ABC Kids Expo 2026
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About this event
ABC Kids Expo
ABC Kids Expo® is a premier B2B trade show dedicated to the children’s product industry. The event connects independent retailers, manufacturers, and industry buyers with the latest innovations across baby and kids’ categories—offering a dedicated environment to discover new brands, evaluate new products, and build business relationships face-to-face.
Held at the Mandalay Bay Resort & Convention Center in Las Vegas, Nevada, USA, ABC Kids Expo brings together a mix of established companies and emerging startups presenting new collections and product launches. Attendees can explore hundreds of exhibits, meet domestic and international suppliers, and participate in networking opportunities designed to support ongoing growth across the juvenile products market.
Event details
- Dates: Wednesday–Friday, 12–14 May 2027
- Venue: Mandalay Bay Resort & Convention Center
- Location: 3950 Las Vegas Blvd S, Las Vegas, NV 89119
- Event type: B2B Juvenile Products Expo (children’s products trade show)
- Audience: Juvenile industry (closed to industry as indicated on the event site)
What to expect
- Meet the market in person: One-on-one opportunities to connect with prospective retail buyers from multiple retail channels.
- New brands and innovations: Exhibitors showcase new products, collections, and innovation across baby gear, toys, apparel, gifts, and more.
- New product showcase and programming: Dedicated show schedule times and on-site activities designed to help attendees plan their visit and maximize time on the show floor.
- Business-friendly show experience: The event highlights discounted services and lodging for staff, with a resort setting that also supports client conversations after hours.
- Media and influencer presence: ABC Kids Expo also positions itself as a platform that brings credentialed press and influencers to cover trends, product launches, and the health of the industry.
Why it matters
For businesses operating in juvenile products—whether retail, manufacturing, or broader industry roles—ABC Kids Expo provides a focused marketplace where buyers and suppliers can evaluate opportunities, establish relationships, and keep pace with the newest category developments.
Data sheet
ABC Kids Expo 2026 – Event Attendee & Buyer Profile Analysis
Event Date: May 13–15, 2026
Location: Mandalay Bay Convention Center, Las Vegas, Nevada, United States
Event Status: Upcoming
Research Date: July 6, 2026
Event Overview
| Event Name | ABC Kids Expo 2026 |
| Event Date | May 13–15, 2026 |
| Event Status | Upcoming |
| Venue | Mandalay Bay Convention Center |
| City | Las Vegas |
| State / Region | Nevada |
| Country | United States |
| Organizer | ABC Kids Expo / ABC Expo organizer team |
| Official Event Website | theabcshow.com |
| Event Type | B2B juvenile products trade show |
| Primary Category | Baby, Kids & Maternity |
| Secondary Applicable Categories | Apparel & Clothing; Home & Office; Retail; Logistics & Transportation |
| Audience Reach | National, with meaningful international buyer and supplier participation potential |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. |
| Attendance Data Reliability | Low-to-moderate; official site confirms format, audience, and schedule, but does not publicly confirm a total attendance count. |
| Main Purpose of Event | To connect children’s product manufacturers, independent retailers, and industry buyers for product discovery, sourcing, networking, and business development. |
About the Event
ABC Kids Expo is a specialized B2B trade show for the juvenile products industry, positioned as a premier marketplace for baby and kids’ products. The official event messaging emphasizes discovery, new product launches, and direct access to retailers, manufacturers, and industry buyers in a dedicated trade-only environment.
The event matters because it concentrates a highly targeted buying audience around categories such as baby gear, toys, apparel, gifts, and related children’s products. For suppliers, distributors, and service providers, the show offers a strong setting for retail buyer outreach, channel development, product line expansion, and face-to-face relationship building with decision-makers across the juvenile market.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Independent retailers | Specialty baby stores, children’s boutiques, maternity retailers | Direct purchase authority; assortment selection | Core audience for new product discovery and wholesale account opening |
| Category buyers / merchandising teams | Retail chains, e-commerce retailers, multi-channel brands | Product line evaluation, vendor selection, margin planning | High-value prospects for branded baby, toy, and kids’ products |
| Manufacturers / brand owners | Juvenile product brands, startups, private-label producers | Sourcing, channel development, partnership decisions | Relevant for co-manufacturing, packaging, logistics, and services vendors |
| Distributors / wholesalers | Regional and national wholesale distributors | Line expansion and retailer coverage decisions | Strong fit for suppliers seeking channel partners |
| Importers / cross-border sourcing teams | Importers, trading companies, sourcing offices | Supplier qualification, cost and compliance review | Useful for international suppliers and logistics providers |
| E-commerce operators | Online baby/kids retailers, marketplaces, DTC brands | Vendor onboarding, product testing, growth planning | Important for digital commerce, content, fulfillment, and packaging solutions |
| Product development teams | Brands, private label teams, design and innovation groups | Concept selection, feature requirements, launch decisions | Relevant for materials, tooling, testing, and compliance vendors |
| Operations / supply chain leaders | Retailers, brands, distributors, marketplaces | Inventory flow, fulfillment, logistics, vendor performance | Strong relevance for packaging, warehousing, freight, and software providers |
| Media / press / influencers | Trade media, parenting media, PR agencies, creators | Coverage, product visibility, launch amplification | Useful for brand awareness and launch campaigns |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: Las Vegas | Local event service providers, regional buyers, visiting trade professionals | Medium | Major convention destination with strong national travel access |
| Host state: Nevada / Western U.S. | Retailers and brands from California, Arizona, Nevada, Utah, Colorado, and nearby states | High | Convenient for West Coast and Mountain West attendee travel |
| Nearby business hubs | Los Angeles, Orange County, San Diego, Phoenix, Denver, Salt Lake City | High | Large concentration of retail, consumer goods, and distribution organizations |
| National reach | U.S. retailers, wholesalers, importers, and brands from all major regions | High | Official site positions the event as North America’s premier B2B juvenile products expo |
| International reach | Overseas manufacturers, exporters, sourcing agents, and distributors | Medium | Best suited to suppliers and buyers with cross-border sourcing needs |
| Trade corridors | West Coast port-linked importers and omnichannel retail buyers | Medium-to-high | Relevant for logistics, compliance, and consumer goods distribution strategies |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| Primary: National | High | The show is positioned as a North American B2B juvenile products expo and is likely to draw buyers from across the United States. |
| Secondary: International | Moderate | The event messaging references domestic and international buyers and exhibitors, supporting cross-border sourcing and sales interest. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Buy Buy Baby | Retailer / category buyer | Directly aligned with baby product assortment and vendor sourcing | buybuybaby.com | Category Manager, Merchandising Director, Buyer, Vendor Manager | Strong Market Fit, Attendance Not Confirmed |
| Target | Retailer / buyer organization | Large baby, toddler, toy, and kids’ category purchasing organization | target.com | Senior Buyer, Category Manager, Product Manager, Merchandise Planner | Strong Market Fit, Attendance Not Confirmed |
| Walmart | Retailer / marketplace buyer | Major omnichannel buyer for children’s products and accessories | walmart.com | Buyer, Senior Category Manager, Merchandising Manager, Supplier Manager | Strong Market Fit, Attendance Not Confirmed |
| Amazon | Marketplace / retail buyer | Relevant for brands seeking e-commerce distribution and retail media reach | amazon.com | Vendor Manager, Category Manager, Strategic Sourcing Manager, Marketplace Lead | Strong Market Fit, Attendance Not Confirmed |
| Macy’s | Department store buyer | Relevant for apparel, gift, nursery, and juvenile accessories sourcing | macys.com | Buyer, Category Manager, Merchandise Director, Planning Manager | Strong Market Fit, Attendance Not Confirmed |
| Nordstrom | Retail buyer | Relevant for premium baby, kids, apparel, and gifting categories | nordstrom.com | Buyer, Merchant, Category Manager, Vendor Manager | Strong Market Fit, Attendance Not Confirmed |
| The Children’s Place | Specialty retailer | Children’s apparel and accessory sourcing fits the expo’s audience | childrensplace.com | Buyer, Merchandising Manager, Sourcing Manager, Product Development Manager | Strong Market Fit, Attendance Not Confirmed |
| Carter’s | Brand / retailer | Major juvenile apparel and accessories brand with category expansion needs | carters.com | Sourcing Director, Product Manager, Merchandising Director, Category Buyer | Strong Market Fit, Attendance Not Confirmed |
| The TJX Companies | Off-price retail buyer organization | Potential buyer for infant, kids, and gift merchandise across banners | tjx.com | Buyer, Merchandise Manager, Category Manager, Sourcing Manager | Strong Market Fit, Attendance Not Confirmed |
| The Home Depot | Retailer / marketplace | Relevant for nursery, home organization, safety, and family lifestyle goods | homedepot.com | Category Manager, Merchant, Buyer, Product Sourcing Manager | Strong Market Fit, Attendance Not Confirmed |
| Wesco / specialty distribution groups | Distributor / wholesaler | Represents wholesale channel buyers for juvenile and family products | wesco.com | Purchasing Manager, Category Buyer, VP Merchandising, Account Director | Strong Market Fit, Attendance Not Confirmed |
| Dorel Juvenile | Manufacturer / brand owner | Core juvenile-category supplier and partner for channel expansion | doreljuvenile.com | Business Development Director, Sales Director, Product Manager, Supply Chain Director | Strong Market Fit, Attendance Not Confirmed |
| Nuna | Premium juvenile brand | Highly relevant to premium baby gear and specialty retail buying | nunababy.com | Sales Director, Channel Manager, Product Manager, Regional Account Manager | Strong Market Fit, Attendance Not Confirmed |
| Graco | Juvenile products manufacturer | Key industry participant for car seats, strollers, and baby gear | gracobaby.com | Director of Sales, Product Manager, Channel Sales, Strategic Partnerships | Strong Market Fit, Attendance Not Confirmed |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Buyer / Senior Buyer | Merchandising / Purchasing | Manager to Director | Primary decision-maker for product selection and vendor onboarding |
| 2 | Category Manager | Merchandising | Manager to Senior Manager | Owns assortment planning and category growth strategy |
| 3 | Merchandising Director / VP Merchandising | Merchandising | Director to VP | Controls product strategy, margins, and retail assortment direction |
| 4 | Strategic Sourcing Manager | Procurement / Supply Chain | Manager to Director | Important for vendor qualification, cost control, and sourcing optimization |
| 5 | Procurement Manager / Director of Procurement | Procurement | Manager to Director | Relevant for service providers, packaging, logistics, and operational vendors |
| 6 | Product Manager / Product Development Manager | Product / Innovation | Manager to Director | Evaluates features, packaging, compliance, and launch readiness |
| 7 | Supply Chain Director / Operations Director | Operations / Supply Chain | Director to VP | Influences inventory flow, fulfillment, and vendor performance |
| 8 | Business Development Director / Partnerships Director | Sales / Partnerships | Director to VP | Key for channel growth, distributor partnerships, and retail expansion |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Retail | Core audience for baby and kids’ products | Retail buyers, merchants, category managers |
| 2 | Consumer Goods | Direct fit for juvenile products and branded goods | Brand owners, product teams, channel sales |
| 3 | Apparel & Fashion | Relevant for kids’ apparel, accessories, and gifting | Children’s apparel brands and buyers |
| 4 | Wholesale | Strong channel fit for distributors and importers | Distributor outreach and account development |
| 5 | Import & Export | Relevant to international sourcing and supplier networks | Cross-border sourcing and logistics partners |
| 6 | Logistics & Supply Chain | Important for inventory, fulfillment, and distribution | 3PL, warehousing, freight, and supply chain tech |
| 7 | Packaging & Containers | Packaging is critical for retail shelf appeal and e-commerce delivery | Packaging suppliers and compliance-friendly solutions |
| 8 | Education Management | Useful for developmental products, learning toys, and preschool-related goods | Educational product buyers and licensors |
| 9 | Information Technology & Services | Relevant for e-commerce, CRM, and retail systems | Retail tech, vendor portals, analytics, and automation |
| 10 | Consumer Services | Broad fit for family-oriented service providers and channel partners | Partnerships, memberships, and customer experience solutions |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Not publicly confirmed | Unconfirmed | Official website does not publish a total attendance number | Use only as an attendee-intelligence event, not a verified attendance-count source |
| Exhibitor count | Hundreds of exhibits referenced | Confirmed, qualitative | Official event homepage wording | No exact exhibitor count publicly confirmed in the provided official text |
| Buyer count | Not publicly confirmed | Unconfirmed | Official site references buyers but does not publish a count | Buyer concentration appears strong based on event positioning |
| Speaker count | Not publicly confirmed | Unconfirmed | Agenda exists, but provided text does not confirm a total speaker count | Programming appears supportive but not the main draw |
| Sponsor count | Not publicly confirmed | Unconfirmed | No sponsor count provided in the supplied official text | Treat as secondary intelligence only |
| Historical attendance | Prior-year evidence available on official site, but no verified public total in the provided text | Historical / prior-year evidence | Official site and show positioning | Useful for trend analysis; not a confirmed 2026 count |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Product innovation | Fresh products and differentiated features | New product showcase meetings and line reviews | Manufacturing, design, prototyping, product development |
| Retail sourcing | Reliable, margin-friendly suppliers | Target category buyers and retail merchants directly | Wholesale programs, private label, import services |
| Compliance and safety | Product safety, standards, testing, certifications | Engage product teams and sourcing leaders | Testing, certification, regulatory consulting |
| Distribution and logistics | Efficient movement from factory to retailer | Meet wholesalers, importers, and operations leaders | 3PL, freight forwarding, warehousing, packaging |
| E-commerce enablement | Marketplace readiness and digital merchandising | Target omnichannel teams and online buyers | PIM, CMS, marketplace services, content production |
| Brand partnerships | New retail and distribution relationships | Use meetings to open channel partnerships | Sales, brokerage, licensing, and channel development |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | The show is centered on retailers, manufacturers, and buyers in juvenile products. |
| Decision-maker availability | High | Merchandising, sourcing, and product leadership roles are likely to attend. |
| Data collection potential | High | Strong fit for attendee profiling, buyer segmentation, and list-building outreach. |
| Apollo targeting potential | Very High | Clear title and industry mapping to retail, consumer goods, wholesale, and supply chain roles. |
| Geographic targeting potential | High | Strong West Coast and national buyer concentration with international sourcing relevance. |
| Best outreach approach | Direct, product-led, and category-specific | Lead with product category fit, margin impact, and retail readiness. |
| Overall lead quality | Very High | Excellent event for B2B attendee list building, buyer profiling, and supplier outreach. |
| Best use case | Retail buyer targeting and wholesale account development | Ideal for lead generation, event prospecting, and appointment-setting campaigns. |
| Limitations / risks | Attendance data not publicly confirmed | No verified public current-year attendee list or total footfall in the supplied official text. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Retail; Consumer Goods; Wholesale; Apparel & Fashion; Import & Export; Logistics & Supply Chain; Packaging & Containers; Information Technology & Services | Align outreach with buyer organizations most likely to source juvenile products or support their distribution |
| Departments | Merchandising; Purchasing; Procurement; Supply Chain; Operations; Product; Partnerships; Sales | Reach the decision-makers and influencers for product selection and sourcing |
| Seniority | Manager; Senior Manager; Director; VP; C-level where relevant | Prioritize high-intent roles with buying authority |
| Job titles | Buyer, Senior Buyer, Category Manager, Merchandise Manager, Merchandising Director, Strategic Sourcing Manager, Procurement Manager, Product Manager, Supply Chain Director, Business Development Director | Target the most relevant retail, sourcing, and partnership roles |
| Geography | United States; West Coast; California; Nevada; Arizona; Texas; New York; Illinois | Focus on major retail and consumer goods hubs |
| Employee size | 11–50; 51–200; 201–1,000; 1,001–5,000; 5,001+ | Covers specialty retailers, distributors, brands, and large retail chains |
| Keywords | baby products, juvenile products, children’s products, nursery, stroller, car seat, toys, kids apparel, wholesale, retail buyer, category management | Improve precision around attendees and qualified prospects |
| Company type | Retailer; Distributor; Importer; Brand Owner; Manufacturer; Marketplace Seller | Identify organizations most likely to attend or buy from the show |
Suggested Apollo Search Logic: (buyer OR buyer manager OR category manager OR merchandising director OR procurement manager OR strategic sourcing manager OR product manager) AND (baby OR juvenile OR kids OR children’s products OR nursery OR stroller OR car seat OR toys OR kids apparel) AND (retail OR wholesale OR import export OR consumer goods OR apparel).
Client Fit Review Required
Please share the client website or product/service details. I will review the client offering and identify the highest-fit buyer companies, Apollo industries, seniority levels, departments, and job titles from this event.
Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| ABC Kids Expo Official Website | Official organizer / event website | Event name, 2027 official positioning, venue, dates, audience type, trade show purpose, and “hundreds of exhibits” wording | Very High |
| Mandalay Bay Hotel & Convention Center venue page / official venue reference | Venue source | Venue naming and street address in Las Vegas, Nevada | High |
| ABC Kids Expo website schedule and exhibit pages | Official agenda / event navigation | Trade show dates, schedule structure, exhibit-focused format, and closed-to-industry positioning | Very High |
| ABC Kids Expo media and about pages | Official event content | Buyer relevance, domestic/international attendee framing, and product category focus | High |
| Official ABC Kids Expo Homepage | Primary source | Confirmed current edition details and market positioning used for classification | Very High |
🎯 Selling to this event's audience? Get a free tailored buyer list
Tell us your work email and our AI instantly builds a buyer list matched to ABC Kids Expo 2026 — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.
🔒 Get my buyer details Free · ~20 seconds