About this event

Association to Advance Collegiate Schools of Business (AACSB) — International Conference & Annual Meeting (ICAM 2027)

Event basics (from the official AACSB event page)

• Date: 5 – 7 April 2027
• City & Country: Bangkok, Thailand
• Venue: Centara Grand and Bangkok Convention Centre at CentralWorld
• Event type (contextual): Conference (AACSB’s flagship annual conference)

This event is positioned as a flagship gathering for the business education ecosystem connected to AACSB’s accreditation standards and global business education community. Because ICAM is an AACSB-led conference, the highest-value attendees typically include academic leaders (deans, associate deans, accreditation leaders), faculty and administrators, along with business-facing partners who engage with schools around curriculum, learning innovation, research, assessment, quality assurance, and employability outcomes.

1️⃣ Who attends (BUYERS / ATTENDEES)

ICAM 2027 is best understood as a business education leadership and transformation event. It is not only a “conference for academics”; it attracts decision-makers who influence software/tooling adoption, accreditation alignment, faculty development, educational technology, teaching & learning initiatives, research and impact programming, and employer partnership strategies.

Primary attendee/buyer segments (high likelihood)

• Accreditation & quality leaders: accreditation managers, heads of accreditation operations, assurance-of-learning (AoL) coordinators, standards implementation teams
• Academic leadership: deans, associate deans, associate deans for academic affairs, academic directors, heads of strategy
• Center/initiative leaders: directors of teaching & learning centers, directors of faculty development, research impact leaders
• Curriculum & learning transformation teams: curriculum leaders, program directors, learning innovation managers
• Industry & business education partners: organizations that provide learning content, assessment services, business simulation platforms, and education analytics
• Employer and employability ecosystem stakeholders: teams involved with internships, career outcomes, talent pipeline partnerships, and employer engagement

Buyer intent characteristics

• Attendees are typically looking for practical frameworks aligned to accreditation expectations, benchmarking, and continuous improvement.
• Vendors and service providers benefit most when they can show measurable learning outcomes, data/assessment capability, and implementation support.
• The strongest buyer engagements happen around AoL/learning outcomes assessment, curriculum quality, faculty development, and digital learning enablement.

2️⃣ Where the show is happening + attendee geographic origin

Show location

ICAM 2027 will be held at Centara Grand and Bangkok Convention Centre at CentralWorld in Bangkok, Thailand. The event runs 5 – 7 April 2027.

Attendee geographic origin (inferred for targeting)

Because AACSB is a global accreditation organization and ICAM is its flagship annual conference, we should expect a substantial international mix. The event is located in Asia Pacific, which generally increases attendance from Asia-based institutions and regional partners. For research/outreach targeting, we recommend focusing on:

• Primary concentration: International business education leaders traveling from multiple countries (AACSB’s global network)
• Strong regional presence expected: Asia Pacific universities and business school stakeholders
• Cross-border presence: North America and Europe-based accreditation/education leaders who attend AACSB global events

Best-fit geographic targeting approach

• Global targeting for decision-makers connected to accreditation and business education improvement
• Asia Pacific emphasis due to the Bangkok venue
• Targeted cross-region buyers: international education technology, analytics, publishing, and consulting firms with APAC operations

3️⃣ Audience reach (Local / National / Global)

This conference should be categorized as Global reach. Even if a larger share of footfall physically comes from Asia due to the location, AACSB’s network and ICAM’s flagship status indicate that the audience spans multiple geographies and institution types worldwide.

For attendee-list research, we recommend treating this as a multi-region leadership gathering, with the highest monetizable layer coming from school leadership and accreditation/assurance teams rather than only general attendees.

4️⃣ Sample buyer company names (BUYERS ONLY) + websites

Below are buyer-style targets that commonly engage with business schools on accreditation alignment, learning outcomes assessment, digital learning transformation, faculty development, research and analytics, and curriculum modernization. These are not claims that they will attend; they are selected as high-fit buyer accounts for ICAM-style conferences.

Sample buyer target table (15–20)

Priority	Company	Website	Best Title to Target	Why This is a Good Buyer Fit
1	Pearson	https://www.pearson.com	Director, Higher Education Partnerships / EdTech Partnerships Manager / VP, Learning Innovation	Strong fit for learning content, assessment, and outcomes-aligned adoption across business schools and accreditation-focused programs.
2	Elsevier	https://www.elsevier.com	Higher Education Partnerships Manager / Research Impact Director / Academic Relations Lead	Business schools engage Elsevier for research enablement, bibliometrics/impact support, and academic publishing ecosystems.
3	McGraw Hill	https://www.mheducation.com	Partnerships Director, Higher Education / Digital Learning Solutions Manager	High-fit for learning platforms and curriculum content used by business schools to modernize teaching and learning outcomes.
4	Coursera	https://www.coursera.org	Enterprise Partnerships Director / Higher Education Strategy Lead	Fit for blended learning, executive education, and program-level digital transformation initiatives.
5	Instructure (Canvas)	https://www.instructure.com	Education Partnerships / VP, Higher Education / Customer Success Director	LMS and learning platform buyers often align with assurance-of-learning and learning analytics priorities.
6	Blackboard (Anthology)	https://www.blackboard.com	Higher Education Sales Director / Partnerships Manager	Strong alignment to digital learning infrastructure used by business schools for assessment and program improvement cycles.
7	Anthology (Higher Education)	https://www.anthology.com	Director, Higher Education Partnerships / Solution Consultant Manager	Broader higher ed suite supports learning, analytics, and operational workflows that influence academic quality initiatives.
8	Strategic / Learning Outcomes Analytics Vendor (generic fit via “education analytics”)	(Target similar vendors with analytics offerings)	—	Director of Education Analytics / Head of Higher Ed Solutions	ICAM buyers often require systems supporting assessment mapping, learning outcome reporting, and continuous improvement.
9	Amatrol	https://www.amatrol.com	Education Partnerships Manager / Workforce & Training Solutions Director	While more applied learning focused, Amatrol-style training ecosystems can align with business-to-industry employability initiatives.
10	Deloitte	https://www2.deloitte.com	Education & Academic Partnerships Lead / Campus-to-Career Program Manager	Consultancies frequently co-develop curriculum, employability outcomes, and experiential learning with business schools.
11	EY	https://www.ey.com	Global University Partnerships / Academic Relations Director	Strong fit for internship/employability partnerships and business education collaboration initiatives.
12	KPMG	https://kpmg.com	University Partnerships Director / Talent & Early Careers Lead	Fit for employability and campus engagement programs that connect to business school learning and career outcomes.
13	PwC	https://www.pwc.com	University Partnerships Manager / Talent Academy Program Lead	Fit for business education partnerships, recruitment pathways, and curriculum-linked skills development.
14	McKinsey & Company	https://www.mckinsey.com	Education Partnerships Lead / Recruiting & University Programs Director	Fit for executive-style education, thought leadership, and university/career pipeline collaborations.
15	World Economic Forum (Education/Skills initiatives)	https://www.weforum.org	Skills & Education Partnerships Lead / Program Director	Best-fit for “world of work” and education-skills alignment themes often present in business education ecosystems.
16	Assessments & Testing Platforms (EdTech assessment)	(Target assessment vendors used by universities)	—	Director, Higher Ed Assessments / Assessment Product Marketing Manager	ICAM audiences frequently value learning measurement, standardized assessment, and outcomes reporting support.
17	Corporate Training Provider (enterprise learning)	(Target APAC-friendly corporate training providers)	—	VP, Higher Education Partnerships / Business Development Director	Strong engagement in executive learning, faculty development workshops, and workforce-aligned education initiatives.
18	LinkedIn Learning (Microsoft)	https://business.linkedin.com/learning	Higher Education Partnerships Director / Skills Development Lead	Fit for skills learning content and employability-focused programming that schools can integrate into curricula.
19	Google for Education (or Google Cloud Education)	https://edu.google.com	Education Partnerships Manager / Program Lead	Fit for teaching, digital literacy, analytics, and collaboration tools that education leaders adopt for innovation.
20	IBM (Education/AI & Skills initiatives)	https://www.ibm.com	Education Programs Director / AI Skills Partnerships Lead	Fit for AI skills, digital transformation workshops, and university-industry collaboration aligned with future-focused business education.

Top “send first” shortlist (example buyer set): Pearson, Elsevier, Instructure, Coursera, Deloitte. These generally match conference conversations around learning transformation, assessment enablement, and employer-aligned education programs.

5️⃣ Job profiles, industries & event type

Best job profiles to target

In ICAM-style environments, buyer decision-makers are usually the people responsible for accreditation alignment, quality assurance, learning outcomes reporting, curriculum strategy, and education technology adoption.

• Dean / Associate Dean (Academic Affairs) / Academic Director
• Director of Accreditation / Accreditation Liaison / Accreditation Manager
• Director of Quality Assurance / Program Quality Lead
• Director of Teaching & Learning / Learning Innovation Director
• Director of Assurance of Learning (AoL) / Outcomes Assessment Lead
• Director of Curriculum / Curriculum Innovation Manager
• Faculty Development Program Director / Center Director (Teaching & Learning)
• Higher Education Partnerships Manager (for vendors)
• EdTech Solutions Consultant / Higher Education Sales Director
• Research Impact / Research Enablement Director (for publisher/research partners)
• Employer Engagement / Career Outcomes Lead (for employer-partner organizations)
• Global University Partnerships Lead (consulting/employer pipeline groups)

Industries & “event type” alignment

ICAM is best categorized under education leadership + accreditation + business education transformation. The closest “event type” tags for buyer fit are:

• Higher Education Leadership
• Accreditation & Quality Assurance
• Teaching & Learning Innovation
• Education Technology / EdTech
• Research impact & academic publishing ecosystem
• Employer engagement / career outcomes ecosystems

6️⃣ Estimated attendance (expected total footfall)

The official event page content provided includes date and location, but it does not specify a numeric attendance estimate. To avoid inventing numbers, we will leave the expected total footfall as not stated in provided source content.

For research planning purposes, we recommend a buyer-density approach rather than relying on total footfall: in accreditation-focused conferences, a smaller portion of attendees (leaders, accreditation/quality teams, and solution buyers) drives disproportionately high commercial value.

7️⃣ Key focus areas & buyer engagement

While the provided text excerpt is primarily event logistics, AACSB conferences typically concentrate heavily on topics that matter to business school leaders and their partners. Based on AACSB’s well-known focus areas and how these conferences are structured, the highest-probability engagement themes include:

• Accreditation readiness & quality standards alignment
• Assurance of Learning (AoL) and learning outcomes measurement
• Teaching, learning, and curriculum improvement cycles
• Digital literacy and technology-enabled education transformation
• Data, reporting, and continuous improvement workflows
• Research impact thinking and academic ecosystem partnerships
• World-of-work and employability outcomes
• Faculty development and capability building

Buyer engagement angles that work well

• Outcome proof: emphasize how solutions produce measurable learning/outcomes evidence.
• Implementation support: schools buy faster when vendors offer onboarding, templates, and compliance-aligned processes.
• Benchmarking: buyers respond to peer benchmarks, maturity models, and best practices for assurance of learning.
• Workflow fit: solutions that reduce manual reporting and simplify documentation tend to gain more meetings.

8️⃣ Client-product fit note (we need your client website)

We can refine the “best buyers” recommendations and tighten the buyer list to exactly match your client’s requirements, but we need your client product context first.

Please share:

• Client website URL
• What the client sells (1–2 lines)
• Target customer type (universities only? employers? vendors? within higher education?)
• Preferred buyer titles (if any)
• Geography priority (e.g., APAC only or global)

How we’ll map buyers after we review the website

• If your client sells education software / assessment / analytics, we will prioritize accreditation, AoL, quality assurance, and academic analytics leaders.
• If your client sells learning content / publishers, we will prioritize curriculum leaders, teaching & learning directors, and research impact roles.
• If your client sells faculty development or training programs, we will prioritize teaching/learning center leaders and faculty development directors.
• If your client sells employability / career ecosystem solutions, we will prioritize career outcomes and employer engagement leads.
• If your client sells consulting, we will prioritize deans/associate deans and accreditation/quality leaders seeking transformation programs.

Once we receive the client website, we will return: (a) a reduced “best buyers first” table, (b) the top job titles to target for each buyer segment, and (c) the most relevant event-fit industries from your provided Apollo industry list.

9️⃣ Suggested Apollo industries (from your provided industry list)

Using your Apollo industry list, the best-fit industry filters for ICAM 2027 buyer research typically include the following. We list them in priority order for business outcomes and conference buyer relevance.

1. Higher Education — most direct alignment to business school leadership and decision-makers
2. Education Management — accreditation/quality and operational education leadership
3. Primary/Secondary Education — lower relevance for ICAM, but may apply if school systems participate via pathways
4. Professional Training & Coaching — faculty development, leadership training, continuous improvement enablement
5. Management Consulting — partners offering accreditation readiness, quality transformation, and education strategy
6. Market Research — research/impact analytics and learning/outcome measurement support
7. Information Technology & Services — education platforms, analytics, and workflow tools
8. Computer Software — EdTech solutions (assessment, LMS, learning analytics)
9. Research — research impact ecosystem and academic research enablement tools
10. Staffing & Recruiting — employer engagement and career outcomes pipelines (lower than higher ed/edtech, but relevant for employability themes)

Final recommendation (ICAM 2027 buyer-list suitability)

Yes—ICAM 2027 is a strong event for buyer-focused attendee research because the conference theme naturally attracts: business school leaders, accreditation/quality teams, and education partners who influence technology adoption, assessment practices, and program improvement strategy.

Our recommended approach is to start with the buyer segments above and then tailor the final list after we review your client website. That is the fastest way to ensure the output is aligned to your client’s actual offering and increases meeting conversion quality.

Next step: Please send the client website so we can identify the best buyer categories and tighten the target titles for ICAM 2027.