CategoryBusiness ServicesIndustrial EngineeringMedical & PharmaSecurity & DefenseWellness, Health & Fitness
A+A (Safety, Security & Health at Work)
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About this event
A+A (Safety, Security & Health at Work) - Event Description
Event Dates: 19-22 October 2027
Venue: Düsseldorf (Exact venue details not specified on the official website, but historically held at Messe Düsseldorf)
City & Country: Düsseldorf, Germany
Event Overview
A+A is the world's leading trade fair for safety, security, and health at work. It serves as a premier platform where international suppliers and industry professionals converge to explore the latest innovations, trends, and solutions for creating a safe, healthy, and sustainable workplace. The event combines a comprehensive trade show with a congress and special events, making it the industry's foremost meeting point.
Who Attends
A+A attracts a diverse audience of buyers and attendees, including:
- Occupational safety and health professionals
- Procurement managers from various industries
- HR and workforce safety managers
- Government and regulatory bodies
- Industrial hygienists and environmental health specialists
- CEOs, CFOs, and other C-suite executives focused on workplace safety
- Start-ups and innovators in the safety and health sector
Location & Geographic Reach
Location: Düsseldorf, Germany
Attendee Geographic Origin: International, with attendees from over 145 countries (as per the 2025 event statistics). The event has a global reach, attracting visitors and exhibitors from around the world.
Audience Reach
The event has a Global audience reach, evidenced by its international exhibitor and visitor base. Key highlights from the 2025 event include:
- 66,636 visitors from 145 countries
- 2,335 exhibitors from 69 countries
- 96% of trade visitors reported being very satisfied
Sample Buyer Company Names and Websites
| Priority | Company | Website | Best Title to Target | Why This is a Good Buyer Fit |
|---|---|---|---|---|
| 1 | Uvex Group | https://www.uvex.com | CEO / Product Manager / Procurement Manager | Leading manufacturer of personal protective equipment (PPE), with a strong presence at A+A. |
| 2 | MARTOR | https://www.martor.com | Head of International Sales / Product Manager | Specialist in safety knives and cutting tools, actively participates in A+A. |
| 3 | Honeywell | https://www.honeywell.com | Portable Portfolio Manager / Safety Product Manager | Global leader in gas detection and safety solutions, with a significant presence at the event. |
| 4 | 3M | https://www.3m.com | Safety & Health Product Manager / Procurement Director | Prominent exhibitor offering a wide range of safety and health products. |
| 5 | Wilo | https://www.wilo.com | Health & Safety Officer / Facilities Manager | While not exclusively a safety company, Wilo's focus on sustainable solutions aligns with A+A's themes. |
| 6 | Bechtel | https://www.bechtel.com | Health & Safety Manager / Procurement Director | As a global engineering and construction company, Bechtel prioritizes workplace safety. |
| 7 | Siemens | https://www.siemens.com | Industrial Safety Manager / Digitalization Director | Siemens showcases safety solutions integrated with digital technologies at A+A. |
| 8 | Bosch | https://www.bosch.com | Safety Product Manager / Industrial Hygiene Specialist | Bosch presents various safety and security solutions at the event. |
| 9 | Tetra Tech | https://www.tetratech.com | Environmental Health & Safety Manager | Environmental and safety consulting firm with interests in workplace health and safety. |
| 10 | BCA (British Cleaning Association) | https://www.bcleaning.org.uk | Health & Safety Officer / Procurement Manager | Represents cleaning and hygiene services, crucial for workplace safety and health. |
| 11 | Eurostat | https://ec.europa.eu/eurostat | Policy Officer / Health & Safety Analyst | As a European Commission directory, Eurostat is interested in safety statistics and policy. |
| 12 | OSHA (Occupational Safety and Health Administration) | https://www.osha.gov | Compliance Officer / Safety Inspector | US regulatory body that may attend to share insights and learn about global safety practices. |
| 13 | International Labour Organization (ILO) | https://www.ilo.org | Occupational Safety & Health Specialist | UN agency focused on labour issues, including workplace safety and health. |
| 14 | VDA (Verband Deuscher Arbeitschutzorganisationen e.V.) | https://www.vda.de | Association Manager / Health & Safety Representative | German association for occupational safety, likely to have a presence at A+A. |
| 15 | NIOSH (National Institute for Occupational Safety and Health) | https://www.cdc.gov/niosh | Research Scientist / Occupational Health Specialist | US public health agency focused on workplace safety and health research. |
| 16 | World Health Organization (WHO) | https://www.who.int | Occupational Health Officer / Policy Advisor | Global health authority with an interest in occupational health and safety. |
| 17 | European Agency for Safety and Health at Work (EU-OSHA) | https://www.eu-osha.eu | Policy Officer / Research Coordinator | EU agency dedicated to improving occupational safety and health. |
| 18 | Industrial Hygiene Association (IHA) | https://www.aiha.org | Industrial Hygienist / Health & Safety Manager | Professional association for industrial hygiene professionals. |
| 19 | Construction Industry Association | https://www.cianz.org.nz | Safety Manager / Procurement Director | Represents the construction industry, where safety is a paramount concern. |
| 20 | Health and Safety Executive (HSE) | https://www.hse.gov.uk | Inspector / Policy Advisor | UK's regulatory body for health and safety, likely to attend for global insights. |
Job Profiles, Industries & Event Type
Best Job Profiles to Target:
- Occupational Health & Safety Managers
- Procurement Directors
- HR Managers with a focus on workplace safety
- Product Managers in Safety Equipment
- Industrial Hygienists
- Compliance Officers
- Health & Safety Training Providers
- Policy Makers and Regulators
Industries to Target (Based on Apollo Industry List):
- Health, Wellness & Fitness
- Human Resources
- Industrial Automation
- Industrial Manufacturing
- Construction
- Government Administration
- Public Safety
- Environmental Services
- Nonprofit Organization Management
Event Type: Trade Fair, Congress, and Special Events focused on Safety, Security, and Health at Work.
Estimated Attendance
Based on the 2025 event, A+A 2027 is expected to attract:
- Visitors: Approximately 66,636 from over 145 countries
- Exhibitors: Around 2,335 from 69 countries
Key Focus Areas & Buyer Engagement
Key Focus Areas:
- Personal Protective Equipment (PPE)
- Workplace Health and Safety Solutions
- Industrial Hygiene and Environmental Health
- Fire Safety and Emergency Management
- Digitalization in Safety Management
- Sustainability in the Workplace
Buyer Engagement Angle:
Position your offerings as solutions that enhance workplace safety, health, and sustainability. Emphasize how your products or services can help buyers meet regulatory requirements, improve worker well-being, and foster a culture of safety and health. Highlight any innovative or sustainable aspects of your offerings to align with the event's focus on the future of work.
Client-Product Fit Note
To refine the buyer list and engagement strategy, please share your client's website. This will allow us to tailor our recommendations based on the specific products or services offered, ensuring a more precise fit with the attendees and exhibitors at A+A 2027.
Final Recommendation
A+A 2027 is an excellent event for B2B engagement, particularly for companies offering safety, health, and wellness solutions. With its global reach and diverse audience of decision-makers, it presents a prime opportunity to showcase products, network with industry professionals, and stay updated on the latest trends and innovations in workplace safety and health.
Data sheet
A+A (Safety, Security & Health at Work) – Event Attendee & Buyer Profile Analysis
Event date: 19–22 October 2027
Location: Düsseldorf, Germany
Event status: Upcoming
Research date: 30 June 2026
Event Overview
| Event Name | A+A 2027 – World leading trade fair for safety and health at work |
| Event Date | 19–22 October 2027 |
| Event Status | Upcoming |
| Venue | Düsseldorf; exact venue not explicitly stated in the supplied official page. Historical editions are associated with Messe Düsseldorf, but current-year venue wording should be reconfirmed on the organizer’s detailed visitor pages. |
| City | Düsseldorf |
| State / Region | North Rhine-Westphalia |
| Country | Germany |
| Organizer | A+A / Messe Düsseldorf ecosystem. Organizer name not explicitly written in the supplied text block, but the official event website is part of the Messe Düsseldorf event portfolio. |
| Official Event Website | aplusa-online.com |
| Event Type | International trade fair and congress |
| Primary Category | Industrial Engineering |
| Secondary Applicable Categories | Security & Defense; Wellness, Health & Fitness |
| Audience Reach | Global, based on official prior-edition visitor origin data from 145 countries |
| Estimated Attendance / Expected Footfall | Current 2027 attendance figure not publicly confirmed in the supplied source. Historical / prior-year evidence on the official website states 66,636 visitors and 2,335 exhibitors for A+A 2025. |
| Attendance Data Reliability | High for 2025 historical figures; not yet confirmed for 2027 attendance |
| Main Purpose of Event | To connect global suppliers and professional buyers around occupational safety, workplace health, PPE, emergency readiness, industrial protection, compliance, and future-of-work solutions through exhibition, congress content, and networking. |
About the Event
A+A is positioned by its official website as the world’s leading trade fair for safety and health at work. The event combines a major exhibition with a congress and special-event programming, creating a concentrated marketplace for occupational safety products, workplace health solutions, protective technologies, emergency management, and future-of-work innovation.
For B2B sales and event intelligence teams, A+A matters because it brings together international suppliers with industry professionals responsible for worker protection, compliance, industrial operations, product specification, procurement, channel development, and enterprise safety strategy. It is especially relevant for firms selling PPE, industrial safety systems, ergonomics, training, monitoring technology, compliance tools, emergency response equipment, and workplace risk-reduction solutions.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Procurement and sourcing teams | Manufacturers, industrial groups, logistics operators, utilities, construction firms, public-sector entities | Evaluate PPE, safety equipment, training vendors, and workplace risk solutions | High-value target segment for direct sales, framework agreements, and distributor onboarding |
| Occupational safety and EHS leaders | Enterprise safety departments, HSE teams, compliance functions | Specify product requirements, influence vendor selection, set safety standards | Core audience for technical demos, product trials, and specification-led selling |
| Operations and plant leadership | Factories, warehouses, process plants, transportation sites, energy facilities | Approve operational deployment and implementation priorities | Important for scaling safety technology across multiple sites |
| Government and regulatory bodies | Labor safety agencies, inspection bodies, occupational health institutions | Policy, standards, public purchasing, compliance influence | Relevant for approved-vendor positioning and regulatory alignment |
| Corporate health and HR leaders | Large employers, workforce wellbeing programs, return-to-work and ergonomics teams | Influence adoption of health, wellness, and ergonomic workplace initiatives | Strong fit for wellbeing, training, ergonomics, and employee protection offerings |
| Distributors and channel partners | Industrial distributors, PPE wholesalers, safety product resellers | Assess product portfolio expansion and vendor partnerships | Useful for international market entry and multi-country channel growth |
| Technology and digital transformation teams | Industrial digitalization, connected worker, monitoring, analytics, incident reporting teams | Evaluate software, sensors, connectivity, and worker monitoring tools | High relevance for SaaS, IoT, analytics, and smart safety systems |
| Consultants, trainers, and association leaders | Safety consultancies, professional associations, certification providers | Influence buying criteria and recommend approved solutions | Helpful for referrals, partnerships, and credibility building |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: Düsseldorf | Local and inbound trade visitors | Medium to high | Major German trade fair city with strong transport links and recurring industrial event traffic |
| North Rhine-Westphalia | Regional industrial, logistics, manufacturing, and public-sector attendees | High | Large concentration of industry, warehousing, chemical, and engineering employers |
| German business hubs | Buyers from Ruhr area, Cologne, Frankfurt, Hamburg, Munich, Stuttgart, Berlin | High | Strong national draw for workplace safety and industrial procurement functions |
| Europe | Visitors from EU and wider European industrial markets | Very high | Logical catchment includes Benelux, France, UK, Nordics, Italy, Spain, Central and Eastern Europe |
| International markets | Global attendee mix | Very high | Official prior-year evidence shows visitors from 145 countries, indicating strong import/export and multinational buyer relevance |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| Global | Primary classification | The official site describes A+A as the world’s leading trade fair, and the 2025 review reports 66,636 visitors from 145 countries and 2,335 exhibitors from 69 countries. |
| European | Secondary practical reach | Düsseldorf is a major gateway for European industrial buyers, distributors, and compliance stakeholders. |
4. Sample Buyer Companies and Websites
Current-year buyer-company attendance lists were not publicly visible in the supplied official source text. The table below therefore uses only organizations explicitly referenced on the official website and clearly labels the evidence level. This is not a confirmed attendee list for the 2027 edition.
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Uvex Group | Major occupational safety industry participant; channel and enterprise buying influence | Official website includes a leadership testimonial describing A+A as the global appointment in the PPE market | uvex-group.com | CEO, Procurement Director, Category Manager, Global Sourcing Manager, Partnerships Director | Confirmed Sponsor / Exhibitor |
| MARTOR | Industrial safety participant; potential channel and product-specification influencer | Official website includes a testimonial from MARTOR’s Head of International Sales on exhibiting at A+A | martor.com | Head of International Sales, Product Manager, Procurement Manager, Distributor Manager | Confirmed Sponsor / Exhibitor |
| Honeywell | Large industrial and worker-safety technology player with buyer and partner influence | Official website includes a testimonial from Honeywell’s Portable Portfolio Manager about attending A+A | honeywell.com | Portable Portfolio Manager, Safety Solutions Director, Procurement Director, Global Category Manager | Confirmed Sponsor / Exhibitor |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Director of Procurement | Procurement | Director | Owns vendor selection, framework agreements, and sourcing decisions for safety equipment and services. |
| 2 | Procurement Manager | Procurement | Manager | Key for shortlist creation, pricing review, and vendor qualification. |
| 3 | Strategic Sourcing Manager | Procurement / Supply Chain | Manager | Important for global sourcing, category standardization, and cost-risk balancing. |
| 4 | EHS Director / HSE Director | Environment, Health & Safety | Director | Defines safety requirements and often approves technical fit. |
| 5 | Occupational Safety Manager | Safety / Compliance | Manager | Day-to-day technical buyer and internal champion for deployment. |
| 6 | Supply Chain Director | Supply Chain | Director | Relevant where safety products must be rolled out across multiple facilities or countries. |
| 7 | Operations Director | Operations | Director | Approves implementation practicality and site-level adoption. |
| 8 | Facilities Director | Facilities | Director | Relevant for physical workplace safety, emergency systems, and site infrastructure. |
| 9 | Product Manager | Product / Innovation | Manager | Important for OEM, connected-worker, and safety-tech partnerships. |
| 10 | Partnerships Director / Business Development Director | Partnerships / Business Development | Director | Useful for channel, integration, and market expansion deals. |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Mechanical or Industrial Engineering | Core industrial end-user and solution ecosystem | Enterprise workplace safety procurement |
| 2 | Industrial Automation | Connected worker, machine safety, and process-risk use cases | Smart safety and monitoring solutions |
| 3 | Construction | High PPE and workplace safety demand | Site safety equipment and compliance tools |
| 4 | Transportation/Trucking/Railroad | Large frontline workforce and depot safety needs | Fleet, warehouse, and terminal safety solutions |
| 5 | Logistics & Supply Chain | Warehouse and fulfillment safety investment | PPE, ergonomics, and incident reduction |
| 6 | Oil & Energy | High-risk environments require robust safety systems | Gas detection, compliance, emergency response |
| 7 | Utilities | Field worker and infrastructure safety requirements | Worker protection and site controls |
| 8 | Chemicals | Hazardous work environment with strict compliance obligations | Protective equipment, exposure monitoring |
| 9 | Hospital & Health Care | Occupational health, hygiene, and workforce safety overlap | Operational hygiene and staff protection |
| 10 | Government Administration | Public employers and safety regulators | Institutional procurement and standards alignment |
| 11 | Information Technology & Services | Digitalization is an official A+A trend topic | Safety SaaS, analytics, connected worker platforms |
| 12 | Environmental Services | Strong overlap with workplace risk, compliance, and hygiene | Monitoring, training, operational safety programs |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Attendance figure not publicly confirmed by the organizer for 2027 | Not yet confirmed | Current-year figure not shown in supplied official text | Use prior-year benchmark below for planning purposes only |
| Historical attendance | 66,636 visitors | Historical / prior-year evidence | Official A+A 2025 review data on homepage | Not a confirmed attendee count for 2027 |
| Exhibitor count | 2,335 exhibitors | Historical / prior-year evidence | Official A+A 2025 review data on homepage | Strong indication of market scale |
| International visitor origin | 145 countries | Historical / prior-year evidence | Official A+A 2025 review data on homepage | Supports global audience classification |
| International exhibitor origin | 69 countries | Historical / prior-year evidence | Official A+A 2025 review data on homepage | Indicates wide supplier and channel diversity |
| Buyer count | Not publicly confirmed | Unavailable | No buyer-specific figure in supplied source | Visitor count should not be assumed to equal qualified buyers |
| Speaker count | Not publicly confirmed | Unavailable | Program overview referenced, but count not given in supplied text | Congress and live formats indicate meaningful content depth |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Occupational safety | Reduce incidents and improve workforce protection | Product demos, standards-led conversations, risk-reduction ROI | PPE, monitoring systems, hazard controls, training |
| Workplace health | Improve wellbeing, hygiene, and ergonomics | Case studies, health-outcome framing, compliance support | Ergonomics, hygiene, employee wellness, occupational health tools |
| Digitalisation | Digitize inspections, reporting, alerts, worker tracking | SaaS trials, analytics dashboards, systems integration discussions | Incident software, IoT, connected worker, analytics platforms |
| Sustainability | Safer and more responsible workplace operations | Link safety performance to ESG and operational responsibility | Sustainable PPE, compliant materials, lifecycle services |
| Fire safety and emergency management | Preparedness, evacuation, response coordination | Scenario-based demos and facility-readiness discussions | Detection, alarms, emergency response systems, rescue equipment |
| Operational hygiene | Control contamination and improve workplace health protocols | Technical consultation and site-specific compliance conversations | Hygiene systems, protective garments, sanitation workflows |
| Innovation / future of work | Adopt next-generation safety solutions | Pilot programs, partner scouting, startup engagement | Wearables, AI-enabled insights, novel materials, smart PPE |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | Event is highly specialized around workplace safety, health, compliance, and operational protection. |
| Decision-maker availability | High | Strong fit for procurement, EHS, operations, and product decision-makers, though named attendee confirmation is limited in current public source text. |
| Data collection potential | Medium | Official website shows strong event scale, but public current-year attendee company detail is not visible in supplied content. |
| Apollo targeting potential | Very High | Targeting can be built effectively by industry, job function, geography, compliance terms, and operational risk keywords. |
| Geographic targeting potential | Very High | Düsseldorf provides strong German and European access, while prior-year statistics indicate global reach. |
| Best outreach approach | High | Use pain-point-led outreach around incident reduction, compliance, connected worker programs, and multi-site procurement efficiency. |
| Overall lead quality | High | Excellent event for B2B lead generation in the safety and occupational health ecosystem, especially for specialized industrial offerings. |
| Best use case | Very High | Ideal for buyer profiling, exhibitor targeting, channel outreach, enterprise ABM, and safety-tech prospecting. |
| Limitations / risks | Medium | Public current-year named attendee data is limited; sales teams should avoid claiming attendance without confirmation. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Mechanical or Industrial Engineering; Industrial Automation; Construction; Logistics & Supply Chain; Transportation/Trucking/Railroad; Oil & Energy; Utilities; Chemicals; Government Administration; Hospital & Health Care; Information Technology & Services; Environmental Services | Narrow to organizations with significant workplace safety, compliance, or industrial operations spend. |
| Departments | Procurement, Operations, Safety, Environment Health & Safety, Facilities, Supply Chain, Product, Engineering, Information Technology | Capture both budget owners and technical influencers. |
| Seniority | Manager, Director, VP, Head, C-Level | Reach operational decision-makers and purchasing authority. |
| Job titles | Director of Procurement, Procurement Manager, Strategic Sourcing Manager, Supply Chain Director, EHS Director, HSE Manager, Occupational Safety Manager, Facilities Director, Operations Director, Plant Manager, Product Manager, Head of Safety, Compliance Manager | Focus on people who can buy, specify, approve, or scale safety solutions. |
| Geography | Germany; DACH; Benelux; France; United Kingdom; Nordics; wider EU; selected global industrial markets | Align with the event’s European location and global attendance profile. |
| Employee size | 201–500; 501–1,000; 1,001–5,000; 5,001+ | Prioritize organizations with structured procurement and formal safety programs. |
| Keywords | occupational safety, PPE, worker safety, industrial hygiene, EHS, HSE, connected worker, incident management, ergonomics, fire safety, gas detection, operational hygiene, workplace compliance | Improve title and account relevance in prospecting lists. |
| Technologies, if relevant | IoT, safety software, analytics, worker monitoring, digital inspection tools | Useful for digital safety, SaaS, and industrial tech vendors. |
| Revenue range, if relevant | Mid-market to enterprise | Best fit for multi-site employers and international operators. |
| Company type | Private, public, multinational subsidiaries, government entities | Supports both commercial and institutional safety buyers. |
Suggested Apollo Search Logic: ("EHS" OR "HSE" OR "occupational safety" OR "worker safety" OR "industrial hygiene" OR "PPE" OR "incident management" OR "connected worker" OR "ergonomics" OR "fire safety") AND (procurement OR sourcing OR operations OR facilities OR compliance OR safety) with geography focused on Germany, DACH, and broader European industrial markets first, then global enterprise expansion accounts second.
Client Fit Review Required
Please share the client website or product/service details. I will review the client offering and identify the highest-fit buyer companies, Apollo industries, seniority levels, departments, and job titles from this event.
Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| A+A Official Website | Official event website | Confirmed event name, official positioning, dates (19–22 October 2027), city (Düsseldorf), country (Germany), exhibitor registration status, official trend topics, and official 2025 review figures shown on the homepage. | High |
| A+A Official Website – Review/Structural Data References | Official organizer references within homepage navigation/content | Supported historical / prior-year evidence including 66,636 visitors from 145 countries and 2,335 exhibitors from 69 countries for A+A 2025. | High for historical metrics |
| Verification note | Research limitation | The exact 2027 venue name and current-year named buyer-attendee list were not explicitly stated in the supplied official page text. No unsupported attendance claims or buyer-company claims were added beyond what was visible in official content. | High transparency |
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