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About this event
AUTOMOTIVE WORLD [September] - Advanced Automotive Tech Exhibition (Japan)
Event Snapshot (Extracted from official source)
- Event name: AUTOMOTIVE WORLD [September]
- Dates: September 9 (Wed) – 11 (Fri), 2026
- Time: 10:00–17:00 (JST)
- Venue: Makuhari Messe, Japan (幕張メッセ)
- Co-located / parallel context: The September edition is co-held with NEPCON JAPAN [September] and FACTORY INNOVATION Week [September].
- Exhibitors (2026 forecast): 380
- Visitors (2026 forecast): 28,000 (expected)
What the Show Is (Why this event exists)
AUTOMOTIVE WORLD [September] is positioned as a business platform for advanced automotive technologies. The official site highlights that automakers and Tier 1 suppliers visit to meet exhibitors, and that it is an exhibition focused on advanced domains such as SDV (software-defined vehicles), EV/electrification, connected cars, autonomous/ADAS-related solutions, sustainable technologies, and parts/manufacturing technologies (including parts processing).
The show further states that it includes specialized technology sub-sections. From the official page, the September edition includes:
- Design & Simulation DX (development process, data management, AI-based solutions, etc.)
- Development Process & Data Management
- AI-based Solutions
- Software Development Tools and related categories (testing/verification, contract/development services, data acquisition/analysis)
- Motors / Inverters-Converters / Components
- AI/AD/ADAS and sensor & simulation oriented areas appear through the “Autonomous Driving EXPO” concept described on the page
1️⃣ Who Attends (BUYERS / ATTENDEES)
AUTOMOTIVE WORLD [September] is designed as an industry-focused, technology-and-development exhibition, not as a consumer retail event. Based on the official descriptions, the most buyer-relevant audience is expected among companies that visit specifically to meet exhibitors: automakers, Tier 1 suppliers, and their engineering and procurement-adjacent decision-makers.
Primary attendee / buyer archetypes:
- Automaker engineering and platform teams (SDV architecture, E/E architecture, development process, verification, embedded software, systems engineering)
- Tier 1 suppliers (modules and subsystems: power electronics, motor/inverter solutions, ECU-related development, components, integration)
- Development process & data management leaders (tools for simulation, lifecycle development, traceability, data acquisition/analysis)
- Testing/verification and validation decision-makers (qualification strategy, tool selection, verification workflows)
- AI/Autonomous/ADAS solution owners (sensor/AI simulation, algorithm enabling, data pipelines)
- Materials and sustainability technology decision-makers (lightweighting, sustainable materials, carbon-neutral related components)
- Parts production and processing stakeholders connected to manufacturing enablement for automotive components
- Co-located industry participants influenced by NEPCON JAPAN and FACTORY INNOVATION Week themes—bringing manufacturing and electronics ecosystem relevance into the same timeframe
Practical implication for buyer-list targeting: we would prioritize titles that sit in R&D / engineering leadership, software & verification, platform architecture, procurement influence roles, and supplier evaluation roles (e.g., tool-selection, vendor qualification, technology partnership leads). In many automotive tech events, the “actual buyer” is the person who evaluates vendors and initiates technical/strategic engagement.
2️⃣ Where the Show Is Happening + Attendee Geographic Origin
Location: Makuhari Messe (幕張メッセ), Japan. The September edition is in the greater Tokyo region (Chiba prefecture).
Attendee geographic origin (expected): Given this is a major national automotive technology exhibition in Japan with a forecast visitor count of 28,000, the expected attendee mix is typically:
- Strong domestic origin: engineers, managers, and suppliers from across Japan’s automotive supplier clusters
- High concentration from Japan’s metropolitan and industrial belts: Tokyo/Kanto (because of venue proximity) plus supplier regions supporting national programs
- International presence (selective): because the event is positioned as a leading advanced automotive technologies exhibition, it commonly attracts international technology exhibitors and may draw international business attendees who evaluate automotive technology partners
Best-fit targeting for outreach: we would recommend focusing first on Japan-based organizations and teams that: (1) develop SDV/EV systems, (2) choose engineering tools and verification workflows, and (3) integrate motors/inverters/components or AD/ADAS enabling solutions. Then, for multinational solutions, we would include Japanese subsidiaries and regional offices that actively participate in engineering programs.
3️⃣ Audience Reach (Local / National / Global)
Audience reach: National with global relevance.
- National: automotive technology buyers and Tier 1 suppliers operating in Japan make this a Japan-centered industry platform.
- Global relevance: the show positions itself as “world’s leading advanced automotive technologies” and runs in a structured format (with clear technology sub-areas), which generally supports international exhibitors and internationally competitive solution providers.
- Co-located ecosystem effect: the same period also includes events tied to electronics/microelectronics/manufacturing innovation themes, which can broaden the buyer base beyond strictly automotive-only companies.
4️⃣ Sample Buyer Company Names (BUYERS ONLY) + Websites
Below we provide example buyer-style targets that match the show’s buyer intent (automakers and Tier 1 / advanced suppliers). Because the official page emphasizes that automakers and Tier 1 suppliers visit, these are the categories we align to. If we have the client’s exact product scope, we refine this to the best “buyer fit” set.
Note: the official website includes some names in the advisory context; we use those as buyer-likely anchors where appropriate.
Recommended Apollo-style Industry Fit (from your provided industry list)
We would filter buyers using industries most aligned to SDV/EV/electrification, automotive electronics, and engineering technology. Based on your provided industry list, the strongest fit industries typically include:
- Automotive
- Mechanical or Industrial Engineering
- Electrical/Electronic Manufacturing
- Semiconductors (for ECU/E/E architecture tooling and electronics ecosystem participants)
- Computer Software (for SDV software, simulation tools, data workflows)
- Computer & Network Security (where SDV security verification is relevant)
- Industrial Automation (where testing/verification or factory integration applies via co-located week)
- Logistics & Supply Chain (only if the client product touches distribution/supply chain engineering processes)
- Professional Training & Coaching or Research (only if the client sells training or research services tightly linked to engineering pipelines)
5️⃣ Job Profiles, Industries & Event Type
Event type (based on official description)
- Advanced automotive technology exhibition
- SDV / EV / electrification technology platform
- Automotive software & development process / data management
- Testing/verification and tool selection ecosystem
- Autonomous/ADAS enabling technologies (sensor, simulation, AI solutions)
- Motors, inverters/converters, and components domain
- Sustainability and lightweighting technology domain
- Parts processing and automotive components & processing technologies domain
Job profiles to target (buyer decision & influence roles)
These titles align to how automotive tech selections are typically made: engineering leadership, software platform owners, verification/testing owners, and vendor qualification or technical partnership leads.
- Vice President / Director, R&D (Automotive Platform / Systems)
- Director, Software / Embedded Engineering (SDV/connected software)
- Director, E/E Architecture (ECU integration and architecture ownership)
- Head of Development Process / Engineering Efficiency
- Manager, Verification / Validation / Testing
- Manager, Simulation & Digital Engineering
- Manager, Data Management / Data Acquisition & Analytics
- AI/ML Lead, Autonomous Driving / ADAS Engineering
- Supplier Development / Vendor Qualification Manager
- Procurement (Technical Procurement) / Strategic Sourcing (Engineering Tools/Components)
- Program Manager, SDV Transformation / Electrification Programs
- Product Manager (Technology / Hardware Systems) (motors, inverters, components)
- Manufacturing Engineering / Process Engineering Manager (where processing and production enablement is relevant)
6️⃣ Estimated Attendance (expected total footfall)
The official forecast indicates: 28,000 expected visitors for 2026.
We consider this a high-reach event. However, for sales effectiveness, the key is not only total footfall; it is the quality of buyer density among engineering leadership, technical procurement influence, and supplier evaluation teams. The show’s positioning (automakers/Tier 1 visitors meeting exhibitors) suggests comparatively strong buyer relevance for a technology-focused event.
7️⃣ Key focus areas & buyer engagement
Key focus areas we expect to dominate buyer conversations
- SDV and automotive electronics systems modernization (including ECU/E/E related ecosystems)
- Design & simulation DX to accelerate engineering workflows
- Development process and data management (tooling, traceability, analysis)
- Testing/verification and validation solutions for safer and faster product releases
- AI-based solutions across development, simulation, and autonomous/ADAS enabling
- Powertrain electrification components (motors, inverters/converters, key components)
- Autonomous driving / ADAS supporting technologies (simulation, sensor-adjacent enablers)
- Sustainable technology and lightweight materials for emissions reduction goals
- Automotive parts & processing technologies that support manufacturing readiness
Buyer engagement strategy (what works for this show)
For buyer engagement, the strongest positioning is to link the client’s offering directly to one of the show’s technical pillars. We typically structure outreach messaging around:
- Engineering efficiency (cycle time reduction, development workflow automation, DX)
- Quality & verification confidence (testing rigor, verification workflows)
- Data-driven engineering (acquisition, analytics, traceability, decision support)
- SDV enablement (software infrastructure, tools for embedded workflows, integration readiness)
- Electrification performance and reliability (for motors/inverters/components related products)
- Safety/AI readiness (if the solution supports AD/ADAS development environments)
8️⃣ Client-product fit: “buyer list from us” requirement + what we need to review
We can identify and prioritize the best buyer segments for AUTOMOTIVE WORLD [September] based on your client’s actual needs, but we must first review the client’s product scope from their website.
Please share the client website URL. After reviewing it, we will:
- Map the product to the show’s technology pillars (SDV, software tools, testing/verification, AD/ADAS, power electronics, sustainability, parts processing)
- Select the best-fit buyer industries and job profiles (from the closest matches in your provided industry list)
- Generate a prioritized buyer target list (highest relevance first) for attendee outreach research and list-building purposes
- Recommend “first batch” buyer titles and company types to maximize response rates
Until we receive the website: the samples below are “buyer-likely” placeholders derived from the event’s automotive and advisory-context positioning. Once we review the client website, we will refine the list so it matches the client’s product exactly (what they sell, what problems it solves, and which buyer team owns the decision).
9️⃣ Final recommendation (event quality for buyer-focused research)
AUTOMOTIVE WORLD [September] is a strong event for deep research analysis and for identifying buyer-relevant attendees because:
- Clear buyer intent: the official statement emphasizes automakers and Tier 1 suppliers visiting to meet exhibitors.
- High relevance technical pillars: SDV, EV/electrification, AI solutions, design/simulation DX, and verification/test workflows are core themes.
- Large scale: 28,000 expected visitors and 380 exhibitors provide wide coverage of buyer and supplier categories.
- Ecosystem expansion: the co-held industry week can bring additional manufacturing/electronics innovation stakeholders into the same period.
Best-fit buyer segments to prioritize (before we see the client site):
- Engineering leaders responsible for SDV, E/E architecture, embedded development
- Verification/validation/testing managers looking for tooling, workflows, and reliability methods
- Simulation/digital engineering leaders (design & simulation DX)
- AI/ADAS development decision-makers
- Power electronics and components program owners (motors/inverters/components)
- Supplier development / vendor qualification and technical procurement influence roles
Sample Buyer List (BUYERS ONLY) — 15 to 20 entries
The table below is designed for lead-research workflows: it includes a prioritized buyer target, a company reference, a best-fit title to target, and a short reason why the buyer aligns with this event. For best accuracy, we will update this list after reviewing your client website.
| Priority | Company | Website | Best Title to Target | Why This is a Good Buyer Fit |
|---|---|---|---|---|
| 1 | Toyota Motor Corporation | https://global.toyota/en/ | Director, Advanced Technology / SDV & Software Engineering | Strong alignment with SDV, electrification systems, and advanced automotive technology programs; likely to evaluate development and integration solutions. |
| 2 | Honda Motor Co., Ltd. | https://www.honda.com/ | Head/Director, Four-Wheel Development / Automotive Software & Verification | Honda’s development leadership typically evaluates software-defined vehicle workflows and testing/verification approaches for faster release cycles. |
| 3 | Nissan Motor Co., Ltd. | https://www.nissan-global.com/ | Technology Fellow / Director, Vehicle Systems Engineering (SDV/Connected) | SDV and connected vehicle engineering communities strongly overlap with the event’s software tools, data management, and architecture themes. |
| 4 | Suzuki Motor Corporation | https://www.globalsuzuki.com/ | Engineering Strategy / Technical Director (Development Process & Automation) | Development process and DX themes match well with engineering leadership roles that drive efficiency and quality in automotive programs. |
| 5 | Foxconn (Hon Hai Precision Industry) | https://www.foxconn.com/ | CSO / EV Technology Executive (Power Electronics & Systems Integration) | EV hardware integration and power electronics ecosystems map naturally to motors/inverters/components and SDV enabling platforms. |
| 6 | DENSO Corporation | https://www.denso.com/ | Director, Software/Systems Engineering (E/E Architecture) | Tier 1 supplier relevance for ECU/E/E architecture and software-driven vehicle integration; strong fit for verification, tools, and data pipelines. |
| 7 | Hitachi Automotive Systems (Hitachi, Ltd. automotive segments) | https://www.hitachi.com/ | Head, Automotive Technology / SDV & Data Analytics Programs | Data analytics and AI-based solution tracks align with vehicle software, ADAS enabling, and engineering decision support. |
| 8 | Subaru Corporation | https://www.subaru.co.jp/en/ | Manager/Director, Vehicle Development & Verification Engineering | Verification/testing and vehicle systems engineering are core interests for automotive advanced tech evaluation. |
| 9 | Yokogawa Electric Corporation | https://www.yokogawa.com/ | Director, Test & Measurement / Validation Solutions | Measurement, testing, and validation are naturally connected to the event’s testing/verification and engineering tools focus. |
| 10 | Renesas Electronics Corporation | https://www.renesas.com/ | Automotive Program Manager / Embedded Software Solutions Lead | Automotive electronics and ECU-related development overlaps strongly with SDV/vehicle software and electronics ecosystem sessions. |
| 11 | Texas Instruments (Japan presence) | https://www.ti.com/ | Automotive Systems Engineering Manager / Product Technology Lead | Power management, automotive-grade electronics and development tool ecosystems often influence ECU and verification decisions. |
| 12 | Infineon Technologies (Japan presence) | https://www.infineon.com/ | Director, Automotive Power / Motor & Inverter Technology | Motors/inverters and power electronics align with the event’s electrification-focused sections and buyer interest in component performance. |
| 13 | Daimler Truck / Mercedes-Benz (Mercedes-Benz Group) | https://group.mercedes-benz.com/ | Director, Vehicle Software & SDV Transformation | SDV and connected vehicle transformation roles are directly aligned with software-defined development and tool evaluation. |
| 14 | Continental AG (Japan presence) | https://www.continental.com/ | Head, ADAS/Autonomous Engineering / Simulation & AI Programs | Autonomous driving and AI/ADAS enablement is a visible thematic overlap with the event’s specialized show concepts. |
| 15 | Robert Bosch GmbH (Japan presence) | https://www.bosch.com/ | Director, Automotive Electronics / Verification & Development Tools | Tier 1 supplier fit for E/E architecture and advanced engineering; strong alignment with development process, data management, and testing/validation. |
| 16 | Amphenol (Japan presence) | https://www.amphenol.com/ | Automotive Engineering Manager / E&E Integration Lead | Components and integration teams often engage with SDV/EV electronics ecosystems, especially where vehicle systems connectivity matters. |
| 17 | Avanade / Accenture (Japan presence) - if relevant to software engineering services | https://www.avanade.com/ | Automotive Software Transformation Lead / Engineering Delivery Director | If your client product supports development process, DX, data pipelines, or tool-based modernization, delivery leaders may align strongly. |
| 18 | MathWorks (Japan presence) | https://www.mathworks.com/ | Director, Automotive Simulation & Verification / Tooling Partnerships | Design & simulation DX, verification, and data analytics workflows match the event’s specialized technology themes. |
| 19 | Altair (Japan presence) | https://www.altair.com/ | Automotive Simulation & Digital Engineering Lead / Customer Success Executive | Simulation and AI-based engineering enablement are direct overlaps with the September show’s development process and DX focus. |
| 20 | Dassault Systèmes (Japan presence) | https://www.3ds.com/ | Industry Solutions Director, Automotive (Design DX & Data Management) | Design & simulation DX plus development data management strongly match the event’s software/tool oriented segments. |
Top “First Batch” Companies to Start With (provisional, to be refined)
Based on the event’s official positioning (automakers and Tier 1 supplier engagement) and the names referenced in the advisory framing, our best initial outreach set would typically include:
- Toyota Motor Corporation
- Honda Motor Co., Ltd.
- Nissan Motor Co., Ltd.
- Suzuki Motor Corporation
- Foxconn (Hon Hai Precision Industry)
After we review your client website, we will replace any “tool-adjacent” entries that do not match your product scope, and we will produce a sharper buyer-fit list with the most relevant job titles per target company.
What we need from you now (to deliver the “best buyers” based on your client requirement)
- Please share the client website URL (the website we should review).
- Confirm whether the client sells mainly:
- software/tools for SDV development and verification, or
- power electronics / hardware components, or
- data/AI solutions for engineering workflows, or
- manufacturing/parts processing technology.
- Tell us your priority markets (Japan only vs. Japan + global with Japanese subsidiaries).
Once we have the client website, we will finalize: (a) the best buyer profiles, (b) the best-fit industries from your provided industry list, and (c) a refined buyer company list aligned to AUTOMOTIVE WORLD [September] attendance intent.
Data sheet
AUTOMOTIVE WORLD – Event Attendee & Buyer Profile Analysis
Event Date: 9–11 September 2026
Location: Makuhari Messe, Tokyo area, Japan
Event Status: Upcoming
Research Date: 30 June 2026
Event Overview
| Event Name | AUTOMOTIVE WORLD [September] - Advanced Automotive Tech Exhibition |
| Event Date | 9–11 September 2026 (confirmed) |
| Event Status | Upcoming |
| Venue | Makuhari Messe |
| City | Tokyo area / Chiba (Makuhari Messe location) |
| State / Region | Kanto region |
| Country | Japan |
| Organizer | RX Japan GK |
| Official Event Website | automotiveworld.jp |
| Event Type | B2B trade show / advanced automotive technology exhibition |
| Primary Category | Auto & Automotive |
| Secondary Applicable Categories | Industrial Engineering; IT & Technology; Electric & Electronics; Science & Research; Packing & Packaging |
| Audience Reach | Global buyer-supplier reach with strong Japan and Asia automotive ecosystem concentration |
| Estimated Attendance / Expected Footfall | 28,000 visitors expected; 380 exhibitors in 2026 show figures (official forecast) |
| Attendance Data Reliability | Confirmed organizer forecast for 2026; attendance figure is expected, not final audited turnout |
| Main Purpose of Event | Technology sourcing, product discovery, supplier meetings, engineering innovation, and business matching across SDV, EV, autonomous driving, sustainability, electronics, and automotive parts manufacturing |
About the Event
AUTOMOTIVE WORLD is Japan’s leading advanced automotive technology exhibition, bringing together automakers, Tier 1 suppliers, component manufacturers, software providers, and engineering solution vendors. The September edition at Makuhari Messe is positioned as a major second-half business platform for the automotive industry, with a strong focus on SDV, EV technologies, electronics, autonomous driving, sustainability, and automotive parts processing.
The event matters because it is a highly targeted B2B sourcing and technology exchange venue where buyers and engineers look for production-ready solutions, development tools, materials, software, and manufacturing capabilities. It is especially relevant for procurement, engineering, product development, supply chain, and innovation teams seeking qualified suppliers, technical partners, and commercialization opportunities across the automotive value chain.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| OEM engineering and product teams | Automakers, EV brands, mobility OEMs | Defines technical requirements, validates solutions, influences design-in decisions | Very high for software, electronics, components, and manufacturing tech suppliers |
| Tier 1 / Tier 2 sourcing and procurement | Automotive suppliers, module makers, systems integrators | Purchasing, supplier qualification, cost-down, sourcing strategy | Core buyer audience for parts, materials, equipment, and subcontracting |
| R&D / innovation leaders | Vehicle development groups, innovation labs, technical centers | Evaluates new technologies, pilot projects, and roadmap partnerships | High relevance for emerging tech vendors and prototype suppliers |
| Software and digital transformation leaders | SDV teams, embedded software groups, IT organizations | Influences platform architecture, tool selection, cloud/data strategy | Strong fit for software, simulation, AI, and data management vendors |
| Manufacturing and plant operations leaders | OEM plants, component factories, production engineering | Buys equipment, automation, quality, process and productivity solutions | Important for industrial automation, inspection, and factory tech |
| Mobility and autonomous vehicle program teams | AD/ADAS developers, autonomous driving programs, test teams | Selects sensors, simulation, validation, AI, and safety tooling | High relevance for autonomy and safety technology vendors |
| Quality, reliability, and validation teams | Test labs, QA departments, compliance groups | Validates products, standards, and technical performance | Critical for test systems, metrology, and verification providers |
| Distributors and industrial traders | Automotive parts distributors, importers, export brokers | Procures inventory, negotiates supply, expands channel offerings | Relevant for component, materials, and equipment suppliers |
| Consultants and industry advisors | Engineering consultants, transformation advisors, research firms | Shapes vendor shortlists, project scoping, and market intelligence | Useful for awareness, referrals, and influence in buying cycles |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city / venue area | Tokyo, Chiba, and Greater Kanto | Very high | Convenient access for Japanese OEMs, suppliers, and service providers |
| Host region | Kanto / Greater Tokyo business corridor | Very high | Dense concentration of HQ functions, engineering, procurement, and sales teams |
| Nearby manufacturing hubs | Aichi, Kanagawa, Saitama, Shizuoka, Gunma, Tochigi | High | Strong automotive production and supplier base within domestic travel range |
| National reach | Japan-wide | High | Likely includes OEMs, Tier 1 suppliers, electronics and materials companies from across Japan |
| International reach | Asia-Pacific, Europe, North America | Medium to high | Official site positions the show as a global automotive technology platform |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| Global | Primary classification | The show is marketed as a leading advanced automotive technologies exhibition and attracts international buyers and suppliers across the automotive ecosystem. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Toyota Motor Corporation | OEM | Major automaker likely seeking SDV, EV, electronics, and manufacturing technologies | toyota-global.com | Procurement Manager; Engineering Manager; Innovation Lead | Strong Market Fit, Attendance Not Confirmed |
| Honda Motor Co., Ltd. | OEM | Relevant to EV, autonomous, software, and component sourcing | global.honda | Director of Procurement; R&D Manager; Program Manager | Strong Market Fit, Attendance Not Confirmed |
| Nissan Motor Co., Ltd. | OEM | Automotive technology buyer for EV, software, and electronics | nissan-global.com | VP Procurement; Technical Buyer; SDV Lead | Strong Market Fit, Attendance Not Confirmed |
| Suzuki Motor Corporation | OEM | Potential buyer for manufacturing, electronics, lightweight and mobility tech | suzuki.co.jp | Procurement Lead; Manufacturing Manager; Product Development Manager | Strong Market Fit, Attendance Not Confirmed |
| Mazda Motor Corporation | OEM | Relevant for engine, EV, material and digital development solutions | mazda.com | Strategic Sourcing Manager; Engineering Director | Strong Market Fit, Attendance Not Confirmed |
| Subaru Corporation | OEM | Buyer for vehicle systems, safety, and software support technologies | subaru.co.jp | Chief Procurement Officer; QA Director; ADAS Lead | Strong Market Fit, Attendance Not Confirmed |
| DENSO Corporation | Tier 1 supplier | Core audience for electronics, sensors, ECUs, thermal and manufacturing tech | denso.com | Director of Sourcing; Product Manager; Technology Partnerships Lead | Strong Market Fit, Attendance Not Confirmed |
| Aisin Corporation | Tier 1 supplier | Relevant for drivetrain, e-mobility, and production technology sourcing | aisin.com | Procurement Director; Operations Director; Engineering Lead | Strong Market Fit, Attendance Not Confirmed |
| Panasonic Automotive Systems | Technology supplier / systems provider | Potential buyer of components, software, and manufacturing solutions | automotive.panasonic.com | Business Development Director; Procurement Manager; Product Owner | Strong Market Fit, Attendance Not Confirmed |
| Hitachi Astemo, Ltd. | Tier 1 supplier | Important buyer profile for mobility systems, electrification, and software | hitachiastemo.com | Strategic Sourcing Manager; CTO Office; Program Manager | Strong Market Fit, Attendance Not Confirmed |
| JTEKT Corporation | Tier 1 supplier | Relevant for automotive components, machinery, and process technology | jtekt.co.jp | Procurement Manager; Manufacturing Engineering Manager | Strong Market Fit, Attendance Not Confirmed |
| Mitsubishi Electric Corporation | Electronics / industrial technology supplier | Relevant for automotive electronics, power, controls, and factory automation | mitsubishielectric.com | Director of Procurement; Business Development Manager | Strong Market Fit, Attendance Not Confirmed |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Chief Procurement Officer | Procurement | C-level | Owns sourcing strategy and supplier selection for major programs |
| 2 | VP Procurement / Director of Procurement | Procurement | VP / Director | Approves supplier partnerships and purchasing decisions |
| 3 | Strategic Sourcing Manager | Sourcing | Manager | Evaluates suppliers, commercial terms, and risk |
| 4 | Supply Chain Director | Supply Chain | Director | Influences supplier continuity, logistics, and supply resilience |
| 5 | Engineering Director / R&D Manager | Engineering / R&D | Director / Manager | Defines technical requirements and pilot project evaluation |
| 6 | Product Manager / Platform Manager | Product | Manager | Translates market needs into product and roadmap decisions |
| 7 | CTO / CIO / IT Director | Technology / IT | C-level / Director | Relevant for SDV, data, cloud, cybersecurity, and enterprise tooling |
| 8 | Operations Director / Plant Manager | Operations / Manufacturing | Director / Senior Manager | Buys equipment, automation, and process improvement solutions |
| 9 | Quality / Validation Manager | Quality / Testing | Manager | Evaluates verification tools, test systems, and compliance solutions |
| 10 | Business Development Director / Partnerships Director | Business Development | Director | Explores partnerships, supplier channels, and technology alliances |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Automotive | Direct alignment with OEMs, Tier 1s, and automotive technology buyers | OEM procurement, engineering, and supplier development |
| 2 | Mechanical or Industrial Engineering | Core audience for components, machinery, and process improvement | Engineering decision-makers and plant ops |
| 3 | Electrical/Electronic Manufacturing | Strong fit for automotive electronics, ECUs, sensors, and power devices | Electronics sourcing and supplier qualification |
| 4 | Computer Software | Relevant for SDV, simulation, design tools, and data platforms | Software vendor outreach to engineering and IT |
| 5 | Industrial Automation | Supports factory automation, robotics, and smart manufacturing | Plant managers and operations leaders |
| 6 | Computer Networking | Relevant for connected vehicle and data exchange infrastructure | IT and platform architecture decision-makers |
| 7 | Information Technology & Services | Supports digital transformation and enterprise systems integration | CIO/IT/enterprise tool buyers |
| 8 | Machinery | Strong fit for factory equipment and manufacturing technology | Procurement of production equipment and tooling |
| 9 | Semiconductors | High relevance for EV, ADAS, power electronics, and vehicle control | Component sourcing and technical partnerships |
| 10 | Logistics & Supply Chain | Important for sourcing, distribution, and supply continuity | Supply chain and procurement leaders |
| 11 | Renewables & Environment | Relevant to sustainable materials and carbon-reduction technologies | Sustainability and materials buyers |
| 12 | Defense & Space | Applicable where autonomy, sensors, and software overlap | Advanced electronics and systems integrators |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | 28,000 visitors expected | Confirmed forecast | Official website “Figures in 2026 Show” | Expected figure, not audited final attendance |
| Exhibitor count | 380 exhibitors | Confirmed forecast | Official website “Figures in 2026 Show” | Organizer forecast |
| Buyer count | Attendance figure not publicly confirmed by the organizer. | Not publicly confirmed | Official website does not publish a buyer-only count | Buyer concentration is inferred from event positioning |
| Speaker count | Not publicly confirmed on the provided page | Not publicly confirmed | Agenda / conference details listed as coming soon | Use official agenda page once released for updates |
| Sponsor count | Not publicly confirmed on the provided page | Not publicly confirmed | No sponsor list visible in provided official content | Potentially available in future exhibitor or brochure releases |
| Historical attendance | Not relied upon here | Historical / prior-year evidence only if needed | Official page references prior editions and releases, but no prior audited attendance figures were provided in the copied text | Current-year organizer forecast used as primary metric |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| SDV / software-defined vehicle | Development efficiency, platform software, ECU architecture | Engineering-led meetings and technical demos | Software tools, middleware, DevOps, data platforms |
| EV / electrification | Battery, motor, inverter, thermal and power solutions | Prototype discussions and supplier benchmarking | Power electronics, battery systems, thermal management |
| Autonomous driving / ADAS | Sensors, simulation, validation, AI | Solution qualification and test-program discussions | LiDAR/radar/camera, simulation, test and verification tools |
| Automotive electronics | ECUs, semiconductors, connectors, PCB-related technologies | Component sourcing and design-in discussions | Electronic components, semiconductor supply, E/E tools |
| Sustainable materials | Lightweighting, carbon reduction, recyclable materials | Supplier discovery and ESG-aligned sourcing | Advanced materials, coatings, sustainable components |
| Manufacturing process improvement | Higher throughput, lower defect rates, better yield | Factory tours, process demos, plant-level ROI conversations | Automation, inspection, metrology, tooling, factory systems |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | Strong concentration of automotive buyers, engineering teams, sourcing leads, and technology decision-makers |
| Decision-maker availability | High | Likely to include procurement, engineering, and innovation leaders at supplier meetings |
| Data collection potential | High | Official exhibitor search, product directory, and future agenda releases can support list building |
| Apollo targeting potential | Very High | Clear fit for automotive, industrial, software, electronics, and manufacturing buyer personas |
| Geographic targeting potential | High | Strong Japan and Asia targeting plus global automaker and supplier outreach |
| Best outreach approach | Technical + procurement-led | Use product-specific messaging, engineering proof points, and sourcing ROI |
| Overall lead quality | Very High | Excellent for B2B attendee list building and high-intent automotive prospecting |
| Best use case | Supplier lead generation and account targeting | Ideal for outreach to OEMs, Tier 1s, engineering firms, and industrial technology buyers |
| Limitations / risks | Moderate | Current-year buyer list is not fully public; some attendance details remain forecast-based |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Automotive; Mechanical or Industrial Engineering; Electrical/Electronic Manufacturing; Computer Software; Industrial Automation; Semiconductors; Information Technology & Services; Machinery; Logistics & Supply Chain; Renewables & Environment | Focus on the strongest buyer ecosystems connected to the event themes |
| Departments | Procurement; Supply Chain; Engineering; R&D; Product; Operations; IT; Manufacturing; Quality; Business Development | Prioritize functions that attend for sourcing and technical evaluation |
| Seniority | Manager; Director; VP; CXO; Head of; Lead; Senior Manager | Capture decision-makers and qualified influencers |
| Job titles | Chief Procurement Officer; VP Procurement; Director of Procurement; Strategic Sourcing Manager; Supply Chain Director; Engineering Director; R&D Manager; Product Manager; CTO; CIO; IT Director; Plant Manager; Quality Manager; Business Development Director | Direct targeting of likely buyers and technical decision-makers |
| Geography | Japan; Greater Tokyo; Aichi; Osaka; Nagoya; South Korea; China; Taiwan; Germany; United States; Southeast Asia | Align with regional automotive sourcing and international exhibitor interest |
| Employee size | 201–500; 501–1,000; 1,001–5,000; 5,001–10,000; 10,000+ | Prioritize mid-market to enterprise automotive and industrial buyers |
| Keywords | automotive, EV, SDV, ADAS, autonomous, battery, inverter, ECU, simulation, embedded software, supplier, sourcing, procurement, manufacturing, factory automation | Improve intent-based search quality |
| Company type | Public companies; enterprise private companies; manufacturers; OEMs; Tier 1/Tier 2 suppliers | Match the event’s enterprise buying environment |
| Revenue range | $50M+ where applicable | Focus outreach on companies with active sourcing budgets and scale |
Suggested Apollo Search Logic: (Automotive OR EV OR “electric vehicle” OR SDV OR ADAS OR autonomous OR “automotive electronics” OR “embedded software” OR “factory automation”) AND (Procurement OR Sourcing OR Engineering OR R&D OR Operations OR Quality OR Product OR IT) AND (Director OR VP OR Head OR Manager OR C-level) AND geography filters for Japan plus major automotive hubs in Asia-Pacific.
Client Fit Review Required
Please share the client website or product/service details. I will review the client offering and identify the highest-fit buyer companies, Apollo industries, seniority levels, departments, and job titles from this event.
Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| AUTOMOTIVE WORLD [September] official website | Official organizer website | Event name, dates, venue, organizer, expected exhibitor/visitor figures, event positioning, concurrent shows | Very High |
| RX Japan GK | Organizer website | Organizer identity and corporate association with the event | High |
| Makuhari Messe official website | Venue website | Venue identity and location context | High |
| Official exhibitor search / product directory references | Official event directory references | Availability of exhibitor and product search, and the planned release timing | High |
| AUTOMOTIVE WORLD main site | Official event website | Event scope, show structure, and market positioning | Very High |
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