🎯 Selling to this event's audience? Get a free tailored buyer list
Tell us your work email and our AI instantly builds a buyer list matched to Agrotica — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.
🔒 Get my buyer details Free · ~20 seconds
About this event
Agrotica 2028 - 32nd International Fair for Agricultural Machinery, Equipment & Supplies
Date: January 27–30, 2028 Venue: Thessaloniki International Exhibition & Congress Center, Thessaloniki, Greece Event Type: Agricultural Technology, Machinery, Equipment & Supplies Exhibition Estimated Attendance: Information not provided in the official content
1️⃣ Who attends (BUYERS / ATTENDEES)
Agrotica attracts a diverse audience of professionals from the agricultural sector, including farmers, agricultural cooperatives, distributors of agricultural machinery and equipment, suppliers, researchers, and government representatives. Key attendee groups include:
- Agricultural producers and farmers
- Distributors and dealers of agricultural machinery and equipment
- Suppliers of agricultural inputs and services
- Government agencies and policymakers
- Academic and research institutions
- Exporters and importers of agricultural products
2️⃣ Location + Attendee Geographic Origin
Show Location: Thessaloniki International Exhibition & Congress Center, Thessaloniki, Greece Attendee Origin: While Agrotica is an international event, it holds significant regional importance in Southeastern Europe. Attendees are expected from:
- Greece (primary geographic concentration)
- Balkan countries
- Other European nations
- Global participants from agricultural sectors worldwide
3️⃣ Audience Reach
Reach Type: International with a strong regional focus on Southeastern Europe Agrotica is recognized as the leading agricultural exhibition in Greece and a key platform for the agro-economic sector in Southeastern Europe. It brings together global participants while maintaining a strong regional presence.
4️⃣ Sample Buyer Company Names + Websites
| Priority | Company | Website | Best Title to Target | Why This is a Good Buyer Fit |
|---|---|---|---|---|
| 1 | John Deere | https://www.deere.com/ | Agricultural Equipment Procurement Manager | Global leader in agricultural machinery, likely seeking new suppliers or partners. |
| 2 | Claas | https://www.claas.fr/ | Farm Equipment Sales Director | Major European agricultural machinery manufacturer with distribution networks. |
| 3 | AgriCo Greece | https://www.agrico.gr/ | Agricultural Inputs Buyer | Local distributor of agricultural supplies and equipment, key regional player. |
| 4 | Balkan Agricultural Solutions | https://www.balkanagsolutions.com/ | Regional Sales Manager | Company specializing in Balkan market agricultural technology and services. |
| 5 | Ministry of Agriculture and Food | https://www.minagri.gr/ | Policy and Trade Development Officer | Government body involved in agricultural policy and international trade agreements. |
5️⃣ Job Profiles, Industries & Event Type
Best Job Profiles to Target:
- Agricultural Equipment Procurement Manager
- Farm Technology Officer
- Supplies and Inputs Buyer
- Agricultural Policy Advisor
- Export/Import Manager - Agro Products
- Research and Development Manager - AgriTech
- Agriculture
- Farming
- Agricultural Machinery & Equipment
- Agricultural Supplies and Inputs
- Government & Policy
- Biotechnology (AgriBiotech)
6️⃣ Estimated Attendance
The official website does not provide specific attendance numbers for the 2028 event. Historical data from the 31st Agrotica (2026) mentioned 1,520 exhibitors from 42 countries, indicating a substantial international presence. Attendance figures for the 2028 event will likely be comparable or larger.
7️⃣ Key Focus Areas & Buyer Engagement
Key Focus Areas:
- Innovative Agricultural Technologies
- Mechanization and Modern Farm Equipment
- Sustainable Farming Practices
- Agricultural Policy and Development
- International Trade in Agro Products
- Biotechnology in Agriculture
8️⃣ Client-Product Fit Note
To refine the buyer list, please share your client's website. The ideal buyers will vary based on the product:
- If selling agricultural machinery: Target equipment distributors, large-scale farmers, and government procurement officers.
- If offering agri-tech solutions: Focus on tech-savvy farmers, research institutions, and R&D departments of agribusinesses.
- If providing agricultural inputs: Engage with cooperatives, suppliers, and export-import companies.
9️⃣ Final Recommendation
Agrotica 2028 is an excellent platform for B2B engagement within the agricultural sector, particularly for companies targeting Southeastern Europe. The event's strong regional focus combined with international participation makes it ideal for:
- Launching new agricultural products or technologies
- Expanding distribution networks
- Building government and policy connections
- Conducting market research
Data sheet
Agrotica – Event Attendee & Buyer Profile Analysis
Event date: 27–30 January 2028
Location: Thessaloniki International Exhibition & Congress Center, Thessaloniki, Greece
Event status: Upcoming
Research date: 30 June 2026
Event Overview
| Event Name | Agrotica / 32nd Agrotica / International Fair for Agricultural Machinery, Equipment & Supplies |
| Event Date | 27–30 January 2028 |
| Event Status | Upcoming |
| Venue | Thessaloniki International Exhibition & Congress Center |
| City | Thessaloniki |
| State / Region | Central Macedonia |
| Country | Greece |
| Organizer | HELEXPO / TIF-HELEXPO |
| Official Event Website | agrotica-expo.gr |
| Event Type | International agricultural trade fair / exhibition |
| Primary Category | Agriculture & Forestry |
| Secondary Applicable Categories | Industrial Engineering; Logistics & Transportation; Power & Energy |
| Audience Reach | Regional to international, with strong concentration in Greece and Southeastern Europe |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer for the 2028 edition. |
| Attendance Data Reliability | Current-year attendance not confirmed. Historical / prior-year official evidence available for exhibitor and country participation in 2026. |
| Main Purpose of Event | To showcase agricultural machinery, equipment, supplies, technology, and sector solutions while enabling trade discussions, distributor relationships, market expansion, and regional agricultural business networking. |
About the Event
Agrotica is a long-running international agricultural trade fair in Greece focused on agricultural machinery, equipment, inputs, and related technologies. The official event site positions it as the leading sectoral exhibition in Greece in the agro-economic sector and highlights its role in shaping agricultural development in Southeastern Europe. The 2028 edition is scheduled for 27–30 January 2028 at the Thessaloniki International Exhibition & Congress Center.
From a commercial perspective, the event is relevant for machinery manufacturers, equipment suppliers, agri-input providers, distributors, cooperatives, public-sector agricultural bodies, research institutions, and hosted buyers. Its value lies in product discovery, dealer and channel development, sourcing, regional export and import discussions, institutional engagement, and market access across Greece, the Balkans, and wider European agricultural networks.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Agricultural producers and farm owners | Commercial farms, family farms, specialty growers, livestock operations | Direct purchase decision-makers for machinery, irrigation, crop inputs, and farm technology | Core demand-side audience for equipment sales and product demos |
| Agricultural cooperatives and producer groups | Regional cooperatives, associations of growers, pooled purchasing entities | Influence bulk purchases, shared equipment sourcing, and vendor selection | High-value targets for volume orders and repeat procurement |
| Distributors, dealers, and resellers | Agricultural machinery dealers, implement distributors, aftermarket parts channels | Channel buyers and territory-development partners | Critical for market entry, regional representation, and recurring sales |
| Importers and export-oriented trade firms | Import/export companies, trading houses, regional sourcing firms | Evaluate new supply lines and cross-border product portfolios | Useful for multi-country distribution and private-label discussions |
| Agri-input and farm service buyers | Input retailers, agronomy service firms, precision agriculture service providers | Source complementary products, service platforms, and technical solutions | Relevant for cross-sell and bundled solution partnerships |
| Government and public-sector agricultural bodies | Ministries, regional agricultural authorities, rural development bodies | Policy, program influence, pilot procurement, modernization initiatives | Important for funded projects, grant-linked purchases, and regulatory visibility |
| Research institutions and technical experts | Universities, applied research centers, agri-innovation institutes | Technical validation, pilot trials, innovation scouting | Supports credibility, R&D partnerships, and adoption influence |
| Hosted buyers and institutional trade visitors | Official invited buyers, international trade visitors, sector institutions | Pre-qualified sourcing and partnership discussions | Higher-quality meeting potential where organizer matchmaking is active |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city | Thessaloniki | High | Primary event base and likely concentration point for local distributors, institutions, and trade visitors |
| Host region | Central Macedonia and Northern Greece | High | Strong relevance for farm operations, agri-equipment sales networks, and regional agricultural businesses |
| Nearby business hubs | Athens, Larissa, Patras, Volos, Ioannina, and other Greek commercial centers | Medium to High | Likely source of machinery dealers, national distributors, and institutional attendees |
| National reach | All-Greece attendance | High | Official site positions Agrotica as Greece’s leading sectoral exhibition in the agro-economic sector |
| Regional reach | Balkans and Southeastern Europe | High | Official site explicitly describes the event as shaping the agricultural sector and rural economy in Southeastern Europe |
| International reach | Europe and wider global agricultural markets | Medium | Official site states participation from companies, professionals, and institutions from around the world; 2026 press summary cited exhibitors from 42 countries |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| Primary Classification | Regional | Best-fit primary classification because the event is positioned as a leading platform for Southeastern Europe while retaining strong national importance in Greece. |
| Secondary Reach Description | National and International | The event has national draw across Greece and documented international exhibitor participation in prior official materials. |
4. Sample Buyer Companies and Websites
Prior-year participation evidence and current-year public buyer-name visibility are limited based on the official materials reviewed. The organizer promotes a Hosted Buyers Program, but a public 2028 buyer list was not identified in the official content provided. The table below therefore includes only organizations directly referenced by official event materials or institutions with clear official event linkage. This is not a confirmed attendee list for the current edition.
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| TIF-HELEXPO | Organizer / institutional stakeholder | Direct organizer; relevant for sponsorship, hosted buyer access, exhibitor support, and event partnerships | helexpo.gr | Exhibition Director, Hosted Buyers Manager, Sponsorship Manager, International Sales Manager | Confirmed Government / Procurement Organization |
| HELEXPO APP / HELEXPO digital event services | Organizer-side digital engagement platform | Relevant for mobile event engagement, exhibitor visibility, attendee communications, and digital sponsorship opportunities | helexpo.gr | Digital Event Manager, Marketing Manager, Partnerships Manager | Confirmed Current-Year Participant |
| CERTH (Centre for Research & Technology Hellas) | Research institution / innovation stakeholder | Official event content references “Bioeconomy by CERTH,” indicating direct program relevance around research and innovation topics | certh.gr | Research Director, Innovation Program Manager, Partnership Manager | Confirmed Speaker Organization |
| Hosted Buyers Program Participants | Invited trade buyers | Officially referenced by the organizer, indicating structured buyer matchmaking potential | agrotica-expo.gr | Procurement Manager, Buyer, Import Manager, Distribution Director | Confirmed Current-Year Participant |
Buyer-company name visibility is currently insufficient for a high-confidence, event-confirmed buyer roster. Agrotica is suitable for B2B attendee list building primarily through exhibitor mapping, hosted buyer outreach, distributor targeting, and organizer-led matchmaking rather than through a publicly posted current-year attendee list.
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Owner / Farm Owner | Executive / Operations | Owner, CXO | Often the direct end buyer for farm equipment and technology investments |
| 2 | Procurement Manager | Procurement | Manager | Relevant for cooperatives, distributors, and larger agribusiness buyers |
| 3 | Category Manager | Procurement / Merchandising | Manager, Director | Important for distributors and multi-product agricultural supply businesses |
| 4 | Distribution Director | Sales / Channel | Director, VP | Key for dealer onboarding, territorial partnerships, and reseller expansion |
| 5 | Import Manager | Supply Chain / Trade | Manager, Director | Relevant for regional sourcing, international procurement, and product line expansion |
| 6 | Operations Director | Operations | Director | Influences equipment selection, fleet standardization, and process efficiency |
| 7 | Agronomy Manager / Technical Director | Technical / Field Operations | Manager, Director | Important for evaluating practical fit, productivity impact, and field use performance |
| 8 | Business Development Director | Business Development | Director | Useful for channel partnerships, JV discussions, and regional expansion |
| 9 | Program Manager | Public Sector / Development | Manager | Relevant for public-sector modernization initiatives and funded agricultural programs |
| 10 | Research Director | Research & Innovation | Director | Relevant for pilot projects, validation partnerships, and agri-tech innovation programs |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Agriculture | Direct sector fit for farms, growers, and agricultural operating businesses | Equipment purchase, farm modernization, productivity improvement |
| 2 | Farming | Strong fit for production-side agricultural entities | Direct end-user machinery and supply buying |
| 3 | Machinery | Relevant to equipment makers, distributors, and technical channel partners | Dealer recruitment, component sourcing, line expansion |
| 4 | Mechanical or Industrial Engineering | Relevant for technical equipment suppliers and applied engineering solutions | Technical partnerships and product evaluation |
| 5 | Industrial Automation | Precision agriculture, control systems, and operational efficiency tools fit well | Automation adoption in farming and agri-processing |
| 6 | Wholesale | Useful for agricultural supply wholesalers and channel intermediaries | Bulk purchasing, territory distribution, sourcing |
| 7 | Import & Export | Matches international trade buyers and cross-border distributors | Regional market entry and portfolio expansion |
| 8 | Government Administration | Relevant for ministries, public agencies, and sector development bodies | Program-driven procurement and institutional partnerships |
| 9 | Research | Fits agricultural innovation bodies and technical institutes | Pilot testing, innovation collaboration, applied R&D |
| 10 | Renewables & Environment | Relevant where farm energy, sustainability, and resource-efficiency technologies are present | Sustainable farm operations and bioeconomy-related solutions |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Attendance figure not publicly confirmed by the organizer | Unconfirmed | Official event homepage shows counters without published 2028 totals | No reliable public attendance total identified in the reviewed official content |
| Exhibitor count | 1,520 exhibitors | Historical / prior-year evidence | Official news item for the 31st Agrotica (2026) | Not a confirmed exhibitor total for 2028 |
| Countries represented | 42 countries | Historical / prior-year evidence | Official news item for the 31st Agrotica (2026) | Useful indicator of international reach, not a 2028 confirmation |
| Buyer count | Not publicly confirmed | Unconfirmed | Hosted Buyers Program mentioned on official site | Organizer confirms program existence but not public buyer volume in the reviewed content |
| Speaker count | Not publicly confirmed | Unconfirmed | Official site lists event program areas but no count in reviewed content | Conference-related activity exists |
| Sponsor count | Multiple official sponsors / providers indicated | Partially confirmed | Official homepage sponsor section | Names not fully visible in the reviewed source text |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Agricultural machinery | Fleet upgrades, performance, reliability, field productivity | Live demonstrations, dealer meetings, financing and procurement discussions | Tractors, implements, harvest equipment, parts |
| Farm equipment and supplies | Input sourcing, availability, durability, cost control | Distributor onboarding and procurement meetings | Consumables, support equipment, accessories, operating supplies |
| Agri-technology and innovation | Efficiency, monitoring, modernization, decision support | Technical presentations, pilot projects, innovation partnerships | Precision agriculture, sensors, software, smart equipment |
| Distribution and channel partnerships | New brands, territory coverage, product line expansion | Hosted buyer meetings, dealer recruitment, reseller appointments | Private label, dealership models, regional exclusivity discussions |
| Bioeconomy and sustainability | Resource efficiency, sustainability compliance, innovation scouting | Research-led sessions and institutional collaboration | Renewables, circularity solutions, environmental technologies |
| Public-sector and institutional engagement | Program alignment, modernization initiatives, sector dialogue | Stakeholder networking, policy discussions, funded project mapping | Institutional solutions, public tenders support, compliance-ready offerings |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | High | The event directly serves agricultural operators, equipment buyers, distributors, and institutional stakeholders. |
| Decision-maker availability | High | Farm owners, distributors, channel leaders, and procurement-influencing roles are core to the event’s value proposition. |
| Data collection potential | Medium | Public current-year attendee names are limited, so exhibitor, sponsor, and hosted buyer channels are more practical than direct attendee list capture. |
| Apollo targeting potential | High | The event maps cleanly to agriculture, machinery, wholesale, import/export, and government-related target sets. |
| Geographic targeting potential | High | Best results are likely in Greece, the Balkans, and Southeastern Europe. |
| Best outreach approach | High | Use channel-partner outreach, hosted buyer meeting requests, exhibitor-adjacent prospecting, and post-event follow-up around machinery and modernization themes. |
| Overall lead quality | High | Strong event for agriculture-sector B2B targeting, especially for equipment, technology, distribution, and institutional solution providers. |
| Best use case | High | Ideal for distributor recruitment, dealer mapping, agricultural buyer profiling, and regional sales pipeline building. |
| Limitations / risks | Medium | Current-year public buyer list transparency is limited. B2B attendee list building is feasible, but it should rely on verified organizer materials, exhibitor mapping, and prior-year evidence rather than unsupported attendee claims. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Agriculture; Farming; Machinery; Mechanical or Industrial Engineering; Industrial Automation; Wholesale; Import & Export; Government Administration; Research; Renewables & Environment | Capture end buyers, distributors, technical partners, public bodies, and innovation stakeholders |
| Departments | Procurement; Operations; Supply Chain; Business Development; Sales; Engineering; Research; Program Management | Align outreach with decision-makers and technical influencers |
| Seniority | Owner; Partner; Director; VP; CXO; Manager | Prioritize buying authority and channel leadership |
| Job titles | Farm Owner, Procurement Manager, Category Manager, Distribution Director, Import Manager, Operations Director, Agronomy Manager, Technical Director, Business Development Director, Program Manager, Research Director | Match the event’s most likely buying and influencing roles |
| Geography | Greece first; then Bulgaria, Romania, Serbia, North Macedonia, Albania, Cyprus, Italy, and wider Southeastern Europe | Reflects event’s strongest likely attendance corridors |
| Employee size | 1–10; 11–50; 51–200; 201–500; 501–1,000+ | Cover owner-led farms through established distributors and institutional organizations |
| Keywords | agricultural machinery, farm equipment, tractor dealer, irrigation, precision agriculture, agronomy, cooperative, agri-inputs, rural development, bioeconomy | Improve event-fit relevance where industry labels alone are broad |
| Technologies, if relevant | Precision farming, IoT, telemetry, automation, monitoring systems | Useful for agri-tech suppliers and solution providers |
| Revenue range, if relevant | Broad range; prioritize mid-market and enterprise distributors plus growth-oriented agricultural operators | Balances farm-level direct buyers with larger trade and channel accounts |
| Company type | Private companies; cooperatives; public agencies; research institutions | Matches the event’s mixed commercial and institutional audience profile |
Suggested Apollo Search Logic: (“agricultural machinery” OR “farm equipment” OR “precision agriculture” OR irrigation OR agronomy OR cooperative OR “agri inputs”) AND (Greece OR Thessaloniki OR Macedonia OR Balkans OR “Southeastern Europe”) with title filters for Owner, Procurement Manager, Category Manager, Distribution Director, Import Manager, Operations Director, and Business Development Director.
Client Fit Review Required
Please share the client website or product/service details. I will review the client offering and identify the highest-fit buyer companies, Apollo industries, seniority levels, departments, and job titles from this event.
Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| Agrotica Official Website – Home | Official event website | Event name, 2028 dates, venue, event positioning, admission notes, Hosted Buyers Program menu, conference references, organizer contact details | Very High |
| HELEXPO / TIF-HELEXPO | Official organizer website | Organizer identity and institutional context | High |
| Agrotica Visitors Section | Official event website section | Visitor orientation, access to visitor information, registration, and attendance-side relevance | High |
| Agrotica Exhibitors Section | Official event website section | Exhibitor-side structure, catalogue access, and hosted buyer relevance | High |
| CERTH | Official organization website | Identity of the research organization referenced in official event content under “Bioeconomy by CERTH” | High |
🎯 Selling to this event's audience? Get a free tailored buyer list
Tell us your work email and our AI instantly builds a buyer list matched to Agrotica — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.
🔒 Get my buyer details Free · ~20 seconds