Accounting Business Expo
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About this event
Accounting & Business Expo 2027
Date: 17–18 March 2027
Venue: International Convention Centre (ICC) Sydney, Sydney, Australia
Type: Trade Expo & Conference
Event Overview
Australia’s largest gathering for accountants, bookkeepers, finance professionals, and business leaders. The event combines educational sessions, cutting-edge exhibitions, and networking opportunities to drive innovation and growth in the financial and business sectors. Attendees gain CPD (Continuing Professional Development) hours while exploring solutions, technologies, and strategies to stay ahead in a dynamic industry.
Who Attends
- Accounting & Finance Professionals: Partners, accountants, auditors, tax advisers, bookkeepers, and BAS agents from firms of all sizes.
- Business Leaders: CEOs, CFOs, General Managers, HR and IT leaders, entrepreneurs, and startup founders.
- Industry Stakeholders: Technology providers, software vendors, consultants, and service providers targeting the finance and business sectors.
Location & Geographic Reach
Venue: International Convention Centre (ICC) Sydney, located in the heart of Sydney, Australia.
Attendee Origin: Primarily Australia, with regional representation from Asia-Pacific and global participation through international sponsors and exhibitors.
Audience Reach: National (Australia) with international influence due to global exhibitors and cross-border networking opportunities.
Sample Buyer Company Profiles
| Priority | Company | Website | Best Title to Target | Why This is a Good Buyer Fit |
|---|---|---|---|---|
| 1 | XYZ Accounting Software Ltd. | www.xyzsoftware.com | Director of Product Development | Seeking innovative financial software solutions for CPD-certified tools. |
| 2 | ABC Financial Services | www.abcfinancial.com | Chief Financial Officer (CFO) | Decision-maker in adopting new financial management systems and services. |
| 3 | GreenTech Solutions | www.greentechsolutions.com | Head of Compliance & Risk | Interested in compliance software, tax advisory tools, and risk management platforms. |
| 4 | Global Tax Advisors Inc. | www.globatax.com | Partner, Tax Advisory | Targets solutions for international tax compliance and client management software. |
| 5 | Startup Accounting Hub | www.startupaccountinghub.com | Founder/CEO | Seeking scalable accounting tools and networking opportunities for business growth. |
Job Profiles, Industries & Event Type
- Key Job Titles: Accountant, CFO, Financial Controller, Tax Adviser, Compliance Officer, IT Manager (Finance), Business Owner.
- Industries: Accounting, Financial Services, Professional Services, Technology (FinTech), Consulting, Startups, SMEs, Large Enterprises.
- Event Type: B2B Trade Expo, Conference, Networking Forum.
Estimated Attendance
- Total Visitors: 3,700+
- Decision-Makers: 2,300+
- Exhibitors: 135+
- Speakers: 150+
- CPD Hours Offered: 75+
Key Focus Areas & Buyer Engagement
Focus Areas: Financial innovation, digital transformation in accounting, compliance and risk management, AI in finance, tax optimization, and business growth strategies.
Engagement Angle: Position your solution as a tool for enhancing efficiency, compliance, or growth. Highlight CPD-certified offerings, scalability, and ROI-driven outcomes.
Client-Product Fit Note
Please share your client’s website to tailor recommendations. For example:
- If your client sells accounting software, target titles like "Director of Product Development" at firms like XYZ Accounting Software Ltd.
- If your client offers compliance services, focus on "Head of Compliance" roles at financial institutions like Global Tax Advisors Inc.
- If your client is in FinTech, engage startup founders and IT managers at companies like Startup Accounting Hub.
Industry Recommendations
Based on the event’s focus, prioritize these industries for buyer targeting:
- Financial Services
- Accounting
- Information Technology & Services (FinTech)
- Professional Services
- Software Development
Data sheet
Accounting & Business Expo – Event Attendee & Buyer Profile Analysis
Event Date: 17–18 March 2027
Location: International Convention Centre Sydney, Sydney, Australia
Event Status: Upcoming | Research Date: 30 June 2026
Event Overview
| Event Name | Accounting & Business Expo 2027 |
| Event Date | 17–18 March 2027 |
| Event Status | Upcoming |
| Venue | International Convention Centre Sydney (ICC Sydney) |
| City | Sydney |
| State / Region | New South Wales |
| Country | Australia |
| Organizer | Terrapinn |
| Official Event Website | Accounting & Business Expo by Terrapinn |
| Event Type | Trade Expo & Conference |
| Primary Category | Business Services |
| Secondary Applicable Categories | Banking & Finance; IT & Technology; Education & Training |
| Audience Reach | National with global reach through Terrapinn’s international series |
| Estimated Attendance / Expected Footfall | 3,700 visitors (organizer-published event metric); 2,300 decision makers; 135 exhibitors; 150 speakers; 50 start-ups |
| Attendance Data Reliability | Moderate to high for organizer-published marketing metrics; final actual attendance not independently audited in the public page content reviewed |
| Main Purpose of Event | To connect accountants, bookkeepers, finance professionals, business leaders, and solution providers for CPD learning, product discovery, networking, and business growth |
About the Event
Accounting & Business Expo is positioned as a large-scale Australian marketplace and education forum for accounting, finance, and business decision-makers. The official event messaging emphasizes innovation, technology, growth, CPD learning, and practical solutions for firms and in-house teams that want to improve operations, compliance, client service, and financial performance.
The event matters because it concentrates a clearly defined professional audience with active purchasing and influence across accounting software, advisory services, payroll, practice management, cybersecurity, payments, data, business services, and operational tools. It is especially relevant for exhibitors and lead-generation teams seeking decision-makers in accounting practices, SME finance functions, and broader business leadership roles.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Accounting firm leaders | Accounting practices, BAS agents, tax advisory firms, bookkeeping firms | Partners and owners influence software, services, and vendor selection | High-value targets for practice management, compliance, outsourcing, and advisory tools |
| Finance leaders | SMEs, corporates, multi-site businesses, scaling startups | CFOs, finance directors, controllers, heads of finance | Relevant for finance automation, BI, reporting, and controls solutions |
| Bookkeeping and payroll professionals | Bookkeeping practices, payroll service providers, outsourced finance teams | Operational buyers and product users | Strong fit for payroll, invoicing, reconciliation, and workflow tools |
| Business owners and founders | SMEs, scale-ups, startups, professional services firms | Decision-makers for accounting, ERP, payments, tax, and cash-flow solutions | Good audience for affordable software, advisory, and managed services |
| Operations and general management | Business operators, multi-location companies, service businesses | Influence on process improvement, finance stack, and vendor procurement | Useful for workflow automation, reporting, and compliance products |
| IT and technology leaders | Firms and businesses modernizing finance systems | Evaluate systems integration, security, cloud, and data tools | Relevant for SaaS, cybersecurity, integration, and data vendors |
| HR and people leaders | Companies managing workforce, payroll, and compliance | Influence payroll, workforce systems, and policy-related tools | Relevant when selling payroll, HR-tech, or compliance services |
| Solution buyers and evaluators | Attendees visiting the exhibition floor and networking sessions | Influence on shortlisting vendors and booking demos | Strong lead-gen opportunity for sponsors and exhibitors |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Sydney host city | High concentration from Greater Sydney | Very high | Local access supports day visitors and repeat attendance |
| New South Wales | Accounting firms and businesses across NSW | High | Core domestic catchment for the event |
| Major Australian business hubs | Melbourne, Brisbane, Canberra, Perth, Adelaide | Medium to high | National conference pull for professional services and business tech buyers |
| Asia-Pacific | Regional sponsors, solution vendors, and partner firms | Medium | Terrapinn describes the series as global, with Asia and Middle East references on the site |
| Global / international | International exhibitors, sponsors, and specialist solution providers | Medium | Most likely on the supplier side rather than large-volume buyer attendance |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| National | Primary classification | The Sydney location, Australian target audience, and CPD-driven professional content make this a strong national business event. |
| Secondary: Global influence | Supported by organizer footprint | Terrapinn positions the series as global and active across multiple regions, supporting cross-border sponsor and exhibitor interest. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| MYOB | Accounting software provider / ecosystem buyer | Core accounting-tech ecosystem participant; strong commercial fit for the expo audience | myob.com | Partnerships Director; Product Marketing Manager; Channel Manager; Enterprise Sales Director | Strong Market Fit, Attendance Not Confirmed |
| Xero | Cloud accounting platform | Highly aligned with accountants, bookkeepers, and finance professionals attending the expo | xero.com | Head of Partnerships; Account Executive; Customer Success Director; Events Manager | Strong Market Fit, Attendance Not Confirmed |
| Intuit QuickBooks | SME accounting software provider | Targets accountants and small business finance teams using accounting automation tools | quickbooks.intuit.com | Country Manager; Partnerships Lead; Demand Generation Manager; Solutions Consultant | Strong Market Fit, Attendance Not Confirmed |
| Dext | Bookkeeping automation / data capture | Direct relevance to bookkeeping, practice efficiency, and digitization workflows | dext.com | Regional Sales Manager; Partner Manager; Product Manager; Marketing Director | Strong Market Fit, Attendance Not Confirmed |
| Wolters Kluwer | Tax, compliance, and professional software vendor | Relevant to CPD-driven professional users and compliance-focused buyers | wolterskluwer.com | Business Development Director; Product Marketing Manager; Solutions Consultant; Sales Director | Strong Market Fit, Attendance Not Confirmed |
| Sage | Business software provider | Strong fit for accounting, finance, payroll, and SME software demand | sage.com | VP Sales; Partner Manager; Demand Generation Lead; Account-Based Marketing Manager | Strong Market Fit, Attendance Not Confirmed |
| Australian Taxation Office | Government / tax authority | Highly relevant to tax, compliance, and regulatory topics impacting attendees | ato.gov.au | Director; Assistant Commissioner; Stakeholder Engagement Manager; Policy Manager | Strong Market Fit, Attendance Not Confirmed |
| CPA Australia | Professional association | Membership, education, and CPD relevance to the event audience | cpaaustralia.com.au | Head of Partnerships; Events Manager; Education Manager; Business Development Manager | Strong Market Fit, Attendance Not Confirmed |
| Chartered Accountants Australia and New Zealand | Professional body | Relevant for CPD, policy, and education-focused engagement | charteredaccountantsanz.com | Engagement Director; Education Lead; Events Director; Partnerships Manager | Strong Market Fit, Attendance Not Confirmed |
| BDO Australia | Accounting and advisory firm | Large-firm accounting audience with strong conference and vendor interest | bdo.com.au | Partner; Director; Practice Manager; Innovation Lead | Strong Market Fit, Attendance Not Confirmed |
| Pitcher Partners | Accounting and advisory firm | Core professional-services buyer profile for accounting tech and finance solutions | pitcher.com.au | Partner; Director; IT Manager; Practice Manager | Strong Market Fit, Attendance Not Confirmed |
| Grant Thornton Australia | Professional services and advisory | Relevant for finance transformation, audit, tax, and advisory workflows | grantthornton.com.au | Partner; Director; Transformation Lead; Client Solutions Manager | Strong Market Fit, Attendance Not Confirmed |
| RSM Australia | Accounting and advisory firm | Likely attendee profile for professional development and technology sourcing | rsm.com.au | Partner; Director; Operations Manager; Technology Lead | Strong Market Fit, Attendance Not Confirmed |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Partner / Principal / Owner | Leadership | Owner / C-level | Primary decision-maker for practice investments, technology stack, and service expansion |
| 2 | Chief Financial Officer / Finance Director | Finance | C-level / Director | Owns budgeting, controls, reporting, and finance transformation decisions |
| 3 | Director of Procurement / Purchasing Manager | Procurement | Director / Manager | Evaluates vendors for finance, software, outsourcing, and professional services |
| 4 | Head of Accounting / Financial Controller | Finance / Accounting | Senior manager / Director | Influences software, close process, reporting, and compliance tools |
| 5 | Practice Manager | Operations | Manager | Often controls daily operational systems and vendor coordination in accounting firms |
| 6 | Strategic Sourcing / Vendor Manager | Procurement / Operations | Manager / Senior manager | Useful for solution evaluation, contract renewal, and supplier discovery |
| 7 | Head of IT / IT Director | IT | Director | Evaluates integrations, security, cloud, and systems architecture for finance stacks |
| 8 | Payroll Manager / HR Operations Manager | HR / Payroll | Manager | Relevant for payroll, compliance, and workforce administration solutions |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Accounting | Core professional audience | Accounting software, services, and practice tools |
| 2 | Financial Services | Finance decision-makers and adjacent providers | Payments, treasury, lending, advisory, and financing solutions |
| 3 | Information Technology & Services | Many buyers seek digital finance tools | SaaS, integrations, automation, support services |
| 4 | Computer Software | Strong solution-provider ecosystem | ERP, accounting, compliance, payroll, analytics |
| 5 | Management Consulting | Advisory and transformation content is relevant | Advisory services, process improvement, change programs |
| 6 | Business Supplies & Equipment | Broad business procurement interest | Office, operations, and productivity products |
| 7 | Government Administration | Tax, compliance, and public sector finance teams | Procurement, finance systems, compliance, records |
| 8 | Professional Training & Coaching | CPD and skills development are central to the show | Training, certification, education, and enablement |
| 9 | Human Resources | Payroll and workforce operations overlap | Payroll, workforce systems, compliance, benefits |
| 10 | Banking | Financial operations and SME lending relevance | Payments, lending, merchant services, treasury |
| 11 | Retail | SME and multi-site retail finance users | POS, accounting, inventory, cash management |
| 12 | Wholesale | Distribution and invoicing-heavy businesses attend accounting events | Billing, ERP, credit control, trade finance |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | 3,700 visitors | Confirmed by organizer-published event metric | Official event website | Use as a marketing benchmark for lead volume planning |
| Decision makers | 2,300 | Organizer-published metric | Official event website | Strong indication of B2B list-building usefulness |
| Exhibitor count | 135 | Organizer-published metric | Official event website | Useful for supplier mapping and competitive targeting |
| Speaker count | 150 | Organizer-published metric | Official event website | Useful for thought-leader outreach and content marketing |
| Startup count | 50 | Organizer-published metric | Official event website | Signals innovation interest and vendor diversity |
| Historical attendance | 2026 figures appear on the official 2027 page | Historical / prior-year evidence | Official event website | Useful when current-year attendance is still evolving |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Accounting software | Practice efficiency, compliance, reporting | Demos, integrations, workflow comparisons | Cloud accounting, practice management, ERP |
| CPD and training | Professional learning hours and upskilling | Sponsored sessions and workshops | Education, certification, coaching |
| Automation and AI | Reduce manual work and improve speed | Use-case-led conversations and ROI proof | AI assistants, OCR, document capture, analytics |
| Cybersecurity | Protect finance and client data | Risk reviews and secure-by-design messaging | Security software, identity, backup, MFA |
| Payments and cash flow | Faster reconciliation and better liquidity | Merchant services and billing conversations | Payments, invoicing, credit control |
| Business advisory | Growth, restructuring, tax, and strategic planning | Roundtables and consultative meetings | Advisory services, consulting, benchmarking |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | The event audience is explicitly centered on accountants, finance professionals, and business leaders. |
| Decision-maker availability | High | Organizer-published metric cites 2,300 decision makers, indicating strong buying influence. |
| Data collection potential | High | Conference, exhibition, networking, and speaker formats support lead capture and follow-up. |
| Apollo targeting potential | Very High | Clear industry, seniority, department, and job-title filters are available for targeting. |
| Geographic targeting potential | High | Strong NSW and national concentration with identifiable Australia-wide buyer market. |
| Best outreach approach | High-value consultative outreach | Use CPD, efficiency, automation, and compliance pain points in messaging. |
| Overall lead quality | Very High | This is a strong B2B attendee list-building event with direct buying relevance. |
| Best use case | Lead generation and sponsor targeting | Best suited for account-based outreach, appointment setting, exhibitor sales, and post-event nurture. |
| Limitations / risks | Medium | Public attendee lists are not confirmed in the reviewed material, so prospecting should distinguish confirmed participants from likely targets. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Accounting; Financial Services; Information Technology & Services; Computer Software; Management Consulting; Government Administration; Professional Training & Coaching; Human Resources; Banking; Retail; Wholesale | Capture the core audience and adjacent buying centers |
| Departments | Finance; Accounting; Operations; Procurement; IT; Human Resources; Business Development; Partnerships | Target decision-makers and functional influencers |
| Seniority | Owner; Partner; C-level; VP; Director; Head; Manager | Prioritize purchasing authority and strategic influence |
| Job titles | Chief Financial Officer; Finance Director; Head of Finance; Financial Controller; Partner; Practice Manager; Procurement Manager; IT Director; Head of Operations; Payroll Manager; Head of Accounting; Business Owner | Align outreach to the most likely buyers and attendees |
| Geography | Australia; New South Wales; Sydney metro; Melbourne; Brisbane; Canberra; Perth; Adelaide | Focus on local conversion and national buyer expansion |
| Employee size | 11–50; 51–200; 201–500; 501–1,000; 1,001–5,000 | Best fit for accounting firms, SMEs, and mid-market operators |
| Keywords | accounting software, bookkeeping, payroll, CPD, tax compliance, finance transformation, practice management, automation, reconciliation, reporting | Improve relevance for event intent and solution search behavior |
| Company type | Private companies; professional services firms; associations; government agencies; software vendors; public companies | Keep prospecting broad enough for sponsor and attendee sales |
| Revenue range | Relevant for mid-market and enterprise targets where available | Useful for prioritizing higher-value accounts |
Suggested Apollo Search Logic: (industry: Accounting OR Financial Services OR Computer Software OR Information Technology & Services OR Government Administration) AND (seniority: Manager OR Director OR VP OR C-level OR Owner) AND (title contains “CFO” OR “Finance Director” OR “Partner” OR “Practice Manager” OR “Procurement Manager” OR “IT Director” OR “Head of Finance”) AND (location: Australia OR New South Wales OR Sydney).
Client Fit Review Required
Please share the client website or product/service details. I will review the client offering and identify the highest-fit buyer companies, Apollo industries, seniority levels, departments, and job titles from this event.
Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| Accounting & Business Expo 2027 official event page | Official organizer source | Dates, venue, city, event positioning, visitor/speaker/exhibitor metrics, audience description | Very high |
| Terrapinn corporate website | Organizer website | Organizer identity, global event footprint, sector focus | High |
| ICC Sydney official website | Venue website | Venue identity and Sydney location validation | High |
| Why Attend page | Official agenda / marketing page | Audience makeup, event value proposition, CPD and networking relevance | High |
| Who Attends page | Official audience page | Attendee profile segments and relevance to accountants, finance, and business leaders | High |
🎯 Selling to this event's audience? Get a free tailored buyer list
Tell us your work email and our AI instantly builds a buyer list matched to Accounting Business Expo — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.
🔒 Get my buyer details Free · ~20 seconds