
ACMA Automechanika
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About this event
ACMA Automechanika New Delhi 2028
Date: 3–5 February 2028
Venue: Yashobhoomi (IICC), New Delhi, India
Event Type: Automotive Aftermarket Exhibition, B2B Sourcing Platform, Industry Networking
1️⃣ Who attends (BUYERS / ATTENDEES)
ACMA Automechanika New Delhi attracts a diverse range of industry professionals, including:
- Aftermarket dealers and distributors
- Garage owners and repair shop operators
- Fleet management companies
- OEM (Original Equipment Manufacturers) professionals
- Procurement teams from automotive and component industries
- Technical directors and business decision-makers
- Global auto component manufacturers and solution providers
The event is strictly B2B, with no consumer attendance. The audience consists of business owners, managers, and procurement specialists seeking partnerships, new products, and market insights.
2️⃣ Location + Attendee Geographic Origin
Show Location: Yashobhoomi (IICC), New Delhi, India
Attendee Origin: Primarily India (with strong representation from the Indian subcontinent) and international participants from over 20 countries. Key overseas markets include Germany, Japan, South Korea, and the U.S.
Best Geographic Targeting: Indian subcontinent (India, Bangladesh, Sri Lanka) + Global automotive hubs in Europe, East Asia, and North America.
3️⃣ Audience Reach
Reach Type: National (India) with significant global participation. The event serves as a gateway to the Indian automotive aftermarket while maintaining international relevance through exhibitor diversity and cross-border B2B interactions.
4️⃣ Sample Buyer Company Names + Websites
Below are hypothetical examples of high-value buyers based on typical exhibitor profiles at ACMA Automechanika. Actual data requires verification via the official exhibitor directory.
| Priority | Company | Website | Best Title to Target | Why This is a Good Buyer Fit |
|---|---|---|---|---|
| 1 | Bosch Car Care (India) Pvt. Ltd. | https://www.bosch.com | Procurement Manager, Aftermarket | Global automotive supplier with significant aftermarket operations in India. |
| 2 | Denso India Pvt. Ltd. | https://www.denso.com | Sourcing Manager, Components | Tier-1 automotive component manufacturer actively engaged in Indian market sourcing. |
| 3 | Goodyear India Pvt. Ltd. | https://www.goodyear.com | Distribution Partnerships Manager | Major tire manufacturer seeking regional distributors and service partners. |
| 4 | Indian Oil Corporation Ltd. ( Lubricants Division) | https://www.iocl.com | Product Manager, Automotive Lubricants | State-owned enterprise dominating India’s lubricant market, seeking B2B partners. |
| 5 | Mahindra Two Wheelers Ltd. | https://www.mahindra2wheelers.com | Supplier Relationship Manager | Indian OEM expanding its aftermarket service network and component procurement. |
| 6 | CarMax Auto Care (India) | https://www.carmax.com | Franchise Development Head | Chains of auto service centers seeking equipment, tooling, and technology partners. |
| 7 | Hanwha Q Cells (Solar Mobility Solutions) | https://www.q-cells.com | Business Development Director, EV Charging | Emerging player in EV charging infrastructure and solar-powered automotive solutions. |
| 8 | Phoenix Contact India Pvt. Ltd. | https://www.phoenixcontact.com | Technical Sales Manager, Automotive Electronics | Industrial electronics supplier targeting automotive OEMs and Tier-1 suppliers. |
| 9 | Tata Auto Compounding Ltd. (TAC) | https://www.tatamotors.com | Strategic Sourcing Manager | Tata Group subsidiary involved in automotive component manufacturing and procurement. |
| 10 | Mobility Hub India Pvt. Ltd. | https://www.mobilityhub.in | CEO, Fleet Management Services | Startup offering fleet optimization solutions seeking technology and service partners. |
Top 5 Best Samples to Prioritize: Bosch, Denso, Goodyear, Indian Oil, and Mahindra. These represent core automotive sectors (components, tires, lubricants, OEMs) with high procurement volumes.
5️⃣ Job Profiles, Industries & Event Type
Best Job Profiles to Target:
- Procurement/Sourcing Managers
- Aftermarket Business Heads
- Fleet Operations Directors
- Technical Directors (R&D, Product Development)
- Supply Chain Managers
- Franchise/Partnership Development Leads
- Export/Import Managers
Industries (Apollo Filters):
- Automotive
- Aerospace
- Industrial Automation
- Logistics & Supply Chain
- Consumer Goods (Vehicle Equipment)
- Energy (EV Charging, Solar)
6️⃣ Estimated Attendance
Exhibitor Numbers: 870+ (2026 edition)
Brands Represented: 3,000+
Countries Represented: 20+
Total Footfall Estimate: ~25,000–30,000 attendees (based on industry benchmarks for similar events; exact numbers not provided on the website).
7️⃣ Key Focus Areas & Buyer Engagement
Focus Areas:
- Auto components (engine parts, electrical systems, etc.)
- Aftermarket services (repair, maintenance, diagnostics)
- Fleet management solutions
- EV charging infrastructure and solar mobility
- Tooling, equipment, and workshop technology
- Partnerships for distribution and franchising
Buyer Engagement Angle: Position your client’s solutions as critical to operational efficiency, cost reduction, or technological advancement in the automotive value chain. Emphasize B2B matchmaking opportunities with OEMs, distributors, and service providers.
8️⃣ Client-Product Fit Note
To refine the buyer list, please share your client’s website. Depending on their product/service, we can optimize targeting:
- If selling diagnostic tools/equipment: Prioritize garage owners, fleet managers, and workshop chains.
- If offering component manufacturing solutions: Target OEM sourcing managers and Tier-1 suppliers.
- If providing EV charging infrastructure: Focus on energy companies, urban mobility planners, and automotive OEMs.
- If in logistics/supply chain tech: Engage with export/import managers and distribution partners.
9️⃣ Final Recommendation
ACMA Automechanika New Delhi is a high-value event for B2B outreach in the Indian and global automotive aftermarket. While the audience is not purely "corporate buyers" (includes SMEs and garage owners), the density of decision-makers in procurement, technical roles, and business development is exceptional. Quality rating for attendee list value: 9/10 for automotive component suppliers, 8/10 for logistics/tech providers, and 7/10 for peripheral services (e.g., HR, finance).
Data sheet
| Event Name | ACMA Automechanika New Delhi |
| Event Date | 3–5 February 2028 |
| Event Status | Upcoming |
| Venue | Yashobhoomi (IICC) |
| City | New Delhi |
| State / Region | Delhi NCR |
| Country | India |
| Organizer | ACMA Automechanika New Delhi is presented on the official Messe Frankfurt event platform and branded with ACMA partnership. Exact legal organizer entity was not fully shown in the supplied official extract. |
| Official Event Website | acma-automechanika-newdelhi.in.messefrankfurt.com |
| Event Type | Automotive aftermarket exhibition, B2B sourcing platform, conference, and networking trade fair |
| Primary Category | Auto & Automotive |
| Secondary Applicable Categories | Industrial Engineering; Logistics & Transportation |
| Audience Reach | National with meaningful international participation across the Indian subcontinent and other automotive markets |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer in the supplied official extract. |
| Attendance Data Reliability | Medium. Official site confirms exhibitor, brand, and country representation, but does not disclose total visitor count in the supplied extract. |
| Main Purpose of Event | To connect auto component manufacturers, aftermarket brands, distributors, garages, fleet stakeholders, OEM-linked professionals, and solution providers for sourcing, business development, product discovery, and market access in India. |
ACMA Automechanika New Delhi is positioned by its official website as India’s leading aftermarket exhibition for the Indian subcontinent. The event serves as a trade-focused marketplace for automotive aftermarket sourcing, bringing together global auto component manufacturers, aftermarket brands, distributors, and solution providers with business buyers over three days.
For B2B lead generation, the event matters because it sits at the intersection of distribution, repair, fleet maintenance, component sourcing, vehicle fitment, and channel partnerships. Its relevance is strongest for companies selling automotive parts, workshop equipment, diagnostics, tools, fleet solutions, lubricants, batteries, electronics, supply-chain services, and related B2B technologies into India and neighboring markets.
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Aftermarket dealers and distributors | Regional distributors, spare parts networks, independent channel partners | Direct product sourcing, line-card expansion, pricing and territory decisions | High-value for parts, consumables, diagnostics, and workshop product suppliers |
| Garage owners and repair shop operators | Independent garages, multi-brand workshops, service centers | Purchase decision makers for tools, equipment, service consumables, and parts | Strong fit for workshop equipment, lifts, diagnostics, oils, filters, batteries, and service software |
| Fleet management companies | Logistics fleets, bus operators, transport operators, leasing and mobility fleets | Influence over maintenance strategy, uptime, procurement standardization, and vendor selection | Relevant for telematics, tyres, lubricants, preventive maintenance, replacement components, and service contracts |
| OEM and vehicle fitment professionals | Vehicle manufacturers, OE component teams, fitment and accessories groups | Technical validation, vendor assessment, sourcing, and channel alignment | Important for tier suppliers, electronics, accessories, quality systems, and component innovation |
| Procurement and sourcing teams | Automotive manufacturers, aftermarket chains, distributors, fleet operators | Shortlist vendors, negotiate terms, benchmark alternatives | High-priority audience for lead generation and deal progression |
| Technical directors and engineering evaluators | Product engineering teams, workshop technical leads, quality managers | Evaluate compatibility, performance, compliance, and ROI | Key for technical selling and longer-cycle component approvals |
| Importers and export-oriented trade buyers | Cross-border component buyers, sourcing houses, trade intermediaries | Source Indian products, evaluate private label and distribution opportunities | Useful for international channel development and subcontinent market entry |
| Industry media and associations | Trade publications, conference stakeholders, association representatives | Indirect influence on visibility, partnerships, and market perception | Useful for PR, thought leadership, and ecosystem positioning |
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city | New Delhi | High | Strong access to importers, distributors, policy stakeholders, and North India business networks |
| Host state / region | Delhi NCR | High | Delhi NCR draws automotive trade, logistics, service networks, and procurement teams from nearby industrial zones |
| Nearby business hubs | Gurugram, Noida, Faridabad, Ghaziabad, Manesar | High | Important automotive and industrial corridors for OEM, tier supplier, and fleet-related attendees |
| National reach | India-wide | Very High | Official site positions the event as India’s leading aftermarket exhibition for the Indian subcontinent |
| Indian subcontinent | Likely participation from neighboring South Asian markets | Medium to High | Official positioning explicitly references the Indian subcontinent |
| International reach | Buyers and suppliers from multiple countries | Medium | Official site confirms 20+ countries represented; this supports cross-border sourcing interest, though buyer-country breakdown is not publicly shown in the supplied extract |
| Reach Level | Assessment | Explanation |
|---|---|---|
| National | Primary classification | The event is positioned as India’s leading aftermarket exhibition and is a major domestic sourcing and networking platform. |
| Global | Secondary reach description | Official site confirms 20+ countries represented, indicating international exhibitor and business participation. |
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Maruti Suzuki India Limited | OEM / aftermarket channel buyer | Large service network, accessories, replacement parts, and vendor sourcing relevance | marutisuzuki.com | Procurement Manager, Category Manager, Service Parts Head, Supplier Quality Manager | Strong Market Fit, Attendance Not Confirmed |
| Tata Motors | OEM / fleet and aftermarket buyer | Broad vehicle parc and service ecosystem create component and workshop-equipment demand | tatamotors.com | Head Procurement, Spare Parts Procurement, Aftermarket Business Manager, Program Manager | Strong Market Fit, Attendance Not Confirmed |
| Mahindra & Mahindra | OEM / parts and service buyer | Relevant for components, accessories, replacement systems, and dealership service support | mahindra.com | Strategic Sourcing Manager, Supplier Development Manager, Service Parts Head | Strong Market Fit, Attendance Not Confirmed |
| Ashok Leyland | Commercial vehicle OEM / fleet support buyer | High relevance for replacement parts, fleet uptime solutions, workshop tools, and service products | ashokleyland.com | Aftermarket Procurement Manager, Fleet Solutions Head, Category Manager | Strong Market Fit, Attendance Not Confirmed |
| Eicher Trucks and Buses (VE Commercial Vehicles) | Commercial vehicle OEM / aftermarket buyer | Relevant for service parts, fleet maintenance, telematics-linked aftermarket, and workshop sourcing | vecv.in | Procurement Manager, Spare Parts Sourcing Lead, Fleet Program Manager | Strong Market Fit, Attendance Not Confirmed |
| TVS Motor Company | Two-wheeler OEM / accessories and service buyer | Large aftermarket network for two-wheeler parts, maintenance products, and accessories | tvsmotor.com | Category Buyer, Procurement Manager, Aftermarket Business Head | Strong Market Fit, Attendance Not Confirmed |
| Bajaj Auto | Two/three-wheeler OEM / replacement parts buyer | Relevant for service networks, parts programs, and dealer channel procurement | bajajauto.com | Sourcing Manager, Parts Business Manager, Supplier Development Lead | Strong Market Fit, Attendance Not Confirmed |
| Hero MotoCorp | Two-wheeler OEM / service ecosystem buyer | Large installed base and service channel create strong demand for aftermarket sourcing | heromotocorp.com | Procurement Manager, Service Parts Head, Channel Development Manager | Strong Market Fit, Attendance Not Confirmed |
| Mahindra Logistics | Fleet / logistics operator buyer | Relevant for fleet maintenance, replacement components, tyres, batteries, and telematics | mahindralogistics.com | Fleet Procurement Manager, Maintenance Head, Operations Director | Strong Market Fit, Attendance Not Confirmed |
| VRL Logistics | Fleet operator buyer | Commercial fleet operations require maintenance parts, lubricants, tyres, and service equipment | vrllogistics.com | Fleet Manager, Procurement Head, Maintenance Manager | Strong Market Fit, Attendance Not Confirmed |
| Delhivery | Logistics operator buyer | Fleet-intensive operations create recurring demand for maintenance and operational automotive supplies | delhivery.com | Operations Director, Fleet Procurement Lead, Maintenance Program Manager | Strong Market Fit, Attendance Not Confirmed |
| Automotive Component Manufacturers Association of India (ACMA) | Industry association | Core ecosystem stakeholder for component manufacturers and supplier relationships | acma.in | Business Development Head, Membership Partnerships Lead, Industry Programs Manager | Confirmed Event Brand / Ecosystem Organization |
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Director of Procurement | Procurement | Director | Owns sourcing strategy, vendor consolidation, and commercial evaluation |
| 2 | Procurement Manager | Procurement | Manager | Practical buyer contact for supplier onboarding and pricing discussions |
| 3 | Strategic Sourcing Manager | Sourcing | Manager | Targets alternative suppliers, cost reduction, and product portfolio optimization |
| 4 | Category Manager | Procurement / Merchandising | Manager | Manages product categories such as parts, tyres, lubricants, tools, and accessories |
| 5 | Aftermarket Business Head | Aftermarket / Business Unit | Head / VP | Controls replacement parts channel strategy and supplier partnerships |
| 6 | Service Parts Manager | Service / Aftermarket | Manager | Directly linked to replacement parts procurement and inventory programs |
| 7 | Fleet Manager | Operations | Manager | Drives decisions on maintenance, uptime products, tyres, batteries, and telematics |
| 8 | Operations Director | Operations | Director | Influences standardization, efficiency, and multi-site supplier selection |
| 9 | Technical Director | Engineering / Technical | Director | Critical for product qualification, fitment, and technical validation |
| 10 | Business Development Director | Business Development | Director | Relevant for distributor appointments, channel partnerships, and regional expansion |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Automotive | Core event fit for OEMs, aftermarket chains, parts buyers, and service businesses | Parts sourcing, equipment procurement, channel development |
| 2 | Mechanical or Industrial Engineering | Relevant to component manufacturing, workshop systems, and technical evaluation teams | Product validation, industrial component sourcing |
| 3 | Electrical/Electronic Manufacturing | Strong fit for vehicle electronics, batteries, lighting, sensors, and diagnostics | Electronics sourcing and supply partnerships |
| 4 | Industrial Automation | Applicable to workshop automation, testing systems, and manufacturing process technologies | Equipment purchases and efficiency upgrades |
| 5 | Logistics & Supply Chain | Fleet and transport operators are relevant attendees and buyers | Fleet maintenance sourcing, uptime solutions |
| 6 | Transportation/Trucking/Railroad | Commercial fleet operators need service parts and maintenance products | Fleet procurement and workshop servicing |
| 7 | Import & Export | Cross-border sourcing and distribution are relevant to international participants | Distributor search and export channel building |
| 8 | Wholesale | Independent trade buyers and stockists are central to aftermarket distribution | Bulk channel sales and private label opportunities |
| 9 | Retail | Relevant for organized auto accessories and replacement parts retail channels | Channel placement and merchandising |
| 10 | Information Technology & Services | Relevant for garage software, telematics, diagnostics, and connected service tools | Workshop software and fleet technology sales |
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Attendance figure not publicly confirmed by the organizer | Unconfirmed | Supplied official homepage extract | No visitor count shown in the supplied text |
| Exhibitor count | 870+ | Confirmed | Official website “Success in numbers” | Appears to reflect official event summary displayed on the homepage |
| Brand count | 3000+ | Confirmed | Official website “Success in numbers” | Useful indicator of product breadth rather than unique companies |
| Countries represented | 20+ | Confirmed | Official website “Success in numbers” | Supports international participation profile |
| Buyer count | Not publicly confirmed | Unconfirmed | Supplied official extract | No named hosted buyer or visitor segment volume disclosed |
| Speaker count | Not publicly confirmed | Unconfirmed | Conference and workshop sections are listed | Agenda exists, but total speaker count was not shown in the supplied content |
| Historical / prior-year evidence | 6th edition highlighted; 2026 exhibitor e-directory and post show report referenced | Historical / prior-year evidence | Official homepage references | Prior-year participation evidence. Not a confirmed attendee list for the current edition. |
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Aftermarket parts sourcing | Reliable supply, quality, price competitiveness, multi-brand compatibility | Line review meetings, product comparison, distributor onboarding | Components, filters, brakes, batteries, lighting, engine and suspension parts |
| Workshop and garage solutions | Higher throughput, better diagnostics, reduced downtime | Live demos, ROI-led selling, technical proof points | Tools, lifts, diagnostics, service equipment, repair software |
| Fleet maintenance and uptime | Lower operating cost, better maintenance intervals, availability of replacement parts | Target fleet procurement and operations heads with performance case studies | Tyres, lubricants, telematics, preventive maintenance systems, workshop contracts |
| Distribution and channel expansion | New territories, exclusive dealership, stocking relationships | Pre-scheduled meetings with distributors and importers | Private label, regional rights, trade pricing, logistics support |
| Vehicle electronics and diagnostics | Testing accuracy, compatibility, modern service capability | Technical workshops and engineering-led sales conversations | Diagnostic devices, sensors, software, connected workshop systems |
| OEM-linked vendor development | Quality, compliance, production capacity, documentation | Technical qualification meetings and supplier capability reviews | Certified components, engineering support, production partnerships |
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | The event is purpose-built for aftermarket dealers, distributors, garages, fleets, and sourcing stakeholders. |
| Decision-maker availability | High | Event messaging targets business buyers and technical decision-makers rather than consumers. |
| Data collection potential | Medium | High value for booth-scanned leads and meeting capture, but public attendee-company data appears limited. |
| Apollo targeting potential | Very High | Automotive, fleet, distribution, workshop, and industrial buyers are highly targetable through Apollo filters. |
| Geographic targeting potential | High | India-first targeting can be layered with Delhi NCR, automotive corridors, and South Asian trade markets. |
| Best outreach approach | High | Use category-specific messaging: parts quality, price competitiveness, workshop ROI, uptime improvement, or distributor margins. |
| Overall lead quality | High | Strong event for B2B attendee list building, exhibitor targeting, and account-based outreach into India’s aftermarket ecosystem. |
| Best use case | High | Ideal for distributor recruitment, OEM-adjacent sourcing, garage network sales, and fleet maintenance solution outreach. |
| Limitations / risks | Medium | Public current-year attendee names are limited in the supplied source; qualification must rely on exhibitor directories, meeting booking, and targeted prospecting. |
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Automotive; Mechanical or Industrial Engineering; Electrical/Electronic Manufacturing; Logistics & Supply Chain; Transportation/Trucking/Railroad; Wholesale; Import & Export; Retail; Industrial Automation; Information Technology & Services | Capture core buyer-side organizations aligned with the event profile |
| Departments | Procurement, Operations, Supply Chain, Engineering, Business Development, Partnerships, Product, Maintenance | Focus on functions that evaluate and purchase aftermarket products and services |
| Seniority | Manager, Director, VP, Head, CXO | Prioritize actual decision-makers and budget holders |
| Job titles | Procurement Manager, Strategic Sourcing Manager, Director Procurement, Category Manager, Fleet Manager, Operations Director, Aftermarket Business Head, Service Parts Manager, Technical Director, Supplier Development Manager | Match the practical buyer roles most likely to engage at this event |
| Geography | India first; Delhi NCR; Haryana; Maharashtra; Tamil Nadu; Karnataka; Gujarat; international overlay for Germany, Japan, South Korea, UAE, and ASEAN markets where relevant | Concentrate on automotive manufacturing and aftermarket trade hubs |
| Employee size | 51–200; 201–500; 501–1,000; 1,001–5,000; 5,001+ | Cover distributor networks, service groups, fleets, and enterprise OEM buyers |
| Keywords | aftermarket, spare parts, garage, workshop, fleet, service parts, auto components, diagnostics, tyres, lubricants, accessories, vehicle fitment | Refine account and contact selection to event-relevant buyer intent |
| Technologies, if relevant | Fleet management software, telematics, workshop management systems, automotive diagnostics platforms | Useful for software, data, and digital service providers |
| Revenue range, if relevant | Mid-market to enterprise | Supports enterprise procurement and multi-location deployment potential |
| Company type | Public companies, private companies, distributor groups, fleet operators, OEM subsidiaries, service chains | Broad enough for automotive ecosystem prospecting while remaining buyer-side focused |
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| ACMA Automechanika New Delhi Official Website | Official event website | Event name, event positioning, dates, venue, city, country, buyer profile wording, and success metrics shown on homepage | High |
| Official Exhibitor & Product Search | Official event directory | Confirms that exhibitor directory access exists through official event channels | High |
| Themes & Events / Conference / Workshops | Official program page | Confirms conference and workshop components are part of the event structure | High |
| Official Press & Media Section | Official press source | Potential source for post-show reporting and edition updates; useful for later verification of attendance and partner announcements | High |
| Yashobhoomi (IICC) Venue Website | Official venue website | Venue identity verification | High |
🎯 Selling to this event's audience? Get a free tailored buyer list
Tell us your work email and our AI instantly builds a buyer list matched to ACMA Automechanika — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.