Arabian Travel Market - ATM
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About this event
Arabian Travel Market (ATM) — Event Overview
Arabian Travel Market (ATM) is positioned as the leading travel and tourism exhibition in the Middle East, built to help travel industry professionals unlock commercial growth through high-quality connections, learning, and business development. ATM is designed as a “gateway” event that brings together multiple travel and tourism sectors under one platform, enabling both new and established players to meet travel trade audiences, explore destinations, and evaluate products and travel technology solutions that can accelerate growth.
Official timing and location
ATM 2026 is scheduled for 14 - 17 September 2026 at Dubai World Trade Centre (DWTC), Dubai, UAE.
What ATM brings together (industry coverage)
ATM is presented as the single event that unites all major travel sectors and verticals across leisure, luxury, business events, and corporate travel. This structure makes it particularly valuable for travel businesses that sell into inbound markets, serve outbound travelers, or support the broader travel ecosystem through technology, services, partnerships, and destination supply.
The show is described as a platform where inspiration and industry momentum converge—supporting travel pioneers who aim to build meaningful partnerships, strengthen commercial relationships, and maximize growth opportunities through direct engagement with buyers and travel trade visitors.
Why professionals attend
ATM’s primary value proposition is commercial opportunity for the travel trade industry. The event highlights a long track record of driving business outcomes, including an emphasis on the number of deals generated through the platform (ATM references $2.5 billion in deals as part of its positioning). This reflects the show’s focus on enabling organizations to connect efficiently, meet relevant stakeholders, and translate meetings into active business development.
In addition to networking and meetings, ATM also promotes ongoing discovery—helping attendees evaluate products, destinations, airlines, hotels, and travel technology solutions. This makes the event relevant not only for sales and partnerships, but also for strategy planning, market intelligence, and vendor shortlisting.
Global travel trade community focus
ATM is described as the leading global event for the inbound and outbound travel industry in the Middle East. The event’s positioning emphasizes that for over three decades, ATM has connected products and destinations from around the world with buyers and travel trade visitors at Dubai World Trade Centre. This “global community” concept is central to how the show is meant to function—bringing together multiple geographic and commercial perspectives within the same event footprint.
Audience and attendee profile (who the show serves)
ATM is built for travel and tourism professionals, including organizations representing leisure, luxury, business events, and corporate travel. Based on the event’s own framing, the attendee mix commonly includes travel buyers, travel trade visitors, destination representatives, and sector specialists from across the travel value chain. The event also highlights the presence of travel technology solutions and a range of industry participants—supporting the idea that ATM is not limited to one travel niche.
In practice, attendees are expected to include key decision-makers and commercial stakeholders who are responsible for sourcing, partnership development, distribution, destination marketing, and travel product innovation—people who benefit from face-to-face engagement and structured meeting opportunities across multiple travel segments.
Key themes and “why it stands out”
ATM positions itself as more than a traditional expo. It is described as:
- The gateway to global travel and tourism growth, focused on unlocking business potential for the travel trade industry.
- A unifying platform for multiple travel sectors, including leisure, luxury, business events, and corporate travel.
- A place for meaningful connections and partnerships, enabling attendees to meet, learn, and build relationships.
Sustainability and industry direction
ATM also includes an industry-forward sustainability roadmap. Following the unveiling of ATM’s dedicated sustainability pledge in 2023, the event states it continues to work toward long-term goals aligned with net zero, while exploring trends, growth opportunities, and innovation. ATM references the completion of its first carbon footprint in 2024 with a focus on waste reduction.
For sponsors, exhibitors, and buyer organizations, this sustainability positioning can be important because it indicates how the event may evaluate vendors, partnerships, and operational practices—especially for companies whose strategies include responsible travel, emissions awareness, and waste reduction initiatives.
Business outcomes and deal-oriented positioning
ATM’s marketing emphasizes commercial impact through its meeting and matchmaking culture. The event is framed as a place where long-lasting business relationships are developed and where meaningful introductions lead to productive conversations.
Supporting this, the show messaging includes multiple testimonials from industry leaders describing the event as valuable for meeting customers, establishing partnerships, and engaging in business development conversations—suggesting strong perceived utility for organizations that depend on regional travel trade relationships.
What attendees can discover
The event highlights discovery across several categories, including:
- Breath-taking destinations and destination-focused offerings.
- Travel technology solutions and related travel ecosystem services.
- Airlines and travel providers.
- Hotels and hospitality partners.
- Additional travel products and services supporting both inbound and outbound strategies.
Who it is best suited for
ATM is typically aligned with organizations that want to:
- Strengthen and expand their travel trade network in the Middle East region.
- Engage buyers across leisure, luxury, business events, and corporate travel segments.
- Develop partnerships with destinations, airlines, hotels, and travel technology stakeholders.
- Build growth strategies through in-person collaboration and industry learning.
Practical reference: venue access
ATM provides guidance on reaching Dubai World Trade Centre via metro, taxi, or carpooling, indicating that the venue is accessible through multiple transport methods. This supports efficient attendee planning for the multi-day format of the exhibition.
Summary
Arabian Travel Market (ATM) is a deal-oriented, sector-spanning travel and tourism exhibition held at Dubai World Trade Centre. Scheduled for 14 - 17 September 2026, it serves as a hub for the inbound and outbound travel industry in the Middle East and positions itself as the gateway to global travel growth. With coverage across leisure, luxury, business events, and corporate travel—along with travel technology solutions—ATM is designed to help travel professionals discover opportunities, build relationships, and move commerce forward through meaningful industry engagement.
Data sheet
| Event Name | Arabian Travel Market (ATM) |
| Event Date | 14–17 September 2026 |
| Event Status | Upcoming |
| Venue | Dubai World Trade Centre (DWTC) |
| City | Dubai |
| State / Region | Dubai Emirate |
| Country | United Arab Emirates |
| Organizer | World Travel Market / RX (as presented on the official ATM website) |
| Official Event Website | wtm.com/atm/en-gb/about.html |
| Event Type | International travel and tourism exhibition / B2B trade show |
| Primary Category | Travel & Tourism |
| Secondary Applicable Categories | Hospitality; Business Services; IT & Technology; Logistics & Transportation |
| Audience Reach | Global travel trade audience with strong Middle East concentration |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. |
| Attendance Data Reliability | Confirmed event date, venue, and positioning; attendance total not independently published in the provided official text. |
| Main Purpose of Event | To connect travel brands, destinations, buyers, and suppliers to generate commercial partnerships, leads, and business development across leisure, luxury, business events, corporate travel, travel technology, airlines, hotels, and destination marketing. |
Arabian Travel Market (ATM) is the leading international travel and tourism exhibition in the Middle East and one of the region’s most important B2B commercial platforms for tourism trade, destination marketing, hospitality, and travel technology. The official website positions ATM as a gateway to global travel and tourism growth, bringing together professionals across leisure, luxury, business events, and corporate travel.
The event matters because it concentrates decision-makers, buyers, operators, suppliers, and destination stakeholders in one high-value marketplace at Dubai World Trade Centre. For exhibitors and service providers, ATM is relevant for procurement conversations, partnership development, buyer meetings, route development, hotel contracting, technology sourcing, and regional expansion across the Middle East and broader global travel market.
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Travel buyers / hosted buyers | Tour operators, travel agencies, consolidators, MICE buyers | Direct purchasing, contracting, and partner selection | High-value for destinations, DMCs, hotels, airlines, and travel tech vendors |
| Destination marketing organizations | National tourism boards, city tourism boards, convention bureaus | Marketing, campaign, and partnership decision-making | Key for media, sponsorship, analytics, event, and promotion suppliers |
| Hotels and hospitality groups | Hotel chains, resorts, management companies, serviced apartments | Revenue, distribution, procurement, and business development influence | Important for sales of distribution tech, guest tech, staffing, and services |
| Airlines and aviation commercial teams | Airlines, airport authorities, aviation service companies | Route development, sales, partnership, and procurement influence | Relevant for travel tech, lounges, passenger services, and B2B service vendors |
| Travel technology buyers | OTAs, booking platforms, PMS/CRS vendors, DMC systems, CRM providers | Technology evaluation, procurement, and product selection | Strong fit for software, data, AI, payments, and integration providers |
| Corporate travel managers | Large enterprises, travel management companies, mobility programs | Policy, supplier, and travel spend decisions | Useful for managed travel, expense, booking, and compliance solutions |
| MICE and events buyers | Event agencies, venues, convention planners, destination event teams | Venue selection, sourcing, supplier contracting, and budget control | Strong for AV, registration tech, production, and event service suppliers |
| Travel wholesalers / distributors | Consolidators, bedbanks, distribution platforms, B2B travel platforms | Inventory sourcing and partner selection | Relevant for content, connectivity, pricing, and channel management solutions |
| Government tourism stakeholders | Tourism ministries, economic development agencies, public sector tourism offices | Strategic procurement, partnerships, and destination development | Valuable for public-sector-friendly vendors and destination service providers |
| Media and industry analysts | Travel media, trade publishers, market research firms | Influence, coverage, and market intelligence | Useful for PR, thought leadership, and brand visibility |
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Dubai / host city | Local hotel, venue, tourism, airline, and travel-tech stakeholders | Very high | DWTC location supports strong local attendance and repeat participation |
| UAE / host country | National tourism, hospitality, aviation, and corporate travel buyers | Very high | UAE is a regional hub for travel trade, hospitality, and destination marketing |
| GCC and wider Middle East | Saudi Arabia, Qatar, Oman, Bahrain, Kuwait, Jordan, Egypt, Levant buyers | High | Strong regional demand for tourism growth, airline routes, and hotel partnerships |
| Europe | Outbound travel buyers, tour operators, hotel groups, travel tech firms | High | Major source market for Middle East tourism and business travel partnerships |
| Asia-Pacific | DMCs, airlines, hotel chains, and destination marketers | Medium to high | Relevant for long-haul travel, inbound tourism, and airline route development |
| North America | Global travel brands, technology vendors, hotel groups, tourism boards | Medium | Primarily strategic buyers, partners, and international suppliers |
| Global market | Travel professionals, buyers, and suppliers from multiple continents | High | Official positioning describes ATM as a global platform for travel and tourism growth |
| Reach Level | Assessment | Explanation |
|---|---|---|
| Global | Primary classification | The official event language and positioning emphasize worldwide travel trade participation, cross-border business development, and international sourcing. |
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Sabre Hospitality Solutions | Travel technology / hospitality systems buyer and supplier | Named in official ATM testimonial content; relevant to hotel and distribution technology conversations. | sabre.com | VP Partnerships, Hospitality Sales Director, Product Manager, Account Director | Prior-Year Participation Evidence |
| Central Hotels | Hotel operator | Named in official ATM testimonial content; likely buyer for hospitality services, technology, and partnerships. | central-hotels.com | Procurement Manager, Director of Operations, Commercial Director, GM | Prior-Year Participation Evidence |
| In Time Travels | Travel agency / tour operator | Named in official ATM testimonial content; typical hosted-buyer profile for sourcing and contracting. | intimetravels.com | Owner, Managing Partner, Head of Procurement, Product Manager | Prior-Year Participation Evidence |
| Emirates | Airline | Major regional carrier; strong fit for route, partnership, and travel ecosystem selling. | emirates.com | VP Sales, Route Development Manager, Procurement Manager, Partnerships Director | Strong Market Fit, Attendance Not Confirmed |
| Etihad Airways | Airline | Relevant airline buyer for travel technology, hospitality partnerships, and passenger services. | etihad.com | Commercial Director, Procurement Lead, Partnerships Manager, CIO | Strong Market Fit, Attendance Not Confirmed |
| Accor | Hospitality group | Global hotel buyer and seller active in meetings, distribution, and procurement. | accor.com | Regional VP, Procurement Director, Development Director, Revenue Manager | Strong Market Fit, Attendance Not Confirmed |
| Marriott International | Hospitality group | Large hospitality buyer with strong relevance to hotel tech, services, and supplier sourcing. | marriott.com | Director of Procurement, Area GM, Commercial Director, IT Director | Strong Market Fit, Attendance Not Confirmed |
| Hilton | Hospitality group | Potential hotel and corporate travel buyer; strong fit for supply, technology, and partnership discussions. | hilton.com | Procurement Manager, VP Operations, Partnerships Director, Revenue Manager | Strong Market Fit, Attendance Not Confirmed |
| Dubai Department of Economy and Tourism | Government tourism body | Public sector tourism stakeholder in the host market; relevant to destination marketing and procurement. | visitdubai.com | Director, Partnerships Manager, Procurement Officer, Tourism Development Lead | Strong Market Fit, Attendance Not Confirmed |
| dnata Travel | Travel services / corporate travel | Relevant for travel distribution, bookings, and corporate travel sourcing. | dnatatravel.com | Head of Procurement, Product Director, Sales Director, Operations Manager | Strong Market Fit, Attendance Not Confirmed |
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Chief Procurement Officer | Procurement | C-level | Owns sourcing strategy and supplier selection for hospitality, travel, and service contracts. |
| 2 | Director of Procurement | Procurement | Director | Evaluates vendors, negotiates contracts, and manages category spend. |
| 3 | Partnerships Director | Business Development | Director | Responsible for alliance-building, co-marketing, and commercial partnership development. |
| 4 | Commercial Director | Commercial / Sales | Director / VP | Controls revenue strategy, partner acquisition, and market expansion. |
| 5 | Revenue Manager | Revenue / Sales | Manager / Senior Manager | Influences pricing, inventory, and distribution technology choices. |
| 6 | Director of Operations | Operations | Director | Manages service delivery, vendor performance, and operating efficiency. |
| 7 | Travel Product Manager | Product | Manager / Senior Manager | Assesses packages, routes, services, and technology-integrated travel offers. |
| 8 | Head of Partnerships | Partnerships / BD | Head / Director | Builds alliance pipeline with destinations, hotels, airlines, and tech vendors. |
| 9 | IT Director / CIO / CTO | IT / Technology | Director / C-level | Evaluates booking, CRM, data, automation, and integration platforms. |
| 10 | Convention / MICE Manager | Events / Tourism | Manager / Senior Manager | Sources venues, services, and partners for business events and groups. |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Leisure, Travel & Tourism | Core industry represented at ATM. | Tour operators, destination marketing, travel distribution. |
| 2 | Hospitality | Hotels, resorts, and accommodation suppliers are central attendees. | Hotel procurement, technology, services, and partnerships. |
| 3 | Events Services | MICE and business events are highlighted in official positioning. | Event venues, production, registration, and event tech sales. |
| 4 | Information Technology & Services | Travel tech, booking, data, and automation buyers are relevant. | SaaS, CRM, booking engines, analytics, integrations. |
| 5 | Airlines/Aviation | Airline commercial and route teams are natural participants. | Airline partnerships, route development, ancillaries, services. |
| 6 | Government Administration | Tourism boards and public-sector destination offices are relevant buyers. | Public tourism campaigns, destination development, promotion. |
| 7 | Logistics & Supply Chain | Relevant for travel distribution, inventory, and mobility services. | Distribution platforms, operations, mobility services. |
| 8 | Business Supplies & Equipment | Hotel, venue, and travel businesses source operational services. | Facilities, operations, and service procurement. |
| 9 | Marketing & Advertising | Destination marketing and tourism promotion are major use cases. | Campaigns, sponsorships, media buying, branding. |
| 10 | Management Consulting | Consultants advise tourism groups, destinations, and travel brands. | Strategy, transformation, and market-entry services. |
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Not publicly confirmed | Not confirmed | Official text provided does not publish a verified attendance total | Use organizer confirmation before quoting any headcount externally. |
| Exhibitor count | Not publicly confirmed in provided source | Not confirmed | Official website content provided | Could be added if exhibitor directory/prospectus is accessed. |
| Buyer count | Not publicly confirmed | Not confirmed | Official website content provided | Hosted-buyer program exists, but count not verified here. |
| Speaker count | Not publicly confirmed | Not confirmed | Official website content provided | Agenda or conference page would be needed for verification. |
| Sponsor count | Not publicly confirmed | Not confirmed | Official website content provided | Sponsorship opportunities are listed, but current-year sponsor list not provided. |
| Historical attendance / market scale | $2.5 billion in deals claimed on the official site | Confirmed organizer claim | Official ATM about page | Commercial impact indicator, not an attendance figure. |
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Destination marketing | Visitor growth, campaign visibility, source market expansion | Meet tourism boards and DMOs face-to-face | Advertising, media, analytics, and branding services |
| Travel technology | Booking, distribution, CRM, revenue, and integrations | Product demos, solution comparison, pipeline creation | SaaS, APIs, analytics, automation, AI tools |
| Hospitality sourcing | Vendor selection for hotel operations and guest experience | Procurement discussions with hotel groups and operators | Facilities, service contracts, guest tech, staffing |
| Airline partnerships | Route growth, interline, ancillaries, and commercial deals | Commercial networking and partnership meetings | Airline services, loyalty, distribution, and mobility solutions |
| MICE and business events | Venue, production, registration, and delegate services | Shortlist event suppliers and venue partners | Event tech, AV, production, event staffing |
| Corporate travel | Policy control, travel spend, duty of care, booking efficiency | Enterprise buyer meetings and managed-travel discussions | TMC tools, expense, booking, compliance, analytics |
| Sustainability / net zero | Lower-carbon events, waste reduction, reporting | Talks and vendor discussions around ESG commitments | Carbon tracking, waste, sustainable sourcing, consulting |
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | ATM is explicitly positioned around buyers, business relationships, and travel trade commerce. |
| Decision-maker availability | High | Relevant seniority includes procurement, commercial, partnerships, operations, and technology leaders. |
| Data collection potential | High | Strong use case for attendee profiling, hosted buyer lists, exhibitor directories, and partner intelligence. |
| Apollo targeting potential | Very High | Multiple targetable industries, departments, seniorities, and travel-related job titles map well to Apollo. |
| Geographic targeting potential | High | Dubai, GCC, Europe, and global travel hubs can be filtered effectively for outreach. |
| Best outreach approach | High-touch B2B email, LinkedIn, hosted-buyer matching, and partnership outreach | Best performance comes from role-based messaging tied to ROI, sourcing, and commercial growth. |
| Overall lead quality | Very High | Excellent event for B2B attendee list building, especially in travel, hospitality, and tourism tech. |
| Best use case | Lead generation, buyer profiling, exhibitor targeting, and supplier partnership selling | Useful for sales teams, list brokers, data vendors, and event marketing agencies. |
| Limitations / risks | Attendance numbers and current-year participant lists were not fully confirmed in the provided source | Use official exhibitor, hosted-buyer, or agenda pages for final verification before outreach. |
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Leisure, Travel & Tourism; Hospitality; Airlines/Aviation; Events Services; Information Technology & Services; Government Administration; Marketing & Advertising | Core buyer universe for ATM |
| Departments | Procurement, Operations, Partnerships, Commercial, Sales, Product, IT, Marketing, Events | Find decision-makers and influencers |
| Seniority | C-level, VP, Director, Head, Senior Manager, Manager | Focus on budget holders and commercial owners |
| Job titles | Chief Procurement Officer, Procurement Director, Partnerships Director, Commercial Director, Revenue Manager, Head of Travel, Travel Product Manager, Tourism Director, IT Director, CIO, VP Sales | Matches the event’s buying and influence functions |
| Geography | United Arab Emirates, Saudi Arabia, Qatar, Oman, Bahrain, Kuwait, United Kingdom, Germany, France, India, Singapore | Prioritize host-market, GCC, and major source markets |
| Employee size | 51–200, 201–500, 501–1,000, 1,001–5,000, 5,000+ | Captures both mid-market and enterprise travel buyers |
| Keywords | travel, tourism, hospitality, hotel, airline, destination, tourism board, DMC, MICE, corporate travel, booking, distribution, revenue management | Refines account discovery and contact matching |
| Company type | Public company, enterprise, privately held, government organization | Supports both commercial and public-sector targeting |
Suggested Apollo Search Logic: ("travel" OR tourism OR hospitality OR hotel OR airline OR "tour operator" OR "tourism board" OR DMC OR MICE OR "corporate travel") AND (procurement OR partnerships OR commercial OR operations OR product OR revenue OR IT OR "sales director")
Please share the client website or product/service details. I will review the client offering and identify the highest-fit buyer companies, Apollo industries, seniority levels, departments, and job titles from this event.
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| Official ATM About Page | Official organizer website | Event name, positioning, dates, venue, city, tourism trade focus, business purpose, and sustainability references | Very High |
| World Travel Market Events Homepage | Official organizer website | Brand family, event placement, and global travel trade positioning | High |
| Official ATM website text provided by user | Primary source excerpt | Verified date range, venue, testimonial organizations, event purpose, and official claims such as $2.5 billion in deals | Very High |
| Official venue reference within ATM website | Official event page content | Dubai World Trade Centre location confirmation | Very High |
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Tell us your work email and our AI instantly builds a buyer list matched to Arabian Travel Market - ATM — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.