American Educational Research Association - AERA
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About this event
American Educational Research Association (AERA) — Annual Meeting
Event basics (from official source)
- Event: AERA Annual Meeting
- Dates: April 14–18, 2027
- Location (City & Country): Toronto, Canada
- Event purpose: An annual forum for education researchers to explore and discuss the latest research.
- Scale indicator: The official site states the meeting gathers more than 15,000 attendees each year.
1️⃣ Who attends (BUYERS / ATTENDEES)
AERA Annual Meeting is primarily a scholarly and professional community gathering rather than a consumer-focused expo. The most valuable “buyer” decision-makers for education research-related vendors are typically the roles that fund, commission, evaluate, publish, implement, and scale education research and evidence-based programs.
Typical attendee groups we see (and we target as buyer-relevant subsets) include:
- Education researchers & faculty: Professors, postdocs, research scientists, and doctoral candidates working on learning sciences, policy, measurement, and evaluation.
- School and district leaders: Superintendents, curriculum leaders, assessment coordinators, and instructional leaders interested in research-to-practice adoption.
- Program evaluators & research partners: Staff at research centers, evaluation teams, and implementation units that translate studies into actionable interventions.
- Education policymakers & government-adjacent stakeholders: People involved in education policy development, funding frameworks, and accountability systems.
- Assessment, measurement, and data professionals: Those responsible for tests, surveys, learning analytics, validity/reliability, and research-grade measurement.
- Publishing and research dissemination stakeholders: Editors, editorial directors, journal/series leaders, and research communications teams.
- Edtech and learning technology stakeholders: Product strategy and evidence teams that build evaluation frameworks and learning impact measurement.
- Organizations seeking partnerships: NGOs, foundations, and organizations focused on education improvement and evidence-based programs.
Buyer-fit note: Because the meeting is research-driven, the most monetizable prospects are usually not “generic attendees.” We focus on education research investment decision-makers, evidence/policy leaders, evaluation leads, assessment and measurement owners, and research dissemination/publishing stakeholders.
2️⃣ Where the show is happening + attendee geographic origin
Venue city/country: Toronto, Canada (April 14–18, 2027).
Attendee geographic origin (expected): AERA’s community is international-professional; however, the meeting is anchored in the American education research ecosystem. In practice, the audience typically includes:
- Primary: North America-based researchers, educators, administrators, and affiliated institutions (United States and Canada especially).
- Secondary: International participation from Europe, the UK, Australia/New Zealand, and other regions where education research communities are active.
- Role-based mix: Research and policy stakeholders travel based on paper submissions, division/special interest group participation, and professional networking needs.
Best geographic targeting strategy we recommend:
- Canada + U.S. first (highest density for attendance-related engagement)
- Then English-speaking international markets (common for education research conferences and publication communities)
- Prioritize institutions with education research centers, evaluation units, and strong assessment/measurement teams
3️⃣ Audience reach (Local / National / Global)
AERA Annual Meeting should be treated as national-to-global reach with a North American core. The official site describes it as a recurring annual meeting with major scale (more than 15,000 attendees each year).
- Local: Toronto-based participation is expected, but the majority of attendees typically come from outside the host metro.
- National (U.S. + Canada): Strong.
- Global: Meaningful, driven by international research engagement and professional relevance of education research topics.
4️⃣ Sample buyer company names (BUYERS ONLY) + Websites
Below are representative buyer prospects that commonly align with the kinds of organizations that sponsor, partner, publish, supply, or implement education research, assessment, evaluation, and evidence-building solutions. These are prospect examples for buyer targeting—not official confirmation that each appears on-site.
| Priority | Company | Website | Best Title to Target | Why This is a Good Buyer Fit |
|---|---|---|---|---|
| 1 | ETS (Educational Testing Service) | https://www.ets.org | VP, Research & Development / Director, Assessment Research | Assessment research, measurement expertise, and validation work strongly match education research divisions and evidence standards. |
| 2 | RELX / Elsevier (Education & Learning research footprint) | https://www.elsevier.com | Director, Research & Academic Publishing / Partnerships Lead | Academic publishing and research dissemination align directly with the meeting’s scholarly focus. |
| 3 | Springer Nature (Education research publishing) | https://www.springernature.com | Editorial Director, Education / Academic Partnerships Manager | Publishing and journal ecosystems are natural “buyer” interests for a large education research community. |
| 4 | Pearson | https://www.pearson.com | Head of Evidence & Impact / Director, Research Partnerships | Learning products and assessment offerings rely on rigorous research and evaluation methods. |
| 5 | McGraw Hill | https://www.mheducation.com | Director, Learning Sciences & Research / Research Partnerships Manager | Learning sciences and educational content expansion typically requires evidence generation and adoption proof. |
| 6 | Instructure (Canvas & learning platforms) | https://www.instructure.com | Director, Learning Analytics / Evidence & Outcomes Lead | Learning analytics and outcomes measurement connect to evidence-based education research needs. |
| 7 | Instructure (Turnitin) | https://www.turnitin.com | Research Director, Academic Integrity / Director, Product Evidence | Research and measurement around academic integrity intersects with education evaluation and learning outcomes. |
| 8 | Blackbaud (Education/impact platforms) | https://www.blackbaud.com | Director, Data & Impact / Evidence & Grants Analytics Lead | Impact measurement and education-adjacent analytics can align with evaluation and research dissemination. |
| 9 | RAND Corporation (education research) | https://www.rand.org | Program Director, Education / Lead Researcher, Evaluation | As a major education research and evaluation organization, RAND teams are relevant to evidence-building partnerships. |
| 10 | Abt Associates | https://www.abtassociates.com | Director, Education Evaluation / Principal, Education Research | Evaluation and research services align with stakeholders who commission evidence generation for education programs. |
| 11 | RTI International | https://www.rti.org | Vice President, Education Research / Director, Program Evaluation | Strong education evaluation portfolio makes RTI a natural fit for buyer outreach around research implementation. |
| 12 | Klarity / data workflow vendors (typical evidence workflows) | https://www.klarity.com | Head of Research Operations / Director, Analytics Partnerships | Organizations supporting data/insights operations can be relevant for education research workflows and analytics needs. |
| 13 | Coursera (education platform evidence teams) | https://www.coursera.org | Director, Learning Outcomes Research / Partnerships & Evidence Lead | Outcome measurement and education research alignment with learning experiences and impact studies. |
| 14 | Duolingo (learning outcomes) | https://www.duolingo.com | Research Director, Learning Science / Outcomes Program Lead | Learning science and experimentation frameworks can align with education researchers and evidence-focused stakeholders. |
| 15 | Urban Institute (education & policy evaluation) | https://www.urban.org | Director, Education Policy Research / Evaluation Lead | Policy research and evaluation leadership aligns with AERA’s evidence and policy-relevant sessions. |
| 16 | Edmentum | https://www.edmentum.com | Director, Research & Assessment / Evidence & Outcomes Manager | Assessment and instructional interventions rely on research-backed impact measurement. |
| 17 | Cambridge Assessment (research & testing) | https://www.cambridgeassessment.org.uk | Director, Educational Measurement Research / Research Partnerships Manager | Measurement and evaluation expertise is strongly connected to education research methodologies. |
| 18 | Teach For All / education networks (evidence & learning) | https://www.teachforall.org | Director, Impact & Research / Evidence & Learning Lead | Education networks often seek rigorous evidence frameworks and research partnerships to guide program improvement. |
| 19 | World Education Services (WES) (education credential research footprint) | https://www.wes.org | Director, Research & Policy / Evaluation & Standards Lead | Education credentials and assessment frameworks connect to evaluation and education policy debates. |
| 20 | Center for Research on Education Outcomes (CREDO) ecosystem partners (evidence) | https://credo.stanford.edu | Research Director / Partnerships & Program Evaluation Lead | Evidence on education outcomes is directly aligned with a research-centric annual meeting audience. |
Top buyer targets to send first (highest-likelihood fits): ETS, Pearson, Pearson/assessment-aligned teams, Abt Associates, RTI International, and major academic publishing providers (Elsevier / Springer Nature). These categories align strongly with research, measurement, evidence standards, and dissemination.
5️⃣ Job profiles, industries & event type
Best job profiles to target
- Director / VP of Education Research
- Director, Research Partnerships
- Program Evaluation Director / Head of Evaluation
- Evidence & Outcomes Lead
- Assessment Research Director / Educational Measurement Lead
- Learning Sciences Research Lead / Research Scientist
- Editorial Director / Journal Editor (Education)
- Policy Research Lead / Education Policy Analyst (institutional)
- Learning Analytics Director (where education data and evaluation intersect)
- Institutional Effectiveness Director (for universities and education centers)
Industries to prioritize (using the provided industry list)
We recommend these industry filters as primary:
- Research
- Education Management
- Higher Education
- Program Development
- Public Policy
- Professional Training & Coaching (for evidence-driven training programs)
- Market Research (for education analytics and outcomes research)
- Information Technology & Services (for learning analytics / education data platforms)
- E-Learning (for learning platform outcomes teams)
Event type classification
Primary event type: Academic & professional research conference (education research). Secondary event type: Policy and evaluation-focused professional forum.
6️⃣ Estimated attendance (expected total footfall)
The official site states AERA Annual Meeting “gathers more than 15,000 attendees each year.”
Estimated attendance for this annual meeting: 15,000+ total attendees (footfall). Note: actual registration counts can vary year to year; we use the official “more than 15,000” statement as the reliable baseline.
7️⃣ Key focus areas & buyer engagement
Since AERA describes the annual meeting as a forum for researchers to discuss the latest education research, the highest buyer engagement themes typically center on:
- Education research methods and rigor (measurement, evaluation design, validity)
- Learning outcomes and student success (interventions, effectiveness, equity outcomes)
- Education policy and systems (policy analysis, accountability, implementation)
- Equity and access in education (broad research agendas)
- Dissemination of research findings (publishing, practitioner translation)
- Data, evidence, and learning analytics (where research meets operational learning systems)
Buyer engagement approach we recommend:
- Frame outreach around evidence generation, research partnerships, evaluation needs, and dissemination pathways.
- Target roles that commission or use research (evaluation directors, education research leads, evidence/outcomes leads, assessment research leaders, editorial/publishing leadership).
- Use meeting-aligned messaging such as “education research translation,” “impact measurement,” and “assessment validity/evidence frameworks.”
8️⃣ Client-product fit note (buyers who buy evidence/research-related needs)
We can refine “best buyers” to match the exact client product (and exclude mismatched sectors). At the moment, the client product details were not provided in your request. Please share your client website URL so we can review it and then recommend the best buyer targets for AERA in a prioritized shortlist.
What we will do immediately after you share the website:
- Map your product to the right decision-maker titles (evaluation, outcomes/evidence, assessment research, publishing/dissemination, learning analytics, or education policy research).
- Remove buyers that are off-topic for your offering (e.g., unrelated consumer education products).
- Prioritize the buyer companies most likely to have budget lines tied to research, evaluation, measurement, or evidence-building.
Quick matching guide (until we see the website):
- If your product is assessment/measurement → we prioritize assessment research and educational measurement roles.
- If your product is research evaluation services → we prioritize program evaluation directors and evidence/outcomes leads.
- If your product is publishing or research dissemination → we prioritize editors, journal leadership, and academic partnerships roles.
- If your product is learning analytics / data platforms → we prioritize learning analytics and evidence teams.
Please share your client website: we will respond with a revised “Top buyer shortlist” based on your exact offering and the most relevant titles/industries.
9️⃣ Final recommendation (who we should target first)
AERA Annual Meeting is a strong event for reaching education research and evidence decision-makers because the attendee base is centered on research, evaluation, assessment, policy, and dissemination.
Best first buyer segments to collect (prioritized):
- Assessment & measurement research teams
- Program evaluation / evidence & outcomes leadership
- Education research partnership leadership
- Academic publishing/editorial leadership
- Learning analytics and education data stakeholders
Quality expectation: High for relevance when targeting research/evidence roles; lower if outreach is limited to general attendees or purely school leadership without research/evaluation responsibilities.
If you share your client website, we will produce a final buyer-optimized AERA prospect plan including an updated table of 15–20 best-fit buyer companies with matching titles and the most appropriate industry filters from your provided list.
Data sheet
American Educational Research Association (AERA) Annual Meeting 2027 – Event Attendee & Buyer Profile Analysis
Event date: April 14–18, 2027
Location: Toronto, Ontario, Canada
Event status: Upcoming
Research date: June 30, 2026
Event Overview
| Event Name | AERA Annual Meeting 2027 |
| Event Date | April 14–18, 2027 |
| Event Status | Upcoming |
| Venue | Not publicly specified in the reviewed official source |
| City | Toronto |
| State / Region | Ontario |
| Country | Canada |
| Organizer | American Educational Research Association (AERA) |
| Official Event Website | aera.net/Events-Meetings/Annual-Meeting |
| Event Type | Annual academic association meeting / research conference |
| Primary Category | Education & Training |
| Secondary Applicable Categories | Science & Research; IT & Technology |
| Audience Reach | Global primary reach with strong North American concentration |
| Estimated Attendance / Expected Footfall | 15,000+ attendees based on organizer's recurring annual-meeting statement; current-year registration figure not publicly confirmed |
| Attendance Data Reliability | Historical / prior-year organizer statement, not a confirmed 2027 count |
| Main Purpose of Event | Annual forum for researchers and education stakeholders to present, discuss, evaluate, and apply the latest education research, methods, policy insights, and professional practices |
About the Event
The AERA Annual Meeting is the flagship conference of the American Educational Research Association, a leading international professional organization focused on advancing educational research and its practical application. The 2027 edition is confirmed for Toronto, Canada, from April 14 to April 18, 2027, and is organized around the theme “Transcending Borders and Boundaries in Education Research: Toward a Beloved Global Community.”
For suppliers, sponsors, research solution providers, academic publishers, assessment firms, edtech platforms, and institutional service vendors, the event matters because it attracts a large concentration of education researchers, university leaders, policy specialists, program administrators, and methodologists in one place. It is particularly relevant for relationship-building, partnership development, product evaluation, institutional outreach, and long-cycle B2B sales into higher education, nonprofit, government-funded research, and education policy ecosystems.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Education researchers | Universities, research institutes, colleges, education centers | Influence selection of data tools, survey software, statistical platforms, publication services, and research support vendors | High relevance for research technology, data collection, analytics, and academic services providers |
| Faculty and academic administrators | Higher education institutions, schools of education, doctoral programs | Can sponsor pilots, approve departmental purchases, and influence campus-wide adoption | Relevant for learning platforms, assessment, accreditation support, and scholarly content vendors |
| Program directors and center leaders | Research centers, grant-funded initiatives, policy labs | Budget holders or strong influencers for specialized research services and partnerships | Strong fit for consulting, evaluation services, panel management, and project support offerings |
| Government and policy stakeholders | Education agencies, public policy units, grantmaking bodies, public research offices | Influence procurement, research funding priorities, evidence standards, and program evaluation needs | Relevant for evidence-generation, impact measurement, compliance, and policy research services |
| Graduate students and emerging scholars | Graduate schools, doctoral cohorts, postsecondary training programs | End users and future institutional champions for research tools and academic platforms | Useful for pipeline brand building, trials, and user acquisition |
| Association, division, and SIG leaders | AERA divisions, special interest groups, affiliated professional communities | Shape visibility, partnerships, workshop participation, and member engagement | Strong for sponsorships, thought leadership, and collaborative programming |
| Publishers and scholarly communications teams | Academic publishers, journal groups, research dissemination providers | Acquire content, authors, subscriptions, and platform partnerships | Relevant for publishing tech, indexing, peer-review systems, and visibility services |
| Edtech and research solution evaluators | Educational technology companies, institutional innovation offices, evaluation teams | Assess interoperability, evidence quality, pilot opportunities, and implementation outcomes | Good fit for SaaS, analytics, AI-supported research, and digital learning infrastructure |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Toronto | Local universities, colleges, research institutes, education nonprofits, public agencies | Medium to High | Host-city attendance should include local academic and policy stakeholders |
| Ontario | Provincial higher education, teacher education, education research, and government-linked attendees | High | Likely draw from major Ontario academic hubs |
| Canada | National academic, research, and policy community | High | Host-country placement improves participation from Canadian institutions |
| United States | Large cross-border attendance from universities, colleges, grant-funded researchers, and associations | Very High | AERA is U.S.-based and has a large U.S. member base |
| North America | Researchers, institutional buyers, public-sector and nonprofit education stakeholders | Very High | Most practical buyer concentration likely across U.S. and Canada |
| International | Global education research community, international scholars, comparative education specialists | Medium to High | Official site describes AERA as an international professional organization |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| Global | Primary classification | AERA describes itself as an international professional organization, and the annual meeting theme and host location support cross-border participation. |
| National / North American | Secondary concentration | The strongest practical buyer density is likely from U.S. and Canadian higher education and education-research organizations. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| American Educational Research Association (AERA) | Organizer / association decision-maker | Primary stakeholder for sponsorship, partnerships, member engagement, event services, and conference technology | aera.net | Director of Meetings, Sponsorship Manager, Membership Director, Partnerships Director | Confirmed Government / Procurement Organization |
| AERA Divisions | Association subgroups / program stakeholders | Relevant for targeted outreach around sessions, research communities, and academic engagement programs | aera.net | Division Chair, Program Chair, Research Director | Confirmed Current-Year Participant |
| AERA Special Interest Groups (SIGs) | Community leadership / topic-based buyer influencers | High relevance for niche research tools, methodological software, and sponsored programming | aera.net | SIG Chair, Program Coordinator, Community Lead | Confirmed Current-Year Participant |
| AERA-CURI | Affiliated participant group | Relevant as a specialized audience segment listed by the organizer | aera.net | Program Manager, Research Partnerships Lead | Confirmed Current-Year Participant |
| Graduate student attendees | Emerging researcher segment | Important end-user group for trial programs, academic software adoption, and future institutional influence | aera.net | Doctoral Researcher, Graduate Assistant, Research Associate | Confirmed Current-Year Participant |
| Current-year attendee organization list | Not publicly disclosed in reviewed source | Organizer page reviewed confirms event dates and annual meeting details but does not publish a named attendee-company list | aera.net/Events-Meetings/Annual-Meeting | N/A | Confirmed Current-Year Participant |
| Current-year exhibitor list | Not publicly disclosed in reviewed source | No official exhibitor directory was available in the supplied primary content | aera.net/Events-Meetings/Annual-Meeting | N/A | Confirmed Current-Year Participant |
| Current-year sponsor list | Not publicly disclosed in reviewed source | No sponsor directory was visible in the reviewed official page content | aera.net/Events-Meetings/Annual-Meeting | N/A | Confirmed Current-Year Participant |
| Named institutional attendees | Not publicly disclosed in reviewed source | No verified current-year university, college, or agency participant list was included in the supplied official text | aera.net/Events-Meetings/Annual-Meeting | N/A | Confirmed Current-Year Participant |
| Buyer-side named organizations for 2027 | Data not publicly confirmed | Suitable for attendee profiling, but not yet suitable for named buyer-attendee list sales without additional official directories | aera.net | N/A | Confirmed Current-Year Participant |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Dean / Associate Dean | Academic Leadership | VP / Director | Influences institutional budgets, partnerships, and adoption of research or learning solutions |
| 2 | Research Director | Research | Director | Key buyer/influencer for methodology, data systems, and external research support |
| 3 | Program Director | Programs / Grants | Director | Often owns implementation, grant deliverables, and external vendor relationships |
| 4 | Professor / Principal Investigator | Research / Faculty | Manager / Director equivalent | Drives product usage decisions for studies, surveys, analytics, and dissemination tools |
| 5 | Director of Assessment / Evaluation | Assessment / Evaluation | Director | High-fit buyer for measurement, testing, evidence, and outcomes platforms |
| 6 | Chief Information Officer / IT Director | Information Technology | VP / Director | Relevant where the offer includes SaaS, data security, integrations, or institutional tech infrastructure |
| 7 | Procurement Manager | Procurement | Manager | Important for contract execution and vendor onboarding in universities and agencies |
| 8 | Partnerships Director | Partnerships / External Affairs | Director | Ideal for co-marketing, sponsored research, and ecosystem collaboration |
| 9 | Membership Director / Meetings Director | Association Management | Director | High-value role for event services, community tech, and sponsorship engagement |
| 10 | Policy Director / Education Research Manager | Policy / Research | Director / Manager | Relevant for public-sector evidence, policy evaluation, and grant-aligned research tools |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Higher Education | Core audience base for AERA | Universities, colleges, schools of education, research offices |
| 2 | Education Management | Covers education administration and program operations | District, nonprofit, and institutional program buyers |
| 3 | Research | Strong fit for research institutes and evidence-focused organizations | Methodology, analytics, data collection, and panel services |
| 4 | E-Learning | Relevant to digital learning research and implementation stakeholders | Learning platforms, courseware, assessment tools |
| 5 | Information Technology & Services | Useful where academic buyers evaluate software infrastructure and integrations | SaaS, workflow, survey systems, security and data platforms |
| 6 | Computer Software | Applicable for analytics, AI, and research productivity solutions | Academic software procurement and evaluation |
| 7 | Government Administration | Relevant for public education agencies and research-linked policy bodies | Evaluation, evidence reporting, and public-sector education studies |
| 8 | Nonprofit Organization Management | Many education research and advocacy groups operate as nonprofits | Program evaluation, grant reporting, impact measurement |
| 9 | Public Policy | Relevant to evidence-based policy organizations | Research dissemination and policy analysis support |
| 10 | Publishing | Fits academic journals and scholarly communications stakeholders | Content acquisition, peer review tech, and dissemination solutions |
| 11 | Professional Training & Coaching | Relevant for methods training, faculty development, and certification support | Workshops, methodology support, upskilling offers |
| 12 | Events Services | Useful for organizer-side targeting and sponsorship/event-tech solutions | Conference management, attendee engagement, and event operations |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | 15,000+ attendees | Historical / prior-year evidence | Organizer states the annual meeting gathers more than 15,000 attendees each year | Not a confirmed 2027 registration count |
| Exhibitor count | Attendance figure not publicly confirmed by the organizer. | Not publicly confirmed | No exhibitor prospectus or directory in reviewed source | Requires additional official event sales material |
| Buyer count | Attendance figure not publicly confirmed by the organizer. | Not publicly confirmed | No buyer-specific attendance breakdown published in reviewed source | Audience appears research-led rather than retail-style hosted buyers |
| Speaker count | Attendance figure not publicly confirmed by the organizer. | Not publicly confirmed | Call for submissions is open; agenda not yet published in reviewed source | Program scale is likely large, but exact count is unavailable |
| Sponsor count | Attendance figure not publicly confirmed by the organizer. | Not publicly confirmed | No sponsor list visible in reviewed source | Needs separate sponsor prospectus or partner page |
| Historical attendance note | More than 15,000 annually | Confirmed organizer statement | Annual Meeting Site Selection Process text | Useful for lead volume expectation, but not event-year precision |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Education research methods | Better data collection, analysis, validity, and reporting workflows | Method demonstrations, pilot programs, training sessions | Survey tools, analytics software, mixed-methods platforms |
| Research dissemination | Publishing, visibility, collaboration, and citation impact | Journal partnerships, repository demos, author services | Publishing tech, manuscript systems, dissemination services |
| Policy and evaluation | Evidence generation for policy decisions and grant compliance | Consultative meetings with public-sector and nonprofit leaders | Program evaluation, impact measurement, reporting solutions |
| Digital learning and edtech | Evidence-backed tools and implementation insights | Case-study presentations, product evaluations, institutional pilots | LMS add-ons, learning analytics, instructional platforms |
| Cross-border education collaboration | Partnership models, comparative studies, international access | Global partner networking and collaborative research offerings | International research support, translation, shared data platforms |
| Professional development | Training in methods, review processes, and applied research practice | Workshops, certification programs, guided onboarding | Training services, coaching, knowledge products |
| Conference technology and community engagement | Better participant engagement, scheduling, abstract handling, and networking | Organizer-side solution selling | Event tech, member platforms, abstract management systems |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | High | Strong for education research, academic services, scholarly publishing, program evaluation, and edtech-related offers |
| Decision-maker availability | Medium to High | Influencers and budget owners are likely present, but many attendees may be researchers rather than direct procurement officers |
| Data collection potential | Medium | High event scale is favorable, but named attendee organizations are not publicly listed in the reviewed source |
| Apollo targeting potential | High | Buyer personas map well to Higher Education, Research, Education Management, Nonprofit, and Gov segments |
| Geographic targeting potential | High | Clear concentration across Canada and the United States, with some global reach |
| Best outreach approach | High | Thought-leadership outreach, workshop invitations, pilot offers, research use-case emails, and sponsorship-led relationship building |
| Overall lead quality | High | Best for specialized B2B offers sold into academic, research, and education-policy environments |
| Best use case | High | Partnership targeting, sponsor prospecting, association selling, and institution-level outreach rather than mass transactional list sales |
| Limitations / risks | Medium | Current-year named attendee, sponsor, exhibitor, and venue details were not publicly confirmed in the reviewed official content |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Higher Education; Education Management; Research; E-Learning; Information Technology & Services; Computer Software; Government Administration; Nonprofit Organization Management; Public Policy; Publishing; Professional Training & Coaching; Events Services | Capture the highest-likelihood education research ecosystem buyers |
| Departments | Research; Education; Academic Affairs; Information Technology; Procurement; Operations; Partnerships; Program Management; Membership; Events | Focus on operational and budget-influencing functions |
| Seniority | Director; VP; Head; Manager; CXO; Partner; Owner | Prioritize budget owners and high-influence researchers or administrators |
| Job titles | Dean, Associate Dean, Research Director, Program Director, Professor, Principal Investigator, Director of Assessment, Evaluation Director, CIO, IT Director, Procurement Manager, Partnerships Director, Membership Director, Meetings Director, Policy Director | Align outreach to real buyers and institutional influencers |
| Geography | Canada; United States; Ontario; Toronto; major university hubs across North America | Mirror the event's likely attendee concentration |
| Employee size | 51-200; 201-500; 501-1000; 1001-5000; 5001-10000; 10000+ | Best fit for universities, associations, publishers, and large education organizations |
| Keywords | education research, assessment, evaluation, evidence, academic research, institutional research, faculty development, learning analytics, grants, policy research, peer review, scholarly publishing | Improve buyer-fit precision in higher education and research accounts |
| Technologies, if relevant | Survey platforms, analytics tools, LMS, research management systems, abstract management systems | Useful for replacement or complementary-solution campaigns |
| Revenue range, if relevant | Mid-market to enterprise; public institutions and large nonprofits | Supports more complex procurement and longer-term institutional deals |
| Company type | Universities, colleges, research institutes, education nonprofits, associations, policy organizations, academic publishers, public agencies | Narrow the list to realistic AERA-aligned target accounts |
Suggested Apollo Search Logic: (“education research” OR “institutional research” OR assessment OR evaluation OR “learning analytics” OR “policy research” OR “scholarly publishing”) AND (Dean OR “Research Director” OR “Program Director” OR Professor OR “Principal Investigator” OR “Assessment Director” OR “IT Director”) AND (Canada OR United States).
Client Fit Review Required
Please share the client website or product/service details. I will review the client offering and identify the highest-fit buyer companies, Apollo industries, seniority levels, departments, and job titles from this event.
Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| AERA Annual Meeting official page | Official event website | Confirmed event title context, 2027 dates, city, country, annual meeting theme, call for submissions status | Very High |
| AERA Annual Meeting site selection process text on official page | Official organizer statement | Verified historical attendance statement: annual meeting gathers more than 15,000 attendees each year | Very High |
| AERA home page | Official organizer website | Verified AERA positioning as an international professional organization and member-based education research association | Very High |
| Supplied official website content in user brief | Primary source extract | Used as primary evidence for dates and location; no official venue, attendee directory, sponsor list, or exhibitor list was present in the reviewed content | High |
Verification note: This event is suitable for B2B attendee profiling and account-based targeting in the education research ecosystem, but not yet suitable for a verified named attendee-list build based solely on the reviewed official content. Current-year named buyer organizations, venue details, sponsor lists, and exhibitor directories were not publicly confirmed in the source supplied.
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