contracts |
| Workshop / garage owners and operators | Independent garages, service centers, tire shops, body shops | Purchasing authority for equipment and service tools | Core audience for lifts, diagnostics, repair tools, and consumables |
| Distributors and wholesalers | Regional parts distributors, tool distributors, tire wholesalers | Line expansion, import decisions, channel agreements | Critical for market entry and volume scaling |
| Importers and exporters | Aftermarket trading houses, cross-border parts firms | Sourcing, compliance, distribution planning | Useful for international brands seeking regional penetration |
| Fleet maintenance and operations leaders | Transport fleets, logistics operators, rental fleets, public fleets | Operational buying and lifecycle maintenance decisions | Strong fit for service tools, diagnostics, and efficiency solutions |
| Dealership and OEM aftermarket teams | Vehicle dealer groups, OEM service organizations | Approved supplier selection, service enhancement | Relevant for workshop technology, service parts, and customer retention tools |
| Technical and product managers | Aftermarket brands, parts companies, tool manufacturers | Product evaluation, specification, innovation adoption | Good target for launch conversations and technical selling |
| Association leaders and media | Industry associations, trade media, aftermarket press | Influence, visibility, market intelligence | Useful for thought leadership and event promotion |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: Bologna | Local businesses, workshop operators, service networks | Medium | Strong access to regional automotive and industrial buyers |
| Host region: Emilia-Romagna | Aftermarket distributors, industrial suppliers, fleet operators | High | One of Italy’s strongest manufacturing and logistics regions |
| Nearby business hubs | Milan, Turin, Verona, Modena, Parma, Florence | High | Dense concentration of automotive, logistics, and industrial decision-makers |
| National reach: Italy | Nationwide aftermarket, distribution, and service organizations | Very High | Official 2025 attendance confirms broad Italian professional reach |
| International reach | European and global aftermarket participants | High | Official 2025 overview reports 17% international operators |
| Trade corridor relevance | EU automotive parts and equipment supply chains | High | Relevant for import/export, distribution, and sourcing teams |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| Global | Primary classification | Autopromotec is positioned as an international biennial aftermarket exhibition with a measurable international operator base and broad cross-border sourcing relevance. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Autofficina / independent garage groups | Workshop operator | Primary buyer for workshop equipment, diagnostics, lifts, and tools | Various | Owner, Workshop Manager, Purchasing Manager | Strong Market Fit, Attendance Not Confirmed |
| Point S | Retail / service network | Tire and service network with recurring procurement needs | points.com | Category Manager, Network Director, Procurement Lead | Strong Market Fit, Attendance Not Confirmed |
| Midas | Aftermarket service chain | Service network buyer for tools, equipment, and parts programs | midas.com | Procurement Manager, Operations Director, Franchise Development | Strong Market Fit, Attendance Not Confirmed |
| Norauto | Retail / service chain | Large aftermarket retailer and service operator in Europe | norauto.com | Purchasing Director, Category Manager, Store Operations | Strong Market Fit, Attendance Not Confirmed |
| AUTO1 Group | Automotive retail platform | Vehicle and parts ecosystem with sourcing and service needs | auto1-group.com | Procurement, Operations, Category Management | Strong Market Fit, Attendance Not Confirmed |
| Euromaster | Tire and service network | Relevant for tire, service equipment, and workshop purchasing | euromaster.com | Purchasing Manager, Network Director, Operations Manager | Strong Market Fit, Attendance Not Confirmed |
| Bosch Car Service | Service network / franchise | Aftermarket network with direct interest in tools and diagnostics | boschcarservice.com | Franchise Manager, Procurement, Technical Director | Strong Market Fit, Attendance Not Confirmed |
| Mister-Auto | E-commerce parts retailer | Cross-border sourcing, catalog expansion, and logistics buyers | mister-auto.com | Buying Manager, Supply Chain Manager, Category Manager | Strong Market Fit, Attendance Not Confirmed |
| LKQ Europe | Parts distributor | Major aftermarket distribution and sourcing organization | lkqeurope.com | Sourcing Director, Procurement Manager, Product Manager | Strong Market Fit, Attendance Not Confirmed |
| AD International | Buying group / distributor network | Aggregated purchasing power across aftermarket channels | ad-europe.com | Category Director, Purchasing Lead, Network Manager | Strong Market Fit, Attendance Not Confirmed |
| Schaeffler Vehicle Lifetime Solutions | Aftermarket manufacturer | Relevant supplier and potential strategic buyer for channels and partnerships | schaeffler.com | Business Development Director, Product Manager, Channel Manager | Strong Market Fit, Attendance Not Confirmed |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Chief Procurement Officer / Procurement Director | Procurement | C-level / Director | Owns supplier strategy, sourcing policy, and major buying decisions |
| 2 | Category Manager / Buying Manager | Merchandising / Procurement | Manager | Manages product assortment, vendor lists, and commercial terms |
| 3 | Strategic Sourcing Manager | Sourcing | Manager / Senior Manager | Evaluates suppliers and negotiates long-term agreements |
| 4 | Operations Director / Service Network Director | Operations | Director | Controls deployment of equipment, tools, and service standards |
| 5 | Workshop Manager / Technical Manager | Service / Technical | Manager | Directly specifies equipment and repair technology |
| 6 | Supply Chain Director | Supply Chain | Director | Oversees inventory, sourcing, and inbound logistics |
| 7 | Product Manager / Category Product Manager | Product | Manager | Assesses new aftermarket lines, specifications, and launches |
| 8 | Business Development Director / Partnerships Director | Commercial | Director | Drives channel growth, alliances, and reseller relationships |
| 9 | Fleet Maintenance Manager | Fleet / Operations | Manager | Buys service tools, maintenance systems, and workshop equipment |
| 10 | Technical Director / Engineering Manager | Engineering / Technical | Director / Manager | Evaluates equipment performance and technical compatibility |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Automotive | Direct event fit for aftermarket equipment, service, and parts ecosystems | Aftermarket brands, distributors, service networks |
| 2 | Wholesale | Distributors and channel buyers are core attendees | Importers, wholesalers, regional distributors |
| 3 | Logistics & Supply Chain | Sourcing, inventory, and cross-border distribution matter strongly | Supply chain buyers and procurement leaders |
| 4 | Industrial Automation | Workshop automation, diagnostics, and service technology are relevant | Technical buyers, equipment specifiers |
| 5 | Mechanical or Industrial Engineering | Workshop equipment and production-grade tools align well | Engineering, technical purchasing |
| 6 | Business Supplies & Equipment | Tools, consumables, and workshop systems are B2B supply categories | Purchasing managers, category buyers |
| 7 | Construction | Facility build-out, service bays, and workshop infrastructure | Facilities and operations decision-makers |
| 8 | Retail | Retailers, tire chains, and service networks are important buyer groups | Category and procurement teams |
| 9 | Import & Export | Cross-border product sourcing is central to aftermarket supply | International traders and sourcing teams |
| 10 | Transportation/Trucking/Railroad | Fleet maintenance and operational efficiency are key use cases | Fleet operators and maintenance buyers |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Not publicly confirmed for 2027 | Confirmed unavailable | Organizer did not publish a 2027 forecast in the supplied official content | Use 2025 historical scale as the best benchmark |
| Historical attendance / professional operators | 97,348 | Confirmed | Official 2025 overview on event website | Strong evidence of scale and B2B density |
| International operator share | 17% | Confirmed | Official 2025 overview on event website | Supports global sourcing and export targeting |
| Attending companies | 1,692 | Confirmed | Official 2025 overview on event website | Strong exhibitor density for supplier outreach |
| Events / sessions | 207 | Confirmed | Official 2025 overview on event website | Indicates strong conference and networking value |
| Exhibitor count, speaker count, sponsor count for 2027 | Not publicly confirmed | Unavailable | No current edition directory included in supplied source excerpt | Use official directory once released |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Workshop equipment | Lift systems, alignment, diagnostics, tools | Live demos and bundle offers | Equipment manufacturing, installation, maintenance |
| Tires and tire service | Products, service systems, handling equipment | Channel partnerships and distributor meetings | Tires, balancers, changers, service platforms |
| Spare parts and components | Reliable supply, catalog depth, pricing | Distributor sourcing meetings | Parts, kits, aftermarket brands |
| Digital diagnostics | Faster fault detection and service workflow | Technical buyer education and product trials | Diagnostic software, scanners, connected tools |
| Aftermarket distribution | Channel efficiency and stock availability | Commercial partnerships and logistics discussions | Distribution software, inventory systems |
| Workshop modernization | Productivity, safety, labor efficiency | ROI-led selling with case studies | Automation, ergonomic equipment, service planning |
| Sustainability / EV readiness | Future-proof service capabilities | Positioning around future regulations and EV service | EV service tools, energy-efficient systems, recycling solutions |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | The event is built around the automotive aftermarket buyer ecosystem. |
| Decision-maker availability | High | Procurement, operations, and technical leaders are highly likely attendees. |
| Data collection potential | High | Strong for exhibitor lists, company directories, and event-session monitoring. |
| Apollo targeting potential | Very High | Clear fit for automotive, wholesale, logistics, industrial, and retail buyer segments. |
| Geographic targeting potential | High | Strong Italy / EU targeting with meaningful international spillover. |
| Best outreach approach | High-touch ABM + exhibit lead capture | Use event-based outreach, product-specific landing pages, and distributor segmentation. |
| Overall lead quality | Very High | Strong commercial relevance for aftermarket, equipment, and supply-chain sales. |
| Best use case | B2B attendee list building, distributor prospecting, and account-based outreach | Ideal for lead generation agencies, event-data providers, and B2B sales teams. |
| Limitations / risks | Medium | 2027 attendee lists were not publicly confirmed in the supplied source; prioritize verified directories when available. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Automotive; Wholesale; Logistics & Supply Chain; Industrial Automation; Mechanical or Industrial Engineering; Business Supplies & Equipment; Retail; Import & Export; Transportation/Trucking/Railroad | Core industry alignment to the automotive aftermarket buyer base |
| Departments | Procurement; Operations; Supply Chain; Product; Engineering; Partnerships; Business Development; Sales | Reach decision-makers and budget owners |
| Seniority | Manager; Director; VP; C-level; Owner | Prioritize commercial authority and faster cycle buyers |
| Job titles | Procurement Manager, Category Manager, Sourcing Manager, Operations Director, Workshop Manager, Fleet Maintenance Manager, Product Manager, Purchasing Director, Business Development Director, Technical Director | Target roles most likely to engage with aftermarket solutions |
| Geography | Italy; Southern Europe; Western Europe; EU cross-border markets | Match event location and attendee flow |
| Employee size | 11–50; 51–200; 201–500; 501–1,000; 1,001–5,000+ | Capture SMEs through large networks and manufacturers |
| Keywords | aftermarket, workshop, diagnostics, tire, spare parts, service network, garage, parts distributor, fleet maintenance, lift, alignment | Refine toward the highest-intent accounts |
| Company type | Privately held; public company; franchise networks; distributor groups | Focus on organizations with active purchasing and channel scale |
Suggested Apollo Search Logic: (Automotive OR Wholesale OR “Logistics & Supply Chain” OR “Industrial Automation”) AND (Procurement OR Sourcing OR Operations OR Product OR “Business Development”) AND (manager OR director OR VP OR owner) AND (aftermarket OR workshop OR diagnostics OR tire OR “spare parts” OR distributor OR “fleet maintenance”)
Client Fit Review Required
Please share the client website or product/service details. I will review the client offering and identify the highest-fit buyer companies, Apollo industries, seniority levels, departments, and job titles from this event.
Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| Autopromotec official event page | Official organizer source | Event identity, biennial automotive aftermarket scope, 2027 dates, Bologna location, 2025 historical overview metrics | Very High |
| Autopromotec official website | Official organizer website | Event positioning, exhibitor/visitor structure, 2027 promotion, speaker/program references | Very High |
| BolognaFiere | Venue / exhibition group website | Venue confirmation and city association for Bologna exhibition activity | High |
| Autopromotec 2025 overview | Official historical event metric page | Professional operators, international share, company count, exhibition scale | Very High |
🎯 Selling to this event's audience? Get a free tailored buyer list
Tell us your work email and our AI instantly builds a buyer list matched to Autopromotec — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.
🔒 Get my buyer details Free · ~20 seconds