2026 the 9th International Conference on Educational Technology Management (ICETM 2026) – Event Attendee & Buyer Profile Analysis
Event date: October 16–18, 2026
Location: Shenzhen, China
Event status: Upcoming
Research date: June 30, 2026
Event Overview
| Event Name |
2026 the 9th International Conference on Educational Technology Management (ICETM 2026) |
| Event Date |
October 16–18, 2026 |
| Event Status |
Upcoming |
| Venue |
South University of Science and Technology, China |
| City |
Shenzhen |
| State / Region |
Guangdong Province |
| Country |
China |
| Organizer |
Hosted by SUSTech Center for Future Education Research, South University of Science and Technology, China; co-sponsored by South University of Science and Technology, China and IEEE |
| Official Event Website |
icetm.org |
| Event Type |
International academic conference |
| Primary Category |
Education & Training |
| Secondary Applicable Categories |
IT & Technology; Science & Research |
| Audience Reach |
International / global academic and professional reach |
| Estimated Attendance / Expected Footfall |
Attendance figure not publicly confirmed by the organizer. |
| Attendance Data Reliability |
Low for headcount; high for dates, city, conference purpose, organizer structure, deadlines, and publication pathway based on official event website. |
| Main Purpose of Event |
To present research, discuss implementation practices, and encourage international collaboration in educational technology management, including instructional design, learning analytics, educational software development, and educational technology implementation. |
About the Event
ICETM 2026 is the 9th edition of an international conference focused on educational technology management. According to the official event website, it will take place in Shenzhen, China from October 16 to 18, 2026, with South University of Science and Technology and IEEE named as co-sponsors, and the SUSTech Center for Future Education Research listed as host. The conference positions itself around digital transformation in education and the management, implementation, and improvement of education technologies.
From a commercial and lead-generation perspective, ICETM 2026 is more relevant for thought leadership, academic partnerships, university technology outreach, publishing, research collaboration, and EdTech solution awareness than for large-scale procurement volume. The strongest participant groups are likely to include university faculty, educational researchers, instructional designers, learning analytics specialists, educational software developers, and institutional decision-makers involved in teaching innovation and digital learning systems.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment |
Typical Organizations |
Buying Role or Influence |
Relevance to Exhibitors / Suppliers |
| University leadership and academic administrators |
Universities, colleges, research institutes |
Budget influence over teaching technology, digital learning strategy, and institutional pilots |
High relevance for LMS, classroom technology, analytics, digital content, and implementation consulting |
| Instructional design and curriculum innovation teams |
Universities, e-learning centers, future education labs |
Evaluate usability, pedagogy alignment, and course delivery effectiveness |
Strong fit for authoring tools, content platforms, immersive learning, and assessment systems |
| Learning analytics and education data specialists |
Research centers, institutional analytics units, academic departments |
Influence data platform selection, reporting models, and learner performance initiatives |
Strong fit for analytics platforms, data visualization, AI tutoring, and student success tools |
| Educational software developers and technical leads |
EdTech companies, university labs, software teams |
Recommend integrations, architecture choices, and product feature adoption |
Relevant for APIs, cloud services, cybersecurity, content interoperability, and engineering partnerships |
| Researchers and faculty presenters |
Higher education institutions, research groups |
Low direct procurement authority but strong influence on pilot adoption and departmental recommendations |
Useful for seeding trials, co-authored research, validation studies, and product feedback |
| Institutional IT and digital transformation teams |
Universities, digital campus offices, education technology centers |
Assess implementation feasibility, security, integration, and support requirements |
High relevance for cloud, identity, data governance, integration, and platform modernization |
| Academic publishers and indexing ecosystem stakeholders |
Publishers, conference proceedings managers, journal programs |
Partnership and content distribution influence |
Relevant for publishing services, research workflow software, and academic communications tools |
| Education policy, association, and collaboration networks |
Associations, education networks, nonprofit education initiatives |
Influence awareness, partnerships, dissemination, and institutional introductions |
Relevant for ecosystem partnerships, sponsorships, and multi-campus outreach |
2. Event Location and Attendee Geographic Origin
| Geographic Area |
Likely Attendee Origin |
Buyer Concentration |
Notes |
| Shenzhen |
Local universities, research groups, campus innovation teams, regional EdTech professionals |
Medium |
Host-city attendance likely supported by venue proximity and university network participation. |
| Guangdong Province |
Regional higher-education institutions, digital learning researchers, instructional design professionals |
High |
Strong domestic concentration expected due to accessibility and academic clustering in South China. |
| Greater Bay Area |
Attendees from Shenzhen, Guangzhou, Hong Kong, and nearby innovation hubs |
High |
Relevant corridor for university-industry innovation and education technology pilots. |
| China nationwide |
Faculty, postgraduate researchers, institutional technology leaders, conference authors |
High |
Official site positions the event as a national and international academic gathering. |
| International academic markets |
Researchers and presenters from Asia-Pacific, Europe, and other global education technology communities |
Medium |
International reach is supported by English-language positioning, IEEE proceedings pathway, and multi-country conference history. |
3. Audience Reach
| Reach Level |
Assessment |
Explanation |
| Global |
Primary classification |
The event brands itself as an international conference, emphasizes international collaboration, and has prior editions associated with Spain, the UK, Japan, and China. |
| National |
Secondary reach description |
A strong domestic China attendee base is likely due to venue location, host institution, and regional accessibility. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization |
Buyer Type |
Why It Is Relevant |
Website |
Best Job Titles to Target |
Evidence Level |
| South University of Science and Technology |
University / host-side institutional buyer |
Co-sponsor and venue-side institution; directly relevant for education technology, learning systems, research tools, and campus innovation partnerships. |
sustech.edu.cn |
Director of Educational Technology, Dean, CIO, Head of Digital Learning, Research Center Director |
Confirmed Current-Year Participant |
| SUSTech Center for Future Education Research |
Research center / conference host |
Official host organization aligned with future education, learning innovation, and research collaboration. |
sustech.edu.cn |
Center Director, Research Program Manager, Education Innovation Lead |
Confirmed Current-Year Participant |
| IEEE |
Professional association / co-sponsor |
Named co-sponsor and publication pathway for proceedings; relevant for academic technology ecosystem partnerships. |
ieee.org |
Conference Partnerships Manager, Publications Manager, Program Chair Liaison |
Confirmed Sponsor / Exhibitor |
| Journal of Educational Technology Development and Exchange |
Academic publishing / journal partner relevance |
Officially listed journal recommendation; relevant for publication, dissemination, and research workflow engagement. |
jetde.thetdx.org |
Editor-in-Chief, Managing Editor, Journal Operations Manager |
Confirmed Current-Year Participant |
| International Journal of Information and Education Technology |
Academic publishing / journal partner relevance |
Officially listed journal recommendation; relevant for publication channels and academic outreach. |
ijiet.org |
Editor-in-Chief, Editorial Office Manager, Publication Coordinator |
Confirmed Current-Year Participant |
| University of Barcelona |
Prior-year host-side academic institution |
Official history shows ICETM 2019 was held at the University of Barcelona, indicating prior institutional involvement in the event series. |
ub.edu |
Dean, Educational Technology Director, Research Collaboration Lead |
Prior-Year Participation Evidence |
Prior-year participation evidence. Not a confirmed attendee list for the current edition. The organizer has not publicly released a current-year attendee, exhibitor, sponsor, or buyer directory in the source material reviewed, so the sample organization table is limited to officially named current-year organizations and historical event-series evidence.
5. Job Profiles, Industries and Event Type
| Priority |
Job Title / Function |
Department |
Seniority Level |
Why This Role Matters |
| 1 |
Director of Educational Technology |
Academic Technology / Teaching Innovation |
Director |
Often owns tool evaluation, faculty enablement, and implementation oversight. |
| 2 |
Dean / Associate Dean |
Academic Affairs |
Executive / VP |
Influences departmental adoption and budget prioritization for learning technology. |
| 3 |
Chief Information Officer |
Information Technology |
C-Level |
Approves architecture, cybersecurity, integration, and enterprise platform decisions. |
| 4 |
IT Director |
Information Technology |
Director |
Key buyer-side stakeholder for integrations, support, infrastructure, and compliance. |
| 5 |
Head of Digital Learning / eLearning Director |
Online Learning |
Director / Head |
Owns online learning quality, student experience, and platform adoption. |
| 6 |
Instructional Design Manager |
Instructional Design |
Manager |
Evaluates usability, pedagogy fit, content workflow, and faculty adoption support. |
| 7 |
Learning Analytics Lead |
Analytics / Research |
Manager / Director |
Important for data products, dashboards, predictive analytics, and student outcomes tracking. |
| 8 |
Research Center Director |
Research |
Director |
Relevant for pilots, grants, co-authored projects, and validation studies. |
| 9 |
Professor / Principal Investigator |
Academic Department / Research |
Senior IC / Faculty |
Influential in pilot selection, evaluation studies, and product credibility. |
| 10 |
Partnerships Director |
External Relations / Innovation |
Director |
Useful for channel partnerships, sponsored labs, and institutional collaboration programs. |
| Priority |
Apollo Industry |
Why It Fits the Event |
Best Buyer Use Case |
| 1 | Higher Education | Primary institutional attendee base | University digital learning, analytics, teaching innovation |
| 2 | Education Management | Covers education operators and administration-led decision makers | Institutional technology modernization and deployment |
| 3 | E-Learning | Direct alignment with digital learning and instructional delivery | LMS, content authoring, remote learning, digital assessment |
| 4 | Information Technology & Services | Relevant to integration, services, support, and digital transformation | Implementation, systems integration, managed rollout |
| 5 | Computer Software | Fits educational software development track | Platform partnerships, product integrations, research collaborations |
| 6 | Research | Matches research institutes and education labs | Pilot studies, academic validation, grant-backed projects |
| 7 | Professional Training & Coaching | Relevant for learning design and training delivery solution buyers | Staff training, certification, digital pedagogy enablement |
| 8 | Computer & Network Security | Important for secure digital learning environments | Identity, compliance, student data protection |
| 9 | Publishing | Relevant due to proceedings and journal channels | Research publishing tools, editorial workflow, content distribution |
| 10 | Nonprofit Organization Management | Useful for education networks and academic associations | Partnership-led dissemination and program collaborations |
6. Estimated Attendance
| Metric |
Figure |
Status |
Source / Basis |
Notes |
| Estimated total footfall |
Attendance figure not publicly confirmed by the organizer. |
Not confirmed |
Official event website content reviewed |
No official attendee count was published in the source material provided. |
| Exhibitor count |
Not publicly confirmed |
Not confirmed |
Official event website content reviewed |
This appears to be a conference format rather than a large expo; no exhibitor directory was identified. |
| Buyer count |
Not publicly confirmed |
Not confirmed |
Official event website content reviewed |
The organizer has not published a procurement or hosted-buyer program. |
| Speaker count |
Not publicly confirmed |
Not confirmed |
Official event website content reviewed |
Keynote and invited speaker menu pages exist, but count details were not included in the source text provided. |
| Sponsor count |
2 named co-sponsors |
Confirmed |
Official homepage text |
South University of Science and Technology and IEEE are named as co-sponsors. |
| Conference tracks |
6 tracks |
Confirmed |
Official homepage text |
The official website states that the conference includes six tracks. |
| Historical attendance |
Not publicly confirmed |
Historical data unavailable |
Official history pages listed locations and dates only in the provided source text |
No prior-year attendance figures were provided. |
7. Key Focus Areas and Buyer Engagement
| Focus Area |
Typical Buyer Need |
Buyer Engagement Opportunity |
Relevant Supplier Offering |
| Instructional design |
Course design quality, learner engagement, faculty enablement |
Demonstrate workflow efficiency and measurable learning outcomes |
Authoring tools, digital content systems, assessment platforms |
| Learning analytics |
Student performance insights, retention analysis, data-driven intervention |
Position dashboards, predictive analytics, and research-grade data models |
Analytics platforms, BI tools, AI-driven learner support |
| Educational software development |
Usable, scalable, interoperable digital learning products |
Discuss integrations, API strategy, pilot deployments, and co-development |
Software platforms, development tools, integration services |
| Educational technology implementation |
Rollout planning, adoption, support, governance |
Engage IT and academic leaders around implementation frameworks |
Consulting, onboarding, integration, training services |
| Research collaboration |
Academic validation, publication opportunities, grant-aligned pilots |
Offer institutional partnerships, case studies, and data-sharing models |
Research platforms, collaboration tools, sponsored pilot programs |
| Digital transformation in education |
Modernizing teaching delivery, student services, and campus technology |
Connect product benefits to institutional change management and ROI |
Cloud platforms, identity systems, integration layers, security |
Lead Quality Assessment
| Factor |
Assessment |
Explanation |
| Buyer relevance |
Medium |
Strong for EdTech, academic software, analytics, and research collaboration; weaker for broad non-education B2B solutions. |
| Decision-maker availability |
Medium |
Decision influence is likely present through deans, directors, and IT leads, but many attendees may be researchers rather than final procurement signatories. |
| Data collection potential |
Low |
No public attendee directory, buyer list, or exhibitor list was identified in the reviewed source text. |
| Apollo targeting potential |
High |
Even without a public attendee list, universities, e-learning operators, and education management organizations can be targeted well in Apollo by title and industry. |
| Geographic targeting potential |
High |
Shenzhen, Guangdong, Greater Bay Area, wider China, and selected Asia-Pacific / international academic markets are all viable target geographies. |
| Best outreach approach |
High |
Use research-led messaging, product pilots, case studies, faculty enablement angles, and institutional transformation outcomes rather than aggressive sales language. |
| Overall lead quality |
Medium |
Good niche event for education technology stakeholders; not ideal for mass attendee list building because participant transparency is limited. |
| Best use case |
High |
Thought leadership, academic partnerships, university prospecting, pilot recruitment, and targeted EdTech outreach. |
| Limitations / risks |
Medium |
Limited public buyer visibility, likely modest event scale, and a participant mix that may skew toward academia over enterprise procurement. |
Apollo.io Targeting Recommendation
| Filter Type |
Recommended Filters |
Purpose |
| Apollo industries |
Higher Education; Education Management; E-Learning; Information Technology & Services; Computer Software; Research; Professional Training & Coaching; Publishing |
Focus on institution-side and solution-side education technology ecosystems. |
| Departments |
Information Technology; Education; Research; Operations; Product Management; Engineering; Partnerships |
Reach both budget holders and implementation influencers. |
| Seniority |
C-Level; VP; Director; Head; Manager; Owner where relevant for private EdTech firms |
Prioritize institutional decision-makers and project owners. |
| Job titles |
Director of Educational Technology; CIO; IT Director; Dean; Associate Dean; Head of Digital Learning; eLearning Director; Instructional Design Manager; Learning Analytics Lead; Research Center Director; Professor; Partnerships Director |
Align targeting to the conference topic areas and likely attendee roles. |
| Geography |
China; Guangdong; Shenzhen; Guangzhou; Hong Kong; Singapore; Malaysia; Japan; South Korea; UK; Spain |
Covers host market plus logical international academic corridors tied to event history and reach. |
| Employee size |
201–500; 501–1,000; 1,001–5,000; 5,001–10,000; 10,001+ |
Targets institutions and established EdTech operators with implementation capacity and budget. |
| Keywords |
educational technology, edtech, learning analytics, digital learning, instructional design, educational software, online learning, academic technology, future education, learning management |
Improves precision for institutions and vendors aligned with ICETM themes. |
| Technologies, if relevant |
LMS, analytics tools, AI learning platforms, cloud collaboration, virtual classroom systems |
Useful when targeting solution-side partners and advanced institutional adopters. |
| Revenue range, if relevant |
For private-sector prospecting: mid-market to enterprise EdTech and software firms |
Helps prioritize organizations capable of partnerships, sponsorship, or platform procurement. |
| Company type |
Universities; research institutes; EdTech vendors; academic publishers; education-focused nonprofits |
Matches the conference’s academic and education-technology profile. |
Suggested Apollo Search Logic: ("educational technology" OR edtech OR "learning analytics" OR "digital learning" OR "instructional design" OR "online learning" OR "educational software" OR "future education") AND (Dean OR "Director of Educational Technology" OR CIO OR "IT Director" OR "Head of Digital Learning" OR "Instructional Design Manager" OR "Learning Analytics Lead" OR "Research Center Director").
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Sources & Verification Notes
| Source |
Type |
What It Verified |
Reliability |
| ICETM 2026 Official Website |
Official event website |
Event name, dates, Shenzhen location, co-sponsors, host, conference purpose, six tracks, deadlines, proceedings, journal recommendations, and conference history summary. |
High |
| ICETM 2026 Official Website – History Content |
Official historical event-series reference |
Prior-year locations and dates for ICETM 2019–2025, supporting international / multi-country reach assessment. |
High |
| South University of Science and Technology |
Institutional website |
Institution identity and domain for co-sponsor / venue-side institution listed in event materials. |
High |
| IEEE |
Association website |
Co-sponsor identity and proceedings ecosystem relevance stated on the official event website. |
High |
| Journal of Educational Technology Development and Exchange |
Journal website |
Journal identity and domain for official journal recommendation listed by the conference. |
Medium-High |
| International Journal of Information and Education Technology |
Journal website |
Journal identity and domain for official journal recommendation listed by the conference. |
Medium-High |
Verification note: This event is suitable for niche B2B attendee profiling and Apollo-based institutional prospecting, but not ideal for high-confidence attendee list building because no public current-year attendee or buyer directory was identified in the reviewed official materials.