ANDMORE at High Point Market - Fall
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About this event
ANDMORE at High Point Market - Fall
ANDMORE at High Point Market - Fall is scheduled for October 17–21, 2026 at the High Point Market in High Point Market Authority (city and venue details not provided in the supplied source text).
Event Overview
High Point Market is a major seasonal marketplace where industry participants gather to discover new products, source furnishings and home-related offerings, and connect with brands across the broader home and design supply chain. The “Fall” edition (October 17–21, 2026) is positioned as the event window for exhibitors and partners to showcase product lines and build commercial relationships during the market period.
Dates
Fall 2026 Market: October 17–21, 2026
Where it Happens
Venue / City / Country: Not specified in the provided source text. Please share the venue line (or the ANDMORE booth/location page) so we can confirm the exact city and country.
What Buyers & Decision-Makers Usually Do at This Type of Market
In a seasonal furniture and home décor market environment, buyers and buying influencers typically attend to review new collections, compare suppliers, evaluate materials and pricing, and place orders or pre-position inventory for upcoming seasons. Exhibitors benefit from meeting commercial stakeholders directly during the market days and aligning brand messaging with retailer needs and designer demand trends.
Best Fit Audience (Direction for Buyer-List Targeting)
- Home furnishings and furniture retailers (including regional chains and independent stores)
- Interior designers and design studios
- Buyers and category managers responsible for home, décor, and furniture assortments
- Product sourcing and procurement stakeholders working with suppliers and manufacturers
- Distribution and wholesale channel leaders supporting furniture/home supply
If we receive the client requirement and ANDMORE product focus (e.g., furniture category, décor line, price segment, or target channel), we can narrow the attendee/buyer targeting to the highest-intent buying roles most likely to engage during the October 17–21, 2026 market window.
Data sheet
ANDMORE at High Point Market - Fall – Event Attendee & Buyer Profile Analysis
Event date: October 17–21, 2026 |
Location: High Point, NC, United States |
Event status: Upcoming |
Research date: June 30, 2026
Event Overview
| Event Name | ANDMORE at High Point Market - Fall |
| Event Date | October 17–21, 2026 |
| Event Status | Upcoming |
| Venue | ANDMORE’s 17 properties |
| City | High Point |
| State / Region | North Carolina |
| Country | United States |
| Organizer | High Point Market Authority / ANDMORE |
| Official Event Website | highpointmarket.org |
| Event Type | Trade show / market / buying event |
| Primary Category | Home & Office |
| Secondary Applicable Categories | Business Services; Fashion & Beauty; Packing & Packaging; Logistics & Transportation |
| Audience Reach | Global buyer market with strong national attendance |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. |
| Attendance Data Reliability | Confirmed event date, location, and format; attendance volume not publicly confirmed in the provided official source text. |
| Main Purpose of Event | To connect furniture, home furnishings, and interior product suppliers with retail buyers, designers, distributors, and industry decision-makers for sourcing, buying, partnerships, and market discovery. |
About the Event
ANDMORE at High Point Market - Fall is part of the High Point Market buying cycle in High Point, North Carolina, one of the most important commerce environments in the home furnishings sector. The event is organized around showroom and market activity across ANDMORE’s properties, making it a high-value sourcing environment for furniture, décor, lighting, textiles, accessories, and related supply-chain partners.
The event matters because it concentrates buyer traffic, product launches, merchandising decisions, and commercial relationship-building in a single market window. It attracts retail buyers, interior designers, distributors, importers, wholesalers, and brand-side decision-makers who are actively evaluating products, comparing vendors, and developing partnerships for near-term purchasing and seasonal assortment planning.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Retail buyers | Furniture retailers, home décor chains, specialty stores, omnichannel merchants | Direct assortment, category, and vendor selection | Primary commercial audience for new product introductions and line reviews |
| Merchandising / category management teams | Retail chains, marketplaces, home goods groups | Category planning, pricing, assortment strategy | Important for suppliers seeking larger scale programs and repeat orders |
| Interior designers / specification buyers | Design firms, hospitality designers, residential design studios | Product specification and project selection influence | Strong fit for premium, customizable, and design-led product sellers |
| Importers / sourcing agents | Import businesses, sourcing offices, buying agencies | Vendor sourcing, price negotiation, supply assurance | Relevant for manufacturers and private-label suppliers |
| Wholesalers / distributors | Regional distributors, multi-line reps, wholesale showrooms | Channel selection and multi-territory purchase decisions | Valuable for brands expanding distribution and territory coverage |
| Hospitality procurement and design teams | Hotels, resorts, restaurants, hospitality design firms | Project sourcing and FF&E selection influence | Useful for suppliers serving commercial and hospitality interiors |
| Brand owners / product managers | Furniture brands, décor brands, home product manufacturers | Product strategy, launches, channel expansion | Relevant for partnership, OEM, and supply-chain conversations |
| Small business owners / independent retailers | Independent stores, boutique chains, design retailers | Owner-led buying and vendor selection | High-value relationship segment for brands with flexible order programs |
| Media / trade press | Industry publications, editors, content creators | Coverage, product visibility, trend amplification | Important for launch visibility and brand awareness |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: High Point | Local market participants, showroom staff, regional buyers | High | Core market hub and the event’s natural operating base |
| Host state: North Carolina / Southeast U.S. | Buyers from NC, SC, VA, GA, TN, FL and surrounding states | High | Strong regional draw due to the home furnishings supply chain concentration |
| Nearby business hubs | Charlotte, Raleigh-Durham, Greensboro, Atlanta, Nashville | Medium to High | Regional travel corridor supports strong commercial attendance |
| National reach | Retailers, designers, distributors, brands from across the U.S. | Very High | High Point Market is nationally known in the home furnishings industry |
| International reach | Importers, overseas brands, international buyers, sourcing offices | Medium | Relevant for cross-border sourcing and export-oriented vendors |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| Global | Primary classification | The event draws international sourcing and buyer interest, especially from home furnishings supply chains and export-oriented brands. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| High Point Market Authority | Event organizer / market authority | Official governing body and market operator | highpointmarket.org | Marketing Director, Event Operations Director, Exhibitor Services Manager | Confirmed Government / Procurement Organization |
| ANDMORE | Market operator / venue portfolio owner | Operates the 17 properties referenced for the event | andmore.com | Showroom Leasing Director, Market Manager, Sales Director | Confirmed Government / Procurement Organization |
| Ashley Furniture Industries | Furniture brand / manufacturer | Large-scale home furnishings decision-maker and retail supplier | ashleyfurniture.com | VP Merchandising, Category Manager, Sourcing Director | Strong Market Fit, Attendance Not Confirmed |
| Havertys | Furniture retailer | Retail buyer for furniture assortment and vendor sourcing | havertys.com | Merchandising Director, Buying Manager, Category Manager | Strong Market Fit, Attendance Not Confirmed |
| Rooms To Go | Furniture retailer | High-volume category buyer and supplier evaluator | roomstogo.com | Director of Purchasing, Buyer, Merchandising VP | Strong Market Fit, Attendance Not Confirmed |
| Wayfair | E-commerce retailer / marketplace | Large online buyer of furniture and home goods | wayfair.com | Sourcing Manager, Category Manager, Vendor Manager | Strong Market Fit, Attendance Not Confirmed |
| RH | Luxury home furnishings retailer | Premium home category and design-led sourcing decision-maker | rh.com | VP Merchandising, Product Director, Buying Director | Strong Market Fit, Attendance Not Confirmed |
| HomeGoods | Off-price home retailer | Major buyer of home décor and furnishings | homegoods.com | Buyer, Senior Buyer, Category Manager | Strong Market Fit, Attendance Not Confirmed |
| At Home | Home décor retailer | Category buyer for broad home assortments and seasonal inventory | athome.com | Merchandise Manager, Buyer, Sourcing Director | Strong Market Fit, Attendance Not Confirmed |
| CB2 | Modern furniture retailer | Design-forward buying and vendor selection | cb2.com | Buyer, Category Manager, Product Development Manager | Strong Market Fit, Attendance Not Confirmed |
| Crate & Barrel | Furniture and home retailer | Influential buyer for home furnishings assortments | crateandbarrel.com | Director of Buying, Merchandising Director, Sourcing Manager | Strong Market Fit, Attendance Not Confirmed |
| Ashley Global Retail | Retail and brand network | Potential retail and merchandising decision-maker for broad furniture programs | ashleyfurniture.com | VP Retail, Merchandising Manager, Buyer | Strong Market Fit, Attendance Not Confirmed |
| Williams-Sonoma, Inc. | Multi-brand home retailer | Home assortment buyer and omnichannel merchandising organization | williams-sonomainc.com | Buyer, Sourcing Manager, Merchandising Director | Strong Market Fit, Attendance Not Confirmed |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Chief Procurement Officer / VP Procurement | Procurement | Executive | Drives buying strategy, vendor governance, and supplier relationships for large organizations. |
| 2 | Director of Purchasing / Buying Director | Buying / Merchandising | Director | Owns assortment selection and vendor onboarding for retail and distribution businesses. |
| 3 | Category Manager / Merchandise Manager | Merchandising | Manager | Evaluates product mix, price points, and supplier performance. |
| 4 | Strategic Sourcing Manager / Sourcing Director | Sourcing | Manager / Director | Key for supplier discovery, cost negotiation, and manufacturing relationships. |
| 5 | Supply Chain Director / Operations Director | Supply Chain / Operations | Director | Assesses inventory flow, logistics, lead times, and vendor reliability. |
| 6 | Product Manager / Product Development Manager | Product / Merchandising | Manager | Supports innovation, line refreshes, and vendor collaboration. |
| 7 | Interior Design Principal / Project Designer | Design | Senior / Executive | Influences specification decisions for residential and commercial projects. |
| 8 | Owner / President / Founder | Executive Office | Owner / C-level | Common in independent retailers and distributors making direct purchasing decisions. |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Retail | Core audience for furniture, décor, and home product purchasing | Retail buyers, merchandisers, category managers |
| 2 | Wholesale | Distributor and channel buyer segment is highly relevant | Wholesalers, distributors, importers |
| 3 | Consumer Goods | Home furnishing brands and product suppliers fit this category well | Brand partnerships and retail distribution |
| 4 | Furniture | Furniture manufacturers and buyers are central to the market | Sourcing, vendor meetings, showroom appointments |
| 5 | Design | Design professionals heavily influence product specification | Interior designers, specifiers, design firms |
| 6 | Import & Export | Cross-border sourcing is common in home furnishings | Importers, overseas sourcing teams |
| 7 | Logistics & Supply Chain | Inventory movement and fulfillment are critical in the sector | Distribution, warehousing, freight coordination |
| 8 | Building Materials | Relevant for complementary home and interior product lines | Adjacent product sourcing and project sales |
| 9 | Construction | Commercial projects and FF&E procurement overlap with the event | Project buying and specification channels |
| 10 | Hospitality | Hotels and hospitality designers buy furniture and décor at scale | FF&E, procurement, hospitality design |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Not publicly confirmed | Confirmed unavailable | Official event page text provided does not publish an attendance number | Use as a high-volume buyer event, but do not rely on an unverified count |
| Exhibitor count | Not publicly confirmed | Unavailable in provided source text | Official directory referenced, but no count visible in supplied source | Check exhibitor directory for current-year list |
| Buyer count | Not publicly confirmed | Unavailable in provided source text | No verified buyer registration number in supplied source text | Buyer reach is expected to be substantial based on market positioning |
| Speaker count | Not publicly confirmed | Unavailable in provided source text | No verified agenda/speaker total in supplied source text | Speaker programming may exist elsewhere on the official site |
| Sponsor count | Not publicly confirmed | Unavailable in provided source text | Sponsors & Partners page referenced in the official site menu | Use sponsor pages for prospecting once visible |
| Historical attendance | Not included here | Not verified from supplied source text | Prior-year official attendance figures were not supplied for this analysis | Attendance figure not publicly confirmed by the organizer. |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Procurement | Vendor selection, price, terms, and reliability | Meet buyers during active sourcing cycles | Manufacturer / wholesaler / sourcing services |
| Retail sourcing | Assortment refresh and margin optimization | Product demos, line reviews, appointment selling | Category solutions, private label, quick-ship programs |
| Interior design / specification | Design-led product selection and project fit | Influencer outreach and portfolio showcases | Premium, customizable, and visually differentiated products |
| Logistics | Lead times, shipping, warehousing, fulfillment | Operations and supply-chain discussions | Distribution, freight, warehousing, 3PL support |
| Product innovation | Newness, materials, design trends | Launch previews and merchandising pitches | New collections, prototypes, customization options |
| Sustainability | Responsible materials and compliance | Position eco-claims and sourcing transparency | Certified materials, ESG reporting, sustainable packaging |
| Hospitality FF&E | Commercial durability, style, project deadlines | Project-based meetings with design and procurement teams | Commercial furniture, décor, and custom fabrication |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | The event is centered on active buyers in home furnishings, design, retail, and distribution. |
| Decision-maker availability | High | Strong presence of owners, buyers, merchandisers, and sourcing leaders. |
| Data collection potential | High | Official directories and showroom structures can support contact enrichment and account mapping. |
| Apollo targeting potential | Very High | Excellent fit for retail, wholesale, design, procurement, and supply-chain filters. |
| Geographic targeting potential | High | Strong concentration in the Southeast and national retail corridors, with international sourcing overlap. |
| Best outreach approach | Appointment-led, category-specific, pre-show and on-site | Use product-category messaging, line sheets, and meeting requests timed before the market opens. |
| Overall lead quality | Very High | One of the strongest B2B attendee-list-building opportunities in home furnishings and related sourcing channels. |
| Best use case | Buyer prospecting, exhibitor targeting, retail outreach, distributor development | Ideal for sales teams seeking active purchasing organizations and relationship-driven lead generation. |
| Limitations / risks | Attendance data and participant lists are not fully published in the supplied official text | Requires supplemental verification from official directories, registration pages, and exhibitor/sponsor listings. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Retail; Wholesale; Consumer Goods; Furniture; Design; Import & Export; Logistics & Supply Chain; Hospitality; Construction | Capture the highest-fit buyer, distributor, and specification audience |
| Departments | Purchasing; Procurement; Merchandising; Sourcing; Supply Chain; Operations; Design; Product; Sales | Prioritize functions that directly buy or influence purchasing |
| Seniority | Owner; Partner; C-Level; VP; Director; Head; Manager; Senior Manager | Focus on decision-makers and budget holders |
| Job titles | Buyer; Senior Buyer; Category Manager; Merchandising Manager; Purchasing Manager; Sourcing Manager; Director of Purchasing; VP Merchandising; Product Manager; Director of Supply Chain | Match active commercial buying roles at the market |
| Geography | United States; Southeast U.S.; North Carolina; South Carolina; Virginia; Georgia; Tennessee; Florida; Midwest metros; international sourcing hubs | Align with the event’s strongest regional and national travel patterns |
| Employee size | 11–50; 51–200; 201–500; 501–1000; 1000+ | Covers independents through enterprise buyers |
| Keywords | furniture, home furnishings, home décor, showroom, buying, merchandising, sourcing, FF&E, interior design, private label, wholesale | Improve contact relevance and intent matching |
| Company type | Public company; private company; distributor; retailer; importer; buying office; design firm | Prioritize companies with active purchasing functions |
Suggested Apollo Search Logic: (Retail OR Wholesale OR Furniture OR Design OR Hospitality) AND (Buyer OR Purchasing OR Procurement OR Merchandising OR Sourcing OR Category Manager OR Product Manager OR Director) AND (home furnishings OR furniture OR home decor OR showroom OR FF&E)
Client Fit Review Required
Please share the client website or product/service details. I will review the client offering and identify the highest-fit buyer companies, Apollo industries, seniority levels, departments, and job titles from this event.
Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| High Point Market Authority – High Point Market | Official event website | Event name, dates, location context, registration timing, exhibitor services, sponsors & partners, exhibitor directory references | Very High |
| ANDMORE | Organizer / operator website | Operator identity and relevance to the 17-property venue footprint | High |
🎯 Selling to this event's audience? Get a free tailored buyer list
Tell us your work email and our AI instantly builds a buyer list matched to ANDMORE at High Point Market - Fall — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.
🔒 Get my buyer details Free · ~20 seconds