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About this event

ACMA Automechanika New Delhi 2028

Date: 3–5 February 2028
Venue: Yashobhoomi (IICC), New Delhi, India
Event Type: Automotive Aftermarket Exhibition, B2B Sourcing Platform, Industry Networking

1️⃣ Who attends (BUYERS / ATTENDEES)

ACMA Automechanika New Delhi attracts a diverse range of industry professionals, including:

  • Aftermarket dealers and distributors
  • Garage owners and repair shop operators
  • Fleet management companies
  • OEM (Original Equipment Manufacturers) professionals
  • Procurement teams from automotive and component industries
  • Technical directors and business decision-makers
  • Global auto component manufacturers and solution providers

The event is strictly B2B, with no consumer attendance. The audience consists of business owners, managers, and procurement specialists seeking partnerships, new products, and market insights.

2️⃣ Location + Attendee Geographic Origin

Show Location: Yashobhoomi (IICC), New Delhi, India
Attendee Origin: Primarily India (with strong representation from the Indian subcontinent) and international participants from over 20 countries. Key overseas markets include Germany, Japan, South Korea, and the U.S.

Best Geographic Targeting: Indian subcontinent (India, Bangladesh, Sri Lanka) + Global automotive hubs in Europe, East Asia, and North America.

3️⃣ Audience Reach

Reach Type: National (India) with significant global participation. The event serves as a gateway to the Indian automotive aftermarket while maintaining international relevance through exhibitor diversity and cross-border B2B interactions.

4️⃣ Sample Buyer Company Names + Websites

Below are hypothetical examples of high-value buyers based on typical exhibitor profiles at ACMA Automechanika. Actual data requires verification via the official exhibitor directory.

Priority Company Website Best Title to Target Why This is a Good Buyer Fit
1 Bosch Car Care (India) Pvt. Ltd. https://www.bosch.com Procurement Manager, Aftermarket Global automotive supplier with significant aftermarket operations in India.
2 Denso India Pvt. Ltd. https://www.denso.com Sourcing Manager, Components Tier-1 automotive component manufacturer actively engaged in Indian market sourcing.
3 Goodyear India Pvt. Ltd. https://www.goodyear.com Distribution Partnerships Manager Major tire manufacturer seeking regional distributors and service partners.
4 Indian Oil Corporation Ltd. ( Lubricants Division) https://www.iocl.com Product Manager, Automotive Lubricants State-owned enterprise dominating India’s lubricant market, seeking B2B partners.
5 Mahindra Two Wheelers Ltd. https://www.mahindra2wheelers.com Supplier Relationship Manager Indian OEM expanding its aftermarket service network and component procurement.
6 CarMax Auto Care (India) https://www.carmax.com Franchise Development Head Chains of auto service centers seeking equipment, tooling, and technology partners.
7 Hanwha Q Cells (Solar Mobility Solutions) https://www.q-cells.com Business Development Director, EV Charging Emerging player in EV charging infrastructure and solar-powered automotive solutions.
8 Phoenix Contact India Pvt. Ltd. https://www.phoenixcontact.com Technical Sales Manager, Automotive Electronics Industrial electronics supplier targeting automotive OEMs and Tier-1 suppliers.
9 Tata Auto Compounding Ltd. (TAC) https://www.tatamotors.com Strategic Sourcing Manager Tata Group subsidiary involved in automotive component manufacturing and procurement.
10 Mobility Hub India Pvt. Ltd. https://www.mobilityhub.in CEO, Fleet Management Services Startup offering fleet optimization solutions seeking technology and service partners.

Top 5 Best Samples to Prioritize: Bosch, Denso, Goodyear, Indian Oil, and Mahindra. These represent core automotive sectors (components, tires, lubricants, OEMs) with high procurement volumes.

5️⃣ Job Profiles, Industries & Event Type

Best Job Profiles to Target:

  • Procurement/Sourcing Managers
  • Aftermarket Business Heads
  • Fleet Operations Directors
  • Technical Directors (R&D, Product Development)
  • Supply Chain Managers
  • Franchise/Partnership Development Leads
  • Export/Import Managers

Industries (Apollo Filters):

  • Automotive
  • Aerospace
  • Industrial Automation
  • Logistics & Supply Chain
  • Consumer Goods (Vehicle Equipment)
  • Energy (EV Charging, Solar)

6️⃣ Estimated Attendance

Exhibitor Numbers: 870+ (2026 edition)
Brands Represented: 3,000+
Countries Represented: 20+
Total Footfall Estimate: ~25,000–30,000 attendees (based on industry benchmarks for similar events; exact numbers not provided on the website).

7️⃣ Key Focus Areas & Buyer Engagement

Focus Areas:

  • Auto components (engine parts, electrical systems, etc.)
  • Aftermarket services (repair, maintenance, diagnostics)
  • Fleet management solutions
  • EV charging infrastructure and solar mobility
  • Tooling, equipment, and workshop technology
  • Partnerships for distribution and franchising

Buyer Engagement Angle: Position your client’s solutions as critical to operational efficiency, cost reduction, or technological advancement in the automotive value chain. Emphasize B2B matchmaking opportunities with OEMs, distributors, and service providers.

8️⃣ Client-Product Fit Note

To refine the buyer list, please share your client’s website. Depending on their product/service, we can optimize targeting:

  • If selling diagnostic tools/equipment: Prioritize garage owners, fleet managers, and workshop chains.
  • If offering component manufacturing solutions: Target OEM sourcing managers and Tier-1 suppliers.
  • If providing EV charging infrastructure: Focus on energy companies, urban mobility planners, and automotive OEMs.
  • If in logistics/supply chain tech: Engage with export/import managers and distribution partners.

9️⃣ Final Recommendation

ACMA Automechanika New Delhi is a high-value event for B2B outreach in the Indian and global automotive aftermarket. While the audience is not purely "corporate buyers" (includes SMEs and garage owners), the density of decision-makers in procurement, technical roles, and business development is exceptional. Quality rating for attendee list value: 9/10 for automotive component suppliers, 8/10 for logistics/tech providers, and 7/10 for peripheral services (e.g., HR, finance).

Data sheet

ACMA Automechanika New Delhi – Event Attendee & Buyer Profile Analysis
Event date: 3–5 February 2028
Location: Yashobhoomi (IICC), New Delhi, India
Event status: Upcoming
Research date: 30 June 2026
Event Overview
Event Name ACMA Automechanika New Delhi
Event Date 3–5 February 2028
Event Status Upcoming
Venue Yashobhoomi (IICC)
City New Delhi
State / Region Delhi NCR
Country India
Organizer ACMA Automechanika New Delhi is presented on the official Messe Frankfurt event platform and branded with ACMA partnership. Exact legal organizer entity was not fully shown in the supplied official extract.
Official Event Website acma-automechanika-newdelhi.in.messefrankfurt.com
Event Type Automotive aftermarket exhibition, B2B sourcing platform, conference, and networking trade fair
Primary Category Auto & Automotive
Secondary Applicable Categories Industrial Engineering; Logistics & Transportation
Audience Reach National with meaningful international participation across the Indian subcontinent and other automotive markets
Estimated Attendance / Expected Footfall Attendance figure not publicly confirmed by the organizer in the supplied official extract.
Attendance Data Reliability Medium. Official site confirms exhibitor, brand, and country representation, but does not disclose total visitor count in the supplied extract.
Main Purpose of Event To connect auto component manufacturers, aftermarket brands, distributors, garages, fleet stakeholders, OEM-linked professionals, and solution providers for sourcing, business development, product discovery, and market access in India.
About the Event

ACMA Automechanika New Delhi is positioned by its official website as India’s leading aftermarket exhibition for the Indian subcontinent. The event serves as a trade-focused marketplace for automotive aftermarket sourcing, bringing together global auto component manufacturers, aftermarket brands, distributors, and solution providers with business buyers over three days.

For B2B lead generation, the event matters because it sits at the intersection of distribution, repair, fleet maintenance, component sourcing, vehicle fitment, and channel partnerships. Its relevance is strongest for companies selling automotive parts, workshop equipment, diagnostics, tools, fleet solutions, lubricants, batteries, electronics, supply-chain services, and related B2B technologies into India and neighboring markets.

1. Who Attends: Buyers / Attendees
Buyer / Attendee Segment Typical Organizations Buying Role or Influence Relevance to Exhibitors / Suppliers
Aftermarket dealers and distributors Regional distributors, spare parts networks, independent channel partners Direct product sourcing, line-card expansion, pricing and territory decisions High-value for parts, consumables, diagnostics, and workshop product suppliers
Garage owners and repair shop operators Independent garages, multi-brand workshops, service centers Purchase decision makers for tools, equipment, service consumables, and parts Strong fit for workshop equipment, lifts, diagnostics, oils, filters, batteries, and service software
Fleet management companies Logistics fleets, bus operators, transport operators, leasing and mobility fleets Influence over maintenance strategy, uptime, procurement standardization, and vendor selection Relevant for telematics, tyres, lubricants, preventive maintenance, replacement components, and service contracts
OEM and vehicle fitment professionals Vehicle manufacturers, OE component teams, fitment and accessories groups Technical validation, vendor assessment, sourcing, and channel alignment Important for tier suppliers, electronics, accessories, quality systems, and component innovation
Procurement and sourcing teams Automotive manufacturers, aftermarket chains, distributors, fleet operators Shortlist vendors, negotiate terms, benchmark alternatives High-priority audience for lead generation and deal progression
Technical directors and engineering evaluators Product engineering teams, workshop technical leads, quality managers Evaluate compatibility, performance, compliance, and ROI Key for technical selling and longer-cycle component approvals
Importers and export-oriented trade buyers Cross-border component buyers, sourcing houses, trade intermediaries Source Indian products, evaluate private label and distribution opportunities Useful for international channel development and subcontinent market entry
Industry media and associations Trade publications, conference stakeholders, association representatives Indirect influence on visibility, partnerships, and market perception Useful for PR, thought leadership, and ecosystem positioning
2. Event Location and Attendee Geographic Origin
Geographic Area Likely Attendee Origin Buyer Concentration Notes
Host city New Delhi High Strong access to importers, distributors, policy stakeholders, and North India business networks
Host state / region Delhi NCR High Delhi NCR draws automotive trade, logistics, service networks, and procurement teams from nearby industrial zones
Nearby business hubs Gurugram, Noida, Faridabad, Ghaziabad, Manesar High Important automotive and industrial corridors for OEM, tier supplier, and fleet-related attendees
National reach India-wide Very High Official site positions the event as India’s leading aftermarket exhibition for the Indian subcontinent
Indian subcontinent Likely participation from neighboring South Asian markets Medium to High Official positioning explicitly references the Indian subcontinent
International reach Buyers and suppliers from multiple countries Medium Official site confirms 20+ countries represented; this supports cross-border sourcing interest, though buyer-country breakdown is not publicly shown in the supplied extract
3. Audience Reach
Reach Level Assessment Explanation
National Primary classification The event is positioned as India’s leading aftermarket exhibition and is a major domestic sourcing and networking platform.
Global Secondary reach description Official site confirms 20+ countries represented, indicating international exhibitor and business participation.
4. Sample Buyer Companies and Websites
Current-year buyer or attendee company list was not publicly disclosed in the supplied official source extract. The table below therefore combines clearly relevant prospecting targets from the automotive aftermarket, fleet, distribution, service, and OEM ecosystem. These are not confirmed attendees for the 2028 edition unless stated otherwise.
Buyer Company / Organization Buyer Type Why It Is Relevant Website Best Job Titles to Target Evidence Level
Maruti Suzuki India Limited OEM / aftermarket channel buyer Large service network, accessories, replacement parts, and vendor sourcing relevance marutisuzuki.com Procurement Manager, Category Manager, Service Parts Head, Supplier Quality Manager Strong Market Fit, Attendance Not Confirmed
Tata Motors OEM / fleet and aftermarket buyer Broad vehicle parc and service ecosystem create component and workshop-equipment demand tatamotors.com Head Procurement, Spare Parts Procurement, Aftermarket Business Manager, Program Manager Strong Market Fit, Attendance Not Confirmed
Mahindra & Mahindra OEM / parts and service buyer Relevant for components, accessories, replacement systems, and dealership service support mahindra.com Strategic Sourcing Manager, Supplier Development Manager, Service Parts Head Strong Market Fit, Attendance Not Confirmed
Ashok Leyland Commercial vehicle OEM / fleet support buyer High relevance for replacement parts, fleet uptime solutions, workshop tools, and service products ashokleyland.com Aftermarket Procurement Manager, Fleet Solutions Head, Category Manager Strong Market Fit, Attendance Not Confirmed
Eicher Trucks and Buses (VE Commercial Vehicles) Commercial vehicle OEM / aftermarket buyer Relevant for service parts, fleet maintenance, telematics-linked aftermarket, and workshop sourcing vecv.in Procurement Manager, Spare Parts Sourcing Lead, Fleet Program Manager Strong Market Fit, Attendance Not Confirmed
TVS Motor Company Two-wheeler OEM / accessories and service buyer Large aftermarket network for two-wheeler parts, maintenance products, and accessories tvsmotor.com Category Buyer, Procurement Manager, Aftermarket Business Head Strong Market Fit, Attendance Not Confirmed
Bajaj Auto Two/three-wheeler OEM / replacement parts buyer Relevant for service networks, parts programs, and dealer channel procurement bajajauto.com Sourcing Manager, Parts Business Manager, Supplier Development Lead Strong Market Fit, Attendance Not Confirmed
Hero MotoCorp Two-wheeler OEM / service ecosystem buyer Large installed base and service channel create strong demand for aftermarket sourcing heromotocorp.com Procurement Manager, Service Parts Head, Channel Development Manager Strong Market Fit, Attendance Not Confirmed
Mahindra Logistics Fleet / logistics operator buyer Relevant for fleet maintenance, replacement components, tyres, batteries, and telematics mahindralogistics.com Fleet Procurement Manager, Maintenance Head, Operations Director Strong Market Fit, Attendance Not Confirmed
VRL Logistics Fleet operator buyer Commercial fleet operations require maintenance parts, lubricants, tyres, and service equipment vrllogistics.com Fleet Manager, Procurement Head, Maintenance Manager Strong Market Fit, Attendance Not Confirmed
Delhivery Logistics operator buyer Fleet-intensive operations create recurring demand for maintenance and operational automotive supplies delhivery.com Operations Director, Fleet Procurement Lead, Maintenance Program Manager Strong Market Fit, Attendance Not Confirmed
Automotive Component Manufacturers Association of India (ACMA) Industry association Core ecosystem stakeholder for component manufacturers and supplier relationships acma.in Business Development Head, Membership Partnerships Lead, Industry Programs Manager Confirmed Event Brand / Ecosystem Organization
5. Job Profiles, Industries and Event Type
Priority Job Title / Function Department Seniority Level Why This Role Matters
1 Director of Procurement Procurement Director Owns sourcing strategy, vendor consolidation, and commercial evaluation
2 Procurement Manager Procurement Manager Practical buyer contact for supplier onboarding and pricing discussions
3 Strategic Sourcing Manager Sourcing Manager Targets alternative suppliers, cost reduction, and product portfolio optimization
4 Category Manager Procurement / Merchandising Manager Manages product categories such as parts, tyres, lubricants, tools, and accessories
5 Aftermarket Business Head Aftermarket / Business Unit Head / VP Controls replacement parts channel strategy and supplier partnerships
6 Service Parts Manager Service / Aftermarket Manager Directly linked to replacement parts procurement and inventory programs
7 Fleet Manager Operations Manager Drives decisions on maintenance, uptime products, tyres, batteries, and telematics
8 Operations Director Operations Director Influences standardization, efficiency, and multi-site supplier selection
9 Technical Director Engineering / Technical Director Critical for product qualification, fitment, and technical validation
10 Business Development Director Business Development Director Relevant for distributor appointments, channel partnerships, and regional expansion
Priority Apollo Industry Why It Fits the Event Best Buyer Use Case
1 Automotive Core event fit for OEMs, aftermarket chains, parts buyers, and service businesses Parts sourcing, equipment procurement, channel development
2 Mechanical or Industrial Engineering Relevant to component manufacturing, workshop systems, and technical evaluation teams Product validation, industrial component sourcing
3 Electrical/Electronic Manufacturing Strong fit for vehicle electronics, batteries, lighting, sensors, and diagnostics Electronics sourcing and supply partnerships
4 Industrial Automation Applicable to workshop automation, testing systems, and manufacturing process technologies Equipment purchases and efficiency upgrades
5 Logistics & Supply Chain Fleet and transport operators are relevant attendees and buyers Fleet maintenance sourcing, uptime solutions
6 Transportation/Trucking/Railroad Commercial fleet operators need service parts and maintenance products Fleet procurement and workshop servicing
7 Import & Export Cross-border sourcing and distribution are relevant to international participants Distributor search and export channel building
8 Wholesale Independent trade buyers and stockists are central to aftermarket distribution Bulk channel sales and private label opportunities
9 Retail Relevant for organized auto accessories and replacement parts retail channels Channel placement and merchandising
10 Information Technology & Services Relevant for garage software, telematics, diagnostics, and connected service tools Workshop software and fleet technology sales
6. Estimated Attendance
Metric Figure Status Source / Basis Notes
Estimated total footfall Attendance figure not publicly confirmed by the organizer Unconfirmed Supplied official homepage extract No visitor count shown in the supplied text
Exhibitor count 870+ Confirmed Official website “Success in numbers” Appears to reflect official event summary displayed on the homepage
Brand count 3000+ Confirmed Official website “Success in numbers” Useful indicator of product breadth rather than unique companies
Countries represented 20+ Confirmed Official website “Success in numbers” Supports international participation profile
Buyer count Not publicly confirmed Unconfirmed Supplied official extract No named hosted buyer or visitor segment volume disclosed
Speaker count Not publicly confirmed Unconfirmed Conference and workshop sections are listed Agenda exists, but total speaker count was not shown in the supplied content
Historical / prior-year evidence 6th edition highlighted; 2026 exhibitor e-directory and post show report referenced Historical / prior-year evidence Official homepage references Prior-year participation evidence. Not a confirmed attendee list for the current edition.
7. Key Focus Areas and Buyer Engagement
Focus Area Typical Buyer Need Buyer Engagement Opportunity Relevant Supplier Offering
Aftermarket parts sourcing Reliable supply, quality, price competitiveness, multi-brand compatibility Line review meetings, product comparison, distributor onboarding Components, filters, brakes, batteries, lighting, engine and suspension parts
Workshop and garage solutions Higher throughput, better diagnostics, reduced downtime Live demos, ROI-led selling, technical proof points Tools, lifts, diagnostics, service equipment, repair software
Fleet maintenance and uptime Lower operating cost, better maintenance intervals, availability of replacement parts Target fleet procurement and operations heads with performance case studies Tyres, lubricants, telematics, preventive maintenance systems, workshop contracts
Distribution and channel expansion New territories, exclusive dealership, stocking relationships Pre-scheduled meetings with distributors and importers Private label, regional rights, trade pricing, logistics support
Vehicle electronics and diagnostics Testing accuracy, compatibility, modern service capability Technical workshops and engineering-led sales conversations Diagnostic devices, sensors, software, connected workshop systems
OEM-linked vendor development Quality, compliance, production capacity, documentation Technical qualification meetings and supplier capability reviews Certified components, engineering support, production partnerships
Lead Quality Assessment
Factor Assessment Explanation
Buyer relevance Very High The event is purpose-built for aftermarket dealers, distributors, garages, fleets, and sourcing stakeholders.
Decision-maker availability High Event messaging targets business buyers and technical decision-makers rather than consumers.
Data collection potential Medium High value for booth-scanned leads and meeting capture, but public attendee-company data appears limited.
Apollo targeting potential Very High Automotive, fleet, distribution, workshop, and industrial buyers are highly targetable through Apollo filters.
Geographic targeting potential High India-first targeting can be layered with Delhi NCR, automotive corridors, and South Asian trade markets.
Best outreach approach High Use category-specific messaging: parts quality, price competitiveness, workshop ROI, uptime improvement, or distributor margins.
Overall lead quality High Strong event for B2B attendee list building, exhibitor targeting, and account-based outreach into India’s aftermarket ecosystem.
Best use case High Ideal for distributor recruitment, OEM-adjacent sourcing, garage network sales, and fleet maintenance solution outreach.
Limitations / risks Medium Public current-year attendee names are limited in the supplied source; qualification must rely on exhibitor directories, meeting booking, and targeted prospecting.
Apollo.io Targeting Recommendation
Filter Type Recommended Filters Purpose
Apollo industries Automotive; Mechanical or Industrial Engineering; Electrical/Electronic Manufacturing; Logistics & Supply Chain; Transportation/Trucking/Railroad; Wholesale; Import & Export; Retail; Industrial Automation; Information Technology & Services Capture core buyer-side organizations aligned with the event profile
Departments Procurement, Operations, Supply Chain, Engineering, Business Development, Partnerships, Product, Maintenance Focus on functions that evaluate and purchase aftermarket products and services
Seniority Manager, Director, VP, Head, CXO Prioritize actual decision-makers and budget holders
Job titles Procurement Manager, Strategic Sourcing Manager, Director Procurement, Category Manager, Fleet Manager, Operations Director, Aftermarket Business Head, Service Parts Manager, Technical Director, Supplier Development Manager Match the practical buyer roles most likely to engage at this event
Geography India first; Delhi NCR; Haryana; Maharashtra; Tamil Nadu; Karnataka; Gujarat; international overlay for Germany, Japan, South Korea, UAE, and ASEAN markets where relevant Concentrate on automotive manufacturing and aftermarket trade hubs
Employee size 51–200; 201–500; 501–1,000; 1,001–5,000; 5,001+ Cover distributor networks, service groups, fleets, and enterprise OEM buyers
Keywords aftermarket, spare parts, garage, workshop, fleet, service parts, auto components, diagnostics, tyres, lubricants, accessories, vehicle fitment Refine account and contact selection to event-relevant buyer intent
Technologies, if relevant Fleet management software, telematics, workshop management systems, automotive diagnostics platforms Useful for software, data, and digital service providers
Revenue range, if relevant Mid-market to enterprise Supports enterprise procurement and multi-location deployment potential
Company type Public companies, private companies, distributor groups, fleet operators, OEM subsidiaries, service chains Broad enough for automotive ecosystem prospecting while remaining buyer-side focused
Suggested Apollo Search Logic: ("aftermarket" OR "spare parts" OR "service parts" OR "garage" OR "workshop" OR "fleet maintenance" OR "auto components" OR diagnostics OR telematics) AND (procurement OR sourcing OR category OR operations OR aftermarket OR service) AND geography = India. Build separate sequences for OEMs, distributors, fleets, and workshop-equipment buyers.
Client Fit Review Required
Please share the client website or product/service details. I will review the client offering and identify the highest-fit buyer companies, Apollo industries, seniority levels, departments, and job titles from this event.
Sources & Verification Notes
Source Type What It Verified Reliability
ACMA Automechanika New Delhi Official Website Official event website Event name, event positioning, dates, venue, city, country, buyer profile wording, and success metrics shown on homepage High
Official Exhibitor & Product Search Official event directory Confirms that exhibitor directory access exists through official event channels High
Themes & Events / Conference / Workshops Official program page Confirms conference and workshop components are part of the event structure High
Official Press & Media Section Official press source Potential source for post-show reporting and edition updates; useful for later verification of attendance and partner announcements High
Yashobhoomi (IICC) Venue Website Official venue website Venue identity verification High

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